SocialMediaTipsforBeginners:
AQuickReferenceGuide
HowDoI…(note:belowstepsareoutlinedforaniPhone;
however,stepsforAndroidandotherdevicesshouldbeverysimilar)
…PostonTwitter?
1.DownloadtheTwitterapptoyourphone(AppStore-->Searchfor
"Twitter"-->Tap"+Get"twice-->Enteryourpasswordandwaitfor
download)
2.TaponTwitterapponyourphoneandconnecttoTwitterbyinputtingyour
Twittercredentials(orchooseausernameandpasswordtocreatean
account)
3.Taponthemagnifyingglassiconinthetoprighttoaccessthesearchbar
andtypein:@YaleAlumni
4.Tap"Follow"andcanalsotaponthegeariconandchoose"Turnon
notifications"toreceivemobilealerts
5.Taponthefeatherpeniconatthetoprightandcomposeamessageof140
charactersorless(includehashtag#YaleAlumni)
6.Toincludeaphoto,taponthepictureicon(bottomright)andchoosea
photo(photoswilleatintoyour140characters,soshortenyourmessage,as
needed)
7.Don’tstartyourtweetwithan“@”symbol.Ifyouarementioninganother
handleputa“.”infrontofthe“@”Example:“.@YaleAlumniiscollecting
#YaleReunionhighlightsontheirfeed.Followthem!”
8.Tap"Tweet"atthetoprightandvoila,youhavetweeted!
9.Don'tfeellikecomingupwithyourowncontent?Inthesearchbar
(magnifyingglassicon)typein#YaleAlumni(tofindthe"#"symbol,tapon
the"123"atthebottomleftofthepop-upkeyboard,thentapon"#+="inthe
newkeyboardthatappears;"#"signappearsinmiddleoftoprow)andsee
whateveryoneelsehasbeenposting.Clickthegraysymbolwithtwoarrows
goingaroundinasquareto"re-tweet"whatsomeoneelsehasalreadyposted.
…PostaPhotoonInstagram?
1.DownloadtheInstagramapptoyourphone(AppStore-->Searchfor
"Instagram"-->Tap“+Get”twice-->Enteryourpasswordandwaitfor
download)
2.TaponInstagramapponyourphoneandconnecttoInstagramby
inputtingyourInstagramcredentials(orchooseausernameandpasswordto
createanaccount)
3.Taponthemiddleiconinthebottomrowoftheapptoaccessyourcamera
andtakeaphoto
4.Chooseafilter(ifyouwant);otherwisejusttap"next"atthetopright
5.Typeoutashortcaption(includehashtag#YaleAlumni).Tapbuttonsfor
FacebookorTwitterifyouwanttosimultaneouslyshareonthoseplatforms
6.Tap"SHARE"andvoila,youhavesharedaphotoonInstagram!
7.Toseewhatothersaresharing,clickthe“Explore,”button(bottomrow,
secondfromleft).Intoprowtaponthemagnifyingglass.Thentap
“Hashtags,”andtypein:#YaleReunion.
…UploadaPhototoFacebook?
1.DownloadtheFacebookapptoyourphone(AppStore-->Searchfor
"Facebook"-->Tap“+Get”twice-->Enteryourpasswordandwaitfor
download)
2.TapontheFacebookapponyourphoneandconnecttoFacebookby
inputtingyourFacebookcredentials,asnecessary
3.Inthesearchbar,typein“YaleAlumniSocialMedia.”Onceyou'reon
thepage,tap“More”thenchoose"Like"
4.Tapon"Photo"
5.Selectthephoto(s)fromyourcameratoshareandtap"Done"(inthetop
right)
6.Tapabovethephotoandwriteasimplecaption;include#YaleAlumniif
yourphotofeaturesYalealumni!
7.Tap"post"andvoila,youhavepostedonourFacebookpage!
WanttoLearnMore?
1. Findpeopleandorganizationstofollow:
a. Facebook:YaleUniversity,YaleAlumniSocialMedia
b. Twitter:@Yaleor@YaleAlumniandclickonwhothey“follow”
togetideasofothersyou’dliketofollow
c. Instagram:YaleorYaleAlumni,andclickonwhothey“follow”to
getideasofothersyou’dliketofollow
2. Postsomesampleposts.It’sfinetojustsay“hello,justjoiningTwitter”
Or“ExcitedtomakemyfirstpostonFacebook”
3. Acquaintyourselfwithhashtags:
a. HashtagsbeganonTwitterandInstagramandworkbestthere,
butarealsousedonFacebook.Puttingthe#symbolatthestart
ofawordorphrasemakesitalinktoothers/otherpostsalso
“tagged”withthatwordorphrase.Tryenteringahashtagsuch
as#YaleAlumniinthesearchfieldofTwitterorInstagramto
displayallposts“tagged”withthathashtag.Thisisthewayto
followbreakingnewsortoseewhatpeoplearesharingduring
specialeventssuchas#YaleReunion
ForFurtherInformation:
1. The“help”sectionsinTwitterandFacebookareverywellwritten.You
cansearchingooglefor“beginnerguideto____”togetlinkstomany
articlesandtips
2. AgreatarchiveofshortlessonsaboutthespiritofTwitterand
technicalhow-to’s:http://twitbootcamp.tumblr.com/archivedlessons
3. NewYorkTimesarticlesabouthashtags:
http://www.nytimes.com/2012/11/04/magazine/in-praise-of-thehashtag.html
4. Beginner’sGuidetotheHashtag,viaMashable:
http://mashable.com/2013/10/08/what-is-hashtag/#vBPSMY9kCuqj
5. TwitterisMyCo-PilotbyDanFrommeronWHYtouseTwitter:
http://www.splatf.com/2013/04/twitter-copilot/