Subject Headline Here
2016 Advertising Guide
National Defense
Industrial Association and
National Defense Magazine
w w w . NDI A . o r g
•
w w w . Na t i o n a l D e f e n s e M a g a z i n e . o r g
Background
The National Defense
Industrial Association (NDIA)
is a non-partisan, non-profit,
educational association, which
traces its history to 1919. NDIA is America’s leading Defense Industry association promoting national
security. NDIA is proud to provide a legal and ethical forum for the exchange of information between
Industry and Government on National Security
issues. Our members foster the development of the
most innovative and superior equipment, training
and support for our warfighters and first responders
through our divisions, local chapters, affiliated
associations and events.
Mission of NDIA
• ADVOCATE: Cutting-edge technology and
superior weapons, equipment, training, and
support for the War-Fighter and First Responder
• PROMOTE: A vigorous, responsive,
Government – Industry National Security Team
• PROVIDE: A legal and ethical forum for
exchange of information between Industry and
Government on National Security issues
NDIA provides its members and customers broad
outreach and sector coverage through its chapters,
technical, policy, and war-fighting divisions, and the
complimentary missions of its affiliate subsidiaries of:
• National Training and Simulation Association
(NTSA) - provides the training, simulation,
related support systems and training services
industries a focused, formal organization
to represent and promote their business
interests in the marketplace.
• Association for Enterprise Information (AFEI)
- addresses with its Government stakeholders,
immediate issues that we faced with regard to
information – its generation, use and protection.
• Precision Strike Association (PSA) Advancing the art and science of precision
engagement concepts and technologies.
• Women In Defense, A National Security
Organization (WID) - Cultivating and
supporting the advancement and recognition
of women in national security.
National Defense magazine
provides authoritative,
non-partisan coverage of
business and technology
trends in defense and homeland security.
A highly regarded news source for defense
professionals in government and industry, National
Defense offers insight and analysis on defense
programs, policy, business, science and technology.
Special reports by expert journalists focus on defense budgets, military tactics, doctrine and strategy.
From the broad industry perspective down
to your niche market,
National Defense positions your business
for success.
Our 79,179 BPA
audited (June 2015 statement) subscribers find
National Defense
such a useful source
of news and information that they share their copy
with an average of 2.8 of their colleagues (publisher’s own
data) — expanding the reach of National Defense to
over 300,800 readers each month.
National Defense is committed to bringing
quality information to its readers and providing
advertisers an audience of decision-makers with
purchasing power.
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Who Will You Reach?
Print & digital advertisements
will reach:
• Professional consulting and service firms
• And more...
• Members and key staff of the House and Senate
• General/Flag officers in military services
Reader/MEMBER Profile
• Government & military acquisition/
procurement workforce
• Is a decision-maker or decision-influencer
• Department of Defense personnel
• Corporate executives
• Involved in purchasing, contracting decisions
(86%)
• Has taken an action as a result of seeing an ad in
National Defense (56%)
• Industry prime contractors & subcontractors
• Engineers & Scientists
• Has a post-graduate degree (56%) or studied at
the post-graduate level (13%)
• Military, government and industry
project managers
• Travels extensively — 9.5 business trips within a
year (77%)
• Personnel in the research and
development community
• Reports a six-figure household income (77%)
(Source: publisher’s own data)
2 0 1 6 A d v e r t i s i n g G u i d e • w w w . n d i a . o r g • w w w . n a t i o n a l d e f e n s e ma g a z i n e . o r g
Website Sponsorship
NDIA has two websites which we place
banner ads. One is www.ndia.org and the
other is www.nationaldefensemagazine.org.
These two sites receive about 122,000 visitors a month (83,900 unique) from the niche
market of high technology and security, which
includes decision-makers from the military
services, DoD, DHS and the defense industry prime
and subcontractors.
• Decision-makers from the military services,
DoD, DHS and the Defense Industry
• Defense professionals from over 80 countries
• 73% Business Users (.com) and Internet Services
(i.e., Verizon and Gmail)
Banner Sizes & Pricing
Run of Sites 120 x 120 Pixel Square Banner (file 25K max size – animation is allowed) Animated
GIF, Flash, HTML5 or JPG
1 Month - $500.00
2 Months - $900.00
3 Months - $1,150.00
6 Months - $1,800.00
12 Months - $2,700.00
• 19% Defense Department and Armed Services
• 4% Educational Institutions
• 2% Federal Government, Non-DoD
• 2% Nonprofit Organizations
Currently on these websites we have three sizes
of banners available a 120 x120 pixel, a 120 x 240
pixel and a 728 x 90 pixel.
The 120 x 120 and the 120 x 240 banners are ROS
and advertisers would receive at least 20,000
impressions each month as the two sites receive
approx 205,000 page views a month and there is a
max allowed of 10 banners per size each month.
On average there are 5 banners per size per month,
so they have been receiving about 40,000
impressions per month.
The 728 x 90 is a ROS and only appears on the
magazine website and would receive approximately
100,000 impressions a month as a 100% SOV or
50,000 as a 50% SOV.
Run of Sites 120 x 240 Pixel Tower Banner (file 35K max size – animation is allowed) Animated
GIF, Flash, HTML5 or JPG
1 Month - $800.00
2 Months - $1,450.00
3 Months - $1,800.00
6 Months - $2,900.00
12 Months - $4,300.00
50 -100% SOV 728 x 90 Leaderboard on
www.nationaldefensemagazine.org only (file 45K max size – animation is allowed) Flash,
animated GIF, HTML5 or JPG. Only two banners
max at any given time.
1 Month - $2,500.00
3 Months - $6,750.00
6 Months - $12,000.00
12 Months - $21,000.00
All above prices are NET rates.
2 0 1 6 A d v e r t i s i n g G u i d e • w w w . n d i a . o r g • w w w . n a t i o n a l d e f e n s e ma g a z i n e . o r g
E-Newsletter Sponsorship
NDIA and National Defense
currently have three e-Newsletters
which can be utilized to reach its
members and customers.
NDIA & National Defense’s
Weekly Insider
• Reach approximately 60,000. A weekly
e-Newsletter that highlights the latest news
coverage from National
Defense’s blog. News
you need to know about
defense and security
community. Exclusive
opportunity – 1 advertiser per issue.
300 x 250
1 Week - $2,500.00
1 Month - $9,000.00
3 Months - $24,000.00
6 Months - $42,000.00
12 Months - $72,000.00
Banner is a static JPG or
GIF no larger than 40K.
One month = 4 weeks.
Banner prices are NET
rates.
NDIA’s
Defense Watch
• Reach approximately 64,000.
Monthly e-Newsletter that
contains links to recent news
on National Defense’s blog and
magazine editorial features, highlights upcoming events, policy
news, affiliate updates and other
association happenings.
728 x 90
(Leaderboard –
1 per issue)
1 Month - $3,000.00
3 Months - $8,100.00
6 Months - $14,400.00
12 Months - $25,200.00
300 x 250
1 Month - $2,500.00
3 Months - $6,750.00
6 Months - $12,000.00
12 Months - $21,000.00
300 x 125
1 Month - $1,750.00
3 Months - $4,725.00
6 Months - $8,400.00
12 Months - $14,700.00
Banners are a static JPG or GIF
no larger than 40K. Banner
prices are NET rates.
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E-Newsletter Sponsorship
NDIA’s Policy
Weekly Digest
• Reach approximately 35,000.
Weekly e-Newsletter resource
of government acquisition
policy, business intelligence,
and defense related reports and
information.
728 x 90
(Leaderboard –
1 per issue)
1 Week - $1,900.00
1 Month – $6,840.00
3 Months - $18,240.00
6 Months - $31,920.00
12 Months - $54,720.00
300 x 250 (1 per issue)
1 Week - $1,900.00
1 Month – $6,840.00
3 Months - $18,240.00
6 Months - $31,920.00
12 Months - $54,720.00
728 x 90
(In the body 1 per issue)
1 Week - $1,750.00
1 Month – $6,300.00
3 Months - $16,800.00
6 Months - $29,400.00
12 Months - $50,400.00
Banners are a static JPG or GIF
no larger than 40K. One month
= 4 weeks. Banner prices are
NET rates.
Podcast Sponsorship
National Defense Magazine
Monthly Issue Podcast
A 15 second sponsor slot is available at the beginning
of each podcast. It is a this podcast is brought to you
by… sponsorship. Podcast is available on itunes, the
magazine’s website and is linked each month in the enewsletter blast to the NDIA members/readers.
Pricing
1 Issue - $250.00
3 Issues - $675.00
6 Issues - $1,200.00
12 issues - $2,100.00
All above prices are NET rates.
2 0 1 6 A d v e r t i s i n g G u i d e • w w w . n d i a . o r g • w w w . n a t i o n a l d e f e n s e ma g a z i n e . o r g
Print Advertising Rate Information
Frequency
Covers
Cover 4
Cover 2
Cover 3
1X
These include
full-page,
four-color,
and premium
position charges
B&W
2 Color
4 Color
$9,785
$9,065
$8,525
$9,160
$8,440
$7,910
$11,635
$12,590
$13,565
$11,030
$11,970
$13,020
$10,255
$11,160
$12,210
$9,305
$10,195
$11,220
FULL-PAGE
$5,605
$6,425
$7,455
$4,995
$5,820
$6,830
$4,750
$5,560
$6,665
B&W
2 Color
4 Color
$4,125
$5,025
$6,040
$3,785
$4,675
$5,670
$3,465
$4,330
$5,305
$3,140
$4,000
$4,975
$3,090
$3,880
$4,840
$2,695
$3,605
$4,620
$2,500
$3,385
$4,390
$2,270
$3,135
$4,120
$2,035
$2,885
$3,855
1/4 PAGE
B&W
2 Color
4 Color
$2,100
$3,390
$3,970
Information
E
$8,925
$9,745
$10,695
$6,150
$6,970
$8,030
B&W
2 Color
4 Color
3X
$8,725
$7,970
$7,700
$6,665
$7,510
$8,580
1/3 PAGE
1X
12X
B&W
2 Color
4 Color
1/2 PAGE
E SPREAD
5
0
5
$10,290
$9,585
$9,000
9X
TWO-PAGE SPREAD
5
0
5
0
5
5
6X
$10,715
$10,000
$9,400
$1,945
$2,805
$3,795
$1,725
$2,580
$3,540
$1,540
$2,380
$3,320
6X
B&W
2 Color
4 Color
9X
$1,910
$2,785
$3,745
$1,350
$2,350
$3,260
Advertising Layouts
1/6 PAGE
12X
$1,345
$1,255
$2,100
$3,050
$2,205
$3,185
Advertising Layouts
e full-page, four-color,
m position charges
$9,635 TWO-PAGE
$9,250 $8,800FULL$8,240 $7,845
PAGE$7,590
$8,995 SPREAD
$8,620 $8,150Allow
$7,170
for
1/2 PAGE
Allow for Live Area
Live
$8,450 $8,095 $7,665 Area$7,115 Horizontal
$6,925
5
0
0
3X
1/2
PAGE
1/2
PAGE
Vert.
$1,150
TWO-PAGE
$1,995
SPREAD
Allow for
Live Area
$2,930
1/3
PAGE
$1,050
FULL
$1,865
PAGE
Allow for
$2,785
Live Area
$945
$1,750
1/2 PAGE
$2,660
Horizontal
Island
1/3 PAGE
1/4 PAGE
1/4 PAGE
Square
Horizontal
1/2
PAGE
Vertical
1/2
PAGE
Vert.
1/6 PAGE
Vertical
Vertical
Island
1/3
1/3 PAGE
1/4 PAGE
1/4 PAGE
1/6Size
PAGE Specifications
2016 Closing Dates
Advertising
Layouts
Square
Vertical
Vertical
Horizontal
PAGE
$10,460 $9,920
$9,220
$8,370
$8,025
Vertical
Issuein Inches
Ad Closing Bleed
Materials
AD LAYOUTS
Size
in
Inches
$11,320
$10,760 $10,035 $9,170 $8,760
Size Specifications
Due
Two-page spread*
16.50 x 10.875
16.75 x 11.125
$12,195 $11,705 $10,980 $10,090 $9,620
January 12/08/15 12/11/15
AD layouts
Size in Inches
Bleed in Inches
Full page*
8.25
x
10.875
8.5 x 01/15/16
11.125
February
01/12/16
Two-page
spread*
16.50 x 10.875 16.75 x 11.125
Size
Specifications
1/2 page horizontal
7.75
x
4.875
N/A
March 02/12/16 02/17/16
Full page*
8.25 x 10.875
8.5 x 11.125
1/2 page island
4.877
N/A
April x 6.87503/15/16 03/18/16
$5,995
$5,530
$5,0407.75
$4,495
$4,270
1/2LAYOUTS
page
horizontal
x 4.875
N/A
AD
Size
in Inches
Bleed in Inches
1/2 page vertical
3.468
N/A
May x 10.304/12/16 04/15/16
1/2 page
island $5,7804.877
x 6.875 $5,025
N/A
$6,750
$6,265
$5,235
Two-page spread*
16.50 x 10.875
16.75 x 11.125
June
05/13/16
05/18/16
1/3
page
vertical
2.171
x
10.3
N/A
1/2
page
vertical
3.468
x
10.3
N/A
$7,715
$7,220 $6,705 8.25
$6,140
$5,995
Full
page*
x
10.875
8.5
x
11.125
July
06/10/16
06/15/16
1/3
page
square
4.877
x
4.875
N/A
1/3 page vertical
2.171 x 10.3
N/A
1/2
page
horizontal
7.75
x
4.875
N/A
August
07/08/16
07/13/16
1/4 page horizontal
7.75 x 2.429
N/A
1/3 page square
4.877 x 4.875
N/A
September
08/16/16 08/19/16
1/2
4.877
x 6.875 N/A
N/A 1/4 page vertical
1/4page
pageisland
horizontal 7.75
x 2.429
3.60
x 4.875
N/A
$3,710
$3,405
$2,825
$2,805
October
09/13/16
09/16/16
1/2
vertical
x 10.3
N/A 1/6 page vertical
1/4page
page
vertical$3,1203.603.468
x 4.875
N/A
2.339 x 4.875
N/A
November 10/11/16 10/14/16
$4,520
$4,205
$3,600
$3,490
1/6page
page
vertical$3,8952.339
x 4.875
N/A
1/3
vertical
2.171
x 10.3
N/A
December
11/04/16
11/09/16
*Full
Page
Live
Area
7.75
x
10.375
*Full
Page
Live Area 7.75
x 10.375 4.877
$5,435
$5,100
$4,770
$4,475
$4,355
1/3
page
square
x 4.875
N/A
1/4 page horizontal
7.75 x 2.429
N/A
1/4 page vertical
3.60 x 4.875
N/A
2 0 1 6 A d v e r t i s i n g G u i d e • w w w . n d i a . 2010
o r g • Closing
w w w . n a t Dates
i o n a l d e f e n s e ma g a z i n e . o r g
1/6
page
vertical
2.339
x
4.875
N/A
$2,425 $2,250 $2,045
$1,830 $1,720
Issue
Ad Closing
Electronic Materials Due
$3,245
$3,045 $2,820
$2,595 $2,505
*Full Page Live Area 7.75 x 10.375
January
12/8/09
12/10/09
$4,155 $3,945 $3,705
$3,470 $3,370
February
1/7/10
1/12/10
Tradeshow Bonus Distribution List
National Defense magazine is distributed at most of NDIA and its affiliate associations’ events.
The magazine is also distributed at other industry events that NDIA attends as an exhibitor.
Please visit www.ndia.org/meetings for more details about many of the events listed on this page.
JANUARY
APRIL
AUGUST
•27th Special Operations/Low Intensity Conflict (SO/LIC) Symposium & Exhibition
•SHOT Show
•Marine West
•Combating Terrorism Technical Support Office (CTTSO) Advanced Planning
Briefing for Industry •AFEI’s FITARA Implementation Symposium (Series III)
•Defense Systems Acquisition Management Course (DSAM)
•Tactical Wheeled Vehicles Conference
•SPIE Defense, Security, & Sensing
•AAAA – Army Aviation Mission Solutions Summit
•Joint Undersea Warfare Technology Spring Conference
•32nd Annual National Logistics Forum
•Medical Research, Development and Acquisition in Support of the Warfighter •Armaments Systems Forum
•MODSIM World 2016
•NDIA’s Michigan Chapter’s Defense
EXPO/MDEX
•2016 Warheads & Ballistics Classified Symposium
FEBRUARY
•AFCEA & U.S. Naval Institute West
•Pacific Operational Science & Technology Conference
•NTSA’s 2016 M&S Leadership Summit
•Trusted Microelectronics Workshop
•Human Systems Conference
•TRIAD
•How Washington Works Navigating the DoD
•NDIA’s Mastering Business Development Workshop
MARCH
•Ground Robotics Capabilities Conference & Exhibition
•31st Annual National Test and Evaluation Conference
•Live Fire Test & Evaluation
•Munitions Executive Summit
•PSA’s Precision Strike Annual Review
(PSAR-16)
•Women In Defense National Conference
•Defense Systems Acquisition Management Course (DSAM)
•NDIA’s Michigan Chapter’s Cybersecurity Defense Sector Summit
•NDIA’s Greater Los Angeles Chapter’s
66th Annual West Coast Dinner &
Acquisition Forum
SEPTEMBER
•Modern Day Marine
•National Guard Association of the United States (NGAUS)
•Air Force Association Annual Air & Space Conference and Technical Exposition
•Joint Undersea Warfare Technology Fall Conference
•Insensitive Munitions & Energetic
Materials Technology Symposium
MAY
•Special Operations Forces Industry Conference & Exhibition (SOFIC)
•Association of Unmanned Vehicle Systems International’s (AUVSI) Xponential
•Navy League’s Sea-Air-Space
•ITEC 2016
•59th Annual FUZE Conference
•29th International Symposium on Ballistics
•NTSA’s Simulation & Training Community Forum (STCF)
•How Washington Works
•NDIA’s Iowa Illinois Chapter – Midwest Small Business Government Contracting Symposium
OCTOBER
•Association of the United States Army (AUSA) Annual Meeting
NOVEMBER
•TBD
DECEMBER
•Interservice/Industry Training, Simulation & Education Conference (I/ITSEC)
Bonus distributions subject to change.
JUNE
•Eurosatory
•NTSA’s TSIS (Training and Simulation Industry Symposium) 2016
•AFEI’s DI2E Plugfest
JULY
•7th Annual Integrated Air and Missile Defense Symposium
•How Washington Works
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2016 Editorial Calendar
JANUARY
• ISR Technology
• Expeditionary Warfare
FEBRUARY
• Tactical Communications
• Homeland Defense
MARCH
• Robotics Technology
• Smart Weapons
APRIL
• Tactical Wheeled Vehicles
• Defense Logistics
MAY
• Special Operations Forces
• Unmanned Systems
JUNE
• Information Technology
• International Defense Market
JULY
• Naval Warfare
• Rotary Wing Modernization
AUGUST
2016 MEGA DIRECTORY
• Directory of Defense Corporations
• Directory of Military Acquisition
Programs
SEPTEMBER
• Air Power
• Marine Corps Programs
OCTOBER
• Combat Vehicles
• Soldier Systems
NOVEMBER
• Special Science and
Technology Issue
DECEMBER
• Special Issue: Modeling,
Training & Simulation
The topics listed in this calendar only comprise about one-third of the editorial content each month. Editorial calendar subject to change. Visit www.NationalDefenseMagazine.org for the latest updates.
2 0 1 6 A d v e r t i s i n g G u i d e • w w w . n d i a . o r g • w w w . n a t i o n a l d e f e n s e ma g a z i n e . o r g
Print Materials, rules and Contact information
national defense Print sPecifications
additional sPecifications
National Defense Magazine and the NTSA’s Annual Training &
Simulation Trends and Technology Review (I/ITSEC Exhibits
Guide) are published through a fully digital, direct-to-plate workflow. In order for us to ensure correct, high quality output from
your files, please follow these specifications.
• Magazine Trim Size: 8.25 x 10.875
• Line screen: 133 lpi (lines per inch)
• National Defense and the NTSA Yearbook
are printed on a web-offset press
• Files are output at 133 line screen for text pages and covers
• Two-color ads must be saved as CMYK files
• Please make sure all colors are CMYK – NO RGB COLORS
• Black and white ads should be saved as grayscale files
• Total density factors of all colors should not exceed 280%
P R E F E R R E D
F O R M AT
• PDF: High resolution PDFs with: 1. All fonts embedded (no
True Type fonts accepted) 2. Correct color mode (CMYK or
Grayscale) 3. 300 dpi resolution. 4. No OPI settings (Uncheck
“Preserve OPI comments” in Advanced preferences)
A C C E P T E D F O R M AT S
• INDESIGN: All fonts and linked images must be supplied with
the files. Avoid reducing large files placed in Indesign.
• ADOBE ILLUSTRATOR: All type set in Adobe Illustrator must
be converted to paths. Files should be saved in .EPS format.
Embedded Photoshop files must be CMYK or grayscale.
• ADOBE PHOTOSHOP: Files should be flattened and saved in
.PSD format. CMYK or grayscale mode only.
advertising coPy and contract rules
For information regarding production requirements, special positions, supplements, bound or tipped inserts, rates, and other information, please contact the Vice President of Advertising.
materials
Original advertising materials are discarded 12 months after publication unless agency/client requests, in writing, the return of such
materials.
freQuency rates
Credits earned by increasing frequency rate are applied to future
billing.
invoices
All invoices are due 30 days after date of billing. Past due invoices
are subject to 1% service charge per month. Delinquent accounts
are reported and advertising suspended. All costs of collection,
including attorney fees, are charged for accounts referred for collection.
A hard-copy proof (laser print or fax proof) must be supplied so
we can verify output. Color ads require a color proof.
how to suBmit advertising materials
• Email to dpignotti@ndia.org and btaylor@ndia.org
• Upload to our FTP site
(email us for FTP user/password)
• Mail or FedEx/UPS to:
Attn: Advertising
National Defense
2111 Wilson Blvd., Suite 400
Arlington, VA 22201-3061
dual resPonsiBility
Billing directed to advertising agency at the net rate approved upon
condition that the client accepts “dual responsibility” for payment if
the agency does not remit within 30 days.
commissions
Commissions of 15% of gross print rate are applicable to recognized
agencies on space, color, positions, and inserts. All published digital
ad rates are net payable.
additional Provisions
Please visit www.nationaldefensemagazine.org/advertising/Pages/
CopyandContractRules.aspx to view the additional provisions that
apply.
MeMBer of
For information concerning National Defense’s BPA statement, advertising sales, rates,
or related matters, contact the v.P., Advertising. National Defense is BPA certified.
to discuss advertising oPtions or any Questions Please contact:
dino Pignotti
Vice President, Advertising
Tel: (703) 247-2541
Fax: (703) 522-4602
Email: dpignotti@ndia.org
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