Premier Farnell, Plc
Transforming our Information Management
Strategy at Premier Farnell
Michelle Teufel, Global Director of Information
Management
July 2nd, 2015
© 2014 IBM Corporation
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Premier Farnell, Plc
Outline
• The recent data explosion is driving the need to derive more from this
valuable and growing asset, along with conformance to growing global
regulatory requirements.
• The flexible nature of data combined with emerging Cloud solutions
available to end users presents a significant challenge to support these
competing needs in a manner that is consistent, trusted, secure, and
accessible.
• We must somehow ensure the balance of value extraction and effective
governance whilst remaining agile and responsive to evolve with the
business strategy
• In this session, attendees will understand the importance of having an
Information Management strategy and to ensure it is aligned to
business drivers, stakeholders, processes and governance frameworks
in ensuring value delivery to the organisation
• The Rubik’s cube of Information Management.
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Premier Farnell, Plc
Background and Context
Premier Farnell, Plc
Background
• Founded in 1939, London Stock Exchange (LSE:PFL) in 1966
• Supported over 4 ERPs, 3 WMS, 2 PIMs, 2 Primary CRM, 2
Ecomm Platform, various ancilliary support systems
Premier Farnell, Plc
Capability vs Need
NSA leak
Security Breaches
Banking Scandals
Emergence of
predictive analytics
Data increasing
Access increasing
Emergence of Big
Data
Need
Capability
Awareness
Increased awareness
of Information Security
European regulations
evolving
Relaunch of website
Integration with Catalog
MCSS
Data
2010
First attempt
formalising
Data Mgmt
2009
2001
Adhoc Data Governance
No Standardisation
2003
Product Data
Standardised
Governance Introduced
Technology
Roadmap
defined
2013 2014
2012
2011
Restructure of IM
Organisation &
Strategy
Business
cloud
solutions
growing
2015
Need for increased
analytics /
standardisation
Compliance
Premier Farnell, Plc
We needed
Premier Farnell, Plc
A Vision and A Strategy
Premier Farnell, Plc
Alignment
• First – alignment to the BUSINESS Strategy
• What did the business want ?
– To be the trusted source of expert information
for our customers and suppliers
– To provide a seamless customer experience
– To being to make faster, more accurate
decisions
– To meet our compliance obligations
Premier Farnell, Plc
Community,
Ecomm, Product,
Customer, Pricing,
Transactions
IM Vision –
Information
Value Chain
MDM,
CRM, ERP
Integration with
External
systems / data
Integration of
siloed data
sources/ops
Systems
Standardisation
BI
Rationalisation
& Governance
Information
access
BIG Data
Exploratory / Dynamic
Analysis
BI Centralisation
Standards,
Access
Controls,
Policies,
Procedures
Data
Quality &
Security
Systems Standisation (MDM,CRM,ERP)
BI / Data Warehouse/Meta Data Management
(Accessiblity)
Data Governance & Info Security (Security, Quality)
Efficiency / Security / Quality
Increased Insight
Lead Lists,
Services, etc
Integrate and
Collaborate
Premier Farnell, Plc
IM
Business
IT
Premier Farnell, Plc
Our Vision
Data and information are valuable
enterprise assets and can provide
competitive advantage
Good Data + technology = Faster, Better
Decisions
Premier Farnell, Plc
A Plan to Implement & Manage
Premier Farnell, Plc
Big Vision = Big Gaps
Premier Farnell, Plc
A moving feast
• Determine what is required to address the limitations of the
business
• Balance of tactical, strategic, and compliance needs
• Support IT deliverables
IM Roadmap
Premier Farnell, Plc
Alignment with Broader Strategy
FY15
FY16
FY17
New Web Platform
PCI Compliance
Data Xfer / Privacy Compliance
Product Data Improvement Projects & PIM Upgrade
Meta Data Management
Data Quality tools
CDM/ Foundational Analysis (MDM Phase I)
Customer Hub
MDM Phase II
Hyperion + 3 Phases
Addt’l Core Systems
Migration
Business Intelligence Governance
Reporting BI Migration / SS
BI Tools & database consolidation
Process changes
Premier Farnell, Plc
A Structure and Team To Deliver
Premier Farnell, Plc
Credibility & Legitimacy
Organisation
Structure Fit
for Purpose
Sponsorship
C-Level
Leadership
Critical Business
Knowledge &
Trust
Match structure to Vision
NOT To Tools
Premier Farnell, Plc
Total Headcount = 162
Global Head
of Info
Management
Head of
Data Gov
Head of
Info Sec
Security, Quality,
Integrity
Head of
Product
Data
Head of
Customer
Data
Data Operations
Info Ops
Mgmt
PMO &
Comms
Head of
BI
Shared
Services
Manager –
R&A
$ Value Extraction £
Premier Farnell, Plc
Capacity & Skills
• Right People
• In the right roles
• In the right structure
Premier Farnell, Plc
Lead Lists,
Services, etc
Community,
Ecomm, Product,
Customer, Pricing,
Transactions
MDM,
CRM, ERP
Integration with
External
systems / data
Integration of
siloed data
sources/ops
BI
Rationalisati
on &
Governance
Systems
Standardisation
Information
access
BIG Data
Exploratory / Dynamic
Analysis
BI Centralisation
Standards,
Access
Controls,
Policies,
Procedures
Data
Quality &
Security
Systems Standisation (MDM,CRM,ERP)
BI / Data Warehouse/Meta Data Management
(Accessiblity)
Data Governance & Info Security (Security, Quality)
Efficiency / Security / Quality
Increased Insight
IM Vision –
Information
Value Chain
Premier Farnell, Plc
The Journey Began
Premier Farnell, Plc
Turning a plan into a
desire
• Winning Hearts and Minds
Business & IT Buy-In
Premier Farnell, Plc
Lead Lists,
Services, etc
Community,
Ecomm, Product,
Customer, Pricing,
Transactions
IM Vision –
Information
Value Chain
MDM,
CRM, ERP
Integration with
External
systems / data
Integration of
siloed data
sources/ops
BI
Rationalisati
on &
Governance
Systems
Standardisation
Information
access
BIG Data
Exploratory / Dynamic
Analysis
BI Centralisation
Standards,
Access
Controls,
Policies,
Procedures
Data
Quality &
Security
Systems Standisation (MDM,CRM,ERP)
BI / Data Warehouse/Meta Data Management
(Accessiblity)
Data Governance & Info Security (Security, Quality)
Efficiency / Security / Quality
Increased Insight
Premier Farnell, Plc
Premier Farnell, Plc
New Function
Formalised
Information Management is a business function
that underpins our future success and delivery of our
business strategy
Successful Information Management will enable the
business – not constraint it
Premier Farnell, Plc
Communication
IM Strategy
pre-recorded Webex
Data Champion Forums
Quarterly
What is MetaData?
pre-recorded Webex
What is MDM?
pre-recorded Webex
IM Jargon Buster
Communicate and Educate
Format
On
Demand
On
Demand
Date
7th Sept
7th
Sept
On
Demand
Oct
On
Demand
Nov
On
Demand
Channel / Audience
Transformation eNews
Key Message
Announce IM intranet
All employees
QUIZ? – complete after viewing.
Win iCan points?
Targetted distribution to
functional/regional teams
who have received
roadshow to continue
education
Ongoing program updates, policy
updates, deep dives guest
presenters on data use
Transformation eNews
All employees
Transformation eNews
All employees
QUIZ? – complete after viewing.
Win iCan points?
Overview of the program, business
benefits
IM terminology
TBC
Wikipage
IM Roadshows
Live
Ongoing
All functional/regional
teams individually
IM Newsletter
Push
Quarterly
Email & Intranet
--work in with existing abbreviation
page – TBC
Tailored message to each audience,
varying on level of impact by IM
program.
Update on progress, external
trends, internal strategic updates
Premier Farnell, Plc
Stakeholder Management
Premier Farnell, Plc
Increased
Centralisation
of reporting
What we achieved?
Good Business
Buy-in &
Participation
New
Roles
Completion
of key
milestones
Cost
Savings
Increased
Awareness
Collaboration
with IT & Bus
New
Tools
27
Premier Farnell, Plc
Evolution
• Great progress in laying our foundations, but
still met with resistance in pockets, but
then.....
• TOM Arrived
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Premier Farnell, Plc
• 2015 The business strategy
evolved with a new Target
Operating Model
– From Regional to Global
• The timing and opportunity
couldn’t have been better
Evolution
Premier Farnell, Plc
IM Operating Model
IM Vision:
To provide the
Right Information
to the Right
People at the
Right time in line
with the business
strategy
Globalise,
standarise and
Secure
Op Model: FUNCTION
Premier Farnell, Plc
The Team
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Premier Farnell, Plc
The Impact of TOM
• Our Stakeholders Changed
• A realisation that DATA is FOUNDATIONAL
• IM Strategy Validated with an understanding
of the need for
– Meta Data Management
– Master Data Management
– Centralised / Globalised DW
• And need to co-develop an Insight Strategy
Premier Farnell, Plc
Formally planned into
full IT Strategic
Recommendation as
a business function
Slide 32
Premier Farnell, Plc
And, the journey continues
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Premier Farnell, Plc
• Establish a clear vision and execution plan
• Focus on the capability NOT the tools
• Plan, manage, and push communication
• Proactively manage your stakeholders
• Deliver quick wins whenever possible
• Drive cross functional collaboration
• Remain Agile
Premier Farnell, Plc