August 2012 E-JETS BY EMBRAER CHANGE IS IN THE AIR EMBRAER - Latin America and Caribbean Av. Brigadeiro Faria Lima, 2170 - 12227-901 São José dos Campos - SP - Brazil Tel: +55 12 3927 1000 Fax: +55 12 3927 6600 / 1448 EMBRAER - North America 276 SW 34th Street Fort Lauderdale, FL 33315 - U.S.A. Tel: +1 954 359 3700 Fax: +1 954 359 8170 EMBRAER - Europe, Middle East and Africa Bat. Eddington Paris Nord II 33, Rue des Vanesses BP 58294 Villepinte - 95958 Roissy CDG Cedex - France Tel: +33 (1) 49 38 44 00 Fax: +33 (1) 49 38 44 01 EMBRAER - Asia Pacific 391B Orchard Road # 24-02 Ngee Ann City - Tower B 238874 - Singapore Tel: +65 6734 4321 Fax: +65 6734 8255 EMBRAER - China Suite 1806, Tower 2 No. 79 Jianguo Road Chaoyang District Beijing 100025 People’s Republic of China Tel: +86 10 6598 9988 Fax: +86 10 6598 9986 love what you fly love what you fly E-JETS BY EMBRAER By now it’s clear: airlines don’t just like our E-Jets. They love them. As do their passengers, pilots, and crews. E-Jets are enhancing the fleet mix of virtually all the world’s most prestigious airlines. And since first deliveries in 2004, they’ve been changing the way people fly on every continent across the globe. That’s because these four popular jets — the E170, E175, E190, and E195 — have unlocked the profit potential of the 70- to 120-seat category. Bottom line, they give operators the flexibility to adapt to changing market conditions and capacity demands without sacrificing economics, range, or passenger comfort. In fact, E-Jets deliver an in-flight experience surpassing many narrowbody aircraft. And since passengers love E-Jets, airlines do too. All of which means that the right kind of change can be good. 1 Rethinking capacity A WORLD OF CHANGE Matching aircraft capacity with market demand. From that simple concept emerged our E-Jets family of 70- to 120-seat aircraft — right-sized equipment that blurs the line between regional and mainline jets. Their arrival marked the creation of a whole new category of aircraft. And they remain the benchmark for their class. Handling everything from short sectors to five-hour legs, E-Jets span all business models — from mainline full-service, to short-haul local flights, to low-cost carriers. The result for airlines is a new level of versatility that changes everything. Our role in defining the small-capacity regional jet began with the launch of our 50-seat ERJ 145 in 1996. On shorter, lowerdemand routes, 50-seat jets were ideal. But we observed that passenger demand was trending in established markets toward an optimal 70- to 120-seat configuration. We saw an opportunity and built an aircraft family to seize it — E-Jets. Whether the context is emerging or established markets, E-Jets give carriers the tools to build or expand their networks more carefully and more profitably — adding increments of capacity in a controlled way. And as the world fleet ages, progressive airlines are replacing large aircraft with smaller, more efficient — yet equally comfortable — E-Jets. There’s never been a better time to break with traditional thinking, to consider a whole new category of aircraft that lets you address scheduling inefficiencies and transition from an operationally-oriented approach to one that is truly market oriented. It’s a philosophy that’s been embraced by many of the world’s leading airlines. Embraer’s success in the 70- to 120-seat aircraft has attracted many others, but only our design is founded on a philosophy of four Es —Ergonomics, Efficiency, Engineering, and Economics. On every continent, airlines have endorsed our approach to a cleansheet family of airplanes. Out of Africa E-Jets traverse all continents, including the vastness of Africa. There, customers such as LAM Linhas Aéreas de Moçambique (facing page), Kenya Airways, EgyptAir Express, and Air Nigeria are replacing ageing aircraft and using E-Jets to bring greater network connectivity and frequency. 2\3 SPANNING ALL BUSINESS MODELS KLM Cityhopper. USA low-cost carrier JetBlue Airways. Mainline operator Air Canada. All have put E-Jets to work. And, as a group, they illustrate the remarkable versatility of a single aircraft family that spans all business models. E-Jets now operate in ways no small-capacity regional jet ever could. You’ll find them crossing continents and crossing oceans, missions that were once possible only with larger aircraft. In fact, E-Jets deliver such a superior on-board passenger experience that airlines routinely schedule them on the same routes as their larger single-aisle airplanes. rethinking capacity A World of Change 4\5 EXPERIENCING AN E-JET EXPERIENCING AN E-JET Boundless Appeal At Embraer, we believed that right-sizing to unlock the potential of the 70- to 120-seat segment required more than simply stretching a 50-seat jet to increase the number of seats. It required change — a total rethinking of what type of aircraft best matches the market demands of the segment. These demands include high expectations Loved by Crews Pilots love E-Jets for their from passengers who continually seek greater easy-going handling characteristics, both levels of satisfaction in all their consumer in the air and on the ground. Maintenance experiences. It’s a significant marketing staff, flight crews, and schedule planners phenomenon we refer to as The PAX Factor. appreciate that the four family members And embracing it can be a key component of share up to 100% parts commonality. That an airline’s formula for success. Those that means reduced inventories, streamlined can provide a superior experience at a good maintenance procedures, less complicated value will be the ones that succeed. And that differences training for flight crews, and is precisely why E-Jets were created. Designed easier last-minute equipment changes. specifically for the 70 to 120-seat capacity segment, E-Jets bring new options for airlines seeking to stay competitive and prosperous. They are truly loved. Loved by Airlines Airlines have discovered that E-Jets can go more profitably where larger aircraft can not. The airplanes can open new routes, replace ageing fleets, Loved by Passengers The shape of the correct longstanding scheduling deficiencies fuselage creates an exceptional volume of from jets that are too big. But most of all, personal space that exceeds that of many airlines love them because they are good for conventional narrowbodies. And a wide the bottom line. Double Bubble The unique crosssection design of an E-Jet maximizes cabin width at shoulder and elbow level while providing generous cargo-generating space below. two-by-two seat configuration eliminates the middle seat entirely to expedite boarding and deplaning while increasing overall trip comfort. 6\7 FOR PASSENGERS: MAINLINE CABIN COMFORT E-Jets offer the cabin service amenities of a mainline product, including — at the carrier’s option — premium cabin and variable pitch seating configurations for network-wide product consistency, in-flight entertainment systems, seatback video monitors, in-seat power ports, and satellite TV. A two-meter (6 ft. 7 in.) cabin height and large windows create a bright and spacious interior environment. A wide aisle eases movement about the cabin for more efficient boarding and deplaning, and faster turnaround times. EXPERIENCING AN E-JET Boundless Appeal 8\9 FOR MAINTENANCE CREWS: EFFICIENCY ON THE RAMP Two forward and two aft doors, single-point refueling, under-wing engines, and easily accessible baggage compartments allow for uncongested, simultaneous servicing on the ramp. A state-of-the-art computerized diagnostic maintenance system and external LAN ports let you analyze the aircraft’s performance quickly and easily. And that means less time on the ground, and more time in the air. EXPERIENCING AN E-JET Boundless Appeal 10 \ 11 FOR PILOTS: UNCOMMON COMMONALITY A common cockpit across all E-Jet models makes for significant reductions in the time and expense required for flight crew differences training — requiring only a couple of hours of manual-reading to qualify from one E-Jet to another. Setting high standards in mission performance, pilot comfort, and operating economics, E-Jet flight decks provide ergonomic and technological advancements, including robust fly-by-wire controls, health management systems, and diagnostic monitoring. EXPERIENCING AN E-JET Boundless Appeal 12 \ 13 E-JETS AT WORK CHANGING air travel It took only seven years beyond the first E-Jet delivery to exceed a thousand firm orders. The family is in service worldwide with carriers in established markets, yet airlines in other regions continue to discover the untapped potential of E-Jets. In Kazakhstan and Mozambique, Brazil and to a market-oriented, passenger-focused Kenya — and in vast provinces of China approach emphasizing comfort, access, — E-Jets are being deployed to open new and value of time. markets and build emerging economies. And prestigious airlines such as Lufthansa, Air France, and United are using E-Jets in their networks to right-size their fleets for tapping the potential of the 70- to 120-seat segment. Our customers showcase the versatility of the E-Jets family. Air Canada routinely schedules its E-Jets on sectors in excess of five hours. Virgin Australia flies its E190s more than four hours nonstop — entirely Almost any mission type is feasible. Short- over water. British Airways CityFlyer range, high-frequency shuttles and hub-and- replaced its entire fleet of old-generation spoke deployment. Flights to better match airplanes with E-Jets that operate at London variations in time-of-day and day-of-week City Airport. And regional UK carrier Flybe demand. And new frequencies on long is enhancing its formerly all-turboprop and thin routes. E-Jets facilitate a change fleet with two types of E-Jets. China Connections E-Jets in China — flying for Hebei, Hainan, Tianjin, and the country’s largest airline, China Southern — are helping to bring greater connectivity to people and commerce, especially in the western provinces. The airplanes are building new airline networks and growing local economies. Sensible capacity. Carefully applied. Airlines in China have discovered the true potential of E-Jets. 14 \ 15 Copa Airlines was the first E-Jet operator in Latin America. Its fleet of E190s links its Hub of the Americas at Panama with primary and secondary cities across its network. Copa E-Jets have introduced new nonstops between Panama and medium-demand markets. Those flights represent a new option for passengers who can now go almost anywhere in the Copa network with just one fast connection. Kenya Airways realized that a “one-sizefits all” aircraft strategy would add too many seats in many markets it wanted to serve as it pursued its expansion objectives. It opted for a fleet of E170s and E190s to build frequency in carefully controlled capacity increments and to offer greater connectivity across the continent. Whether seated in Business Class or traveling in the Economy Class cabin on the E190, passengers enjoy in-flight entertainment on their individual touch-screen monitors. E-JETS AROUND THE GLOBE. WE DON’T WANT TO CHANGE THE WORLD … ONLY THE WAY THE WORLD FLIES. E-JETS AT WORK Changing Air Travel 16 \ 17 Royal Jordanian acquired its fleet of dual-class E-Jets to establish daily nonstops between its Amman hub and cities throughout the Middle East. The aircraft allowed the airline to fill gaps in its schedule without adding excess seat capacity. The result was more convenient, consistently-timed same-day flights that business travelers wanted. Royal Jordanian’s E-Jets deliver a product standard that is comparable to that on its larger single-aisle aircraft. Brazil´s Azul Linhas Aéreas chose Embraer E-Jets when it started low-cost flights that have since brought affordable air travel to a whole new segment of consumers. Instead of flying the same large aircraft to the same markets at its competitors, Azul broke with tradition, acquired a fleet of E-Jets, and targeted cities with less-congested airports. The result has revolutionized air travel in Brazil. Smaller-capacity airplanes. Low-cost carrier business application. Carefully controlled growth. It all adds up to an impressive success story. Air Astana of Kazakhstan is changing the way people fly in Central Asia. The airline’s E190s supplement larger narrowbody flights and provide more frequency and better connections at its Almaty hub. Air Astana is using its fleet of E-Jets to access both domestic and international markets, including secondary points in Russia. That means travelers in those cities have more options to go where they want to go. And they get there faster, too. E-JETS AT WORK Changing Air Travel 18 \ 19 Building on Heritage COMMITMENTS THAT LAST Our company has spent more than 40 years designing and manufacturing innovative aircraft that advance aviation and challenge our competitors. And we believe that one success leads to another. So we never stop reinventing the airplane. Focused on the future instead of the past, we are relentless in our commitment to make the best even better. Embraer aircraft span multiple segments: perform at their best, initially, and over commercial, executive, defense and the long term. The common mission of our security, and agriculture. But they all emerge eight service areas is to help our customers from a company-wide sense of devotion succeed through greater efficiency, lower that informs what we do each day. It’s a costs, and higher profitability. This capacity commitment to excellence, to innovation, to deliver a critical suite of services leads and to our customers. And when one of to warm and lasting relationships with our new aircraft rolls off the line, we like to customers worldwide. And to our direct stay involved. Not only because we know participation in their success. It’s the kind of and love our airplanes better than anyone. commitment that defines us as a company. But because we owe it to our customers. And always will. Through our Services and Support Group, Because some things never change. we help ensure that our E-Jets always In the Beginning Modest by today’s standards, Embraer’s first airplane, over 40 years ago, was a light transport aircraft, a twin turboprop that could carry only 18 passengers. But, back in 1969, the EMB 110 gave Embraer a reason for being. And it also carried the name “Bandeirante,” which means “pioneer.” As it turns out, no one knew then just how prophetic a name it was. 20 \ 21 EMBRAER SITES AUTHORIZED SERVICE CENTERS INDEPENDENT THIRD-PARTY MROs * TRAINING CENTER (FFS FULL FLIGHT SIMULATOR) (*) Maintenance organizations providing airframe services to third parties. POISED FOR LASTING SUCCESS As one of the world’s leading aircraft manufacturers, we take satisfaction in past achievements. But it is our commitment to the future that drives us. It’s a future that requires not only great products, but great service — support that helps customers succeed. That is why we place so much emphasis on a global Service and Support structure that covers a full range of needs on a 24-hour basis, including: field and technical support, material and spare parts, flight and maintenance operations consulting, aircraft upgrades and modifications, state-of-the art crew and personnel training, and technical publications and eSolutions. No matter where you are in the world, when you need us, we’ll be ready. BUILding on heritage Commitments that Last 22 \ 23 love what you fly