Organization Survival:
Double Meaning Of Sustainability
Gregory Balestrero
IIL Strategic Advisor
Sustainability, Corporate Consciousness,
Leadership
PMI WASHINGTON DC CHAPTER
PROOJECT MANAGEMENT SYMPOSIUM
13 September 2013
Crystal City, Virginia, USA
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WHAT TO EXPECT FROM THIS
PRESENATION
A dose of reality about the future
An understanding about “double
meaning of sustainability”
A feeling of uneasiness and discomfort
A sense of hope
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Bruges, Belgium
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ABU DHABI, U.A.E.
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AMAZON RAINFOREST
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AMAZON RAIN FOREST
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AMAZON RIVER BASIN:
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THE POWER OF THE FORESTS
The world’s forest ecosystems provide environmental
services that benefit, directly or indirectly, all human
communities, including watershed protection, regional
climatic regulation, fibre, food, drinking water, air
purification, carbon storage, recreation, and
pharmaceuticals.20
Ahmed Djoghlaf,
Executive Secretary of the Convention on Biological Diversity
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ANTARCTICA
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ANTARCTICA
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MASDAR CITY PV ARRAY
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PROLIFERATION OF ELECTRIC VEHICLES
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SO WHAT’S NOT TO LIKE?
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CLEAR CUTTING
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ROBOTICS AND CLEAR CUTTING
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Forestry and Its Impact
The world’s forest ecosystems provide
environmental services that benefit, directly or
13
million
hectares
(30
million
indirectly, all human communities, including
acres)
of forests
are destroyed
watershed
protection,
regional
climatic regulation,
human
activity
every
year carbon
fibre,by
food,
drinking
water, air
purification,
20
UN’srecreation,
Food and Agriculture
Organization
storage,
and pharmaceuticals.
Ahmed Djoghlaf,
Executive Secretary of the Convention on Biological Diversity
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THE CHALLENGE OF MANUFACTURING
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REALITY OF POWER TODAY - CHINA
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Of all the debate and arguments over the IPCC
reports, science have proven the following:
Forests, plants and oceans absorb CO2 in
the atmosphere
Greenhouse gases, especially CO2
emissions, are warming the surface and
waters of the planet
As planetary temperatures rise, so goes the
seas of the world
Acidity of the oceans are increasing, due
to excessive absorption of CO2
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SOURCES OF CO2 EMISSIONS
WW
3%
FORESTRY
17%
AGRICULTURE
14%
INDUSTRY
19%
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ENERGY
SUPPLY
26%
TRANSPORT
13%
BLDGS.
8%
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:
1
Meter
Rise
40
Million
People
$3
Trillion
Assets
136
Cities
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SAO PAOLO – CONCRETE JUNGLE
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HONG KONG –
THE CROWDED
CITY
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POVERTY AND WEALTH – SIDE BY SIDE
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“As our gadget dependency grows, so does our appetite
for these bits of earth. In fact, demand for the 14 mostcritical minerals for today’s electronic technologies may
as much as triple over the next 20 years, according to
the European Commission.… “The era of access to
easy resources is over,” says mining analyst Paul
Bugala of Calvert Investments.16
“How a Handful of Countries Control the Supply of the Earth’s Most Precious
Resources,” ; Kate Rockwood
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STARTLING FACTOIDS
ABOUT 2013
IN THE US, EVERY
MINUTE WE LOSE 2
ACRES OF ARABLE LAND
TO DEVELOPMENT
CHINA HAS
SURPASSED THE US IN
TOTAL CO2 EMISSIONS
BY 40%
15-18 PEOPLE DIE
PER MINUTE
ONLY 4 COUNTRIES HAVE MORE
RELATED TO HUNGER
THAN 1 ACRE PER PERSON OF
GLOBALLY
ARABLE LAND…AND THE US IS
NOT ONE OF THEM
SHOCKING!
NOT
ACCEPTABLE!
INDIA IS FOURTH IN THE
WORLD IN TOTAL CO2
AND YET, US PER
EMISSIONS, BEHIND
CAPITA EMISSIONS
CHINA, USA, AND THE EU.
ARE 300% GREATER
THAN CHINA, AND
10X GREATER THAN
INDIA
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A LOOK AHEAD TO 2050
9 Billion people
by 2050...60%
I ncrease
70% of w orld
population w ill
be living in
cities by 2050
55% M iddle
Classes by 2050
Dom inant
Grow th in Asia
and the Far East
Grow ing
Unem ploym ent
in Educated
Youth globally
M iddle Classes in
Developing W orld
Bring New
I nternal M arkets
and Dem ands
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LOOK AHEAD TO 2050
Global unrest
due to
unequal
wealth,
health, and
resources.
Insufficient
Sanitation in
Developing
Nations
Insufficient
Crop Yields to
Support Food
Demand for all
Nations
Depletion of
Many Species
of Marine and
Animal Life
Global
Warming
Causes Severe
Damage to
Global
Economy
Limited
materials to
meet
Urbanization
Demands
Fresh Water
Scarcity and
Crisis Areas
Expand
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Limited
sustainable
communities in
developing
nations
Insufficient
Production
Raw
Materials
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ORGANIZATIONS WORLDWIDE
ARE DOING SOMETHING ABOUT
THIS SITUATION…AND
BUILDING HOPE
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SOCIAL
Aligning Business Values
I AM SURE YOU HAVE
HEARD OF THE
“TRIPLE BOTTOM LINE
(TBL)”
with those of Individual
and Community
Stakeholders
Sustainable
Future
ENVIRONMENTAL
ECONOMIC
Assuming Responsibility
Transforming business
for Contributing to a
Sustainable Future
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into a valuable investment
based on clear principles
of sustainability
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WELL, TPL IS NO LONGER ENOUGH…
GOING FORWARD, ETHICS BECOMES
THE REAL GAMECHANGER
STAKEHOLDERS DEMAND IT
THE WALLS OF PRIVACY HAVE COME
DOWN
ACCOUNTABILITY IS NOT OPTIONAL
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“Even the m ost rational approach to ethics is
defenseless if there isn't the w ill to do w hat
is right”
Alexander Solzhenitsyn: author
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Common Traits of the Sustainability Leaders
Utilizes an integrated strategy that embraces and embeds
social, environmental, economic and ethical responsibility
Utilizes a long-term business view to make strategic
decisions
Invests in deployment of strategy, vertically and
horizontally throughout the organization
Invests in risk management in all aspects of the
operations.
Takes responsibility for the complete value chain and
supply chain
Demonstrates rigorous transparency and accountability
for results and actions
Nurtures innovation in all aspects of operations
Embraces synergetic collaborations
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WHAT DOES THIS MEAN FOR PM
Project leaders will become increasingly responsible for
sustainable change
There are many stakeholders beyond your customers
Stakeholders will judge results, through transparency,
demanding accountability
Ethics and values will become paramount in the execution
of project work
Knowledge of value and supply chains will be fundamental
in all work
Risk assessment and mitigation must become an
organizational competency
Moments of clarity that will test organization will and beliefs
Excellence in PM is a “table stake”, not optional behavior
Be cautious of “Green PM”
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BUILDING AN INTEGRATED STRATEGY
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“I see no other long term choice for industry to
survive ... Each of us has a role in this
transformation. We must all learn to make peace
with the earth, not to make war on it, or we will
lose.”
Ray Anderson, Interface, Inc.
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“LEITH”
Indo-European Root of “Leadership, to Lead
TO STEP ACROSS THE THRESHOLD
WILL YOU STEP ACROSS THE
THRESHOLD TO BUILD HOPE IN
YOUR COMPANY?
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