Pillars of Student-Athlete
Development
Erica Cenci, Director of Business Development & Career Coach, Game Plan
July 20, 2016
wearegameplan.com/blog
AGENDA
1.
State of student-athlete development
2.  Challenges facing student-athlete development
3.  Measuring student-athlete development
4.  Pillars of student-athlete development
5.  Benefits to the athletic department
6.  Action planning
7.  On-going resources
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
HOUSEKEEPING
•  Questions will be addressed at the end of the
presentation
•  Please type all questions into your chat box and submit
to the presenter
•  You will be in “listen only” mode throughout the
presentation
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
ABOUT US
•
Leads Game Plan’s work with college athletic departments to
design student-athlete development programming.
•
Professionally-certified coach specializing in student-athlete
career development and transitions out of sports.
•
Purdue University graduate
•
ACTP certificate in Professional Coaching for Life & Work from
the University of California, Davis.
•
8+ years in the business-world working with brands including
Samsung and Amazon.com.
•
Former student-athlete - swim and dive team captain at Purdue
University and was an NCAA Division I Championship qualifier,
school record holder and Big Ten Conference Championship
Finalist.
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
OUR EXPERIENCE
Deployed at:
Used by:
40+
750+
Athletic
Departments
Administrators
Support:
50,000+
Student-Athletes
Have evaluated:
100+
Programs
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
WHO’S PARTICIPATING
•  Over 70 Division I, II and III schools
•  Over 100+ attendees in student-athlete development
•  Various positions within the athletic department and
across other organizations that work directly with
athletics
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
STATE OF STUDENT-ATHLETE DEVELOPMENT
YESTERDAY
TODAY
ELIGABILITY
PERSONAL DEVELOPMENT
APR/GSR
CAREER-BASED OUTCOMES
“[Athletic departments should be responsible for] ensuring that
the academic studies of college athletes align with career
ambitions, and engagement, [in addition to the] integration [of]
life skills for student-athletes.”
2015 NCAA Division I Presidential Forum
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
KEY STAKEHOLDERS
ATHLETIC DEPARTMENT
Academic
Advisors
Athletic
Director
Employers
Coaching
Staff
SA Affairs &
Life Skills
Engaged
Alumni
PROFESSIONAL WORLD
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
ATHLETIC DEPARTMENTS CHALLENGES
Caseloads are
expanding
Time demands on
student-athletes
are increasing
7 / 10 graduate
without jobsin-hand
Accountability
is intensifying
Budgets are
decreasing
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
THE STUDENT-ATHLETE JOURNEY
The Foundation
Academic
Performance
World Ready
Career Ready
In the transition from
Choosing a major that
A successful transition
In preparation for a
Successfully transitioned
high school to college,
best compliments their
to life after college
successful transition
alumni maintain high
the student-athlete
interests and aptitude is
athletics includes an
into the workforce, the
levels of engagement with
must begin to
foundational, as well as
awareness of their
student-athlete must
the athletic department
understand themselves
the student-athlete’s
athletic identity,
learn the job
while offering advice,
and their goals, the
ability to learn
personal decision-
acquisition process,
mentorship, and
resources available to
fundamental study and
making skills, and
evaluate a range of
connections to current
them, and the scope of
communication skills.
learning life skills such
career interests and
student-athletes.
as financial literacy,
professions, begin to
health, and social media
develop a professional
savvy.
network, and develop
their commitments.
Engaged Alum
the skills necessary for
the job-search process.
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
STAGES OF STUDENT-ATHLETE DEVELOPMENT
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-
-
-
-
-
-
-
-
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© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
ELEMENTS OF SUCCESSFUL STUDENT-ATHLETE
DEVELOPMENT PROGRAMS
COMPREHENSIVE
INTEGRATED &
MEASURED
STRATEGIC &
UNIFYING
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
COMPREHENSIVE
What this means:
•
Reach and engage 100% of student-athletes across 100% of the journey
Key challenges:
•
Lack of bandwidth and resources
How to incorporate it:
•
Start by document the student-athlete journey specific to your campus
•
How many student-athletes are you impacting now? At what stages?
What programs do you offer? What is their experience specific to your
campus? What challenges do they face? What external and internal
resources do you utilize – where are there opportunities?
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
INTEGRATED & MEASURED
What this means:
•  There are defined activities and key performance indicators assigned and
starting to be tracked for each objective or success metric
Key challenges:
•  Hard to document and measure student-athlete development activities which
tend to be qualitative vs. quantitative
How to incorporate it:
•  Identify one key activity and one key metric associated with the activity per
stage of the journey you recently defined and how you will track it
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
STRATEGIC & UNIFYING
What this means:
•  It’s a cultural approach with influence from the top-down and all areas of the
department see it as essential to the success of the mission
Key challenges:
•  Lack of top-down support or buy-in from stakeholders
•  Student-athlete development is viewed as support tool not necessarily a key
aspect of mission
How to incorporate it:
•  Build a plan
•  Use your defined journey, the activities, benchmarks and metrics to document
how student-athlete development impacts department strategic plan
•  Demonstrate the value using the metrics and the impact across the various
areas of the department
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
IF DONE WELL…
The student-athlete is supported in their transitions, across
100% of the journey, and is prepared for life after sport.
As a result:
Effectiveness is
increased and
efficiency
created
Better talent can be
recruited and
retained
More funds are
raised and
expanded budgets
can be justified
Student-athlete
stakeholders’
visibility increases
Increase in studentathletes’ access to
jobs and internships
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
SIMPLE STEPS
•
Student-athlete development continues to shift and requires a new approach
•
Breaking down the student-athlete journey can allow us to better see the
bigger picture and specific needs
•
Successful student-athlete development programs are:
•
•
Comprehensive, integrated and measured, strategic and unifying
Steps you can take:
•
Document the journey specific to your student-athletes
•
Identify key activities and metrics to track within your existing or new
programming
•
Build a plan and make the case
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
RESOURCES
Powering the
Journey
•  Current state of
SAD
•  Phases of
development
Restoring
Trust
•  What can
campus learn
from athletics?
•  Benefits
•  Action plan to
implement
wearegameplan.com/resources
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners
CONNECT WITH US
Erica Cenci, Director of Business Development
GAMEPLAN
Phone: 402-889-2674
Twitter: @ecenci
LinkedIn: https://www.linkedin.com/in/ericacenci
Email: erica@wearegameplan.com
wearegameplan.com
© 2016 Game Theory Group International, LLC. All rights reserved. Game Plan, Game Theory, and the Runner logo are trademarks of Game Theory Group, Inc. All other trademarks are the property of their respective owners