FOR IMMEDIATE RELEASE
Contact:
Chris Olive
Marketing Director
617-431-9374
colive@techtarget.com
TechTarget Acquires Controlling Interest in Chinese Lead Generation Pioneer
Expands Network across Asia-Pacific Region to Include 11 Targeted Websites in
Mandarin
Newton, MA – October 13, 2010 – Technology media company TechTarget, Inc. (NASDAQ: TTGT)
today announces it has acquired control of the operations of Beijing-based Keji Wangtuo Information
Technology Co. Ltd. (TechTarget-China), an existing TechTarget partner that runs Chinese-language
versions of TechTarget’s most popular websites.
TechTarget-China , a partner of TechTarget’s since its launch in 2008, operates 11 targeted websites
in Mandarin dedicated to information technology buyers in China, including SearchStorage.com.cn™,
SearchSecurity.com.cn™, SearchDataCenter.com.cn™, SearchCIO.com.cn™ and
SearchCloudComputing.com.cn™. The sites are modeled after TechTarget’s global online network,
featuring translated versions of TechTarget’s award-winning editorial content, as well as original
articles produced for the Chinese market. These sites serve as the platform for innovative leadgeneration and brand-building programs that TechTarget-China has delivered for advertisers like IBM,
Oracle, SAP and EMC.
“This is a continuation of our strategy of having direct operations in the major markets across the
world as our large advertisers want the ability to run integrated campaigns across multiple
geographies,” said Greg Strakosch, CEO, TechTarget.
“This company is already a leader for targeted marketing, branding and lead generation for technology
companies operating in China and fits perfectly into TechTarget’s commitment to providing highquality access to enterprise IT pros in the country markets that matter most. TechTarget-China has a
proven track record of delivering ROI for major IT vendor’s Chinese divisions and meeting the
information needs of local enterprise IT pros through the TechTarget web sites it operates in China,”
said Jon Panker, Vice President, APAC for TechTarget.
TechTarget-China has 20 employees. Based on the structure of the transaction, TechTarget will be
consolidating the financial results of TechTarget-China.
The 11 Chinese sites add to the existing strength of TechTarget media across the Asia-Pacific region
(APAC), which includes 4 sites in India, 3 sites in Australia-New Zealand and 19 partner sites in Japan.
TechTarget has more than 2 million registered members in APAC.
About TechTarget
TechTarget (www.techtarget.com) (NASDAQ: TTGT) is a leading global technology media company
with more than 80 technology-specific websites, and over 9 million registered members, and more
than 10 years of groundbreaking accomplishments. Our extensive editorial and vendor-sponsored
content fulfills the needs of tech pros looking for in-depth coverage of technology topics throughout
their buying process and positions us to meet the needs of technology marketers targeting qualified
technology audiences. Outside of North America, TechTarget runs 23 websites and has offices in
London, Mumbai and Beijing.
(C) 2010 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of
TechTarget and SearchStorage.com.cn, SearchSecurity.com.cn, SearchDataCenter.com.cn, SearchCIO.com.cn and
SearchCloudComputing.com.cn are trademarks of TechTarget Inc. All other trademarks are the property of their
respective owners.