Continua Health Alliance®
Certification Logo
Usage Manual
Version: 1.02
August 2009
A Guide for Members Participating in the Continua™ Certification Program
Abstract
This document describes the requirements and usage guidelines for the
Certification Logos, the Certified Word Mark, as well as the Certified Products
Database.
© 2009 Continua Health Alliance
Legal Disclaimer
NOTHING CONTAINED IN THIS DOCUMENT SHALL BE DEEMED AS GRANTING YOU
ANY KIND OF LICENSE IN ITS CONTENT, EITHER EXPRESSLY OR IMPLIEDLY, OR TO
ANY INTELLECTUAL PROPERTY OWNED OR CONTROLLED BY ANY OF THE
AUTHORS OR DEVELOPERS OF THIS DOCUMENT. THE INFORMATION CONTAINED
HEREIN IS PROVIDED ON AN “AS IS” BASIS, AND TO THE MAXIMUM EXTENT
PERMITTED BY APPLICABLE LAW, THE AUTHORS AND DEVELOPERS OF THIS
DOCUMENT HEREBY DISCLAIM ALL OTHER WARRANTIES AND CONDITIONS, EITHER
EXPRESS OR IMPLIED, STATUTORY OR AT COMMON LAW, INCLUDING, BUT NOT
LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A
PARTICULAR PURPOSE. CONTINUA FURTHER DISCLAIMS ANY AND ALL
WARRANTIES OF NONINFRINGEMENT AND ACCURACY.
®
CONTINUA, CONTINUA HEALTH ALLIANCE , the Continua design, and all related logos,
are service marks or registered service marks, and CONTINUA CERTIFIED, the design and
all related logos are certification marks, of Continua Health Alliance in the United States and
other countries. Other trademarks and trade names are those of their respective owners.
Copyright 2009 © Continua Health Alliance. All rights reserved.
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Revision History
Revision History
iii
Revision
Revision History
Date
1.01
First public release
January 2009
1.02
Authorized third party use
August 2009
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Table of Contents
1 Introduction ............................................................................................. 1
1.1
1.2
Purpose/Scope/Audience .................................................................................... 1
Contact Information ............................................................................................. 1
2 Continua™ Certification Logo Usage Requirements............................ 3
2.1
2.2
2.3
2.4
2.5
2.6
2.7
Prerequisites for Using the Continua Certification Logos ..................................... 3
Obtaining the Logos ............................................................................................ 3
Authorized Users of the Logos ............................................................................ 4
Form Requirements............................................................................................. 4
Proper Usage in Association with Certified Products ........................................... 4
Placement Guidelines in Association with Use for Certified Products .................. 5
Prohibited Uses ................................................................................................... 5
3 Related Use of Continua Certified™ Word Mark ................................... 6
3.1
3.2
3.3
Form Requirements............................................................................................. 6
Proper Usage ...................................................................................................... 7
Prohibited Usage................................................................................................. 7
4 Promotional Use of Continua Certification Marks ............................... 8
4.1
4.2
4.3
Prior Consent and Written Approval .................................................................... 8
Factors to Be Considered in Allowing Promotional Use ....................................... 9
Incorporation of Sections 2 and 3 ........................................................................ 9
5 Ownership Attribution ............................................................................ 9
6 Certified Products Database ................................................................ 10
7 Usage Violations ................................................................................... 10
Appendix A.
Certification Logo Graphics Guidelines........................ 12
Figures
Figure 1. The Continua Certification Logo - Vertical Version..........................................................3
Figure 2. The Continua Certification Logo - Horizontal Version......................................................3
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Introduction
1 Introduction
The Continua™ Certification Logos are intended to represent to consumers that the associated
product meets Continua certification testing requirements which support interoperability in
personal health devices to offer consumers a broad set of complementary products and services.
This Manual discusses permitted uses of the Continua Certification Logos and Certification Word
Mark.
1.1 Purpose/Scope/Audience
The Continua Certification Program: (a) ensures that all relevant mandatory formats and features
are supported by the products, and (b) confirms interoperability between devices in support of
mandatory formats and features.
1.2 Contact Information
Questions regarding the Certification Logos that are not addressed by this document should be
directed to:
admin@continuaalliance.org
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Continua
TM
Certification Logo Usage Requirements
™
2 Continua Certification Logo Usage
Requirements
This Section generally discusses permitted uses of the Continua Certification Logos (hereafter
called “the Logos” or “Logos”) in association with the sale, advertisement, or promotion of
certified products. Promotional use of the Logos, to promote the Continua Certification Program
generally, is addressed in Section 4 below.
2.1 Prerequisites for Using the Continua Certification
Logos
For a company to use the Logos shown in Figure 1 and 2 below, it must:
•
Be a member in good standing with Continua.
•
Submit a product for certification testing with a passing result.
•
List the certified product information on the Continua website if it uses the Logos and/or
Continua CertifiedTM Word Mark in a public manner.
•
Have a signed Certification Mark License Agreement with Continua.
Figure 1. The Continua Certification Logo –
Vertical Version
Figure 2. The Continua Certification
Logo – Horizontal Version
2.2 Obtaining the Logos
Continua will provide access to a copy of the graphic files depicting the Continua Certification
Logos after a member company has signed the Certification Mark License Agreement and
submitted it to Continua. For further information, contact Continua at:
admin@continuaalliance.org
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2.3 Authorized Users of the Logos
•
Use by Member and Member Affiliate only. Except as explicitly expressed in this
section, the Logos may only be used by the Continua member and its affiliates (as
defined in the membership agreement) that have obtained certification for the product.
•
Use by an Authorized Third Party. Member and member affiliates that are permitted
to use the Logos may sublicense those rights to a third party (such as a retailer of a
certified product) to publish the Logos as part of an advertisement for a certified product
or for promotional purposes in connection with a certified product, provided that the use
of the Logos complies with all requirements in this Manual. The member is solely
responsible for the authorized third party’s use of the Logos and is liable for any misuse
of the Logos by the authorized third party. The Certification Mark License Agreement
sets forth the terms on which sublicenses may be granted and member and member
affiliates may not grant sublicenses to use the Logos except as otherwise set forth
therein.
2.4 Form Requirements
A member shall comply with the following requirements regarding form in its use of the Logos.
A. The member shall not alter, cut apart, separate, or otherwise distort the Logos in
perspective or appearance.
B. The member shall present the Logo in a manner in which it stands alone. The Logos shall
not be combined or incorporated into other works, phrases, or designs.
C. The member shall not translate the Logos into any other language, even if the Logos are
used in non-English speaking countries.
2.5 Proper Usage in Association with Certified Products
In accordance with the following rules, the Logos, when used or placed on the certified product or
in connection with the certified product, must be used in a manner that clearly associates the Logos
with the certified product. Proper usage of the Logos is specified in the Continua Certified: Logo
Guidelines found at:
http://www.continuaalliance.org/apps/org/workgroup/mwg/download.php/2682/ContinuaCert_Styl
eGuide_final_2client.pdf.
A. When a Certification Logo is used on a product, it shall be placed directly on the
certified product, or on product packaging and user manuals included with the certified
product.
B. A Certification Logo may be used anywhere in electronic, broadcast and print
advertisements, and other promotional materials such as product brochures and
catalogues, which feature only the certified product or multiple certified products, as
long as it is made clear that the Logo is only associated with the products and not with
any company or service, and the usage complies with all other requirements of this
Manual. When used in connection with a textual reference to a certified product, the
Logo must be placed in a manner that does not lead a reader to believe that the Logo is
part of the product name. Example of acceptable usage of a Logo in connection with a
textual reference to a certified product are as follows:
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<PRODUCT NAME>
or <PRODUCT NAME>
C. If multiple products are featured in an advertisement or other promotional materials and
some of them are not certified, the Certification Logos must be used only in conjunction
with the certified product and must be placed on, or directly adjacent to, an image of the
certified product or directly adjacent to a textual description of the certified product. The
Logos must not be displayed in such a manner which creates an association with any
non-certified product and the usage must comply with all other requirements of this
Manual.
D. The Logos must never be placed in a manner or position that implies the entire brand or
the company (or a subset) is certified.
E. Any animation of the Logos must follow the usage as indicated in the Continua
Certified: Logo Guidelines.
2.6 Placement Guidelines in Association with Use for
Certified Products
The following guidelines apply to the placement of the Logos in association with the sale,
advertisement, or promotion of certified products.
A. Placement on website. It is highly recommended that the member place the Logos on its
website in conjunction with certified products. When using the Logos, they must be
placed in a manner that only associates them with the certified product to which they
relate. The Logo shall not be used in a way that indicates multiple or all of the products
of a member are certified, when they are not. If multiple or all products are certified and
the website displays a Logo with Certified Product Description, they must not all share
the same description unless this usage is completely and factually accurate. The ideal
location for the Logos is directly adjacent to the product listing and product image in the
product section of the member’s website on the page that describes the specific certified
product.
B. Placement on Product Packaging. If the Logos are used on product packaging, it is
recommended that they be placed on the front or prominent side of the packaging. The
Logos may be repeated elsewhere on the packaging.
C. Placement on Product. It is recommended that the Logos be placed on the product
whenever possible.
D. Placement on Product Collateral. It is recommended that the Certification Logos be
placed on collateral that is related to the certified product, such as product data sheets,
product literature, and user manuals.
2.7 Prohibited Uses
Continua prohibits the following uses of the Logos in association with the sale, advertisement, or
promotion of certified products.
A. The Logos shall never be used or associated with products that Continua has not
certified.
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B. The Logos shall never be used in any manner that would imply Continua endorsement of
a specific company, its products, or its services.
C. The Logos shall not be used in any company name, product name, service name, domain
name, website name, or the like. The Logos shall not be used in a manner that disparages
Continua.
D. The Logos shall not be used on letterhead, business cards, or other stationery.
E. The Logos shall not be used on bumper stickers, T-shirts, tie clips, or other similar
promotional items, unless the Logo appears as part of the certified product and the usage
complies with the requirements of this Manual.
F. The Logos shall not be used in a manner that violates the Continua Certified: Logo
Guidelines (see Appendix A).
3 Related Use of Continua Certified™ Word
Mark
Continua owns several trademarks, service marks and certification marks, such as Continua™,
Continua Health Alliance® and the Continua Certification Logos. These marks are either
registered or pending registration in the U.S. and numerous countries worldwide. Unless you have
been granted permission in a License Agreement, use of any of these marks is prohibited, except to
refer to the organization called Continua™ or Continua Health Alliance®.
This section mainly discusses the word mark CONTINUA CERTIFIEDTM (also known as the
“Word Mark” hereafter), which is a valuable asset of Continua and therefore must be protected.
A member with certified products may use the Continua CertifiedTM Word Mark in association
with text descriptions of the certified products. Such usage is not intended to be a substitute for
usage of the Certification Logos, and the member shall not use the Word Mark in lieu of the Logos.
Nothing in this Section precludes the use of the Word Mark for promotional purposes, as set forth
in Section 4 below.
3.1 Form Requirements
A member shall comply with the following requirements regarding form in its use of the Word
Mark.
A. Usage of upper case or capital letters. The Word Mark may appear in all upper case or
capital letters with a space between the words, and followed by “TM” in superscript font.
The Word Mark may be used in any font that can identify the uppercase characters.
Example: “CONTINUA CERTIFIEDTM”
B. Usage of upper and lower case letters. Alternatively, the mark can be written with
upper and lower case letters. “Continua” and “Certified” should always begin with an
upper case letter. The rest of the words may appear in lower case letters. The word
“Certified” should be followed by “TM” in superscript font. The Word Mark may be
used in any font that can identify the uppercase characters and lower case letters.
Example: “Continua CertifiedTM”
C. No alteration of the Word Mark. When using the Word Mark, never vary the spelling,
add hyphens, make one word two or more, make two words one, or use a possessive or
plural form of the Word Mark.
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3.2 Proper Usage
A member shall comply with the following requirements in its use of the Word Mark
A. Always use the Word Mark as a proper adjective (unless referring specifically and
only to its existence as a name or a trademark), and do not use it as a verb or noun, or in
the possessive or plural forms, or in a generic sense.
Example: “CONTINUA CERTIFIED™ product”, or “Continua Certified™ product”
As long as a Certification Logos is prominently displayed on the certified product as
described in section 2.6C, a member may use the Word Mark on its own (on materials or
collateral associated with the certified product) when it is not feasible to display the
Logo or other graphics.
B. Product Name. The Word Mark must not be used in a manner that would lead a reader
to believe the Word Mark is part of the product name. An example of acceptable use
include: “XYZ Company’s <Product Name> is a Continua CertifiedTM product”
C. Trademark Notice. The trademark notice symbol (™) must be used immediately to the
right of the Word Mark (for example: CONTINUA CERTIFIED™) at the Word Mark’s
first and most prominent usage and again at its first appearance in the body of the text.
Subsequent use of the Word Mark does not require further notice. Whenever possible,
the trademark notice symbol should be superscripted after the Word Mark. In regions
where the Mark is registered, the trademark notice symbol (® ), should be used on
packaging and product materials which is specifically produced for the local region, as
long as it is used in accordance with proper usage guidelines described in this section.
Examples of proper usages are: “CONTINUA CERTIFIED®” and “Continua Certified®.”
Members can refer to the Continua website for information regarding the registration
status of the marks in different countries.
3.3 Prohibited Usage
The following uses of the Word Mark and related Continua phrases are specifically prohibited.
A. No use without executed license. Neither the Word Mark nor any combination of the
Word Mark with any other word, design, or other element may be used, in any way,
including as a certification mark, unless the user has entered into a written agreement
with Continua permitting the usage.
B. No use if likely to cause confusion regarding certification status. Neither the Word
Mark nor any combination of the Word Mark with any other word, design, or other
element may be used in a manner that would weaken the strength and value of the
Continua Certified Word Mark by creating confusion regarding its significance.
No mark, including the mark Continua and the Word Mark may be used, alone or in
conjunction with any word or phrase, that may lead the public to believe that a
non-certified product has been certified. Examples of phrases that may not be used in
conjunction with non-certified products include, but are not limited to, “Continua
interoperable,” “Continua compatible,” “Continua compliant,” “complies with
Continua,” “compatible with Continua,” “complies with Continua Guidelines,”
“designed to Continua Guidelines,” “complies with Continua specification,”
“interoperable with Continua products” and “based on Continua Guidelines.” These
phrases should also not be used in place of the Word Mark in conjunction with products
which have been certified. The Word Mark may not be used in a context, such as, but
not limited to, the phrases “Continua certifiable” and “Continua ready,” that imply that a
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product part or component, when combined with other components or products, will
result in a product that will or may successfully pass certification testing in the future.
C. No Use as Indicator of Affiliation or Endorsement. Neither the Word Mark nor any
combination of the Word Mark with any other word, design, or element may be used in a
manner that is likely to suggest a closer relationship with, affiliation with, sponsorship
by, or endorsement by Continua with regard to a specific company, its products, and its
services.
D. No disparagement. Neither the Word Mark nor any combination of the Word Mark with
any other word, design, or element may be used in a manner that would disparage
Continua.
4 Promotional Use of Continua Certification
Marks
As noted above, the Continua™ Certification Logos and Word Mark (also known as the
“Certification Marks” hereafter) are intended to represent to consumers that the associated product
meets Continua certification testing requirements. In order to grow consumer awareness regarding
Continua certification, Continua acknowledges that members may from time to time use the
Certification Logos and the associated Word Mark in marketing or advertising campaigns. The use
of the Certification Marks contemplated in this Section is for the purpose of promoting the
Continua Certification Program generally and not a particular certified product or member. The
rules regarding promotional use are intended to supplement other permitted uses set forth in this
Manual and do not replace or otherwise supersede other applicable uses or restrictions regarding
use.
This section discusses the circumstances under which members may use the Certification Marks
for promotional purposes.
4.1 Prior Consent and Written Approval
No advertising or promotional material (in whatever medium) featuring the Certification Marks
shall be published or otherwise distributed or publicly displayed without the prior written approval
of Continua. All requests to use the Certification Marks for promotional purposes shall be
reviewed by the Continua Marketing Committee. Prior to the promotional use of the Certification
Marks, Continua members must submit a sample of all materials featuring the marks to the
Marketing Committee for consent and approval. The Marketing Committee shall have final
authority to permit or deny a promotional use of the Continua Marks. Once the Marketing
Committee has approved an item, a member shall not make any change to the item without the
Marketing Committee’s prior written approval. Any use of the Certification Marks for
promotional purposes without the prior consent and written approval of the Marketing Committee
shall be deemed a violation of this Manual.
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Promotional Use of Continua Certification Marks
4.2 Factors to Be Considered in Allowing Promotional
Use
The following factors may be considered by the Marketing Committee in determining whether a
promotional use should be permitted. Continua members should consider these factors in
developing promotional materials featuring the Certification Marks.
A. Promotional Use. The promotional use should promote the Continua Certification
Program generally and not the Continua member, its products, or its services. While
Continua members may be permitted to use company names in association with the
promotional use, the primary effect should be to promote Continua certification and not
the Continua member.
B. Non-Endorsement. The Certification Marks should be displayed in such a manner so as
not to imply an endorsement of a particular member company, its products, or its services.
C. Quality of the Use. The promotional use should be consistent with all other use
guidelines maintained by Continua with respect to the Certification Marks, either in this
Manual or in the Continua Certified: Logo Guidelines. The Certification Marks should
not be used in a manner that disparages or otherwise tarnishes Continua as an organization
or the Continua Certification Program.
D. Nature of the Use. The Certification Marks should not be used in any company name,
product name, domain name, website name, or the like. The Certification Marks should
not be used on letterhead, business cards, or other stationary.
4.3 Incorporation of Sections 2 and 3
This Section 4 incorporates all prior restrictions regarding use of the Certification Marks described
in Sections 2 and 3 above that are not inconsistent with the promotional use of the Certification
Marks as described herein. Nothing in this Section 4 shall be deemed to replace or otherwise
supersede other applicable uses or restrictions set forth in this Manual.
5 Ownership Attribution
The Continua Health Alliance strongly encourages its licensees to correctly attribute Continua
ownership of the marks by using a mark ownership legend. In any material in which the licensee
uses a legend to identify third parties as the owner of any marks, the licensee is then required to
also include the Continua legend. The preferred form of the legend is:
“Continua™, the Continua Logos and Continua Certified™ are trademarks, service marks, or
certification marks of the Continua Health Alliance.”
The legend should always be a complete sentence, and ordinarily appear on the copyright page, on
the last page of material, or on packaging.
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6 Certified Products Database
When a product is certified, Continua maintains a certified products database which identifies the
certified/tested capabilities of the product as defined in the Certification Application. If a member
uses the Logo and/or Continua Certified TM Word Mark in a public manner, the member must also
have the product listed on the Continua public website (through the certification process). The
Continua public listing includes information associated with the certified product.
7 Usage Violations
Compliance to this Manual is not optional. If Continua becomes aware of a violation of the Manual,
it may take the following actions:
•
The offending party will be contacted in writing by Continua specifying the infraction to
correct the non-compliance.
•
The member has thirty (30) days from the receipt of the above written document to
correct the non compliance.
•
If the offending party fails to correct the non-compliance, Continua may suspend or
terminate its membership and/or bring legal action, as Continua determines to be
appropriate under the circumstances.
No delay or failure by Continua to take one of the foregoing actions shall be construed as a waiver
by Continua of its enforcement rights or acceptance by Continua of non compliance.
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Appendix A. Certification Logo Graphics
Guidelines
The Certification Logo graphics and usage guidelines are outlined in the Continua Certified: Logo
Guidelines found at:
http://members.continuaalliance.org/apps/org/workgroup/mwg/download.php/2682/latest
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