Media Sourcebook
Eaton:
There’s more
to our story
There’s more
to our story
Sure, you might think you know Eaton. It’s true, our experts
are busy working to address the world’s most critical power
management challenges. But that’s only the root of our story.
In the last few years the size and scale of our electrical business has grown dramatically. Our real-world solutions have
grown significantly and so has our diverse team of subjectmatter experts—each of them poised to share their perspectives and insights.
Let this sourcebook be your guide on where Eaton can help
build out your story on megatrend topics impacting the world
where we live and work.
I’ll be glad to connect you with the best expert for your story.
Send me an email or give me a call.
Sincerely,
Mark Horner
Senior Manager, Global Communications
Eaton
(412) 893-3590
markhorner@eaton.com
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Eaton Fast Facts
• Power management company providing solutions that help customers effectively manage
electrical, hydraulic and mechanical power
more efficiently, safely and sustainability
• $22.6 billion in sales in 2014
• Customers in more than 175 countries
• Honored as a 2015 ENERGY STAR Partner of the
Year by the EPA
Megatrend
Aging infrastructure
Our aging electrical infrastructure will continue to be
challenged to meet growing energy demands.
Eaton is ideally positioned to meet this challenge with a
broad array of innovative solutions that help ensure the
reliability, safety and efficiency of the power we demand.
Reporting on these topics? Think of Eaton
• Bolstering energy efficiency and reliability at
critical sites such as airports, hospitals and data
centers with advanced LEDs and other cuttingedge technologies
• Revolutionizing ways critical infrastructure support systems are being installed
• Working with utilities to design, build and maintain an automated, more secure and cost effective grid
D+
The U.S. received a grade
of a D+ in energy infrastructure—bringing a
heightened focus to energy
awareness (The American
Society of Civil Engineers)
• Deploying highly skilled engineering services to
help government and institutions grapple with
the devastating effects of natural disasters and
other challenges to their electrical infrastructure
• Advancing critical space and efficiency in energy infrastructure
Eaton in action
Brooklyn street lights project
Quick Facts
The city has begun the
installation of approximately
Benefits of LEDs include
61,000 LED street lights in
• longer lifespan
Brooklyn as part of a larger
• energy efficiency
street light replacement program in New York. Eaton’s
• cost savings
new Streetworks Verdeon
• improved lighting output
LED street lights replace old
High Pressure Sodium (HPS)
cobraheads and provide the city with cost savings of up to
$1.6 million annually, while improving pedestrian safety.
Featured Expert
Kraig Kasler is the president of Eaton’s
Lighting Division. His efforts to leverage
the latest lighting technologies to improve
efficiency and reduce costs reaffirm Eaton
as a market leader.
Kraig Kasler
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Megatrend
Internet of Things
The combination of the internet, mobile devices, data
analytics and cloud computing will continue to transform
our world.
As a global technology leader in power management
solutions, Eaton helps businesses leverage the Internet of
Things to enhance energy efficiency, reliability, safety and
sustainability.
Reporting on these topics? Think of Eaton
• Smart lighting fixtures, with all of the apps, big
data intelligence and platform thinking that go
along with them
• Occupancy sensing and daylight harvesting
• Integrated mass notification systems for hospitals, campuses, factories and oil rigs
• Sensors inside equipment remotely monitor
critical facilities and data centers with 24/7 realtime monitoring for added power protection
assurance and peace of mind
730
billion
Connected living total market to reach $730 billion
in 2020 (Frost & Sullivan,
May 2014)
• Industrial IoT and integrating intelligent electronics into machine design
Eaton in action
University of Central Florida
Quick Facts
Integrated systems can be
key in a crisis, when every
• 56,000 students
moment counts. The sec• 10,500 employees
ond largest university in
• 11 regional campuses
the nation, the University
of Central Florida (UCF)
• 1 mass notification system
is equipped with Eaton’s
ALERiTY as its emergency communication system. With
the push of just one button, Eaton’s ALERiTY offers realtime information sharing across an organization’s facilities
and with security, fire, police and health departments. It can
communicate through in-building, wide-area and distributedrecipient channels, such as text, voice calls and email, all
under one roof.
Featured Expert
Ken Walma
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Ken Walma is the vice president and general manager of the Ambient & Controls
Solution Business for Eaton’s Lighting
Division, where he drives lighting control
innovation, integrating controls into lighting
systems to build smarter buildings.
Megatrend
Future of energy
As the world population increases, so does our reliance
on and demand for energy. Grids get smarter. Devices get
more powerful. In an always-on, ever-connected world, the
need for power never stops.
Reporting on these topics? Think of Eaton
• Reliability and safety in utility-grade power
• Energy automation and control
• Energy metering and demand response, including energy use spikes and surges
• Solar and microgrid solutions bringing reliable
and clean energy to commercial, utility and
residential locations—even in remote areas
60%
increase
• Connecting and protecting electrical loads,
including circuit, power electronics and overvoltage protection
By 2050, global demand
for energy in buildings is
projected to increase up to
60 percent (International
Energy Agency)
Eaton in action
Utility-grade power
When it comes to delivering utility-grade power, proven reliability and safety are paramount. Eaton’s PEAK transformer
technology accommodates loading up to 112 percent. So
when electricity usage spikes, there is less breakdown in the
insulation system when compared to traditional oil-filled transformers.
The PEAK transformer is a true example how Eaton is constantly leveraging innovation to drive innovation: Testing, validating and optimizing the product design to work with a coolant like FR3 to deliver better transformer performance and
reliability, with a lower total cost of ownership. It’s one more
way that Eaton is helping industry meet the rising need for
power more efficiently and sustainability than ever before.
Featured Expert
Clayton
Tychkowsky
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Clayton Tychkowsky is the president of
Eaton’s Cooper Power Systems Division,
where he helps drive innovation for the
safe, effective and reliable distribution of
power for commercial, utility, mining, industrial, manufacturing and renewable energy
customers.
Megatrend
Powering healthcare facilities
Today, technology is driving the practice of medicine. From
clinical record keeping to diagnostic imaging, technology is
modernizing how, when and where healthcare is delivered
to patients. Because everything a healthcare organization
does can be considered mission critical, ensuring always-on
power for essential electrical systems is an imperative
across the enterprise. As a leader in power management,
Eaton’s broad portfolio of electrical connectivity and control
solutions help meet this increasing demand for reliable,
efficient and safe power.
x2.5
U.S. hospitals have 2.5
times the energy intensity
and carbon dioxide emissions of commercial office
buildings (U.S. Dept. of
Energy)
Reporting on these topics? Think of Eaton
• Alloys to maintain sterile environments on
frequently-touched surfaces, such as wall plates
and switches
• Power reliability that prevents interruption of
services in any situation that could compromise
patient care or damage sensitive equipment
• Improved patient safety, health and comfort
with lighting, wiring devices and security solutions
• More durable wiring solutions that allow electrical medical devices to survive frequent heavy
loads, cleaning and abusive interaction
Eaton in action
Hospital-grade charging
Eaton’s USB charging receptacles have changed the functionality customers expect from wall outlets. And it’s one way
Eaton is raising the standard for convenience and usability of
wall outlets in a wide variety of environments.
Electrical equipment in healthcare facilities must be hospitalgrade. The standards are more rigorous because the stakes
are higher. Depending on the use, those specifications might
include distinct markings, ground fault interruption, tamper
resistance, testing for abrupt removal and more.
Eaton’s hospital-grade AC duplex receptacles and charging
ports make it easy to charge tablets and electronic devices
within clinical environments. Eaton also developed hospitalgrade isolated ground surge suppressor USBs with exceptional clamping and surge current ratings, which feature
LED indicators and audible alarms to indicate compromised
ground connections or if surge protection has expired.
Featured Expert
Joanne
Edwards
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Joanne Edwards is the senior vice president and general manager of Eaton’s
Residential & Wiring Devices Division
where she drives innovative electrical connectivity and control solutions to maximize
performance, energy efficiency and cost
savings.
Megatrend
Slimmer, smaller, smarter
From tiny houses and cars to smaller smart devices,
technology is shrinking, while becoming smarter and more
complex than ever.
Engineers are miniaturizing just about everything because
space is at a premium. From data centers to motor controls,
Eaton stepped up to the design challenge and developed
innovative products that allow customers to find significant
space and cost savings.
Reporting on these topics? Think of Eaton
• Technology that drives greater efficiency and
cost savings
• Tighter spaces, which require more compact
systems and solutions
• Innovation collaboration—when one innovation
drives the next
• Alternative energy sources—custom engineering products to fit the next generation of energy
sources
$5.5
billion
Since 2000 Eaton has
invested $5.5 billion in
research and development.
Patent applications were
up 13 percent in 2014 and
first issue patents were up
27 percent.
• Storage and cooling frameworks that allow for
more energy and space-efficient data centers
Eaton in action
CUBEFuse design impact
Eaton’s CUBEFuse was designed and developed to be
up to 70 percent smaller than any other Class J fuses
on the market. By challenging the traditional fuse shape,
CUBEFuse makes it possible to dramatically shrink panel size.
Additionally, the CUBEFuse is easy to install, it’s finger-safe to
protect against accidental contact during installation or service, and it helps reduce arc flash hazards.
The design impact of the CUBEFuse is huge. Traditionally,
engineers had to make design concessions based on the
physical size of their fuses. By reducing the CUBEFuse footprint, the panel design can be reduced as well, meaning more
wall space for new enclosures and monitors—and more physical space for intelligent controls within machines.
Featured Expert
Thomas Domitrovich is a leader in overcurrent and over voltage protection, safety,
codes and standards and active in industry
organizations. He manages application engineers for Eaton’s Bussman Division.
Thomas
Domitrovich
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Megatrend
Safety in hazardous environments
Many industries face potential safety concerns every
day, with some on the uptick each year as demand for
energy increases. For example, the energy industry is
sourcing natural resources from harder to reach places,
miles beneath water and rock. Companies operating in
harsh and hazardous conditions know that safety measures
are imperative. Eaton is helping enhance safety in these
increasingly dangerous environments.
Reporting on these topics? Think of Eaton
• Safety signaling for hazardous environments,
from airport runways to manufacturing plants
• Protection for the people and equipment working in harsh conditions, particularly in heavy
industrial, mining, and oil & gas settings
• Equipment and services that help minimize the
risk of potential arc flash incidences
• Technologies that support growth in fuel production and enhance efficiency and safety
Over 60 percent of chief
financial officers reported
that each $1 invested in
injury prevention returns
$2 or more (Liberty Mutual
Insurance Company)
Eaton in action
Safety on the rig
Protecting workers and equipment is imperative to keep
oil and gas drilling operations producing fuel to meet rising
global demand.
Eaton’s suite of hazardous area communications set the standard for safety, with signaling, notification and surveillance
systems to protect, alert and inform employees of critical
safety situations. Eaton is also helping prevent dangerous
situations from arising, with first-in-market technologies such
as explosion-proof variable frequency drives that improve
operations and reduce energy consumption without compromising safety.
Featured Expert
Michael
Correll
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Michael Correll is director of marketing of
Eaton’s Crouse-Hinds Division, leading marketing communications, global branding,
channel and vertical marketing, marketing
analytics and reporting, tradeshows and
training.
Experience
the latest
Eaton’s Experience Centers address a wide range of customer issues and needs within one
convenient location. Contact us to arrange a media tour: (919) 459-6450.
Houston Experience
Center
Houston, Texas
55,000 sq. ft. technology center with mockrefinery, industrial plant
replica, demos, hands-on
classrooms and more
Atlanta Source Lighting Education Center
Atlanta (Peachtree City),
Georgia
A benchmark showcase for technological
advancements and education in lighting
10
EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Raleigh Experience
Center
Raleigh, North Carolina
A state-of-the-art facility
designed to demonstrate
industry-leading power
quality solutions
Pittsburgh Experience
Center
Pittsburgh (Warrendale),
Pennsylvania
A showcase for
advanced approaches
to power quality and
energy management in a
controlled environment
Get to know
some of our experts
Electrical Sector
Ted Milburn, Vice President,
Marketing, Eaton’s
Notification Solutions
Clayton Tychkowsky,
President, Eaton’s Cooper
Power Systems Division
Ted Milburn is a mass notification industry expert with
Eaton’s Notification Solutions
business. Eaton is the leading provider in life safety and
mass notification solutions
for college campuses, commercial, industrial and military applications.
As president of Eaton’s
Cooper Power Systems business, Clayton Tychkowsky
helps drive innovation for
the safe, effective and reliable distribution of power for
commercial, utility, mining,
industrial, manufacturing and
renewable energy customers.
Milburn is a 35-year veteran
in the life safety market as a
technology leader, educator
and executive. Prior to joining
Eaton, he worked in design
engineering, customer and
technical support, product
development, business
development and marketing
for a variety of life safety
organizations.
He holds a bachelor’s degree
in business management
from Eckerd College and
a master’s in business
administration from NOVA
Southeastern University.
Milburn has also completed
coursework in electrical engineering at the University of
Nebraska.
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Tychkowsky has been part
of the power systems industry for more than 30 years,
beginning his career with
Westinghouse Distribution
and Control Business
Unit (DCBU) in 1985. He
joined Eaton following the
company’s acquisition of
Westinghouse DCBU in
1994, and has since held
leadership roles with Eaton
around the world.
Tychkowsky holds a degree
in electrical engineering technology from the
Northern Alberta Institute of
Technology in Canada.
Lighting Division
Kraig Kasler, President,
Eaton’s Lighting Division
Kraig Kasler leads Eaton’s
Lighting Division, continuously reaffirming the company
as a market leader by leveraging the latest technologies
to improve efficiency and
reduce costs.
Kasler draws on more
than 16 years of professional experience previous to
Eaton. He joined the company in 2008, working in lightemitting diode (LED) business development, after 14
years in the lighting industry
with General Electric. Since
then, he has held positions
of increasing responsibility
in marketing, sales, product
management and general
management.
He holds a bachelor’s degree
in business administration from The Ohio State
University.
Robert Scariano, Regional
Sales Manager, Eaton’s
Crouse-Hinds Division
Robert Scariano drives airport lighting solution sales at
Eaton. He has more than 11
years of professional lighting
experience. He joined Eaton
in 2013 after leading regional
lighting sales for Martin
Professional, a commercial,
architectural and entertainment lighting company.
Before starting his career in
lighting, Scariano served two
terms in the United States
Air Force as a crew chief
and worked as an airframe
and power plant technician.
Scariano completed two
years of formal education at
Embry-Riddle Aeronautical
University, majoring in aeronautical science, before
changing his major to business and earning a bachelor’s degree from Bellevue
University.
He is currently pursuing a
master’s degree in business
administration at Bellevue
University.
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Ken Walma, Vice President
and General Manager,
Ambient & Controls Solu­tion
Business, Eaton’s Lighting
Division
Ken Walma manages commercial specification and
industrial ambient lighting
products, as well as Eaton’s
global lighting controls
portfolio, which is working
to integrate controls into
lighting systems, equipping
smarter buildings with smarter lights.
He joined the company in
2007 as a general manager
and has experience working
in controls, precision components and emergency lighting. Walma’s previous experience includes a variety of
roles with Lutron Electronics
and Hercules Corporation.
Walma holds a bachelor’s
degree in mechanical engineering with a minor in international relations from the
University of South Carolina
and a master’s degree in
business administration from
Emory University. He also
holds multiple patents in
controls and lighting technologies.
Crouse-Hinds Division
Bussman Division
Residential & Wiring Division
Michael A. Correll, Director
of Marketing, Eaton’s
Crouse-Hinds Division
Thomas Domitrovich,
Manager, Applicable
Engineering, Eaton’s
Bussman Division
B. Joanne Edwards, Sr. Vice
President, General Manager,
Eaton’s Residential & Wiring
Devices Division
Thomas Domitrovich is a
leader in overcurrent and
over voltage protection, safety, codes and standards.
Joanne Edwards is a business leader for Eaton’s residential and wiring division,
driving innovative electrical
connectivity and control
solutions to maximize performance, energy efficiency and
cost savings.
Correll leads the CrouseHinds division in marketing
communications, global
branding, channel and vertical marketing, marketing analytics and reporting, tradeshows, and training.
Prior to his current position,
Correll held various roles
with increasing responsibility
at Eaton. His previous experience includes management
roles in global branding, marketing communications and
e-commerce.
Correll holds a bachelor’s
degree in business administration from Syracuse
University in Syracuse, New
York.
A 20-year Eaton veteran, he
has worked with customers
on systems solutions for
industrial, commercial and
residential power systems.
Domitrovich is a licensed
Professional Engineer (PE), a
LEED Associate Professional,
and an active member of
the Institute of Electrical
and Electronics Engineers
(IEEE), International
Association of Electrical
Inspectors (IAEI), National
Fire Protection Association
(NFPA) and others. He works
with the National Electrical
Manufacturers Association
(NEMA) to help develop
National Electrical Code
(NEC) for electrical inspections.
He holds a bachelor’s degree
in electrical engineering from
Gannon University.
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Edwards is an eight-year
veteran of Eaton, joining as a
senior business unit manager
and later the vice president
and general manager for
Eaton’s residential business.
Prior to Eaton, she spent 16
years with Schneider Electric
and was most notably president of Veris Industries in
Portland, Oregon.
She holds a bachelor’s
degree in business
administration from Kent
State University (honors
college). Joanne currently
serves on the board of
directors of the Pauline
Auberle Foundation in
Pittsburgh, Pennsylvania.
She resides in Peachtree
City, Georgia.
We should talk
Let our team connect you with the best expert for your
story. We’re on-hand to schedule phone interviews,
desk-side briefings, coffee chats or more, based on your
preferences.
Mark Horner
Senior Manager, Global Communications, Eaton
(412) 893-3590
markhorner@eaton.com
eaton.com/energizing
Holly Mueller
Manager, External Communications, Eaton
(440) 523-5365
hollymueller@eaton.com
Kelly Propst
Director, Strategic Accounts, Largemouth Communications
(919) 459-6450
kelly@largemouthpr.com
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EATON MEDIA SOURCEBOOK | ELECTRICAL Business 
Eaton
1000 Eaton Boulevard
Cleveland, OH 44122
United States
Eaton.com
© 2015 Eaton
All Rights Reserved
Printed in USA
Publication No. BR090007EN
January 2016
eaton.com/energizing
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All other trademarks are property
of their respective owners.
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