Journal of Consumer Policy Editors Folke Olander, School of Business Administration & Economics, Aarhus, Denmark; Norbert Reich, University of Bremen, FRG; Gerhard Scherhorn, University of Hohenheim, Stuttgart, FRG Journal of Consumer Policy is an international scholarly journal which encompasses a diverse range of issues to do with consumer affairs. It analyses the consumer's dependence upon existing social and economic structures, it seeks to define the consumer's interest, and to discuss the ways in which this interest can be fostered - or restrained - through actions and policies of consumers, industry, organisations, government, educational institutions, and mass media. The journal publishes empirical research on consumer and producer conduct, such research being chiefly committed to the consumer's perspective. However, the producer's perspective is far from neglected in the Journal of Consumer Policy, with its pages being open to contributions on controversial issues that explain the producer's viewpoint. One of the aims of the journal is to increase communication between the parties in the marketplace. Here, too, the scope of the journal is consciously broad: not only consumer problems with private producers are scrutinised but also problems to do with the handling of goods and services in the public sector. Public policy in the consumer sphere and its social and economic consequences are regularly examined. Also studies on the interaction between consumption and associated forms of behaviour such as work and leisure are encouraged. Journal of Consumer Policy includes a separate section devoted to consumer law. This section reports regularly on developments in legal policy with a bearing on consumer issues. Subscription Information ISSN 0342-5843 1988, Volume 11 (4 issues) Institutional rate: Dfl. 206.00/US$97.00 incl. postage/handling Private rate: Dfl. 90.00/US$37.50 incl. postage/handling Private subscriptions should be sent direct to the publishers D. Reidel Publishing Company AA K1uwer Academic Publishers AA II IiIlun W W :iI • •I!!IJII! _ _mil P.O. Box 989, 3300 AZ Dordrecht, The Netherlands 101 Philip Drive, Norwell, MA 02061, U.S.A. Journal of the Market Research Society Published quarterly. the Journal of the Market Research Society is firmly established as a leading professional journal of marketing research worldwide. It publishes authoritative original contributions to both the theory and the practice of market research. w tih papers and shorter notes covering important technical advances. practical applications. appraisals of specific problem'areas and issues of current concern. together with correspondence and reviews covering the broad field of marketing and social research. In addition. the Journal's Book Review section is a significant record of publications in the field of market research and related disciplines. Comprehensive Indexes to papers and publications are published annualiy. which together With the extensive references accompanying published contnbutions give subscribers to the Journal ongOing access to a unique and invaluable databank on market research and related areas. enabling them to benefit from the latest thinking and lessons drawn from the practICal application of techniques. The Journal's primary aim ISto actively PUBLICATION DETAILS Journal of The Market Research Society is published quarterly and is available on an annual subscription basis only. All subscriptions date from January for a minimUm period of twelve months. Members of The Market Research Society receive the journal as part of their membership. NTC Pubh(al lOn) Ltd. I) 'IoOIe ~ppl .er of thws per,od.GlJ on behalf of The Market Research Soc~ty. encourage work covering both the theoretical and practical aspects of carrying out professional and effective market research. and to stimulate discussion and future research effort. While rooted firmly in an academiC tradition of sound research and profeSSional rigour. the Journal encourages contributions from practitioners in ni dustry and commerce who regularly provide Illuminating case histories and discussion of research in practice. The Journal thus provides an important forum for discussion and debate from both the practitioner and academic perspectives. encouraging the active interchange and cross-fertilization of ideas essential for the healthy development of professional market research. The Journal is international in tis scope and outook. and welcomes contributions from all countries of the world. Its contents reflect a view of market research as an interdisciplinary field. using techniques from the behavioural sciences. statistics and operational research. forecasting and economics. and other areas contributing to understanding and insight into consumer and social behaviour. /ssN 0025-3618 Subscription rittU (Volume 30 Nos 1-4. 1988) for non-members: £35.00 (UK);£40.00 (Overseas) Order your Subscription today by writing to: NTC Publications Ltd. P.O . Box 69. Henley-on-Thames. Oxon RG9 2BZ. United Kingdom. Tel: 0491-57467 I Please enclose your remittance with order. A receipted tax invoice w lil be sent to you to cover payment. the journal of consumer affairs Founded: 1967 Editor: David Eastwood Back Issues Available Rates may be obtained from The American Council on Consumer Interests (ACCI). Volume 21, Number 1 - Summer, 1987 A Model of Household Heating Demand: Home Production with Satiety and an Endowment, Joan Gray Anderson and John E. Kushman Family Composition and Investment in Household Capital: Contrasts in the Behavior of the Husband-Wife and Female-Headed Household, Cathleen D. Zick and Jennifer L. Gerner Estimating the Returns to Informed Decision-Making, Brenda J. Cude Economic Impacts of a National Deposit Law: Cost Estimates and Policy Questions, William Lesser and Ananth Madhavan Volume 21, Number 2 - Winter, 1987 The Role of Public Interest Groups in Setting the Public Agenda for the '90s, Michael Pertschuk Intrahousehold Time Allocation: The Case of Grocery Shopping, James R. Blaylock and David M. Smallwood In-Kind Assistance and Consumer Food Choice, James A. Zellner and Larry G. Traub Information Sensitive Consumers and Market Information, Linda L. Price, Lawrence F. Feick, and Robin A. Higie A complete list of available back issues will be sent upon request. When ordering the above issues please indicate volume, number, and please enclose payment. ISSN 0022-0078 Published twice yearly at The University of Wisconsin Press For subscription information contact: The American Council on Consumer Interests (ACCI) 240 Stanley Hall University of Missouri Columbia, MO 65211 314-882-3817 Focusing on fifty years of opinion research Winter 1987 Guest Editor: Eleanor Singer former Editor of POQ Commemorating fifty years of publication, this Winter 1987 supplement assesses the development of the most significant areas in the field of opinion research. Articles cover the history of POQ institutional developments in the field, social changes as manifested in survey responses, methodological changes, theoretical developments, and a symposium on what the future holds for public opinion-with contributions from 17 leading scholars of public opinion and practitioners of public opinion research. Contributors to this special supplement include W. Phillips Davison, Philip E. Converse, Elihu Katz, James R. Beniger, Seymour Sud man and Norman M. Bradburn, Robert M. Worcester, Albert E. Gollin, Tom W. Smith, Norval D. Glenn, Martin R. Frankel and Lester R. Frankel, Duane F. Alwin and Richard T. Campbell, Robert M. Groves, and Leo Bogart. Founded in 1937, Public Opinion Quarterly is the definitive source for the latest advances in the theory and methodology underlying opinion research. POQ's interdisciplinary scope presents applications throughout the behavioral and social sciences, and is a forum for scholars and practioners in all fields. The official journal of the American Association for Public Opinion Research (MPOR), POQ is edited by Howard Schuman and is published by The University of Chicago Press. Single copies of the Winter 1987 50th Anniversary supplement are available for $5.00 to individuals and $10.00 to institutions. One-year POQ subscriptions are available for $20.00 to individuals, $40.00 to institutions, and $18.00 to students (with copy of 10). Outside USA add $3.00 for postage charges. VIsa or MasterCard accepted. Send complete charge card information, purchase order, or payment to The University of Chicago Press, Journals Division, Dept. SFSSA, P.O. Box 37005, Chicago, IL 60637. 12/87 JOURNAL CO Editor: W. FRED VAN RAAIJ, Erasmus University, Rotterdam, The Netherlands. Associate Editors: PAUL ALBOU, Universite Rene Descartes, Paris, France, RICHARD T. CURTIN, University of Michigan, Ann Arbor, U.S.A. and SHLOMO MAITAL, Technion, Haifa, Israel. Published under the auspices of the "International Association for Research in Economic Psychology" Society, the JOURNAL OF ECONOMIC PSYCHOLOGY aims to present both theoretical and applied research that will improve the understanding of behavioral, especially sociopsychological, aspects of economic phenomena and processes. The JOURNAL OF ECONOMIC PSYCHOLOGY seeks to be a channel for the increased interest in using behavioral science methods for the study of economic behavior, and so contribute to better solutions of societal problems, by stimulating new approaches and new theorizing about economic affairs. Economic behavior in connection with inflation, unemployment, taxation, and economic development, as well as consumer information and economic behavior in the market place are the major themes of interest. The JOURNAL OF ECONOMIC PSYCHOLOGY contains (a) reports of empirical research on economic behavior; (b) assessments of the state of the art in various subfields of economic psychology; (c) articles providing a theoretical perspective or a frame of reference for the study of economic behavior; (d) articles explaining the implications of theoretical developments for practical applications; (e) book reviews; Please send this coupon (or photocopy) to: Elsevier Science Publishers Attn: C. Fennes P.O. Box 1991, 1000 BZ Amsterdam The Netherlands In the USA and Canada: Elsevier Science Publishers Journal Information Center 52 Vanderbilt Avenue New York, NY 10017, U.S.A. (f) announcements of meetings, conferences and seminars. Special issues of the Journal may be devoted to themes of particular interest. The Journal will encourage exchange of information between researchers and practitioners by being a forum for discussion and debate of issues in both theoretical and applied research. In 1983, the second in the series of special issues on "Fiscal Psychology" was published. Also, in 1983 there were two special double issues (Volume 3, no. 3/4, and Volume 4, no. 1/2) on "Consumer Behavior and Energy Policy". Other special issues were on "Unemployment" (Volume 6, no. 1, 1985) and on "Inflation" (Volume 7, no. 3, 1986). Subscription Information: The subscription price for Volume 9 in 4 issues (1988) is Ofl. 261.00/US $141.00, including handling and postage costs. ISSN 0167-4870. Reduced rates for individual subscribers are available under certain conditions; for detailed information, write directly to the Publisher. The Dutch Guilder (Off.) price is definitive. US $ price is subject to exchange rate fluctuations. Coupon for a free specimen copy of the JOURNAL OF ECONOMIC PSYCHOLOGY Name Professional address NORTH-HOLLAND (A Division of Elsevier Science Publishers BY) NH/PSYCH/JNU0553k INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING Official Journal of the European Marketing Academy (EMAC) Vice President Publications EMAC PHILIPPE NAERT INSEAO, Boulevard de Constance, 77305 Fontainebleau Cedex, France and University of Antwerp, Belgium Editor GILLES LAURENT Centre HEC-ISA, 1, rue de la Liberation, 78350 Jouy-en-Josas, France Aims and Scope The purpose of the International Journal of Research in Marketing (IJRM) is to provide a highquality medium, through which both developments in marketing theory and thought and results of empirical research can be communicated to those active in marketing research as well as those wishing to be informed about progress in the field. IJRM aims to contribute to the body of knowledge about research in marketing by performing an integrative function, publishing theoretical and empirical articles from all countries and with different disciplinary approaches. IJRM covers the entire area of marketing: profit as well as non-profit marketing, consumer behaviour, product decisions, pricing, marketing communication, marketing channels, strategic marketing planning, industrial marketing, international marketing, etc. Methodological subject areas to be covered are, for example, the philosophical basis of marketing theory and research, the confrontation of different research traditions, and theoretical reflections on the nature, scope, and boundaries of marketing. Special attention will be paid to topics such as comparative marketing, cross-cultural aspects of marketing, the relationship between government and marketing, and marketing and society. Please mail to: Elsevier Science Publishers Attn: C. Fennes P.O. Box 1991, 1000 BZ Amsterdam The Netherlands For customers in the USA and Canada: Elsevier Science Publishers Journal Information Center 52 Vanderbilt Avenue New York, NY 10017 U.S.A Subscription Information The International Journal of Research in Marketing (ISSN 0167-8116) is published in one volume of four issues a year. The institutional subscription price for Volume 4 is US $134.25/0fl. 275.00 The Dutch Guilder (Ofl.) price is definitive. US $ price is subject to exchange rate fluctuations. NORTH-HOLLAND (A 'Division of Elsevier Science Publishers B.v.) Coupon for a free copy of the INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING Name Professional address NH/ECON/JNLl6213 Back Issue Sale Journal of Consumer Research Back issue rates: Nonmembers $16jissue $55jvolume Members· $10jissue $35jvolume For details on bulk discounts, contact the leR Subscription Department (see below), Prepayment required. Add $2.50 per issue for first class mail, or $2.00 per volume for fourth class mail (U.S. and Canada only). For other countries, add $5.00 for airmail or $2.50 for surface mail per issue. Payments must be in U.S. dollars drawn on a U.S. bank or via International Money Order. leR publishes the best current research on how and why consumers make choices. Complete your library today! Published quarterly in June, September, December, and March. Back issues available: June 1974 (Volume I, Number 1) to the present. The following issues are available in photocopy only: December 1975; September and December 1976; March, June, and December 1977; December 1982. leR Back Issue Sale Enclosed is my check made payable to the Journal of Consumer Research totaling $ _ _ _ _ _ _ _ __ Name _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ Mail to: City _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ Journal of Consumer Research Subscription Department Graduate School of Management, 632 TNRB Brigham Young University Provo, UT 84602 State/Province _ _ _ _ _ _ _ _ _ Zip _ _ _ __ Country _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ Back issues ordered (month/year) _ _ _ _ _ _ _ __ Phone: (801) 378-2080 ·Circle all sponsoring organizations to which you belong: American Anthropological Assn., American Association for Public Opinion Research, American Economic Assn., American Home Economics Assn., American Marketing Assn., American Psychological Assn. (Division 23), American Sociological Assn., American Statistical Assn., Association for Consumer Research, The Institute of Management Sciences, International Communication Assn., Society for Personality and Social Psychology (APA Division 8). Robert Ferber Awardfor Consumer Research If you are the author of a doctoral dissertation for which a degree was awarded less than three years ago. you are eligible to compete for the annual Robert Ferber Award . cosponsored by the Association for Consumer Research and the Journal oJConsumer Research. The award is given to the author of the best article based on a dissertation that is published in the most recent volume of JCR. The winner receives $750 and an invitation to present the paper at the annual ACR conference in October. Honorable mention awards also may be given ($250 and an invitation to present the paper at the ACR conference). The last issue of each JCR volume is published in March; Ferber Award judging is completed by June 1. Your manuscript must address an interdisciplinary aspect of consumer behavior. and may be coauthored with your dissertation advisor as long as you are the senior author. The paper will undergo the same review process used to evaluate regular JCR submissions and, if it is published . will also be evaluated by three distinguished consumer researchers representing a variety of disciplinary persuasions . The panel will judge candidate a rticles on interdisciplinary orientation , contribution to knowledge, organization and conciseness, and readability by researchers in a variety of disciplines. If you would like to submit a manuscript to JCR and be considered a Ferber candidate upon publication . follow these guidelines: 1. Format your paper according to JCR style. The JCR style sheet appears in recent issues of JCR or can be obtained from the editorial office. 2. Submit the manuscript with a cover letter that lists the dissertation title. the name of the granting department and university. the name of the principal advisor. and the date the degree was awarded. You must also state in the letter that the manuscript has not been published elsewhere a nd that it is not being conSidered for publication by another journal. 3. Submit five copies to: Journal oJConsumer Research c\ o Ferber Award Submissions College of Business Administration University of Florida Gainesville. Florida 32611 f) Is your publisher using his best lines to get yours? book before they sell it. Just remember, he's rehearsed them on Call (513) 527-6384. We'll give you the hundreds of authors before you. same kind of time and at1ention you gave And there is a more professional way to publish your work. Talk to us at South-Western. your manuscript. ',bu'li get honest, personal attention. And the respect you deserve. From no-nonsense, in-house editors. 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