Spring 2014
Designing for Visualization
& Communication
Spring 2014 - Weekly Schedule
Professor Judy Birchman
WK
Lecture
1 T 1/14
Overview of course
Laboratory Assignment
T 1/14
InDesign tutorial 1& 2
TH 1/16
Good design
Reading Assignment
Basics of Design
Chapter 1 - Design
Due
2 T 1/21
The design process
Tutorial 1 end of lab
T 1/21
InDesign tutorials 3 & 4
Tutorial 2
TH 1/23
Type terminology
Basics of Design
Chapter 10 - Type terms
Due
3 T 1/28
Type categories and
relationships
Due
4 T 2/4
Type refinements
Tutorial 3 end of lab
T 1/28
InDesign tutorial 5
Tutorial 4
TH 1/30
Interrelationships of form
Intro Exercise 1
Tutorial 5 end of lab
T 2/4
Exercise 1 - letter forms
Due EX1 sketches
5 T 2/11
TEST 1
T 2/11
Exercise 2 - word effects
Due EX2 sketches
6 T 2/18
Elements of design
T 2/18
Exercise 3 - phrases
Due EX3 sketches
7 T 2/25
Contrast & Balance
T 2/25
Exercise 4 - design elements
Due EX4 sketches
8 T 3/4
Repetition & Flow
T 3/4
Exercise 5 - emphasis/contrast
Due EX5 sketches
9 T 3/11
Imagery in design
T 3/11
Exercise 6 - balance/alignment
Due EX6 sketches
10 T 3/25
Image formats
Due Project 1 sketches
T 3/25
Project 1
Lecture
TH 2/6
Creative type techniques
Intro Exercise 2
EX1
TH 2/13
Gestalt theory
Intro Exercise 3
EX2
TH 2/20
Emphasis
Intro Exercise 4
EX3
TH 2/27
Alignment
Intro Exercise 5
EX4
TH 3/6
Types of layouts
Intro Exercise 6
EX5
TH 3/13
Introduction Project 1
EX6
SPRING BREAK
TH 3/27
TEST 2
Basics of Design
Basics of Design
Chapter 11 - Type rules
Basics of Design
Basics of Design
Chapter 2 - Emphasis
Chapter 3 - Contrast
Basics of Design
Chapter 4 - Balance
Chapter 5 - Alignment
Basics of Design
Chapter 6 - Repetition
Chapter 7 - Flow
Basics of Design text
Chapter 8 - Images
Basics of Design
11 T 4/1
T 4/1
Creative image techniques Project 1
Due Project 1- preliminary
12 T 4/8
Color
T 4/8
Project 2
TH 4/3
Introduction Project 2
Basics of Design
TH 4/10
Color
Basics of Design
Chapter 9 - Color
Due Project 1 & Project 2 sketches
13 T 4/15
T 4/15
Working with clients
Project 2
TH 4/17
Introduction Project 3
Due Project 2- preliminary
14 T 4/22
Careers in graphic design
TH 4/24
TEST 3
T 4/22
Project 3
Due Project 2 & Project 3 sketches
15 T 4/29
T 4/29
Critique
Project 3
TH 5/1
Project consultation
Due Project 3- preliminary
Project 3 - Friday 5/2 by noon
CGT 11100 Designing for Visualization and Communication
Spring 2014
Professor: Judy Birchman
Office: 337 Knoy Hall
Phone: 494 -7312
E-mail: jabirchman@purdue.edu
Office hours: M 1:30-3:00 & W 10:00-11:30
CGT 11100 Designing for Visualization and Communication. Lecture, Lab, Credit 3 hrs.
An introductory design course for computer graphics majors. Students develop an understanding of the basic
design elements, principles, composition, and typography through exercises and projects. The focus is on visual
thinking, exploring the relationship between type and image, and developing multiple solutions to a given problem.
Course Objectives - After taking this course, students should be able to do the following.
1. Utilize design concepts and principles to solve problems using the integration of type and images.
2. Plan the spacing and aesthetic arrangement of the primary design elements on the page.
3. Apply and use typography, color, and layout for maximum visual impact.
4. Understand the design process and the issues that impact the success and implementation of a project.
5. Evaluate design solutions as well as the appropriate uses of typography.
6. Utilize type as a visual element and an abstract design.
Textbook
• Graham, Lisa (2005). Basics of Design: Layout and Typography for Beginners – Second Edition. Delmar, ISBN 1-4018-7952-7. Required
• Sandee Cohen, (2012). InDesign CS6: Visual Quickstart Guide, ISBN-10: 0321822536. Optional
Course website
• Course website — http://www.tech.purdue.edu/cgt/academics/coursepages.cfm
• Turn-in folder — G: drive/Classes/CGT 111
• Check ECN website for FTP access to turn-in folder—https://engineering.purdue.edu/ECN/Support/KB/ECN/FTP
Attendance
Attendance will be taken in lecture and laboratory. You are responsible for obtaining materials
missed due to your absence. If you will not be in class when an assignment is due, turn it in early
or have another student turn it in for you. Excessive absences (more than 4) will be a factor if your grade is on the
borderline at the end of the semester. If an emergency arises, e-mail or call as soon as possible.
Assignments
• No student will be allowed to make up any written exam or lab assignment unless they have an official medical excuse or permission of the professor.
• All assignments are due at the beginning of class.
• Any assignments done in lecture cannot be made up for any reason.
• Late work will receive a 10% grade deduction per day (5% same day). No late grades on project preliminaries.
• You are responsible for obtaining materials missed due to your absence.
• If you have an emergency come up or extenuating circumstances, contact the instructor before the deadline. A partially completed assignment is better than no assignment.
• You are responsible for backing up your files. Save multiple copies of all projects in separate
locations. You should keep copies of all assignments submitted for your own records.
CGT 11100 Designing for Visualization and Communication
Spring 2014
Course Grade
The course grade will be based on the following points and grade scale. Factors such as punctuality, participation, attitude and attendance will be considered if the final grade is borderline. Total points for the semester
might vary slightly but will be close to the following. There may be additional points for some lecture activities.
Requirements
InDesign Tutorials
Grading Scale Percentages
Lab Exercises
100 points
A+ 97% - 100% Superior student work
300 points A 93% - 96%
A highly creative design solution
Project 1
A-
90% - 92%
120 points Project 2
120 points
Project 3
120 points
Critique
40 points
that successfully solves the problem.
B+ 87% - 89% Above average student work
B
83% - 86%
An above average design solution
B-
80% - 82%
which works but is not as creative.
C+ 77% - 79% Average student work
Test 1
100 points
C
73% - 76%
An average design solution which is
Test 2
100 points
C-
70% - 72%
not as successful.
Test 3
100 points
D+ 67% - 69% Below average student work
Total
1100 points
D
63% - 66%
A weak solution that demonstrates
D-
60% - 62%
a lack of design skills.
Note: In the event of a major campus emergency, course requirements, deadlines and grading percentages are
subject to changes that may be necessitated by a revised semester calendar or other circumstances. Check the
class announcements and schedule weekly for updated information. The instructor reserves the right to modify the
schedule and assignments.
Student Conduct
• Disruptive or inappropriate behavior will not be tolerated—talking in lecture, use of the computer in lab for work other than for this class, derogatory comments about or toward any student in the class will not be tolerated and will be referred to the Dean of Students.
• All inappropriate conduct will be reported for further action. Cheating on tests, using another student’s files, allowing another student to use your files or misrepresenting original work will result in disciplinary action and will be referred to the Dean of Students.
• You are expected to arrive on time for class. If you are late due to unforeseen circumstances, enter quietly. If you know that you will be late or have to leave early, talk to me before class.
• Cell phones, music players and laptops should be turned off and stowed away during lecture.
Lab supplies
• Flash drive
• Color pencils
• No. 2 pencil
• Kneaded eraser
• Black pocket folder with slot for a business card
CGT 11100 Designing for Visualization and Communication
Spring 2014
Tutorials
Tests
Tutorial 1
______ /20
Test 1 _______ /100
Tutorial 2
______ /20
Test 2 _______ /100
Tutorial 3
______ /20
Test 3
_______ /100
Tutorial 4
______ /20
TOTAL
_______ /300
Tutorial 5
______ /20
TOTAL
______ /100
Exercises
Final Grade
Tutorials
_____ /100
Exercises
_____ /300
Exercise 1 ______ /50
Projects
_____ /360
Exercise 2
______ /50
Critique
_____ / 40
Exercise 3
______ /50
Tests _____ /300
Exercise 4
______ /50
TOTAL
_____ /1100 = _____%
Exercise 5
______ /50
Exercise 6
______ /50
TOTAL
______ /300
Projects
Project 1
______ /120
Project 2
______ /120
Project 3
______ /120
TOTAL
______ /360
Announcements
CGT 11100 Designing for Visualization & Communication

Tuesday 4/22



Project 2 – Menu due in lecture (put the following in a black pocket folder)

sketches

full size B&W print of each side with crop marks & bleeds

full size color print of menu, trimmed to size & folded

preliminaries with critique comments

submit the INDD/PDF files to the turn-in folder (not fonts/images)
Project 3 – poster, color sketches due in lecture
Thursday 4/24

Project 3 – postcard, color sketches due in lecture
Test 3 - Thursday 4/24
CGT 11100 Designing for Visualization & Communication

Basics of Design Text



Chapters 2 - 9 questions
Lectures

Lecture 6-2 Emphasis

Lecture 9-1 Imagery

Lecture 7-1 Contrast & Balance

Lecture 10-1 Image formats

Lecture 7-2 Alignment
•  Lecture 12-1 Color

Lecture 8-1 Repetition & Flow

Format - 50 items 2 points each

Matching - term to definition

True-False
Lecture 12-2 Color
Critique - Tuesday 4/29
CGT 11100 Designing for Visualization & Communication


Lectures

Lecture 6-2 Emphasis (types of emphasis)

Lecture 7-1 Contrast (techniques)

Lecture 7-1 Balance (types)

Lecture 7-2 Alignment (why use & structure types)

Lecture 8-1 Repetition (elements & uses) & Flow (patterns)

Lecture 8-2 Ad Layouts (advertising formats)

Lecture 11-1 Creative Use of Images (purposes)
Format – 4 or 5 pieces, 4 - 5 questions each, 2 points each (40 points)

short answers

be succinct and use correct terms
Type categories & relationships
Font Websites
CGT 11100 Designing for Visualization & Communication

http://www.urbanfonts.com

http://www.dafont.com

http://www.1001freefonts.com

Downloading fonts in the lab

download the font to your drive

move to to C:\Program Files(x86)\Adobe\Adobe InDesign CS6\Fonts