Program - Università Bocconi

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FASHIONS:
Business Practices in
Historical Perspective
Joint Annual Meeting of the Business History
Conference and of the European Business
History Association
11-13 June 2009
Università Bocconi, Milan
Program
Our partners
EBHA
BUSINESS HISTORY CONFERENCE
European Business
History Association
Contents
Acknowledgements
......................................................................................................................
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Business History Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
European Business History Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Practical Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
The Program at a Glance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Detailed Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Eating and Drinking in Milan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
1
Acknowledgements
SPONSORING INSTITUTION
Università Bocconi
PROGRAM COMMITTEE
Francesca Polese (Chair), Università Bocconi
Regina Lee Blaszczyk (Co-chair), University
of Pennsylvania & Hagley Museum and
Library
Franco Amatori, Università Bocconi
Per Boje (EBHA President), University of
Southern Denmark
Albert Carreras, Universitat Pompeu Fabra
Jeff Fear, University of Redlands
Ellen Hartigan-O’Connor, University of
California, Davis
Elisabetta Merlo, Università Bocconi
Mark Rose (BHC President), Florida Atlantic
University
2
LOCAL ARRANGEMENTS
Veronica Binda, Università Bocconi
Laura Devalba, Events and Ceremonies
Office, Università Bocconi
Giovanna Di Martino, Università Bocconi
Elisabetta Merlo, Università Bocconi
Francesca Polese, Università Bocconi
Simona Prandini, Events and Ceremonies
Office, Università Bocconi
CONFERENCE COORDINATION
Patricia Denault, Harvard University
Carol Lockman, Hagley Museum and
Library
PARTNERS
Comune di Milano
Campari
Fashion Institute of Technology
Imprese e Storia
Oxford University Press, Journals Division
Routledge
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Business History
Conference
Founded in 1954, the Business History Conference is an international academic association based
in the United States which is devoted to promoting the study of business history, broadly defined.
It holds an annual meeting, publishes both Enterprise & Society: The International Journal of
Business History through Oxford University Press and the e-journal Business and Economic
History, and sponsors several prizes that recognize outstanding work in the field. It also supports
graduate student attendance at its annual meetings through its Alfred D. Chandler, Jr. fund and
sponsors a dissertation colloquium for PhD candidates who are commencing their dissertations.
Read more at www.thebhc.org
BHC Board of Trustees, 2008-2009
OFFICERS
Steven Tolliday (President-elect), University
of Leeds
Mark Rose (President), Florida Atlantic
University
Pamela Laird (Past-President), University of
Colorado, Denver
Roger Horowitz (Secretary Treasurer),
Hagley Museum and Library
TRUSTEES
Christopher Kobrak, ESCP-EAP
Duncan Ross, University of Glasgow
R. Daniel Wadhwani, University of the
Pacific
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Lisa Jacobson, University of California,
Santa Barbara
Francesca Carnevali, University of
Birmingham
Peter Coclanis, University of North
Carolina, Chapel Hill
Marina Moskowitz, University of Glasgow
Robert E. Weems, University of Missouri,
Columbia
Christine Rosen, University of California,
Berkeley
Colleen Dunlavy, University of Wisconsin,
Madison
David Kirsch, University of Maryland,
College Park
Jeff Fear, University of Redlands
PAST PRESIDENT ON BOARD
Will Hausman, College of William and Mary
Future BHC Meetings
2010: Athens, Georgia, 25 – 27 March, University of Georgia Conference Center
2011: St. Louis, Missouri, 31 March– 2 April, Hyatt Regency Riverfront
2012: Philadelphia, Pennsylvania, 29 – 31 March, Hyatt Regency Penn’s Landing
2009 Oxford Journals Doctoral Colloquium
in Business History participants
Originating as the Newcomen Society Doctoral Colloquium in Business History, this intensive
one-day session is now generously supported by the Journals Division of Oxford University
Press. Limited to ten students in the early stages of their dissertation research, participants
work closely with a small, distinguished group of BHC-affiliated scholars, including at least
two of its officers. The assembled scholars and students review dissertation proposals, consider
relevant literatures and research strategies, and discuss the business history profession.
Francesca Ammon, Yale University
Knut-Erland Berglund, Uppsala University
Christy Chapin, University of Virginia
Ari de Wilde, The Ohio State University
Georgina Gajewski, University of North Carolina
Shennette Garrett, University of Texas, Austin
Emily L. Martz, University of Delaware
Drew J. Meyers, University of Michigan
Laura Phillips, University of Virginia
Lee Vinsel, Carnegie Mellon University
2008 Contributors to the Alfred D. Chandler Jr. Fund
Some years ago a group of Alfred D. Chandler Jr.’s friends and colleagues created a fund to
honor his contributions and to further the study of business history, principally by helping
developing scholars take part in the activities of the Business History Conference. We
wish to recognize the contributions in 2008 that have helped to support travel grants to
more than 50 graduate students presenting papers at the 2009 joint meeting of the BHC
and EBHA.
First Movers
Henry duPont
Mark Rose
Richard Sylla
CEOs
Richard John
JoAnne Yates
Mary Yeager
Traditional Enterprises
Stephen Adams
Gerben Bakker
Mark Billings
Veronica Binda
Per Boje
Hubert Bonin
John K. Brown
Marcelo Bucheli
Ludovic Cailluet
Steven Campbell
Albert Carreras
Middle Managers
Charles W. Cheape
William R. Childs
Peter Coclanis
Naomi Lamoreaux
Kenneth Lipartito
Rowena Olegario
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Adriana Castagnoli
Christopher Castaneda
Christy Chapin
Duncan-Philip Connors
Jonathan Coopersmith
James Cortada
Lynne P. Doti
Colleen Dunlavy
Stephanie Dyer
Melissa Fisher
Daniel Forbes
Karen Freeze
Nicholas Gaffney
Margaret B. W. Graham
Per Hansen
Carol E. Heim
Christienne Hinz
Daniel Holbrook
D.G. Brian Jones
Christopher Kobrak
Pamela Laird
Eric Lampard
Susan Lewis
Thorsten Luebbers
J. Carles Maixé-Altés
Michelle McDonald
Christopher McKenna
Merck Partnership for Giving
Michael Moeller
Bethany Moreton
Henry V. Nelles
Lucy Newton
Mary O’Sullivan
Julia Ott
Francesca Polese
Daniel Pope
Joseph Pratt
James Reveley
Lucas Richert
Hugh Rockoff
Christine Rosen
Andrew K. Sandoval-Strausz
Corinna Schlombs
Paul Schmitz
David B. Sicilia
Andrew Smith
Michael Smitka
Daniel Solarz
Anna Spadavecchia
Howard Stanger
Jeffrey L. Sturchio
Kevin Tennent
Steven Tolliday
Niels-Henrik Topp
Daniel Wadhwani
Jocelyn Wills
Mark Wilson
Shennette Garrett, University of Texas,
Austin
Sabine Ichikawa, École des Hautes Études
en Sciences Sociales
Kristoffer Jensen, University of Southern
Denmark
Soojeong Kang, London School of
Economics
Alper Kayhan, University of Sheffield
Tess Koncick, Florida State University
Morten Lind Larsen, Copenhagen Business
School
Thierry Maillet, École des Hautes Études en
Sciences Sociales
Leandie Maritz, University of Johannesburg
Emily Martz, University of Delaware
Francisco J. Medina-Albaladejo, University
of Murcia
Laura Milanes, State University of New York,
Albany
María Fernández Moya, Universidad
Complutense de Madrid
Inga Nuhn, Westfälische WilhelmsUniversität
Tomoko Okawa, Tokyo Metropolitan University
Birgit Lyngbye Pedersen, Copenhagen
Business School
Jason Petrulis, Columbia University
Laura Phillips, University of Virginia
Eline Poelmans, Catholic University of
Leuven
Lilia Raquel D. Rosas, University of Texas,
Austin
Christoffer Rydland, Stockholm School of
Economics
Bogday Saygili, Gazi University
Sarah Scaturro, Fashion Institute of
Technology
Janneken Smucker, University of Delaware
Kevin D. Tennent, London School of
Economics
Francesca Tesi, Université de ParisSorbonne
Ingrid Thorius, University of Johannesburg
Kim Todt, Cornell University
Benjamin C. Waterhouse, Harvard University
Leah Wright, Princeton University
Yuki Yamauchi, Hitotsubashi University
2009 Alfred D. Chandler, Jr. Travel Grant Recipients
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Neveen Abdelreheim, York Management
School
Joseph Arena, The Ohio State University
Lynn Barnes, West Virginia University
Goran Bergstrom, Uppsala University
Marco Bertilorenzi, Université de ParisSorbonne
Andrew D. A. Bozanic, University of
Delaware
Simon Bishop, University of Nottingham
Loubna Bouamane, Louisiana State
University
Rafael Castro Balaguer, Universidad
Complutense de Madrid
Christy Chapin, University of Virginia
Sule Civitci, Gazi University
Esen Coruh, Gazi University
Robert Denning, The Ohio State University
Elizabeth Field, University of Leeds
Courtney Fullilove, Columbia University
Michael Funke, Uppsala University
Emma Hogg, University of Leeds
Kajsa Holmberg, Lund University
Stephanie Holyfield, University of Delaware
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Call for Papers: Business History Conference
Annual Meeting
Athens, Georgia, 25-27 March 2010
The Business History of Everything
Business history for many years was primarily associated with the study of firms and formal
business institutions. Recently its scope has widened drastically to include a far greater diversity of economic institutions and practices. It is now widely accepted that Business History is
not just about the history of businesses. One of the driving ideas behind the foundation of the
BHC journal Enterprise & Society (reflected in the choice of name) was that business historians now had to grapple with much more fluid ideas of what ‘business’ was and draw on a new
range of concepts and approaches to deal with this. There are in fact a very wide range of human enterprises that can usefully be conceptualized as ‘businesses’ (the organization of production and services for use and gain) and ‘business history’ provides approaches and methodologies for the historical analysis of economic and social institutions that can be applied across
a huge range of fields.
Work that has been primarily conceptualized in different scholarly discourses can be examined
(sometimes against the grain) from a ‘business history’ perspective often with interesting or
provocative implications. Just a few examples discussed in Enterprise & Society in the last few
years include: the marketplace of Christianity; the culture and commerce of chewing gum; intellectual property law and musical creativity; the commercial aspects of cultural practices; and
business histories of murder, sport, holidays, childhood, hunger, war, retirement, sex, fraud, sickness and beauty. However, as yet, only a limited amount of these types of studies have been fully presented directly at the annual meetings of the Business History Conference.
The Conference theme of ‘The Business History of Everything’ aims to highlight the dual
themes of widening the scope of business history and using its insights to re-vision many cognate areas of historical study. It also seeks to highlight the integration of the methods and practices of business history with other scholarly discourses and aims to stimulate fruitful encounters
and interactions and help widen frames of reference and make kindred sub-disciplines more
aware of the insights that a ‘business history’ angle on their problems might generate. Also, in
light of the current global economic crisis we would particularly welcome papers on the impact
of ruptures and breakdowns, destruction and reconstruction in business history.
Finally, in recognition of Barack Obama’s first year as the first black President of the United
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States, we intend to feature a major sub-theme on race and ethnicity in business history, including a projected plenary on ‘African American and Ethnic Business History’ and a series of related panels. Alongside this, as always, the BHC program committee will also be pleased to entertain submissions not directly related to the conference themes.
Potential presenters may submit proposals either for individual papers or for entire panels. Individual paper or poster proposals should include a one-page abstract and a one-page curriculum vitae (CV). Each panel proposal should include a cover letter stating the rationale for the session,
the name of the panel’s contact person, a one-page abstract and author’s CV for each proposed
paper (up to three), and a list of preferred chairs and commentators with contact information.
Proposals also are invited for the Herman E. Krooss Prize for the best dissertation in business
history. The Krooss Prize Committee welcomes submissions from recent PhDs (2007-09) in his-
tory, economics, business administration, history of science and technology, law, and related
fields. To participate in this competition, please indicate so in a cover letter, and include a onepage CV and one-page dissertation abstract. Semi-finalists will be asked to submit copies of their
dissertation after initial review of proposals. Finalists will present summaries of their dissertations
at the Athens meeting.
BHC also awards the K. Austin Kerr Prize for the best first paper by a PhD candidate or recent
PhD (2007-09). If you wish to participate in this competition, please indicate so in your proposal. Proposals accepted for the Krooss Prize panel are not eligible for the Kerr Prize.
The deadline for receipt of all proposals is 1 October 2009. Notification of acceptances will be
sent by 15 December 2009. Presenters will be expected to submit abstracts of their papers for
posting on the BHC website. In addition, presenters are encouraged to post electronic versions
of their papers prior to the meeting, and to submit their papers for inclusion in our on-line proceedings publication, Business and Economic History On-Line. The BHC also offers grants to
graduate students who are presenting papers to offset some of the costs of attending the conference; an announcement of application procedures will be sent to those presenting papers at
the meeting.
Please send all proposals to BHC2010@Hagley.org. Hard copies may be sent or faxed to:
Dr. Roger Horowitz, Secretary-Treasurer, Business History Conference, P.O. Box 3630,
Wilmington, DE 19807, USA. Phone: +1 (302) 658-2400; fax: +1 (302) 655-3188.
The program committee is: Jeff Fear (chair), University of Redlands; Sally Clarke, University of
Texas; Tracey Deutsch, University of Minnesota; Robert Weems, University of Missouri; Shane
Hamilton, University of Georgia; Steven Tolliday (BHC President-elect), University of Leeds.
The Business History Conference Dissertation Colloquium will be held in conjunction with
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the 2010 BHC annual meeting. This intensive workshop, sponsored by BHC, will take place at
the conference venue Wednesday evening, 24 March, and Thursday, 25 March. Participants will
work closely with a small, distinguished group of BHC-affiliated scholars, including at least two
of its officers. The assembled scholars and students will review dissertation proposals, consider
relevant literatures and research strategies, and discuss the business history profession. Limited
to ten students, it is intended for doctoral candidates in the early stages of their dissertation projects. Those interested in participating should submit a statement of interest, a preliminary or final dissertation prospectus, and a CV, and must arrange for a letter of support from your dissertation supervisor (or prospective supervisor). All application materials should be sent to Roger
Horowitz by 1 December, 2009, via email BHC2010@Hagley.org or fax 302-655-3188. All
participants will receive a stipend that will partially cover costs associated with attending. The
review committee will notify all applicants of its decisions by January 15.
European Business History
Association
Call for Papers: European Business History Association
Conference
26-28 August 2010
University of Glasgow, Centre for Business History
in Scotland
EBHA was established at the end of 1994 as the professional body for individuals interested in the
development of business and management in Europe from the earliest times to the present day.
The association aims to promote research, teaching and general awareness of all aspects of European business and management history. It intends to create a network of information and to
encourage collaboration through shared and comparative projects and scholarships as well as the
exchange of graduate students.
Read more at: www.ebha.org
Business beyond the Firm
Business people routinely move from firm to firm, but they also frequently move into – or
sometimes create – organizations located outside the world of the private profit-seeking firm,
ones linked to politics, government, education, health care, philanthropy, religion, promotion
of trade, and other pursuits. Movement in the opposite direction is also possible, not least owing to the fact that many of these other organizations share many of the core characteristics
of the private firm, including close connection to the broader economy; undertaking manufacturing; providing services; and/or investing, selling, and employing (sometimes large numbers of) personnel. In other words, these organizations often carry out the functions and tasks
associated with any business, as do most state-owned enterprises, although their main purpose
is usually not to make a profit but to achieve other aims (generally while at the same time
breaking even financially). As its main theme, this conference will explore the interrelationships between business practice, the firm, and the business entrepreneur on the one hand and
the actors, organizations, and institutions of the broader social and political environment on
the other.
EBHA Council Members
President: Per Boje, University of Southern Denmark, Denmark (retires 2009)
Vice-President: Albert Carreras, Universitat Pompeu Fabra, Spain (retires 2009)
Treasurer: Andrea Schneider, Gesellschaft für Unternehmensgeschichte, Germany
Secretary: Raymond Stokes, University of Glasgow, Scotland
Other Council Members
Youssef Cassis, University of Geneva, Switzerland
Per H. Hansen, Copenhagen Business School, Denmark
Andrea Colli, Università Bocconi, Italy
Joost Dankers, Universiteit Utrecht, The Netherlands
Margarita Dritsas, Hellenic Open University, Patras, Greece
Susanna Fellmann, University of Helsinki, Finland
Harm G. Schröter, University of Bergen, Norway
John Wilson, University of Central Lancashire, United Kingdom
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Future EBHA Conferences
2010: Glasgow, 26-28 August, Glasgow University, Centre for Business History in Scotland
2011: Athens
2012: Paris
Specific questions to be addressed in particular national, regional, local, and/or comparative
contexts might include the following:
> What constitutes entrepreneurship and/or efficiency outside the context of the private profit-seeking firm?
> To what extent and how does pursuit of primary aims other than profit (e.g. promotion of
trade, provision of health care to the poor, more equitable distribution of goods regardless of
income, and so on) affect the nature and practices of organizations beyond the firm?
> To what extent must business people moving into organizations beyond the firm change their
ways of doing things, and vice versa?
> What is the relationship between entrepreneurship and philanthropy?
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> How have business people and their behavior, attitudes, and demeanors affected the structures, strategies, and practices of organizations beyond the firm?
> How have the interrelationships between business and other organizations affected the structures, strategies, and practices of the firm?
> How do business leaders use non-profit-making activities outside the firm to advance their
own entrepreneurial activity through sponsorship, charitable donations, and other measures
to create goodwill?
> What impacts have charitable organizations created by business people or companies had on
scientific, technological, and economic development – indeed on the development of business and entrepreneurship – in particular countries/regions?
> What are the limits of the interchangeability between business practice and that required in
the environment beyond the firm?
Practical Information
> What are the organizational and other effects when business people become politicians or
vice versa?
> Are some national or regional governance structures, business networks, and/or systems of innovation more conducive than others to fostering movement and mutual learning between
business and organizations beyond the firm than others, and, if so, why?
> In what ways has the extent and/or quality of such movement and learning changed through
time?
Proposals for papers and/or sessions related to the theme of the conference are especially welcome, although paper and/or session proposals not directly related to it will also be considered.
For paper proposals, please submit a title and abstract of up to one A4 page along with a onepage CV to ebha2010proposals@lbss.gla.ac.uk. Session proposals should include a brief abstract
of the session along with a one-page abstract and a one-page CV for each participant. Deadline
for all proposals is 31 January 2010.
EBHA Dissertation Prize 2010
Every two years, the EBHA awards a prize for the best dissertation in business history submitted
to a European university in the previous two years. The next EBHA prize will be presented at
the 2010 meeting in Glasgow, and it is sponsored by the Centre for Business History in Scotland
and the William Lind Foundation. Dissertations submitted before the end of December 2009
will be eligible. Eligible dissertations may be in any European language.
Three finalists will be selected from the dissertations submitted for consideration, and the authors will be invited to give a presentation at a plenary session at the Glasgow meeting. All three
finalists will be eligible for reimbursement of part of their travel costs. In addition, the prizewinner will receive EUR 300 and a certificate.
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The procedures for submission of dissertations and the criteria for eligibility and selection will
be circulated widely by the end of the summer 2009, and will be available on the conference
web site: http://www.gla.ac.uk/departments/businesshistory/ebha2010/
All concurrent sessions will take place in the rooms on the first floor of the building located at
Piazza Sraffa 13. The Grand Opening on Thursday and the plenary sessions on Friday will instead take place in the auditorium (“Aula Magna”) in the building of Via Gobbi 5. Finally, auxiliary sessions and events, including the BHC Presidential Address, the Chandler Reception and
the Gala Dinner, will be held in Via Röntgen 1 building. Coffee breaks and lunches will be
served on the Ground Floor of Piazza Sraffa 13. The Business Historians at Business Schools
Lunch on Friday and the Women in Business History Lunch on Saturday will be served in the
Via Röntgen 1 building (floor -2). The sealed envelope contains your payment receipt and the
token that you must exhibit at the Gala Dinner on Saturday.
Inside your conference badge you will find a small map that will help you find your way to the
campus buildings we will be using (the map also provides emergency numbers).
All events will also be signposted throughout the campus, while there will be staff available to
provide directions.
The only event that will take place outside the campus is the “Emerging Scholars Reception”
on Friday evening. The venue (Restaurant Volo, Viale Beatrice d’Este 40) is only a few blocks
from Bocconi. We will have groups leaving from the registration desk (Piazza Sraffa 13) at
7:15pm.
Please note that at the Emerging Scholars Reception each participant is entitled to a free drink
(please exhibit the plastic token that you must pick up at the registration desk on Friday morning) and to the finger food buffet. All drinks after the first one will have to be paid.
Wireless internet connection is available throughout the campus. To set up your computer
please follow the instructions that are provided in your conference package. A computer room
(with desktop computers connected to internet and a printer) will be available for conference
participants on the ground floor of the Piazza Sraffa 13 building (room INFO N04) Thursday
and Friday from 4:00pm to 7:00 pm and Saturday from 12:00pm to 2:30pm. Please keep in mind
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that there is a limitation to the number of pages that can be printed.
A luggage deposit is available upon request at the registration desk.
The Program at a Glance
WEDNESDAY 10 JUNE
8:30am-4:15pm
Oxford Journals Doctoral Colloquium
3:00-6:00pm
Registration
4:00-8:00pm
BHC Trustee Meeting
Via Röntgen 1
Piazza Sraffa 13
Via Röntgen 1
THURSDAY 11 JUNE
8:00am-6:00pm
8:00am-6:00pm
9:00-10:30am
10:30-11:00am
11:00am-12:30pm
12:30-2:00pm
12:30-4:00pm
2:00-3:30pm
3:30-4:00pm
4:00-5:30pm
5:45-7:00pm
7:00-8:00pm
Registration
Book Exhibit
Concurrent Sessions 1
Coffee break
Concurrent Sessions 2
Lunch
EBHA Council Meeting
Concurrent Sessions 3
Coffee break
Concurrent Sessions 4
Concurrent Sessions 5
Grand Opening
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Via Röntgen 1
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Via Gobbi 5
Registration
Book Exhibit
Concurrent Sessions 6
Coffee break
FIT Exhibit
Krooss Prize Dissertation Session
Lunch
Business Historians at Business Schools Lunch
Concurrent Sessions 7
Coffee break
FIT Exhibit
EBHA Plenary: Fashion and Fashions between
Business and Creativity
Concurrent Sessions 8
Emerging Scholars Reception
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Via Gobbi 5
Via Gobbi 5
Via Gobbi 5
Piazza Sraffa 13
Via Röntgen 1
Piazza Sraffa 13
Via Gobbi 5
Via Gobbi 5
FRIDAY 12 JUNE
8:00am-6:00pm
8:00am-6:00pm
8:30-10:30am
10:30-11:00am
10:30-11:00am
11:00am-12:30pm
12:30-2:00pm
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12:30-2:00pm
2:00-3:30pm
3:30-4:00pm
3:30-4:00pm
4:00-5:30pm
5:45-7:00pm
7:30-9:00pm
Via Gobbi 5
Piazza Sraffa 13
Restaurant Volo
SATURDAY 13 JUNE
8:00am-3:00pm
8:00am-3:00pm
8:30-10:30am
10:30-11:00am
11:00am-12:30pm
12:30-2:00pm
12:30-2:00pm
2:00-3:30pm
3:30-4:00pm
4:00-4:30pm
4:30-5:30pm
4:30-5:30pm
5:30-6:15pm
6:30-7:45pm
8:00pm
Registration
Book Exhibit
Concurrent Sessions 9
Coffee break
Concurrent Sessions 10
Lunch
Women in Business History Lunch
Concurrent Sessions 11
Coffee break
Book Auction
BHC General Meeting
EBHA General Meeting
BHC Presidential Address: The Politics
of Rescuing Financial Institutions, 2008-2009
Chandler Reception (BHC Award Ceremony)
Gala Dinner
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Via Röntgen 1
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Piazza Sraffa 13
Via Röntgen 1
Via Röntgen 1
Via Röntgen 1
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Detailed Program
WEDNESDAY 10 JUNE
8:30am-4:15pm
Oxford Journals Doctoral Colloquium
Via Röntgen, Rooms 3-C4-SR01 and 3-D3-SR01 (3rd floor)
3:00-6:00pm
Registration
Piazza Sraffa 13
4:00-8:00pm
BHC Trustee Meeting
Via Röntgen 1, Room 3-B3-SR01 (3rd floor)
THURSDAY 11 JUNE
8:00am-6:00pm
Registration
Piazza Sraffa 13
Book Exhibit
Piazza Sraffa 13, Room N.1-9
Fashion Institute of Technology Exhibit
“Beauty, Brains, Bergdorf’s, and Bytes: The Collective Memory of Art, Design, Business,
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and Technology in FIT’s Department of Special Collections and Archives”
Piazza Sraffa 13, Room N.1-9
9:00-10:30am: CONCURRENT SESSIONS 1
| 1.A | Social Outsiders, Separate Economies, Crossover Markets: Two Centuries
of Cultural Expressions in American Fashion
Piazza Sraffa 13, Room N.1-1
Chair: Roderick McDonald, Rider University
Discussant: Mary Yeager, University of California, Los Angeles
Fashions in the Sex Industry in the Long Nineteenth Century: From Street Hooker to
Brothels
Lilia Raquel D. Rosas, University of Texas at Austin
“Such Women as You Are Raised Up to Save Us”: The Business of Race and Femininity
among Black Women Dressmakers in the Early 1900s
Shennette M. Garrett, University of Texas at Austin
African American Hip Hop Fashion Industry Entrepreneurs: Commodifying Black Culture,
Building Joint Venture Conglomerates
Juliet E. K. Walker, University of Texas at Austin
| 1.B | Federalism in Business History
Piazza Sraffa 13, Room N.1-2
Chair: William Becker, George Washington University
Discussant: William Becker, George Washington University
From Shreveport to Phillips to Preemption: Pragmatic Federalism and Regulation in the
United States in the Twentieth Century
William Childs, The Ohio State University
American Federalism: Design and Impact on Public Policy toward Business
David Brian Robertson, University of Missouri, St. Louis
Corporations and Chain Stores: Understanding the Nuances of Federalism in the United
States and Germany at the Turn of the Twentieth Century
Colleen Dunlavy, University of Wisconsin, Madison
U.S. Electric Utility Rate Regulation and Competition at the Beginning of the Twentieth
and Twenty-First Centuries
William Hausman, College of William and Mary
John Kelly, American Public Power Association
John L. Neufeld, University of North Carolina, Greensboro
| 1.C | Innovation in the Business of Fashion, 1900-1940
Piazza Sraffa 13, Room N.1-3
Chair: Dilys Blum, Philadelphia Museum of Art
Discussant: Francesca Polese, Università Bocconi
International Couture: Expansion and Promotion in the Early Twentieth Century
Lourdes M. Font, Fashion Institute of Technology
17
Retailing Innovation: The Origins of Contemporary Merchandising in an Edwardian
Couture House
Lewis Orchard, Independent Scholar
Making a Name for Themselves: Promotion and Self-Promotion of Designing Women
Rebecca Jumper Matheson, Independent Scholar
The Limits of Expansion: Contraction and Collapse in the Haute Couture, 1920-1940
Molly Sorkin, Fashion Institute of Technology
All That Was Solid: Learning the Lessons of Corporate Cadavers in Silicon Valley
David Kirsch, University of Maryland
To Design for the Future You Must Leaf Through the Past: Museums as Part of Systems
of Innovation
Mary Rose, Lancaster University
Lorraine Johnston, Lancaster University
| 1.D | From a Tool to a Marketplace: The Evolution of Company Benefit Fashions in
Great Britain and the United States, 1802-1990s
Piazza Sraffa 13, Room N.1-4
| 1.F | The Essence of Fashion
Piazza Sraffa 13, Room N.1-6
Chair: Jonathan Russ, University of Delaware
Discussant: Janice Traflet, Bucknell University
Chair: Elisabetta Merlo, Università Bocconi
Discussant: Patricia A. Cunningham, The Ohio State University
Something More: Loyalty and Efficiency at Joseph Bancroft & Sons Co., 1905-1933
Stephanie Holyfield, University of Delaware
The Economic Impact of the Catwalk: A Historical Perspective of the Fashion Show and
Its Current Economic Value to Global Fashion Centers
Donna W. Reamy, Virginia Commonwealth University
Retirement Planning, Pension Reform, and the Mutual Fund Industry in the United
States from World War II to 1986
Emily Martz, University of Delaware
18
Designing a Genre: An Organizational Perspective on the Rise of Comic-Book Films
Ralph Maurer, Louisiana State University
Xavier Jouvin: Fashioning the Glove, Fashioning the Female Hand
Ariel Beaujot, Laurentian University
Labor’s Love for Benefits Lost: The 1950s Battle Over Healthcare Provision in the US
Auto Industry
Michael Smitka, Washington and Lee University
Modeling Blackness in Civil Rights America
Elspeth H. Brown, University of Toronto
Co-operation à la Mode: Fashionability, Workers, and the Co-operative Movement in
Britain
Peter Wardley, University of the West of England
10:30-11:00am
Coffee break
Piazza Sraffa 13, Ground Floor
| 1.E | Artifacts, Organizations and Institutions: Circulation, Preservation and
Management of Embedded Corporate Resources
Piazza Sraffa 13, Room N.1-5
11:00am-12:30pm: CONCURRENT SESSIONS 2
Chair: Donald C. Jackson, Lafayette College
Discussant: Michelle Craig McDonald, Stockton College
Corporate Museums and Organizational Institutionalization
Davide Ravasi, Università Bocconi
Violina Rindova, University of Texas at Austin
Ileana Stigliani, Università Bocconi
| 2.A | Roundtable: Business History Job Market (Sponsored by the BHC Emerging
Scholars Committee/Organizers)
Piazza Sraffa 13, Room N.1-1
Chair: Anna Spadavecchia, University of Reading
Discussant: The Audience
Albert Carreras, Universitat Pompeu Fabra
Alexander Engel, University of Göttingen
Sheldon Hochheiser, Rutgers University
19
Kurt Jacobsen, Copenhagen Business School
Christopher McKenna, Oxford University
Francesca Polese, Università Bocconi
Dan Wadwhani, University of the Pacific
| 2.B | Making an Impression
Piazza Sraffa 13, Room N.1-2
Chair: Lesley K. Whitworth, Brighton University
Discussant: Emanuela Scarpellini, Università degli Studi di Milano
“Practically the Uniform of the Tribe”: Dress Codes among Commercial Travelers
Andrew Popp, University of Liverpool
Michael French, University of Glasgow
“Gee! I Wish I Were a Man”: The Christy Girl Joins the Navy
M. Lynn Barnes, West Virginia University
Creating Images of Fashion: Consumer Magazines in Britain and the United States,
1900-1950
Howard Cox, University of Worcester
Simon Mowatt, University of Auckland
The Business of Fashion on Film
Jill Fields, California State University, Fresno
20
Charting the History of Corporate Social Responsibility in America
Kenneth Lipartito, Florida International University
| 2.D | From Manufacturing to Fashion: Textile and Shoemaking Clusters in Spain
Piazza Sraffa 13, Room N.1-4
Chair: Franco Amatori, Università Bocconi
Discussant: John Wilson, University of Liverpool
International Competitiveness and Technological Innovation in the Fashion Market:
The Case of Inditex Holding, 1988-2007
Luis Alonso, Universidad da Coruña
Fashion and Competitiveness in the Catalan Knitting Districts, 1961-2004
Montserrat Llonch, Universitat Autònoma de Barcelona
Competing in Fashion Goods: Firms and Industrial Districts in the Development of the
Spanish Shoemaking Industry
Carles Manera, Universitat de les Illes Balears
José Antonio Miranda, Universidad de Alicante
Ramon Molina, Universitat de les Illes Balears
The Origins of Made in Spain Fashion. Hub-Firm Clusters and Industrial Districts in
Textiles, Clothing, and Shoemaking since the Golden Age
Jordi Catalan, Universitat de Barcelona
Ramon Ramon-Munoz, Universitat de Barcelona
| 2.C | The Responsible Corporation: International Perspectives on the BusinessSociety Relationship
Piazza Sraffa 13, Room N.1-3
| 2.E | Fashion Marketing and Business Strategies
Piazza Sraffa 13, Room N.1-5
Chair: Jeffrey Fear, University of Redlands
Discussant: Jennifer Delton, Skidmore College
Chair: Adrienne Sockwell, University of Texas at Austin
Discussant: Ingrid Giertz-Mårtenson, Centre for Business History, Stockholm
The Unique Role of Shibusawa Ei’ichi in the History of Japanese Business Ethics
Masato Kimura, Shibusawa Eiichi Memorial Foundation
Nineteenth-Century Fashion Illustration: A Genealogical Approach to the Marketing of
Lifestyle
Jillian Taylor Lerner, University of British Columbia
The Humanistic Side of Enterprise: Postwar Management Theory and the Dream of
Collective Self-Actualization
Jenna Feltey Alden, Columbia University
“What Happens When the Money Runs Out?” The Corporate Veil and Multinational
Liability for Industrial Disease
Geoffrey Tweedale, Manchester Metropolitan University
Branding in the 1930s: The Case of B.V.D.
Patricia A. Cunningham, The Ohio State University
Influences of Two Midwestern American Department Stores on Retailing Practices,
1883-1941
Gayle Strege, The Ohio State University
21
| 2.F | Entrepreneurs and Fashion
Piazza Sraffa 13, Room N.1-6
Chair: Lise Skov, Copenhagen Business School
Discussant: Valeria Pinchera, Università degli Studi di Pisa
German Jews as Nineteenth-Century Pioneers in the American Apparel Industry
Phyllis Dillon, Independent Scholar
Trends in the Building Industry: The Case of France after World War II
Pierre Jambard, Université Paris-Sorbonne
The Fashion Group: Women and Business in 1930s New York
Rebecca Arnold, Royal College of Art
| 3.B | Managing Intellectual Property in Europe and the United States in the Nineteenth
Century
Piazza Sraffa 13, Room N.1-2
The Japanese Fashion Creation System in the 1920s
Yuki Yamauchi, Hitotsubashi University
Chair: Marina Moskowitz, University of Glasgow
Discussant: W. Bernard Carlson, University of Virginia
Perfumes, Pragmatism, and Princesses: Lucien Lelong, President of Paris Fashion
Sarah Scaturro, Cooper-Hewitt, National Design Museum, Smithsonian Institution
Keeping Secrets: Profiting from Innovation at Mustad & Son, 1830-1920
Kristine Bruland, University of Geneva
12:30-2:00pm
Lunch
Piazza Sraffa 13, Ground Floor
12:30-4:00pm
EBHA Council Meeting
Via Röntgen 1, Room 3-D3-SR01 (3rd floor)
2:00-3:30pm: CONCURRENT SESSIONS 3
22
The Design of a Private Corporate Culture in a “Public Service” Activity: A Comparison
of the French and British Approaches in the Suez Canal Company, 1869-1956
Caroline Piquet, Université Paris-Sorbonne
| 3.A | L’Ideal et la Pensée: The Role of National Identity and “Thought” in Shaping
French Multinational Enterprise Management and Practices
Piazza Sraffa 13, Room N.1-1
Chair: Matthias Kipping, York University
Discussant: Eric Godelier, École Polytechnique Paris
A Chemists’ Community as a Forerunner in Management Change and Innovation in
France During the Second Part of the Twentieth Century? The Case of the Institut de
Chimie des Substances Naturelles, a CNRS Laboratory
Muriel Le Roux, CNRS
Advancing Camaraderie Through Chemistry: The Role of French Corporate Partnership
in Du Pont’s Development of Rayon
Jacqueline McGlade, College of Saint Elizabeth
Professor Morse’s Lightning: The Political Economy of Innovation in the NineteenthCentury U.S. Telegraph Business
Richard John, University of Illinois at Chicago
A Wonderbook of Rubber: Anglo-American Claims to the Parã Rubber Tree
Courtney Fullilove, Columbia University
Patenting Strategies in Nineteenth-Century Britain: The Battle over the Electrical
Transformer
Anna Guagnini, Università di Bologna
| 3.C | Business in Hitler’s Europe, 1940-1944
Piazza Sraffa 13, Room N.1-3
Chair: Hartmut Berghoff, German Historical Institute / University of Göttingen
Discussant: Stefan Schwarzkopf, Queen Mary University of London
American Business and France, 1940-1944
Martin Horn, McMaster University
Keeping the Brand Alive: BMW’s Advertising Department during the Second World War
Pamela E. Swett, McMaster University
The Growth of Dutch Multinationals in Germany: The Case of Philips, 1920-1960
Ben Wubs, Erasmus University
23
| 3.D | Can the Fashion Industry Sustain Ethical Fashion: Or Is It a Passing Trend?
Piazza Sraffa 13, Room N.1-4
Chair: Francesco Morace, Future Concept Lab
Discussant: Mo Tomaney, Central St. Martin’s College of Art and Design
Introduction to Ethics in Fashion
Efrat Tseëlon, University of Leeds
The Ethics of Promoting Skinny Fashion Models
Elisabeth Field, University of Leeds
Emma Hogg, University of Leeds
Ethics in Fashion: The Case of Comme-il-Faut: Can There Be an Ethical Fashion?
“Comme-il-faut” as a Model Example
Sybil Goldfiner, CEO, Comme-il-faut
Hair Dyes and Cancer: In Search of a Practical Solution to Ethical Practice
Richard Blackburn, University of Leeds
| 3.E | Internationalism before World War II
Piazza Sraffa 13, Room N.1-5
Chair: Mira Wilkins, Florida International University
Discussant: Peter Hertner, Universität Halle-Wittenberg
The Organization of British Textile Exports to the River Plate and Chile: The Case of
Hodgson & Robinson, an “autonomous free-standing house” c.1817-1843
Manuel Llorca-Jaña, University of Leicester, Birkbeck College, and National Audit Office,
London
A Fashion for Investment or Management? Scottish Free-Standing Companies in the
United States, 1880-1900
24
Kevin Tennent, London School of Economics
American Businesses Assess Foreign Merchants, 1890-1940
Rowena Olegario, Vanderbilt University
“A Spider’s Web that Covered All of Russia”: The Singer Sewing Machine Company and
Imperial Russia’s Economic War, 1914-1917
Christine Ruane, University of Tulsa
| 3.F | Innovation, Fashion, and Modernity in the Management of Consumer Product
Marketing in China
Piazza Sraffa 13, Room N.1-6
Chair: Hazel Clark, Parsons, The New School of Design
Discussant: Simona Segre Reinach, Università IULM, Milan / Università IUAV, Venice
Selling Knitting as Modernity: The Dongya Corporation in Tianjin, China, 1932-1937
Brett Sheehan, University of Southern California
“The Show Must Go On”: Department Stores and the Making of Fashion in Shanghai
during World War II
Ling-Ling Lien, Academia Sinica
Selling Chinese Dreams: Fashion, Culture, and Discourse in Advertising in China
between the Two World Wars
Stephen L. Morgan, University of Nottingham
Licensing, Branding, and Cooperation in the Japanese and Chinese Fashion Industry
Sabine Ichikawa, EHESS, Paris
| 3.G | Using Sources
Piazza Sraffa 13, Room N.1-7
Chair: Colin Divall, York University/National Railway Museum
Discussant: Laura Linard, Harvard Business School
Teaching American History Through the Eye of the Needle
Kim Hewitt, Empire State College
Mark Soderstrom, Empire State College
Dan Levinson Wilk, Fashion Institute of Technology
H&M – Documenting the Story of the World’s Largest Fashion Retailer
Ingrid Giertz-Mårtenson, Centre for Business History, Stockholm
3:30-4:00pm
Coffee break
Piazza Sraffa 13, Ground Floor
25
4:00-5:30: CONCURRENT SESSIONS 4
| 4.A | Drink Up
Piazza Sraffa 13, Room N.1-1
Chair: Michelle Craig McDonald, Stockton College
Discussant: Alfred Reckendrees, Copenhagen Business School
Domesticating Drink: Refashioning Alcohol Consumption and the Male Drinker in 1940s
and 1950s America
Lisa Jacobson, University of California, Santa Barbara
Seagram Comes to Scotland: The Role of Local Players in the Overseas Expansion of a
Canadian Multinational, 1949-1965
Graham Taylor, Trent University
A New Brand for a New Consumer: The Success of Campari between the Nineteenth
and the Twentieth Century
Valerio Varini, Università degli Studi di Milano-Bicocca
Changing Fashions in Drinks, Pubs, and Management in the UK Brewing Industry
since 1960
Gerald Crompton, University of Kent Business School
| 4.B | Whither Enron, Worldcom, and Sarbanes-Oxley: Fraud in Twenty-First-Century
American Business
Piazza Sraffa 13, Room N.1-2
Chair: Angel Kwolek-Folland, University of Florida
Discussant: Margaret B. W. Graham, McGill University
26
The Criminal Sanction for Executive Fraud in the Post-Enron Period
Virginia A. Maurer, University of Florida
The Corporate Attorney-Client and Work Product Privileges: Things of the Past?
Cindy A. Schipani, University of Michigan
Whistleblowing and SOX: A Failure to Heed History
Terry Morehead Dworkin, Indiana University
Corporate Scandals: A UK Perspective
Chizu Nakajima, City University London
| 4.C | IT in Shaping Business Practices and Organizations
Piazza Sraffa 13, Room N.1-3
Chair: Kurt Jacobsen, Copenhagen Business School
Discussant: Lars Heide, Copenhagen Business School
Push and Pull: IT, Cashless Wage Payments, and Business Practices: The Case of the
German Savings Banks and Mutual Banks in the 1950s and 1960s
Paul Thomes, RWTH Aachen University
Computers in Business: The Swedish Way?
Gustav Sjöblom, Chalmers University of Technology
Self-Service in the Digital Age: Convergence of Technology and Business Models in the
Retail Markets
Bernardo Bátiz-Lazo, University of Leicester
J. Carles Maixé-Altés, Universidad de Coruña
| 4.D | Collective Trademarks in Transnational Perspective, from the Seventeenth to
the Twentieth Century
Piazza Sraffa 13, Room N.1-4
Chair: Patrick Fridenson, EHESS, Paris
Discussant: Philip B. Scranton, Rutgers University/Hagley Museum and Library
Fashioning French Food: Marketing Terroir and Twentieth-Century Food Culture
Kolleen M. Guy, University of Texas at San Antonio
French Collective Wine Branding in Comparative Perspective, Nineteenth-Twentieth
Centuries
Alessandro Stanziani, CNRS / EHESS, Paris
Appearing Patriotic: The Application of Nationality to Chinese Men’s Fashions
Karl Gerth, Merton College, Oxford University
Collectives and Individuals: Trademarks (Brands) in Early Modern Markets in Europe
Corine Maitte, Université Paris-Est Marne la Vallée
| 4.E | Entrepreneurship
Piazza Sraffa 13, Room N.1-5
Chair: Margaret Walsh, University of Nottingham
Discussant: Andrew Godley, University of Reading
27
The Demise of Thomas W. Dyott: Personal Finance, Entrepreneurship, and Panic in
Nineteenth-Century America
R. Daniel Wadwhani, University of the Pacific
| 4.H | Rags to Riches: Entrepreneurs and the Survival of Family Business in the Fabric,
Clothing, and Fashion Industry
Piazza Sraffa 13, Room N.1-8
Fashioning Black Cosmopolitanism: Freddye Henderson and the Creation of the
Postwar African American Travel Industry
Tiffany Gill, University of Texas at Austin
Chair: Kersti Ullenhag, Uppsala University
Discussant: Margrit Müller, University of Zurich
Fashioning Thai Silk: Queen Sirikit, Jim Thompson, and the Silk Business in Thailand,
1950s-1960s
Villa Vilaithong, Chulalongkorn University
| 4.F | Internationalization in the Twentieth Century
Piazza Sraffa 13, Room N.1-6
Chair: Takeshi Ohtowa, Hiroshima City University
Discussant: Carlo Brambilla, Università degli Studi dell’Insubria
Old Empire’s Revenues? The Internationalization of the Spanish Publishing Sector in
Latin America
Maria Fernández Moya, Universidad Complutense de Madrid
Internationalization Strategies in the Grangeberg Company during the Postwar Period
Göran Bergström, Uppsala University
The “Vending Machines”: French Hypermarkets in Spain since the 1960s
Rafael Castro Balaguer, Universidad Complutense de Madrid
| 4.G | Fashion Cities
Piazza Sraffa 13, Room N.1-7
28
Chair: Michele Ruffat, CNRS
Discussant: Lou Taylor, Brighton University
The Evolution of London as a Fashion Center: Case Study of the Early Career of Victor Stiebel
Michelle Jones, University for the Creative
Going to the Fair? A History of Fashion Fairs and Fashion Week Events in Hong Kong
Anne Peirson-Smith, City University of Hong Kong
Fashioning an Antidote to Globalization and Fast Fashion: Can Toronto’s Fashion
Designers Compete?
Shauna Brail, University of Toronto
Deborah Leslie, University of Toronto
Fashions, Business Practices in Historical Perspectives: The Case of Jaff and Company
on the Witwatersrand, 1930-1990
Hanlie dos Santos, University of Johannesburg
Entrepreneur, Social Capital and the Survival of Poor Whites on the Witwatersrand,
1930-2000: The Case of Burgers Brothers Clothing Enterprise
Grietjie Verhoef, University of Johannesburg
“Your Satisfaction, not mere profit is our aim.” Colonial English Enterprise and the
Textile Industry: Arthur Bales and Son, since 1902
Leandie Maritz, University of Johannesburg
Ingrid Thorius, University of Johannesburg
Fashions in Doing the Business of Fashion: Insights from Family Firms in Turkish Textile
and Clothing Industries
Alper Kayhan, University of Sheffield
5:45-7:00pm: CONCURRENT SESSIONS 5
| 5.A | Fashioning Transportation: Creating and Challenging Gender Norms on Roads
and Railroads in Britain and the United States
Piazza Sraffa 13, Room N.1-1
Chair: Mathieu Flonneau, Université Paris-I
Discussant: The Audience
“You see, my husband’s so partial to a mantel-shelf”: The Railways’ Gendered
Construction of Britain’s Passenger Trains, 1920-1939
Colin Divall, York University/National Railway Museum
The Clothes Make the Women: Skirts, Pants, and Railway Labor during World War II
Albert Churella, Southern Polytechnic State University
Women and the American Automobile Industry: Changing the Gendered Landscape of
Car Consumption after 1945
Margaret Walsh, University of Nottingham
29
| 5.B | Culture, Institutions, and Overseas Investment: British Investment in the
Dominions in the Age of High Imperialism
Piazza Sraffa 13, Room N.1-2
“By June the Affair Was a Hopeless Tangle”; and Other Tales in the Failure of Personal
and Business Relationships
Jocelyn Wills, Brooklyn College, CUNY
Chair: Harilaos Kitsikopoulos, New York University
Discussant: Duncan Ross, University of Glasgow
“The Personal is the Professional, or Is It?” Families, Friends, and Feminists at Harvard
Business School, 1929-2000
Mary Yeager, University of California, Los Angeles
The Dollars and Cents of British Imperialism: The Political Economy of the Investment in
Canada, 1867-1914
Andrew Smith, Laurentian University
Empire and Risk: Edwardian Financiers, Australia, and Canada, c.1899-1914
Andrew Dilley, University of Aberdeen
Investors, Information, and the British World, 1860-1913
Gary Magee, La Trobe University, Bundoora
| 5.C | Individuals Who Influenced the Business of Fashion
Piazza Sraffa 13, Room N.1-3
| 5.E | Black Men, White Women, and the Dark-Skinned Other: Fashioning Race and
Business in Modern Japan
Piazza Sraffa 13, Room N.1-5
Chair: Steven Zdatny, University of Vermont
Discussant: Juliet E. K. Walker, University of Texas at Austin
Situating the Dark-Skinned Other: Self-Colonization and Japanese Industrial Modernity
in the Twentieth Century
Christienne L. Hinz, Southern Illinois University, Edwardsville
Chair: Lisa Jacobson, University of California, Santa Barbara
Discussant: Paul Schmitz, Boston University
Feminized Diplomacy: Japanese Fashion Magazines and U.S. Censorship in Occupied
Japan
J. Malia McAndrew, John Carroll University
Early Female Managers at Two Leading American Department Stores
Judy K. Miler, Florida State University
Japanese Soul Brothers? The Afro Meets the U.S. Military in Japan, 1970
Douglas Bristol, University of Southern Mississippi
Changing Business Practices in Fashion: Liz Claiborne, A Personal Narrative
Lisa Hayes, Drexel University
Fashion Illustration for Retail Store Advertising in America: Challenges That Illustrators
Face in an Evolving Industry
Cynthia Golembuski, Drexel University
30
| 5.D | Unfashionable Topics in Business and Business History: Gender and Failure
Studies Meet Ordinary Workers, Micro-Business Owners, and Business Historians
Piazza Sraffa 13, Room N.1-4
Chair: Pamela Walker Laird, University of Colorado at Denver
Discussant: Pamela Walker Laird, University of Colorado at Denver
“Plodding Along as Usual”: Microentrepreneurs in Nineteenth-Century America
Susan Ingalls Lewis, State University of New York, New Paltz
| 5.F | Data for Business
Piazza Sraffa 13, Room N.1-6
Chair: Paul J. Miranti, Rutgers University Business School
Discussant: Luca Zan, Università di Bologna
Accounting in Pre-Industrial Venice: Balance Sheets, Law Suits, and Managerial Tools
Riccardo Cella, Università di Verona
Business Attitudes toward Official Statistical Investigation: Italian Wool Industrialists
from Reticence to Influence, 1861-1895
Giovanni Favero, Università Ca’ Foscari di Venezia
Fred Carlin: The Unknown Founder of the Oldest French Prediction Company
Thierry Maillet, EHESS, Paris
31
| 5.G | What’s New? Charitable Fashions in Business
Piazza Sraffa 13, Room N.1-7
Chair: Marsha Lynn Shapiro Rose, Florida Atlantic University
Discussant: Ellen Hartigan O’Connor, University of California, Davis
8:00am-6:00pm
Registration
Piazza Sraffa 13
Fashions in Philanthropy and the Management of Charities in the Early National United
States
Amanda Moniz, Yale University
Book Exhibit
Piazza Sraffa 13, Room N.1-9
Making Charity Fashionable: Female Reformers and the Prevention of Pauperism in
Antebellum America
Sharon Ann Murphy, Providence College
8:30-10:30am CONCURRENT SESSIONS 6
Corporate Social Responsibility: A Current Fashion?
Inga Barbara Nuhn, Westfälische Wilhelms-Universität
7:00-8:00pm
Grand Opening
Aula Magna, Via Gobbi 5
Guido Tabellini, Rector, Università Bocconi
Alessandro Benetton, Deputy Executive Chairman, Benetton Group
Franco Amatori, Director, Institute of Economic History, Università Bocconi
Francesca Polese, Chair of Program Committee, Università Bocconi
Regina Lee Blaszczyk, Co-Chair of Program Committee, University of Pennsylvania /
Hagley Museum and Library
Reception Sponsored by Campari
32
Friday, June 12
| 6.A | Business, Technology, and Infrastructure
Piazza Sraffa 13, Room N.1-1
Chair: Joost Dankers, Universiteit Utrecht
Discussant: Takeshi Yuzawa, Gakushuin University
Population Densities, Political Structures, and the Early Corporation: The Transportation
Revolution in Britain and the United States
Dan Bogart, University of California, Irvine
John Majewski, University of California, Santa Barbara
Going with the Flow: The Pattern of Norwegian Shipping in the Nineteenth Century
Camilla Brautaset, University of Bergen
Stig Tenold, Norwegian School of Economics and Business Administration
Inter-modal Competition in Artificial Lighting around 1900: A Twelve-Country
Comparison
Leslie Hannah, London School of Economics
Institutional Change and the Breaking-Up of Path Dependency in Danish Telecom
Development
Kurt Jacobsen, Copenhagen Business School
| 6.B | Family Firms: Comparative Perspectives on Management and Governance
Styles
Piazza Sraffa 13, Room N.1-2
Chair: Harold James, Princeton University
Discussant: Guido Corbetta, Università Bocconi
Ownership, Governance, and Strategies in Large Italian Family Firms
Andrea Colli, Università Bocconi
33
Entrepreneurial Dynasties and the Competitive Advantage of Regions: The Case of
Catalonia in a Long-Run Perspective
Paloma Fernández Pérez, Universitat de Barcelona
Nuria Puig, Universidad Complutense de Madrid
Family Business, Employment, and GDP
Hans Sjögren, Linköping University
Dan Johannson, The Ratio Institute
Carl Magnus Bjuggren, The Ratio Institute
Family Firms in Switzerland: Continuity and Change in the Context of Globalization
Margrit Müller, University of Zurich
Governance Transitions in Family Firms: A Meta-Analysis
Abe de Jong, Rotterdam School of Management
Gerarda Westerhuis, Universiteit Utrecht
| 6.D | Profits without Ethics
Piazza Sraffa 13, Room N.1-4
Chair: Ray Stokes, University of Glasgow
Discussant: Christopher Kobrak, ESCP-EAP
Directing German Firms by Investment and Procurement Contracts in the Third Reich
Jochen Streb, University of Hohenheim
Working for the New Order
Joachim Lund, Copenhagen Business School
The Profits of Entrepreneurs in Occupied France, 1940-1944
Marcel Boldorf, Ludwig-Maximilians-Universität, Munich
Profits and Ethics in Nazi Autarky
Jonas Scherner, German Historical Institute
| 6.C | Textile Fashions in Pre-Industrial Times: Products and Market
Piazza Sraffa 13, Room N.1-3
Capitalism and the Fascist Challenge: British and American Multinationals in the 1930s
Neil Forbes, University of Coventry
Chair: Paola Lanaro, Università Ca’ Foscari di Venezia
Discussant: Miki Sugiura, Tokyo International University
Business and Morals in a Dictatorial Setting
Steen Andersen, Copenhagen Business School
Florentine Woollen Manufacture in the Sixteenth Century: Crisis and New
Entrpreneurial Strategies
Francesco Ammannati, Università di Firenze
| 6.E | Regulating Business
Piazza Sraffa 13, Room N.1-5
Wool and Silk: New Products and New Manufacture in the Venetian Mainland (15th and
16th Centuries)
Edoardo Demo, Università di Verona
The Manufacture of Linen in Early Modern Westphalia: Fashions of Products, Fashions
of Organizing Production
34
Christof Jeggle, Bamberg University
Chair: Mark Rose, Florida Atlantic University
Discussant: William R. Childs, The Ohio State University
Health Care Fashions: Meeting the 1950s Consumer Ideal
Christy Chapin, University of Virginia
Silk and Sales in Eighteenth-Century France
Daryl M. Hafter, Eastern Michigan University
Learning to Cope with Consumerism: The Management of Domestic Waste in Britain
and West Germany, 1945 to the mid-1970s
Roman Koester, University of Glasgow
Stephen Sambrook, University of Glasgow
Dressing for God, Dressing for Men: Liturgical Vestments in the Christian Church as a
Sign of Spiritual Richness and Political Strength
Sara Piccolo Paci, Fashion Institute of Technology, Florence
“Governmental Participation” and the Concentration of the Coal Producing Companies
in the ECSC Countries between 1952 and 1967
Eline Poelmans, Catholic University of Leuven
Water Pollution in the Creative Society: Industry and Environmental Regulation under
California Governor Ronald Reagan
Robert Denning, The Ohio State University
35
The Emergence of Safety Issues: Risk, Road Safety, and Expertise
Marine Moguen-Toursel, Centre of Historical Research, EHESS, Paris
Industrial Modernization and Transatlantic Relations: Technological Drift and Resistance
in the Case of the U.S. Military Assistance to Italy in the Early Cold War Years
Simone Selva, Università di Bologna
| 6.F | Corporate Governance
Piazza Sraffa 13, Room N.1-6
The Internationalization of Production and the Balance of Payments in the 1960s: An
Anglo-American Comparison
Neil Rollings, University of Glasgow
Chair: Ioanna Pepelasis Minoglou, Athens University of Economics and Business
Discussant: Hubert Bonin, Science Po Bordeaux
The Place to Be Seen? Annual General Meetings in the UK, 1860 to 1960
Janette Rutterford, Open University Business School
Merchants and Moguls on the US Securities Markets, 1885-1930
Mary O’Sullivan, The Wharton School
A French Wave of Multiple Voting Shares, 1927-1929
Muriel Petit-Konczyk, University of Lille 2
South African Trust Companies and Boards of Executors and the Bank Act, 1942: From
Self-Regulating “Financial Aristocrats” to Statutorily Controlled Deposit-Receiving
Institutions
Anton Ehlers, University of Stellenbosch
Mother Merrill: The Corporate Culture of Inclusion at Merrill Lynch & Co.
Teresa A. Koncick, Florida State University
| 6.G | Reassessing Americanization
Piazza Sraffa 13, Room N.1-7
Chair: Jacqueline McGlade, College of Saint Elizabeth
Discussant: Luciano Segreto, Università di Firenze
36
Marketing the American Way: The Failed Campaign to Sell the American Economic
System, 1946-1950
Jason Petrulis, Columbia University
The Rise and Fall of the World Bank’s Economic Department: Economic Research at
the World Bank in the Early 1950s
Michele Alacevich, Università di Palermo
The Americanization of the European Cement Industry: The Case of LaFarge in
Comparative Perspective, From Fashion to a Structural Change
Dominique Barjot, Université Paris-Sorbonne
| 6.H | Selling Beauty
Piazza Sraffa 13, Room N.1-8
Chair: Per Boje, University of Southern Denmark
Discussant: Sabine Ichikawa, EHESS, Paris
Selling Fashion and Beauty: Avon International
Emanuela Scarpellini, Università degli Studi di Milano
Going Green: The Growth of Natural Beauty
Geoffrey Jones, Harvard Business School
Branding Indigenous Knowledge: The Business of Beauty in Malaysia
Shakila Yacob, University of Malaya
10:30-11:00am
Coffee break
Foyer, Via Gobbi 5
Sponsored by Imprese e Storia
Fashion Institute of Technology Exhibit
“Beauty, Brains, Bergdorf’s, and Bytes: The Collective Memory of Art, Design, Business,
and Technology in FIT’s Department of Special Collections and Archives”
Foyer, Via Gobbi 5
11:00am-12:30pm
Krooss Prize Dissertation Session
Aula Magna, Via Gobbi 5
Chair: David Hancock, University of Michigan
Discussant: The Audience
37
Your Job is Your Credit: Creating a Market for Loans to Salaried Employees in New York
City, 1885-1920 (UCLA)
Michael Easterly, University of California, Los Angeles
“Industrial Legislatures”: Consensus Standardization in the Second and Third Industrial
Revolutions (Johns Hopkins University)
Andrew Russell, Stevens Institute of Technology
Pharmaceutical Networks: The Political Economy of Drug Development in the United
States, 1945-1980 (University of Pennsylvania)
Dominique Tobbell, University of Minnesota
Chair: Steve Tolliday, University of Leeds
Discussant: Matthias Kipping, York University
Is There Such Thing as Fashions in Branding?
Teresa da Silva Lopes, University of York
Fashion, Institutions, and Management Practices: Evidence from Strategic Planning at
Air France from the 1960s to the 1990s
Ludovic Cailluet, University of Toulouse Graduate School of Management
12:30-2:00pm
Lunch
Piazza Sraffa 13, Ground Floor
Corporate Social Responsibility (CSR), a Deeply Rooted Fashion? The Aluminium of
Cameroon Company Case, 1954-2005
Anne Pezet, Université Paris-Dauphine
Business Historians at Business Schools Lunch
Via Röntgen 1, Floor -2
Management Fashions and Management Consultants: The Case of Trebor 1907-1989
John Wilson, University of Liverpool
Simon Bishop, University of Nottingham
2:00-3:30pm: CONCURRENT SESSIONS 7
| 7.A | From Vionnet to Dior: Strategies of Exclusivity and Dissemination of Paris Haute
Couture
Piazza Sraffa 13, Room N.1-1
Chair: Mukti Khaire, Harvard Business School
Discussant: Dilys Blum, Philadelphia Museum of Art
Paris-New York: The Problem of Copyright and the Dissemination of Haute Couture,
1925-1955
Veronique Pouillard, Harvard Business School
38
| 7.B | Fashions in Management
Piazza Sraffa 13, Room N.1-2
Christian Dior: Forging a Global Network from Postwar France
Alexandra Palmer, Royal Ontario Museum
Aux Galeries Lafayette and the Couture Industry, 1893-1952
Florence Brachet Champsaur, EHESS, Paris
The Mathematics of Fashion: Jean Patou’s “Américainisme”
Caroline Evans, Central Saint Martins College of Art and Design
| 7.C | Intangible Assets in Capital-Intensive Industries
Piazza Sraffa 13, Room N.1-3
Chair: Geoffrey Jones, Harvard Business School
Discussant: Maria Inés Barbero, Universidad de San Andrés, Buenos Aires
Human Capital in Hostile Environments: The Process of Slow Creation and Quick Loss of
Talented Individuals in the Industrial Labour Markets of Mexico and Chile, 1850-1930.
The Case of Railways
Guillermo Guajardo, UNAM, Mexico
Creation and Development of Intangible Assets in Large Spanish Construction Firms
during the Twentieth Century
Eugenio Torres, Universidad Complutense de Madrid
Social capital, Competitiveness and Internationalization: The Electronics and ICT
Cluster of the Basque Country
Jesùs M. Valdaliso, Universidad del País Vasco
Santiago López, Universidad de Salamanca
Aitziber Elola, Orkestra – Basque Institute of Competitiveness
Mari Jose Aranguren, Orkestra – Basque Institute of Competitiveness
Transport and Intangibles: The Spanish Airlines
Javier Vidal, Universidad de Alicante
39
| 7.D | Banking Models
Piazza Sraffa 13, Room N.1-4
The Norwegian Selbu Mitten Industry
Monika Værholm, Nowegian School of Economics and Business Administration
Chair: Tsuneo Sakamoto, Meiji University
Discussant: Youssef Cassis, University of Geneva
The Institutional Control of Innovation: The Case of Embroidery of Madeira
Benedita Camara, University of Madeira
Fashion in European Banking Business Models, from the 1850s till Today
Hubert Bonin, Science Po Bordeaux
Crafting Fashion: The Niche Market for Amish Quilts
Janneken Smucker, University of Delaware
Great Expectations: Dividend Policy and Financial Fragility in Norwegian Banking before
1914
Lars Fredrik Øksendal, Norwegian School of Economics and Business
Usability of Our Historical Heritage: Buldan Woven Fabric in the Fashion Industry
Fatma Ozturk, Gazi University
Esen Coruh, Gazi University
Is a More Regulated Investment Banking Sector More Efficient? Tendencies in
Regulatory Policies and the Italian Case, 1936-1993
Giandomenico Piluso, Università di Siena / Università Bocconi
Starting a Fashion in the 1960s: First National City Bank, the “Everything Card,” and
the Consumer Movement in the United States
Christine Zumello, Université Sorbonne Nouvelle, Paris 3
| 7.E | Science and Business
Piazza Sraffa 13, Room N.1-5
Chair: Louis Galambos, Johns Hopkins University
Discussant: Knut Sogner, Norwegian School of Management
Medical Fashions: The Traditional Medicines Industry in Modern Japan, 1868-2005
Maki Umemura, Cardiff Business School
40
Science within Industry: A Fashionable Enterprise?
Vera Hierholzer, Goethe-Universität, Frankfurt
Michael Schneider, Goethe-Universität, Frankfurt
Before Bayh-Dole: Interactions Between NIH Grantees and Pharmaceutical Firms from
1945 to 1962
Roberto Mazzoleni, Hofstra University
| 7.F | Reinventing Tradition
Piazza Sraffa 13, Room N.1-6
Chair: Glenn Adamson, Victoria & Albert Museum
Discussant: Sara Piccolo Paci, Fashion Institute of Technology, Florence
| 7.G | Refashioning Business Communities through Economic Regime Transitions:
Entrepreneurs, Firms, and the Marketplace
Piazza Sraffa 13, Room N.1-7
Chair: Parks Coble, University of Nebraska at Lincoln
Discussant: Parks Coble, University of Nebraska at Lincoln
From Colonial Enterprise to Socialist Work Unit: Railroad Companies and the
Transformation of Chinese Society and Economy
Elisabeth Köll, Harvard Business School
Get Some Class! Socialist Transformations of Commerce in Chengdu City,
1949-1960
Regina Abrami, Harvard Business School
Business Styles Development in Post-Soviet Russia and Belarus
Sergey Kizima, Academy of Public Administration, Belarus
Marina Kizima, Belarusian State University
3:30-4:00pm
Coffee break
Foyer, Via Gobbi 5
Sponsored by Imprese e Storia
Fashion Institute of Technology Exhibit
“Beauty, Brains, Bergdorf’s, and Bytes: The Collective Memory of Art, Design, Business,
and Technology in FIT’s Department of Special Collections and Archives”
Foyer, Via Gobbi 5
41
4:00-5:30pm
EBHA Plenary: Fashion and Fashions between Business and Creativity
Aula Magna, Via Gobbi 5
Chair: Guido Corbetta, Università Bocconi
Maurizio Borletti, Chairman of La Rinascente srl and Upim srl
Giancarlo Iliprandi, Iliprandi Associati
Carlo Rivetti, Sportswear Company SpA
5:45-7:00pm: CONCURRENT SESSIONS 8
| 8.A | Automobile Industries and Auto Industry Historiography in Comparative
Perspective
Piazza Sraffa 13, Room N.1-1
Chair: Richard John, University of Illinois at Chicago
Discussant: Sigfrido M. Ramírez Pérez, Università Bocconi / Université Catholique de
Louvain-la-Neuve
Decoding Cultural Values in Alcoholic Beverage Advertising: A Semiotic Analysis of 100
Years of Beer Advertising by the National Beer Company of Ecuador
John Uggen, Willamette University
| 8.C | East-Asian Shopping: The Fashions of Buying and Scholarly Fashions
Piazza Sraffa 13, Room N.1-3
Chair: James Watson, Harvard University
Discussant: Hazel Clark, Parsons, The New School for Design
Everything Also I Want: Another Look at Consumer Culture in Contemporary
Singapore
Peter A. Coclanis, University of North Carolina, Chapel Hill
Internalizing Finance in Industry: The Case of Simca, 1956-1962
Patrick Fridenson, EHESS, Paris
The Symbolic Fashion of Buying: A Case Study of Malay Teens at Starbucks in
Singapore
Bryant Simon, Temple University
Killing an Icon in the Name of Speed: Production Managers and the Decline of Lancia in
the 1970s
Giuliano Maielli, Queen Mary University of London
Awareness and Penetration of European Luxury Goods in Japan, Especially in the
Context of Postwar Mass Consumption
Tomoko Okawa, Tokyo Metropolitan University
| 8.B | A Long-Run Approach to Intangible Assets Creation through Branding
Piazza Sraffa 13, Room N.1-2
42
Intangible Assets and Competitiveness in Spain: An Approach through Trademark
Registration Data in Catalonia, 1850-1946
Paloma Fernández Pérez, Universitat de Barcelona
Patricio Sáiz, Universidad Autónoma de Madrid
Hermés in Asia: Haute Couture, High Art, and the Marketplace
Chin-Tao Wu, Academia Sinica
Chair: Mary B. Rose, Lancaster University
Discussant: Teresa da Silva Lopes, University of York
| 8.D | Political Economy
Piazza Sraffa 13, Room N.1-4
International Branding and Marketing Activities of American Companies in Argentina
between 1900 and 1939
Andrea Lluch, Harvard Business School
Chair: Mark Rose, Florida Atlantic University
Discussant: Neil Rollings, University of Glasgow
Intangible Assets in the Long Run: The Experience of the Grimoldi Brand in Argentina,
1895-2005
Maria Inés Barbero, Universidad de San Andrés, Buenos Aires
A Crisis in Economic Thought and the Rise of the Fair Trade Controversy: Changing
Business Fashions, 1880-1940
Laura D. Phillips, University of Virginia
Innovation and British Regions in the Interwar Period: A Preliminary Discussion
John Cantwell, Rutgers University
Anna Spadavecchia, University of Reading
43
“The Black Cabinet”: Richard M. Nixon and the Emergence of the Black Business
Program
Leah M. Wright, Princeton University
| 8.E | Roundtable: Teaching Styles in Business History Cases: Problems, Experiences,
and Perspectives
Piazza Sraffa 13, Room N.1-5
Chair: Richard Sylla, Stern School of Business, New York University
Discussant: Markus Venzin, Università Bocconi
Andrea Colli, Università Bocconi
Ludovic Cailluet, University of Toulouse Graduate School of Management
Martin Jes Iversen, Copenhagen Business School
Matthias Kipping, York University
Jeffrey Fear, University of Redlands
David Kirsch, University of Maryland
| 8.F | European Fashions and Manufacturing Strategies in Pre-Industrial Times
Piazza Sraffa 13, Room N.1-6
Chair: Paola Lanaro, Università Ca’ Foscari di Venezia
Discussant: Miki Sugiura, Tokyo International University
Fashionable Accessories: Tradition and Innovation in Button Manufacturing in Northern
Italy (17th-18th Century)
Barbara Bettoni, Università di Brescia
After Foreign Fashions: Ceramics Import Substitution and Privileged Manufactuers in
the Venetian Republic, 17th-18th Centuries
Giovanni Favero, Università Ca’ Foscari di Venezia
44
Liége-Made Sport and Hunting Guns and Their Decoration
Marion M.A. Huibrechts, Leuven University
Following the Fashions: Old Styles, New Styles in Textile Manufactures (North-Eastern
Italy, 17th-18th Century)
Andrea Caracausi, Università Ca’ Foscari di Venezia
| 8.G | Fashionable Corporate Networks in Periods of Continuity and Change
Piazza Sraffa 13, Room N.1-7
Chair: Giandomenico Piluso, Università di Siena / Università Bocconi
Discussant: Joep Schenk, Universiteit Utrecht
The Individual Manager and the Transfer of “Corporate Fashions”: Measuring the
Effects of the Dutch Corporate Network, 1948-2003
Gerarda Westerhuis, Universiteit Utrecht
Abe de Jong, Erasmus University
The Construction of the Fortress of the Alps: Business Networks in Switzerland, 19001938
Thomas David, University of Lausanne
Martin Lüpold, University of Zurich
Gerhard Schnyder, Cambridge University
State-owned Enterprises in the Italian Corporate Network, 1972-1983
Alberto Rinaldi, Università di Modena e Reggio Emilia
Michelangelo Vasta, Università di Siena
The German-Jewish Economic Elite, 1900-1933
Paul Windolf, University of Trier
7:30-9:00pm
Emerging Scholars Reception
Restaurant “Volo”, Viale Beatrice d’Este, 40
Sponsored by Fashion Institute of Technology
45
Saturday 13 June
8:00am-3:00
Registration
Piazza Sraffa 13
Book Exhibit
Piazza Sraffa 13, Room N.1-9
Fashion Institute of Technology Exhibit
“Beauty, Brains, Bergdorf’s, and Bytes: The Collective Memory of Art, Design, Business,
and Technology in FIT’s Department of Special Collections and Archives”
Piazza Sraffa 13, Room N.1-9
8:30-10:30am: CONCURRENT SESSIONS 9
| 9.A | Transportation in the United States and France: Structural Factors in Railway Transport
Piazza Sraffa 13, Room N.1-1
Chair: Richard Vahrenkamp, University of Kassel
Discussant: André Straus, CNRS
Nationalization of Railroads: France and the U.S. during the Inter-War Period
Jim Cohen, John Jay College, CUNY
The Conquest of the Telegraph: Train Dispatching, Telephony, and the 1907 Hours of
Service Act
Benjamin Schwantes, University of Delaware
High-Speed Rail in France and in Italy in Comparative Perspective
Michèle Merger, CNRS
46
Parisian Railway Stations as Place of Social Regulation
Stéphanie Sauget, Université Rennes 2
Fashionable Pricing Systems for Railroad Services in Europe in the 1880s
Maria Eugénia Mata, Universidade Nova de Lisboa
| 9.B | All in the Family
Piazza Sraffa 13, Room N.1-2
Chair: Daniela Felisini, Università di Roma Tor Vergata
Discussant: Paloma Fernández Pérez, Universitat de Barcelona
Poor Thomas Buddenbrook! Family Business and Literature
Fermín Allende, University of the Basque Country
Preparing for Family Business Succession: Evolutionary Selection and Variation in
American and Finnish Family Firms
Juha Kansikas, University of Jyväskylä
Tuomas Kuhmonen, University of Jyväskylä
Anne Laakkonen, University of Jyväskylä
The All-American Success Story: Wiffle, Inc.
Eldon Bernstein, Lynn University
Fred Carstensen, University of Connecticut
Family, Inc. – Fashions in Family Business Management and Corporate Culture,
Germany ca. 1960 to 2005
Christina Lubinski, University of Göttingen
| 9.C | Exploring “the European Enterprise”: Strategy, Structure, and Market
Integration
Piazza Sraffa 13, Room N.1-3
Chair: John Wilson, University of Liverpool
Discussant: Harm Schröter, University of Bergen
Business Groups and Family Enterprises: Italy and the Strategy-Structure Responses to
the Economic Integration Process, 1980-2005
Andrea Colli, Università Bocconi
The Transition from European Periphery to Mediterranean Core: The Largest Spanish
Corporations and the Responses to Economic Integration, 1980-2005
Veronica Binda, Università Bocconi
Strategic and Structural Responses to International Dynamics in the Open Dutch
Economy, 1957-2007
Abe de Jong, Erasmus University
Explaining the Transformation of the Banking Sector: An Analytical Model of Corporate
Responses to European Integration
Martin Jes Iversen, Copenhagen Business School
Gerarda Westerhuis, Universiteit Utrecht
47
| 9.D | Organizational Change
Piazza Sraffa 13, Room N.1-4
| 9.F | Advertising
Piazza Sraffa 13, Room N.1-6
Chair: Renato Giannetti, Università di Firenze
Discussant: Susanna Fellman, University of Helsinki
Chair: Paul Schmitz, Boston University
Discussant: Veronique Pouillard, Harvard Business School
Transplanting Trendy Organizational Forms: Does It Always Work?
Marina Nicoli, Università Bocconi
What Was Advertising? The Invention, Rise, Demise, and Disappearance of Advertising
Concepts in Nineteenth- and Twentieth-Century Europe and America
Stefan Schwarzkopf, Queen Mary University of London
Service Bureau: From “Local Processing” to Outsourcing, 1930s-1970s
Pierre E. Mounier-Kuhn, CNRS
Fashions in Business Names: The Demise of an Organizational Form in Dutch
Warehousing, 1871-2007
Hugo van Driel, Rotterdam School of Management
Jeroen Kuilman, Hong Kong University of Science and Technology
Media Influence in Corporate Organizational Processes: Business History Contributions
to the Debate?
Laura M. Milanes-Reyes, State University of New York, Albany
| 9.E | Managing Big Business
Piazza Sraffa 13, Room N.1-5
Chair: Francesca Fauri, Università di Bologna
Discussant: Adoración Álvaro Moya, Universitat de Barcelona
Studying the Absence of a Fashion: Entrepreneurship in Germany during the 1970s
Jan-Otmar Hesse, University of Göttingen
48
Management Development in Germany’s Big Business
Werner Plumpe, Goethe-Universität, Frankfurt
Christian Reuber, Goethe-Universität, Frankfurt
Making Business Fashionable: American Corporate Leaders and Their Discontents in
the 1970s
Benjamin Waterhouse, Harvard University
Growth of Four UK Hotel Companies with the Use of Merger and Acquisition Activities,
1979-2004
Mary Quek, University of Hertfordshire
The Function and Mission of Advertising in the Nineteenth Century
Damayanthie Eluwawalage, State University of New York, Oneonta
Sold! Advertising and the Middle-Class Female Consumer in Munich, c. 1900-1914
Monica Neve, University of Constance
Marketing to the Masses: The Weekly Cycle of Working-Class Expenditure and the
Growth of Mass Marketing Strategies in 1930s Britain
Peter Scott, University of Reading
James Walker, University of Reading
Advertisements Used in Fashion Products and Customer Perceptions Concerning
Advertisements
Sule Civitci, Gazi University
Basak Bogday Saygili, Gazi University
| 9.G | Synthetics
Piazza Sraffa 13, Room N.1-7
Chair: Andrew Popp, University of Liverpool
Discussant: Regina Blaszczyk, University of Pennsylvania/Hagley Museum and Library
Lead User Innovation and the UK Outdoor Trade since 1850
Mary B. Rose, Lancaster University
Mike Parsons, Lancaster University
Synthetic Fibers and the “Revolution of Clothing”: Art, “Haute-Couture,” and Popular
Culture in Fashion Advertising in Brazil in the 1960s
Maria Bonadio, SENAC College
Managing Technology to Achieve Industrialization: The Korean Nylon Chaebols in the
1960s-1970s
Soojeong Kang, London School of Economics
49
Coloring Markets: The Industrial Transformation of the Dyestuff Business Revisited
Alexander Engel, University of Göttingen
| 9.H | Fashion, Production and Place
Piazza Sraffa 13, Room N.1-8
Chair: Norma Rantisi, Concordia University
Discussant: The Audience
Taste, Technique, and the Mechanization of Papermaking in Britain and France
Leonard N. Rosenband, Utah State University
The Export Performance of the Italian Fashion System in the EU Context, Post-World War
II Years
Valeria Pinchera, Università di Pisa
Gilding the Italian Design: The Compasso d’Oro Award as Institutional Support to the
Design System, 1954-2008
Michela Barbot, Università Bocconi
Manufacturing, Trade, Consumption. Firms and Goods in Lombardy between the
Eighteenth and Nineteenth Centuries
Silvia Conca Messina, Università degli Studi di Milano
Emerging Markets: Giorgio Armani and the Designs of Expansion
John Potvin, University of Guelph
Fashionable Productions: Cotton and the Industrialization of Milan
Monika Poettinger, Università Bocconi
| 10.B | Nationalism and Development around the World
Piazza Sraffa 13, Room N.1-2
“Made in England”: The Manufacturing and Marketing of English Household Goods,
1851-1914
Francesca Carnevali, University of Birmingham
Lucy Newton, University of Reading
Chair: Pierangelo Toninelli, Università degli Studi di Milano - Bicocca
Discussant: Stig Tenold, Norwegian School of Economics and Business Adminstration
Competition and Cooperation for the Fashion Market: A Comparison of the Modern
Development of Textile Districts in Japan and Europe
Tomoko Hashino, Kobe University
Takafumi Kurosawa, Kyoto University
50
The Variety and the Evolution of Business Models and Organizational Forms in the
Italian Fashion Industry
Paola Varacca Capello, Università Bocconi
Davide Ravasi, Università Bocconi
10:30-11:00am
Coffee break
Piazza Sraffa 13, Ground Floor
Sponsored by Routledge
11:00am-12:30pm: CONCURRENT SESSIONS 10
| 10.A | Made in Italy
Piazza Sraffa 13, Room N.1-1
Chair: Louise Wallenberg, Stockholm University
Discussant: Lise Skov, Copenhagen Business School
Business Groups and Energy Nationalism in Latin America: A Comparative Study of
Colombia, Chile, and Argentina
Marcelo Bucheli, University of Illinois, Urbana-Champaign
Oil Nationalization and Managerial Response: The Case of Anglo-Iranian Oil Company,
1951-1953
Neveen Talaat Hassan Abdelreheim, York Management School
Josephine Maltby, York Management School
Steven Toms, York Management School
Kaiser, Nkrumah, and the Cold War: Negotiating an Integrated Development Project in
Newly Independent Ghana, 1959-1966
Stephanie Decker, University of Liverpool
| 10.C | Striking a Bargain: State and Labor
Piazza Sraffa 13, Room N.1-3
Chair: Marc J. Stern, Bentley College
Discussant: Barbara Hahn, Texas Technological University
51
Supplying the Cheap Labor for the South’s Postwar Textile Industry: A Case Study of
Greenville County, South Carolina, 1860-1885
Bruce E. Baker, Royal Holloway, University of London
The Confederation of Danish Industry and the Shaping of the Welfare State
Morten Lind Larsen, Copenhagen Business School
“No Steel, No TV, and No Burgers”: How Industrial Action in a Single Company
Threatened to Bring British Economy to a Standstill
Ray Stokes, University of Glasgow
Ralf Banken, University of Frankfurt
| 10.F | Cooperation and Cartels
Piazza Sraffa 13, Room N.1-6
Chair: Dominique Barjot, Université Paris-Sorbonne
Discussant: Margaret C. Levenstein, University of Michigan
The Little Car That Did Nothing Right: The 1972 Lordstown Assemble Strike, the
Chevrolet Vega, and the Unraveling of Growth Economics
Joseph Arena, The Ohio State University
Concentration on the Catwalk: Competition and Concentration in Dutch Business: The
Sequence of Collusive Practices, 1900-2000
Bram Bouwens, Universiteit Utrecht
Joost Dankers, Universiteit Utrecht
| 10.D | Networking and News
Piazza Sraffa 13, Room N.1-4
The “Aluminium-Rush”: International Cartels and the Birth of the Japanese Aluminium
Industry, 1926-1939
Marco Bertilorenzi, Università di Firenze
Chair: Margaret B. W. Graham, McGill University
Discussant: Andrea Giuntini, Università di Modena e Reggio Emilia
Trading Facts: Arrow’s Fundamental Paradox and the Emergence of Global News
Networks, 1750-1900
Gerben Bakker, London School of Economics
Business, Politics, Technology, and the International Supply of News, 1850-1945
Jonathan Silberstein-Loeb, Oxford University
Networking and Corporate Governance in the Regional Swedish Daily Newspaper Industry
Christoffer Rydland, Stockholm School of Economics
52
Trading Places: Women Offer a Different Take on Downtown St. Paul Business,
1939-1971
Katalin Medvedev, University of Georgia
| 10.E | Merchants, Markets, and Stores
Piazza Sraffa 13, Room N.1-5
Chair: Ellen Hartigan O’Connor, University of California, Davis
Discussant: Andrea Caracausi, Università Ca’ Foscari di Venezia
The Role of Mercers in Early Modern Venice
Isabella Cecchini, Università Ca’ Foscari di Venezia
Taking on the Fashion Business: The Rising Fortunes of the Mercer in Fifteenth- and
Sixteenth-Century Florence
Elizabeth Currie, Victoria & Albert Museum
Swedish Business Associations, Regulatory Regimes of Advertising and Fashions in
Political Economy, 1950-1976
Michael Funke, Uppsala University
| 10.G | Piracy and Fraud
Piazza Sraffa 13, Room N.1-7
Chair: Corine Maitte, Université Paris-Est Marne la Vallée
Discussant: Alessandro Stanziani, CNRS / EHESS, Paris
A Nice Pair?: Fashion and Piracy from a Legal Historical Perspective
Marianne Dahlén, Uppsala University
Dodgy Business, After a Fashion: A Historical Framework for Understanding Fraud and
White Collar Crime
Christopher McKenna, Oxford University
Edward Balleisen, Duke University
The Fashionable Business of Design Piracy in the Apparel Industry: The Historical
Perspective
Jean Louise Parsons, Iowa State University
Sara B. Marcketti, Iowa State University
53
| 10.H | Urban Business Politics
Piazza Sraffa 13, Room N.1-8
| 11.B | Women at Work
Piazza Sraffa 13, Room N.1-2
Chair: Stefania Licini, Università di Bergamo
Discussant: Bryant Simon, Temple University
Chair: Susan Ingalls Lewis, State University of New York, New Paltz
Discussant: Liná Galvez Muñoz, Universidad Pablo de Olavide
Regulatory Regime Change in the Swedish Residential Mortgage Market
Frida Östman, Uppsala University
An Early Modern Supply Chain: The Roles of Women in the Beaver Trade from Procurers
to Consumers
Kim Todt, Cornell University
Un-Learning Institutions: Louisiana Contractors’ Response to the Post-Katrina
Relaxation of Set-Aside Programs
Loubna Bouamane, Université Paris VII and Louisiana State University
Ralph Maurer, Louisiana State University
12:30-2:00pm
Lunch
Piazza Sraffa 13, Ground Floor
Women in Business History Lunch
Via Röntgen 1, Floor -2
54
When the Salesgirl Sniffs Perfume: Interference of Bourgeois and Corporate Culture in
European Department Stores around 1900
Heinrich Hartmann, Free University of Berlin
Invisible Business: Private Dressmaking in Soviet Russia
Olga Vainshtein, Russian State University for the Humanities
Setting a Trend: Feminization of Bank Telling in Twentieth-Century Sweden
Maria Stanfors, Lund University
Kajsa Holmberg, Lund University
14.00-15.30: CONCURRENT SESSIONS 11
| 11.C | Fast Cars
Piazza Sraffa 13, Room N.1-3
| 11.A | Nordic Design
Piazza Sraffa 13, Room N.1-1
Chair: Jonathan Russ, University of Delaware
Discussant: Mathieu Flonneau, Université Paris-I
Chair: Louise Wallenberg, Stockholm University
Discussant: Dirk Gindt, Stockholm University
Motor Racing Competitions as Fashion: The Influence on Alfa Romeo’s Image, 19241951
Alan Guido Mantoan, Università Bocconi
The Role of Fashion in the Development of the Swedish Garment Industry and Garment
Distribution, 1950-2005
Carina Gräbacke, University of Gothenburg
Finnish Design, Functionality, and Ease: Brand Management in Finnish Household
Product Industry from 1960s to the Early 1990s
Jaakko Autio, University of Helsinki
Changing Business Fashion within the Danish Fashion Industry, 1965-2000:
Deliberations Relating to Moving Production Abroad
Kristoffer Jensen, University of Southern Denmark
In the Wake of Scandinavian Modern: A Study of Danish Fashion Promotion, 1960s
to 2008
Birgit Lyngbye Pedersen, Copenhagen Business School
Car Design under a Marketing Paradigm: The German Automobile Industry and the
Challenges of the Energy Price Crisis in the 1970s
Ingo Köhler, Georg-August University, Göttingen
| 11.D | Brands and Trademarks: Views from the Periphery
Piazza Sraffa 13, Room N.1-4
Chair: John Wilson, University of Liverpool
Discussant: Kolleen M. Guy, University of Texas at San Antonio
The Emergence of Brand: Transatlantic Markets for Wine, 1750-1820
David Hancock, University of Michigan
55
Service Marks and Union Labels
Paul Duguid, University of California, Berkeley
New Trends in the World Wine Consumption and the Impact in the Spanish Enterprises
during the Second Half of the Twentieth Century
Francisco J. Medina-Albaladejo, Universidad de Murcia
Who’s Kidding Who? National Marks of Origin and Protection: The British Experience
during the Interwar Years
David Higgins, University of York
Dev Gangjee, London School of Economics
| 11.E | That’s Entertainment!
Piazza Sraffa 13, Room N.1-5
Chair: Seiichiro Yonekura, Hitotsubashi University
Discussant: Gerben Bakker, London School of Economics
Business History and Economic Value Creation: A Discussion of the Problems and
Opportunities
Christopher Kobrak, ESCP-EAP
| 11.G | Applying “Science”
Piazza Sraffa 13, Room N.1-7
Chair: Harm Schröter, University of Bergen
Discussant: Fabio Lavista, Università Bocconi
Introduction of New Business Practices: When Scientific Management Came to Europe
Jørgen Burchardt, National Museum of Science and Technology, Denmark
Democracy or Seduction? The Demonization of Scientific Management and the
Deification of Human Relations
Kyle Bruce, Aston Business School
Fashioning the Sounds of Hawaii: Roy Smeck and the Business of Hawaiian-Style Guitars
Andrew D. A. Bozanic, University of Delaware
The Application of Taylorism in France: The Role of the Michelin Family in Giving Birth
to a French Working Rationalization
Francesca Tesi, Université Paris IV-Sorbonne
Global Firms and Local Tastes: U.S. Film Multinationals in Their Largest Foreign Market
in the 1930s and 1940s
Peter Miskell, University of Reading
Industrial Design and Organizational Learning: The Development of the Hand-Set
Telephone at the Bell System in the 1920s
Paul J. Miranti, Rutgers University Business School
Controlling Fashion: Enterprise and the Popular Music Industry in Britain, 1950-1980
Richard Coopey, Aberystwyth University
Terry Gourvish, London School of Economics
| 11.H | Fashion Spread
Piazza Sraffa 13, Room N.1-8
Creativity and Place in the Evolution of a Cultural Industry: The Case of Cirque du Soleil
Norma M. Rantisi, Concordia University
Deborah Leslie, University of Toronto
56
| 11.F | Reflections on Business History
Piazza Sraffa 13, Room N.1-6
Chair: Louis Galambos, Johns Hopkins University
Discussant: Franco Amatori, Università Bocconi
The Rediscovery of the Heroic Entrepreneur
Dalit Baranoff, Johns Hopkins University
Business History and European Integration: From Fashion to a New Research Agenda
Sigfrido M. Ramirez Pérez, Università Bocconi / Université Catholique de Louvain-la-Neuve
Chair: Sarah Johnson, Carnegie Mellon University
Discussant: Diana Crane, University of Pennsylvania
In Europe and Abroad: Fashion Diffusion Theories in Differing Cultural Contexts
Sheila Gies, Manchester Metropolitan University
Fashion Spread: The Diffusion of California Men’s Leisure Styles, 1930-1970
William Scott, University of Delaware
Defining Fashion: The Role of Media in Constructing the Meaning of the Fashion
Industry in India
Mukti Khaire, Harvard Business School
Fashion and National Identity: Interactions between Italians and Chinese in the Global
Fashion Industry
Simona Segre Reinach, Università IULM, Milan / Università IUAV, Venice
57
3:30-4:00pm
Coffee break
Piazza Sraffa 13, Ground Floor
4:00-4:30pm
Book Auction
Piazza Sraffa 13, Room N.1-9
4:30-5:30pm
BHC General Meeting
Piazza Sraffa 13, Room N.1-1
EBHA General Meeting
Piazza Sraffa 13, Room N.1-2
There are three main areas where you can easily find restaurants and bars open also on Sunday.
Navigli, at walking distance from Bocconi. This area offers reasonably-priced restaurants
and some of the city’s most exciting nightclubs.
Duomo, about a 20-minute walk from Bocconi. This is the area around the famous Duomo
(Cathedral of Milan). There are many shops (entrance to the Vittorio Emanuele gallery) and
restaurants. Be aware of high prices.
Brera, very close to the City Center, about ten minutes walking from Duomo. This is one of
the liveliest areas of the city with chic antique shops, galleries, cafes, restaurants and bars.
5:30-6:15pm
BHC Presidential Address
Via Röntgen 1, Aula Magna
Restaurants: here you can find Italian dishes and Milanese specialities.
Pizzerie: here you can have pizza but you can usually also find salads, pasta, meat, fish.
Happy Hour: the famous Happy Hour is based on drinks and a finger food buffet. You pay
for drinks but can eat all you want. Price range for Happy Hour is between 8 and 10 €.
All prices are to be considered a rough approximate.
The Politics of Rescuing Financial Institutions, 2008-2009
Mark Rose, Florida Atlantic University
Restaurants
6:30-7:45pm
Chandler Reception (BHC Award Ceremony)
Via Röntgen 1, Foyer
58
Eating and Drinking
in Milan
8:00pm
Gala Dinner
Via Röntgen 1, Foyer
Giulio Pane e Ojo
Via Ludovico Muratori 10, near the M3 Porta Romana tube Station. Phone: +39 02 5456189
Italian cuisine and mainly traditional Roman specialities (bucatini all’amatriciana, spaghetti
with cheese and pepper, pasta with string bean, lamb, artichoke) in a refined tavern.
Price: roughly 35 € per person
Credit Card: all
Opening hours: Sunday closed
Al Penny
Viale Bligny 42. Phone: +39 02 58321230
Italian cuisine and traditional Tuscan specialities (mainly meat)
Price: roughly 45 € per person
Credit Card: Diners, Visa, Mastercard
Opening hours: Sunday closed
L’Approdo
Viale Bligny 42. Phone: +39 02 58305681?
Fish and Italian regional specialities.
Price: roughly 45 € per person
Credit Card: all
Opening hours: Saturday closed; Sunday closed at lunch
59
Amici Miei
Viale Bligny 19. Phone: +39 02 58321197?
Italian regional cuisine and Milanese specialties (osso buco, risotto alla Milanese) in a
country and cozy tavern.
Price: roughly 35 € per person
Credit Card: Diners, Visa, Mastercard
Opening hours: Sunday closed at lunch
La Madonnina
Via Gentilino 6. Phone: +39 02 89409089
Milanese specialties.
Price: roughly 35 € per person
Credit Card: Diners, Visa, Mastercard
Opening hours: Sunday closed
La Rinascente Food & Restaurant
At the 7th floor of the Rinascente, on a terrace just in front of the Duomo.
In the “Food Hall” you can find: a sushi bar, mozzarella bar, a sandwich bar, a restaurant, a
juice bar, a lounge bar, a wine shop.
Price: roughly 30-35 € per person
Credit Card: Diners, Visa, Mastercard
Opening hours: Monday closed
Pizzerie
Fratelli La Bufala
Viale Sabotino 1. Phone: +39 02 58328448
Pizza and Italian regional cuisine.
Price: roughly 30 € per person
Credit Card: Diners, Visa, Mastercard
Opening hours: 12-3pm; 7pm-midnight
60
Osteria dell’Oca Giuliva
Viale Bligny 29. Phone: +39 02 58312871
Pizza and Italian regional cuisine, mainly Apulian specialities.
Price: roughly 30 € per person
Credit Card: all
Opening hours: Monday closed
Antica Pizzeria Fiorentina
Viale Bligny 41. Phone: +39 02 58306292
Pizza
Price: roughly 20 € per person
Credit Card: Diners, Visa, Mastercard
Opening hours: Tuesday closed
Happy Hours and Brunch
Al volo
Viale Beatrice d’Este 40. Phone: +39 02 58325543
Cocktail bar and open garden
Opening hours: 12-2:45pm (restaurant) and 6pm to 02am (happy hour and cocktail bar)
Twelve
Viale Sabotino 12. Phone: +39 02 89073876
Sandwiches, salads at lunch. Happy hour with finger buffet from 6pm. Brunch.
Opening hours: 7am-2am
Gattullo
Piazzale di Porta Lodovica 2. Phone: +39 02 58310497
Gattullo is one of the most famous Milanese pastry shops.
Sandwiches and salads at lunch. Happy hour with finger buffet from 6pm.
Opening hours: 7am-10pm. Monday closed.
California Bakery
Piazza Sant’Eustorgio 4. Phone: +39 02 76011492
Brunch
Opening hours: Monday to Friday 11am-5pm; Saturday and Sunday 5pm-midnight
Henry’s Cafè
Viale Col di Lana 4. Phone: +39 02 8373335
Restaurant at lunch and dinner. Happy hour from 6pm.
Opening hours: 9am-1am
61
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