INVITATION
DANISH ROYAL VISIT
TO THE USA
SEPTEMBER 27-30, 2016
On the occasion of the visit by Their Royal Highnesses the Crown Prince
Couple of Denmark to the U.S, the organizing team is pleased to invite
Danish companies to join the business delegation.
www.danishroyalvisit.dk/usa2016
DANISH ROYAL VISIT TO THE USA 2016
WHY THE UNITED STATES OF AMERICA?
The U.S. economy is not only the world’s largest – it also moves confidently ahead.
Denmark and the United States share the same goal: Creating growth and jobs
in a world where the wealth of our countries increasingly depends on trade and
­innovation, and where exports and foreign direct investment play a key role in our
­economies and future prosperity.
TRADE RELATIONS BETWEEN THE TWO COUNTRIES
The U.S is the largest economy in the world and a constantly growing market for
Danish exporters. Exports to the U.S. represent more than USD 14 billion, which also
are the foundation of investments, growth and job creation. The U.S. is Denmark’s
third largest export market – and the largest trade partner outside the European
Union. In several sectors, Denmark– and Danish companies – have the expertise,
advanced products and solutions that are in high demand in the U.S. This visit is
an excellent opportunity to cultivate important relations, support existing and new
market opportunities as well as valuable networking.
SECTOR FOCUS
Activities, seminars and events during the visit will take place under the four sector
themes below. Please note that the final programs will be adjusted according to
the overall profile and interests of the delegation. Companies operating within other
sectors are welcome to participate and join relevant activities.
SUSTAINABILITY
Energy efficiency, greenbuild, district energy, offshore wind and water
management.
HEALTHCARE
Pharmaceuticals, medical devices, welfare technologies and health services.
AGRICULTURE & FOOD
Food and beverages, ingredients and feed.
MARITIME
Shipping, maritime technologies and services.
PRICE
The participation fee is DKK 25,000.
For more information about what the price includes go to page 6.
www.danishroyalvisit.dk/usa2016
USA AT A GLANCE
Population app. 320 million
(2015 est.)
GDP: $17,97 trillion (2015 est.)
GDP per capita: $53,300 (2015 est.)
GDP growth (2014 – 2015): 2.6 %
Inflation (2014 – 2015): 0.2 %
Unemployment rate: 5.2 %
(2015 est.)
Public debt: 73.6 % of GDP
(2015 est.)
Ranking on Competitiveness Index:
3 (GCI)
Next Presidential Election:
November 8, 2016
DANISH ROYAL VISIT TO THE USA 2016
TENTATIVE PROGRAMME
The visit will take place from September 27-30, 2016. The delegation will start
with activities in Washington D.C. followed by a program of activities in Boston.
For more information about the sector specific contents of the program
go to our website www.danishroyalvisit.dk/usa2016
SUSTAINABILITY
HEALTHCARE
AGRICULTURE & FOOD
MARITIME
TUESDAY SEPTEMBER 27TH – WASHINGTON D.C.
Briefing of Danish Business Delegation
Reception at Ambassador’s Residence
WEDNESDAY SEPTEMBER 28TH – WASHINGTON D.C.
Grand Opening - Danish Visit to the USA at the US Chamber of Commerce
Sector seminar
sustainability
Sector seminar
healthcare
Sector seminar
agriculture & food
Maritime industry seminar
Industry Specific Workshops
Industry Specific Workshops
Business Luncheon - Sustainability
Key Note Speaker: Bjarke Ingels (BIG)
Industry Specific Workshops
Industry Specific Workshops
Grand Ball with US stakeholders at Arts and Industries Building
THURSDAY SEPTEMBER 29TH – BOSTON
Transfer to Boston
Industry Specific Workshops
Industry Specific Workshops
Industry Specific Workshops
Industry Specific Workshops
Sector Activities
Sector Activities
Sector Activities
Sector Activities
Sector Activities
Sector Activities
Sector Activities
Sector Activities
and/or site visit in Boston
Sector Activities
and/or site visit in Boston
Sector Activities
and/or site visit in Boston
Business networking dinner
FRIDAY SEPTEMBER 30TH – BOSTON
Sector Activities
Business Lunch
Sector Activities
and/or site visit in Boston
Add-on activities to the standard program
De-briefing of the Danish Business Delegation
www.danishroyalvisit.dk/usa2016
DANISH ROYAL VISIT TO THE USA 2016
SECTOR FOCUS
Activities, seminars and events during the visit will take place under the four sector
themes below. Please note that the final programs will be adjusted according
to the overall profile and interests of the delegation. Companies operating within
other ­sectors are welcome to participate and join relevant activities.
SUSTAINABILITY
HEALTHCARE
Focus on energy and environment is increasing in the U.S.
with goals to reduce CO2 emission and increase energy
efficiency. Sustainable energy is also planned to take over
a larger part of the energy consumption in the public sector.
The Danish healthcare and life sciences sector is the largest
of all exports to the U.S. In 2015, pharmaceuticals accounted
for 25 percent of all Danish exports to the U.S., representing
a value of USD 3.6 billion.
The increased focus on energy and environment is creating
a number of export opportunities for Danish companies.
The Danish competencies within energy and environment are
especially suited to solve the U.S. sustainability challenges.
Danish healthcare and life science companies have exported
products to the U.S. for more than a century, and as demand
have grown for products and services, so have investments.
In 2014, more than 50 Danish companies had offices in
20 states generating 12,000 jobs. At an estimated USD
2.9 trillion, the state of the U.S. healthcare sector is strong
– and growing. From recent announcements to expand
manufacturing operations, to the establishing of new
subsidiaries, Danish healthcare and life science companies
continue to pursue growth and investment in the U.S.
The increased optimization of the U.S. healthcare system
creates market opportunities in the medical device industry,
the sector for welfare technology and healthcare IT.
DENMARK IN THE U.S. — TRADE, JOBS AND INVESTMENTS
TRADE, JOBS
AND INVESTMENTS
TRADE,
JOBS AND INVESTMENTS BETWEEN
BETWEEN THE
U.S.
THE U.S.AND
ANDDENMARK
DENMARK
$7.8
billion
U.S. exports
to Denmark
657
Danish companies
$12.5
60,179 jobs
Danish FDI
in the U.S.
create
in the U.S.
billion
Source: Statistics Denmark and U.S. Department of Commerce
KEY SECTORS FOR DANISH COMPANIES IN THE U.S.
DANISH ROYAL VISIT TO THE USA 2016
AGRICULTURE & FOOD
MARITIME
With 315 million consumers the U.S. market for food and
agricultural products is one of the largest in the world and
holds significant opportunities for the Danish agriculture and
food sector. In recent years, market trends matching Danish
strongholds have grown significantly. Thus, consumers’
demands for high quality foods, healthy foods, as well as
sustainability and traceability in the food production have
increased and continue to do so. As a result, labels ensuring
that food products are ‘gluten free ’, ‘natural’, ‘non-GMO’
or ‘non-antibiotic’ have emerged, and the market share
of organic foods has increased by 11.3 percent from 2013
to 2014. One of the main implications of these trends
regards the inputs in the production chain: In order to be in
compliance with the consumers’ demands the animal feed
and the ingredients in the food have to meet certain criteria,
which favors producers who manage to do so.
The U.S. is the second largest market for Danish shipping.
On average, a Danish operated ship enters an American
port more than 3,000 times a year. The American market
will continue to grow as an important export market for
The Blue Denmark as the U.S. population is expected to
grow. The U.S. Department of Transportation estimates that
America’s population will grow by 70 million by 2045 and the
freight volume will increase by 45 percent. The U.S. is also
important for the Danish maritime technology industry not
least in light of the increased focus on the development
of environmental friendly technology solutions for shipping,
maritime safety and U.S. regulatory requirements in this
context. In order to secure America as an attractive market
for Danish maritime companies it is important to be in
dialogue with the U.S. and the Danish business participating
in the Royal visit will have the change to meet and discuss
American and global regulation with the relevant American
decision makers and administration.
DENMARK IN THE U.S. — TRADE, JOBS AND INVESTMENTS
$14.1
billion
U.S. FDI
in Denmark
530
U.S. companies
create
38,956 jobs
$14.7
in Denmark
billion
Danish exports
to the U.S.
The U.S. is Denmarkʼs most important export market outside
the EU. Foreign direct investment in the U.S. by Danish companies
has steadily increased in recent years.
DANISH ROYAL VISIT TO THE USA 2016
WHAT’S INCLUDED?
The fee for participation is DKK 25,000 per company (incl. two representatives
per company). The fee is based on 50 participating companies and an expected
subsidy from the Trade Council.
This includes:
–Pre-meeting in Copenhagen in August. You can participate in person
or from your computer like a webinar.
–Company presentation in the official brochure
–1 company roll-up
–Targeted invitation to U.S. partners to participate in relevant events
–Outreach to Danish and U.S. media
–Welcome briefing by the Ambassador and the organizing team
–Reception at the Ambassador’s residence in Washington D.C.
–Grand opening event as well as business luncheon in Washington D.C.
– Participation in sector specific business seminars /
workshops in Washington D.C. with key stakeholders
– Participation in a sector site visit
(one site visit included – additional site visits are add-ons)
– Grand Ball in Washington D.C. (3 seats in total per company registration)
– Business networking dinner in Boston
–Business luncheon in Boston
–Local transportation (excl. flights) between events that are part
of the standard program
FURTHER INFORMATION
Please visit the website www.
danishroyalvisit.dk/usa2016 for more
information on the sector tracks
and suggested additional activities.
You are also more than welcome
to contact the organising team:
Danish Embassy
in Washington, D.C.
Lina Gandløse Hansen
lingan@um.dk
Confederation of Danish Industry
Thea Hammerskov
teha@di.dk
Danish Agriculture & Food Council
Susanne Zwergius Teilmann
szt@lf.dk
Confederation of Danish Enterprise
Terkel Riis-Jørgensen
trj@danskerhverv.dk
Danish Shipowners’ Association
Thomas Sylvest
ths@shipowners.dk
Danish Maritime
Klaus Rostell
kro@danskemaritime.dk
– Debriefing in Boston
WHAT CAN YOU ADD TO THE STANDARD PARTICIPTATION?
HOW TO SIGN UP?
Extra company representative in the business delegation
The fee for an extra company representative is DKK 3,000 plus DKK 500 per
business lunch and DKK 1,500 per Grand Ball/Business Networking Dinner
(if additional to the three seats in the Standard Package – and if seats are available)
Please complete the online
­registration form no later than
June 1st, 2016.
Extra seats for the Grand Ball/Business Networking Dinner
Additional guests can be invited at a fee of DKK 1,500 per seat on a first-come,
first-served basis (if seats are available).
Sponsorship of specific events
Your company can sponsor special events, such as the social innovation event.
For more information consult the Embassy.
Individual company events
If the program allows, your company can host an individual event. Moreover,
targeted company activities, i.e. B2B meetings, promotional events and site
visits can be arranged. For more information consult the Embassy.
www.danishroyalvisit.dk/usa2016
Upon registration, you will receive
a confirmation of your participation
and newsletters with relevant
information. The organisers will
contact you to clarify wishes and
expectations.
Hotel and travel information
Hotel and travel information:
Upon registration, you will receive
a travel proposal from BCD Travel,
who will assist you further.
Please contact BCD Travel by email:
delegation@bcdtravel.dk