The New Standard in Siding CertainTeed products are designed to work together and complement each other in color and style to give your home a beautiful finished look. Polymer Shakes & Shingles Roofing and Ventilation Fence Insulated Siding PVC Exterior Trim & Beadboard Decking and Railing Vinyl Siding Vinyl Carpentry® Trim Housewrap Professional: facebook.com/CertainTeedFreedomofChoice Consumer: facebook.com/CertainTeedLivingSpaces ASK ABOUT OUR OTHER CERTAINTEED® PRODUCTS AND SYSTEMS: ROOFING • SIDING • TRIM • DECKING • RAILING • FENCE GY P S U M • C E I L I N G S • I N S U L AT I O N www.certainteed.com http://blog.certainteed.com CertainTeed Corporation 20 Moores Road Malvern, PA 19355 Professional: 800-233-8990 Consumer: 800-782-8777 © 5 /16 CertainTeed Corporation, Printed in U.S.A. Code No. IC002 Introducing the next generation of siding. Imagine the beauty of ICON™ is a revolutionary authentic cedar planks, new product that offers with durability that goes unmatched speed and beyond that of natural ease of installation, helping wood and fiber cement you create structures boards. Now add that stand throughout the performance that years as a testament to withstands the elements, your craftsmanship. harsh conditions and the test of time. ICON™ Composite Siding is exactly that—and more. Stack Lock 1 Light and Easy to Handle Concealed Fastening STUDfinder™ Pneumatic or Nail Fastening No Caulking Cut or Score and Snap Nail-Zone Area Moisture Resistance Dimensionally Stable Wide Flat Face 7" Offer your customers a superior product. ICON™ is the new standard in siding. Select Cedar™ 5/8" Panel Projection Paintable for Color Flexibility Extended Lengths Square Edges 2 I N S TA L L AT I O N S P E E D Easier, faster, one-person installation. With lightweight and flexible planks, ICON™ allows for faster and simpler installation. The unique self-aligning Stack Lock makes installation by a single installer possible. The patented STUDfinder™ feature with its integrated fastening guide that takes the guesswork out of installing. ICON™ delivers advantages other alternatives don’t. Your time is important. ICON™ Composite Siding is designed to not only look beautiful, but also to ensure fast, safe and precise installation for maximum siding performance. From its easier handling and portability to its revolutionary features, ICON™ can reduce the total number of man-hours by a considerable margin. INSTALLATION FEATURES ICON™ Composite Siding • Easy Concealed Fastening STUDfinder™ Pneumatic or Nail Fastening Light and Easy to Handle No Caulking Cut or Score and Snap Nail-Zone Area Stack Lock EASE OF HANDLING to handle. Enables one-person carrying and installation to minimize the amount of installers on a job. • A single installer can cut several planks at once. • “Gives” just enough to fit in tight spaces. • Unique PLANK ALIGNMENT Stack Lock design selfaligns and requires no clips. • One person can overlap and fasten in fewer steps. • Allows JOINTS TREATMENT for minimal expansion and contraction, can be butted tightly together and does not require flashing or caulking. • Requires two-person handling and installation, two installers needed to carry multiple planks at a time, which increases overall costs. • Cannot cut multiple planks at once without risk of damage. • Difficult to install in tight spaces and can crack during installation. • One person must hold the plank while another measures the overlap, aligns and fastens. • May expand and contract, requiring space between planks and the need for flashing and caulking. • Our NAILING INSTALLATION TOOLS 3 patented STUDfinder™ system provides a precise fastening placement guide to improve speed of installation, accuracy, safety and performance, by ensuring correct nail position. Competitive Products • Installs with standard woodworking tools and blades. • Can be easily scored and snapped. • You’re on your own when choosing where to nail, perhaps missing a stud or hitting an electrical wire. • May call for the use of specialized expensive blades that dull quickly. 4 SUPERIOR DURABILITY Strength and durability that last for years. Thanks to its endurance and longevity, ICON™ Composite Siding supports you by providing your customers with peace of mind and reducing the number of callbacks. ICON™ is able to withstand hurricane-force winds and freezing weather, and it’s also impervious to insects. It will maintain its beauty and functionality so you can have confidence long after the job is done. ICON™ is tested and proven to have reduced moisture absorption, providing minimal expansion and contraction. Lack of moisture absorption also means that it will not rot, mold or decay, offering superior long-term durability. ICON™ provides a level of performance that was never available—until now. PLANK FEATURES ICON™ Composite Siding • Absorbs Competitive Products minimal moisture. • Will Stack Lock STUDfinder™ Moisture Resistance Dimensionally Stable MOISTURE RESISTANCE not rot, contribute to the growth of unhealthy mold or mildew, and is not susceptible to freezing and thawing. • Can be butted tightly together with no need for flashing. testing, can absorb enough water to increase weight by almost half. • This increase in moisture can cause rot, mold, buckling, shrinking and degradation in appearance. • Minimal EXPANSION/ CONTRACTION moisture absorption means the planks will have little to no expansion or contraction. • In • Reduces stress on the planks and prevents cracking and buckling. • Can be butted tightly together with no unsightly gaps. IMPACT • Offers a high level of impact resistance for long-term performance. • Prone to expansion/contraction. minimal 1/8" gap between planks is required to prevent warp and buckling from plank movement. • A • Susceptible to hail damage, as well as everyday dings, chips and cracks. • Patented STUDfinder™ feature ensures fasteners will penetrate studs. WIND RESISTANCE MOISTURE ABSORPTION: • Combination of STUDfinder™ and Stack Lock feature improves product stability and contributes to superior wind-load performance. on nail strength to achieve wind-load. ™ ™ ICONICON ™ ™ ICONICON AFTER AFTER 2% 2% DAY DAY 1 1 • Depends Competitor Competitor AFTER AFTER DAY DAY 5 5 3% 3% Competitor Competitor 26-29% 26-29% 28-40% 28-40% ™ ™ ICONICON AFTER AFTER DAY DAY 2 2 ™ ™ ICONICON 2% 2% Competitor Competitor 27-33% 27-33% AFTER AFTER DAY DAY 7 7 3% 3% Competitor Competitor 29-42% 29-42% The percentages show the increase in weight of the product after 1, 2, 5, and 7 days of water immersion. 5 6 TIMELESS BEAUT Y Beautiful from the day it is installed through the life of the home. We understand that at the end of the day, it’s all about happy homeowners. With its rich texture, highly defined shadow lines and factory-primed planks, ICON™ Composite Siding comes ready to be painted in virtually any color. You can select your favorite high-grade, non-oil-based exterior brand paint and choose the ideal color, from subtle whites and creams to vibrant dark colors, like reds or greys. ICON™ is a product you will be proud of. Wide Flat Face 7" Select Cedar™ 5/8" Panel Projection Paintable for Color Flexibility Extended Lengths The solid wood look and feel of ICON™ Composite Siding is unmistakable. This distinctive character is created through its wide flat face and squared edges—and is complemented beautifully with a Select Cedar™ TrueTexture™ finish emulating real wood. Its 16' plank lengths produce a more beautiful finish by creating fewer seams than standard length planks. Each plank is secured with hidden fasteners, which eliminates visable nail heads. Square Edges PLANK FEATURES ICON™ Composite Siding • Solid LOOK AND FEEL plank and wide 7" reveal provide the realism of cedar wood planks. Competitive Products • Is PLANK LENGTHS 7 constant—and often expensive—maintenance. virtually maintenance-free. • Longer 16' plank lengths mean fewer unsightly seams and a more attractive, finished look. • Unique FASTENING • Requires hidden fastener system eliminates visible nail heads for a cleaner aesthetic. • Shorter 12' plank lengths not only mean more unsightly seams, but also more unsightly expansion gaps. • Face nailing may be required and not only compromises overall looks, but also increases potential for cracked panels during installation. 8 T H E N E W S TA N D A R D ICON™ at glance. ICON™ Composite Siding is an exceptional choice for bringing your absolute best to every project. Here’s an up-close look at some of the leading features that deliver distinct advantages in installation, performance and looks that will last. The New Standard in Siding Timeless beauty STUDfinder ™ Select Cedar™ Extended Lengths Square Edges Stack Lock Extra-long panels, defined square edges that produce dramatic shadow lines, realistic Select Cedar™ woodgrain, and hidden fastening system—all work together to perfect the look of real wood. With a product warranty backed by CertainTeed and Saint-Gobain, the world’s largest manufacturer of building products, ICON™ is a product that defines a new era. STUDfinder™ Patented design feature helps identify wall stud place. Ensures accurate installation every time. Stack Lock Self-aligning after the first plank. A single installer can hang the plank. Contributes to superior wind-load performance. TrueTexture™ Select Cedar™ Finish Molded from cedar planks. Creates an authentic woodgrain. Installation speed and ease Moisture-Resistant Will absorb minimal moisture. The planks can be butted tightly together with no need for flashing. ICON™ was developed to help you get the most profit from your man-hours. Lightweight and flexible, these planks are easy to handle and transport, reducing the number of installers needed on the jobsite. Patented STUDfinder™ and the unique Stack Lock feature provide a trouble-free installation every time. Durability and performance Engineered for longevity, ICON™ withstands use, abuse and the test of time. Our patented formulation delivers superior performance. Minimal moisture absorption virtually eliminates expansion and contraction, meaning ICON™ planks can be butted closely together without unsightly gaps or the need for caulking or flashing. The choice is obvious XL 16 Foot Length Ensures less seams on the wall. Creates a better looking finished job. 9 Square Edges Casts deep shadow lines. Emulates the look of wood planks. In every category that’s important to you and your customers, ICON™ Composite Siding has set a new standard that other siding products just can’t match. For details, pricing, samples and literature, contact your local CertainTeed representative. 10