Trade Marks and Logotypes
Guidelines for Use
CORRECT USE OF
TRADE MARKS
Following is a quick guide to
trade mark use. Please check
your usage against this list to
ensure we all uphold our
good name.
✔ A trade mark is an adjective – not
a noun or a verb. BlueScope Steel
coated products trade marks must
be followed by the word “steel” –
eg: The corrosion resistance of
ZINCALUME® steel is remarkable.
✔ There are no alternative spellings
of a trade mark –
eg: COLORBOND® steel
not
COLOURBOND® steel
✔ A trade mark must be distinguished
from the text by presenting it in
capitals – eg: Specify and use only
ZINCALUME® steel.
✔ Every time a registered trade mark
appears in text, it must be followed by
an ® symbol – eg: AQUAPLATE® steel.
✔ Material in which a trade mark appears
must be footnoted to give ownership
– eg: COLORBOND® is a registered
trade mark of BlueScope Steel Limited.
AQUAPLATE®, COLORBOND®, DECKFORM®, GALVASPAN®, ZINCALUME®, ZINCSEAL®, GALVABOND®, GALVALUME®,
TRUECORE® steels, Permagard®, Thermatech® and BlueScope are all registered trade marks of BlueScope Steel Limited.
BlueScope Steel Limited ABN 16 000 011 058.
© 2009 by BlueScope Steel Limited. All rights reserved. No part of this brochure may be reproduced without written permission
of BlueScope Steel Limited.
BlueScope Steel Limited Five Islands Road, Port Kembla NSW 2505, Australia. Tel 1800 022 999
HOW TO USE BLUESCOPE STEEL TRADE MARKS AND LOGOTYPES CORRECTLY
BlueScope Steel has established
an outstanding reputation as a
manufacturer of the finest quality
steel products. Millions of dollars
have been invested into the
research and development of
some of the most respected
products in the world today.
And, as with any fine product,
the guarantee of quality is
assured by their instantly
recognisable trade mark and
logotypes.
The following pages show you
how to correctly use the
BlueScope Steel coated product
logotypes and trade marks and
gives you some examples of
practical ways they can be
utilised.
TRADE MARKS –
A USER’S GUIDE
Trade marks such as COLORBOND®
steel and ZINCALUME® steel give
everyone involved in their sale and
installation a distinct competitive
advantage. They are statements to the
purchaser that the products represent
a certain standard of quality and
reliability of manufacture.
Incorrect use and the failure to take
the proper precautions for protection,
may place the trade marks at risk of
becoming just a generic name for
similar steel products. That is why it is
vital to protect and strengthen their
good name.
Outlined in this section are BlueScope
Steel’s simple rules and standards for
trade mark usage. Please follow these
guidelines whenever you use our
trade marks.
A trade mark is always
spelt correctly
A trade mark can only ever have one
correct spelling. For example,
“COLORBOND®” must never be spelt
with a ‘U’, or be split into two words.
A trade mark and its symbol
A trade mark must always be followed
by an ® symbol if registered, or
alternatively a ™ or an asterisk (*)
if waiting for full registration. Where
computer systems are unable to
replicate the ® symbol, the letter R
placed within brackets, eg: (R) is
acceptable.
The applicable symbol must appear
next to the mark every time it is used.
A trade mark is always
an adjective
Any BlueScope Steel product trade mark
must never stand alone as a noun, nor
should it be used as a verb.
For example, the correct usage is
“The roof is made from COLORBOND®
steel” not “The roof is made from
COLORBOND”. Or “Select
COLORBOND® steel for your roof today”
not “COLORBOND your roof today”.
Or “it’s a COLORBOND® steel roof”
not “a COLORBOND® roof ”.
Thermatech® solar reflective technology
used on COLORBOND® steel can be
referred to as Thermatech®.
A trade mark is always
distinguished
Because trade marks are special,
it is important to treat them that way.
When the trade mark appears in text,
it must be followed by its normal product
description, eg: COLORBOND® steel.
The trade mark must always be in
upper case to distinguish it from
the surrounding text.
A trade mark is always
footnoted
In any material in which the trade mark
appears, it is also necessary to include
a footnote which identifies the product
as being exclusive to BlueScope Steel.
This footnote may appear in small type,
however it should not be omitted under
any circumstances, eg COLORBOND®
and ZINCALUME® steels are registered
trade marks of BlueScope Steel Limited.
LOGOTYPES –
A USER’S GUIDE
The trade mark logotype can be thought of
as the visual or pictorial representation of
BlueScope Steel’s trade marks. Familiarity
with these logos can assist the customer
in making purchase decisions in favour of
products carrying the logo. To ensure that
a consistent visual identity is portrayed
for the BlueScope Steel coated product
brands and trade marks, thereby ensuring
maximum recognition, always observe
the following rules on logotypes.
The preferred use of the trade
mark logotype is in black
or it can be reversed out
of solid
Logotypes and preferred sizing
Product logos are not text
The minimum size of a logotype used in
literature and all other promotional items
should not be smaller than a cap height
of 6mm. Anything less, and the logotype
is too hard to read and difficult to use in
applications such as embroidery and
on computer monitors.
Product logos must not be used as
a word within a block of text. The
logotype should be considered as a
visual representation of our brand and
not as a word of text. The following
examples are incorrect uses of our
product logotypes:
Below is an example of the minimum
logotype size requirements:
This house has a
To make sure that the logotypes always
stand out, we have defined a clear space
around them that must be maintained.
This helps to increase effectiveness and
legibility by reducing the impact of text
or visual matter around them.
Never distort or use our logotype in
any way other than as outlined in
these guidelines:
Full product description
Normal product description
AQUAPLATE® polymer coated steel
COLORBOND® pre-painted steel
COLORBOND® Permagard® steel
DECKFORM® steel
GALVASPAN® zinc-coated steel
ZINCALUME® zinc/aluminium alloy-coated steel
ZINCSEAL® zinc-coated steel
GALVABOND® zinc-coated steel
GALVALUME® zinc/aluminium alloy-coated steel
TRUECORE® residential framing steel
AQUAPLATE® steel
COLORBOND® steel
COLORBOND® Permagard® steel
DECKFORM® steel
GALVASPAN® steel
ZINCALUME® steel
ZINCSEAL® steel
GALVABOND® steel
GALVALUME® steel
TRUECORE® steel
Note: All existing trade mark logotypes
are available as a digital file. For more
information please contact your local
BlueScope Steel office.
Trade marked colour names
Colour names for COLORBOND® steel
are all trade marked to help protect our
investment and further differentiate our
product fromour competitors. Current
colour names and trade mark registration
status is available online at
www.colorbond.com.
PMS: Pantone Warm Red
CMYK: 79% Magenta and 91% Yellow
✗
✗
✗
For black use of the logotype, the ‘O’
has a 50% screen of black.
The ‘O’ in the “COLORBOND®”
logotype can be created through two
different colour processes:
Colour version reversed
out of SOLID
✗
Black is the preferred background colour
when a logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
Colour usage of THE logotype
Mono version reversed
out of solid
fencing for your home. ✗
Below is an example of the clear space
required around a logotype:
Mono usage of the logotype
The “COLORBOND®” logo must not
be used in any form other than those
shown in the following examples.
roof. ✗
Never distort or change
the logo
Clear Space around the logo
Trade mark logotype for
COLORBOND® steel
Black is the preferred background colour
when the logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
When reversing the logo out of black,
the ‘O’ has a 50% tint of black.
HOW TO USE BLUESCOPE STEEL TRADE MARKS AND LOGOTYPES CORRECTLY
BlueScope Steel has established
an outstanding reputation as a
manufacturer of the finest quality
steel products. Millions of dollars
have been invested into the
research and development of
some of the most respected
products in the world today.
And, as with any fine product,
the guarantee of quality is
assured by their instantly
recognisable trade mark and
logotypes.
The following pages show you
how to correctly use the
BlueScope Steel coated product
logotypes and trade marks and
gives you some examples of
practical ways they can be
utilised.
TRADE MARKS –
A USER’S GUIDE
Trade marks such as COLORBOND®
steel and ZINCALUME® steel give
everyone involved in their sale and
installation a distinct competitive
advantage. They are statements to the
purchaser that the products represent
a certain standard of quality and
reliability of manufacture.
Incorrect use and the failure to take
the proper precautions for protection,
may place the trade marks at risk of
becoming just a generic name for
similar steel products. That is why it is
vital to protect and strengthen their
good name.
Outlined in this section are BlueScope
Steel’s simple rules and standards for
trade mark usage. Please follow these
guidelines whenever you use our
trade marks.
A trade mark is always
spelt correctly
A trade mark can only ever have one
correct spelling. For example,
“COLORBOND®” must never be spelt
with a ‘U’, or be split into two words.
A trade mark and its symbol
A trade mark must always be followed
by an ® symbol if registered, or
alternatively a ™ or an asterisk (*)
if waiting for full registration. Where
computer systems are unable to
replicate the ® symbol, the letter R
placed within brackets, eg: (R) is
acceptable.
The applicable symbol must appear
next to the mark every time it is used.
A trade mark is always
an adjective
Any BlueScope Steel product trade mark
must never stand alone as a noun, nor
should it be used as a verb.
For example, the correct usage is
“The roof is made from COLORBOND®
steel” not “The roof is made from
COLORBOND”. Or “Select
COLORBOND® steel for your roof today”
not “COLORBOND your roof today”.
Or “it’s a COLORBOND® steel roof”
not “a COLORBOND® roof ”.
Thermatech® solar reflective technology
used on COLORBOND® steel can be
referred to as Thermatech®.
A trade mark is always
distinguished
Because trade marks are special,
it is important to treat them that way.
When the trade mark appears in text,
it must be followed by its normal product
description, eg: COLORBOND® steel.
The trade mark must always be in
upper case to distinguish it from
the surrounding text.
A trade mark is always
footnoted
In any material in which the trade mark
appears, it is also necessary to include
a footnote which identifies the product
as being exclusive to BlueScope Steel.
This footnote may appear in small type,
however it should not be omitted under
any circumstances, eg COLORBOND®
and ZINCALUME® steels are registered
trade marks of BlueScope Steel Limited.
LOGOTYPES –
A USER’S GUIDE
The trade mark logotype can be thought of
as the visual or pictorial representation of
BlueScope Steel’s trade marks. Familiarity
with these logos can assist the customer
in making purchase decisions in favour of
products carrying the logo. To ensure that
a consistent visual identity is portrayed
for the BlueScope Steel coated product
brands and trade marks, thereby ensuring
maximum recognition, always observe
the following rules on logotypes.
The preferred use of the trade
mark logotype is in black
or it can be reversed out
of solid
Logotypes and preferred sizing
Product logos are not text
The minimum size of a logotype used in
literature and all other promotional items
should not be smaller than a cap height
of 6mm. Anything less, and the logotype
is too hard to read and difficult to use in
applications such as embroidery and
on computer monitors.
Product logos must not be used as
a word within a block of text. The
logotype should be considered as a
visual representation of our brand and
not as a word of text. The following
examples are incorrect uses of our
product logotypes:
Below is an example of the minimum
logotype size requirements:
This house has a
To make sure that the logotypes always
stand out, we have defined a clear space
around them that must be maintained.
This helps to increase effectiveness and
legibility by reducing the impact of text
or visual matter around them.
Never distort or use our logotype in
any way other than as outlined in
these guidelines:
Full product description
Normal product description
AQUAPLATE® polymer coated steel
COLORBOND® pre-painted steel
COLORBOND® Permagard® steel
DECKFORM® steel
GALVASPAN® zinc-coated steel
ZINCALUME® zinc/aluminium alloy-coated steel
ZINCSEAL® zinc-coated steel
GALVABOND® zinc-coated steel
GALVALUME® zinc/aluminium alloy-coated steel
TRUECORE® residential framing steel
AQUAPLATE® steel
COLORBOND® steel
COLORBOND® Permagard® steel
DECKFORM® steel
GALVASPAN® steel
ZINCALUME® steel
ZINCSEAL® steel
GALVABOND® steel
GALVALUME® steel
TRUECORE® steel
Note: All existing trade mark logotypes
are available as a digital file. For more
information please contact your local
BlueScope Steel office.
Trade marked colour names
Colour names for COLORBOND® steel
are all trade marked to help protect our
investment and further differentiate our
product fromour competitors. Current
colour names and trade mark registration
status is available online at
www.colorbond.com.
PMS: Pantone Warm Red
CMYK: 79% Magenta and 91% Yellow
✗
✗
✗
For black use of the logotype, the ‘O’
has a 50% screen of black.
The ‘O’ in the “COLORBOND®”
logotype can be created through two
different colour processes:
Colour version reversed
out of SOLID
✗
Black is the preferred background colour
when a logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
Colour usage of THE logotype
Mono version reversed
out of solid
fencing for your home. ✗
Below is an example of the clear space
required around a logotype:
Mono usage of the logotype
The “COLORBOND®” logo must not
be used in any form other than those
shown in the following examples.
roof. ✗
Never distort or change
the logo
Clear Space around the logo
Trade mark logotype for
COLORBOND® steel
Black is the preferred background colour
when the logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
When reversing the logo out of black,
the ‘O’ has a 50% tint of black.
HOW TO USE BLUESCOPE STEEL TRADE MARKS AND LOGOTYPES CORRECTLY
BlueScope Steel has established
an outstanding reputation as a
manufacturer of the finest quality
steel products. Millions of dollars
have been invested into the
research and development of
some of the most respected
products in the world today.
And, as with any fine product,
the guarantee of quality is
assured by their instantly
recognisable trade mark and
logotypes.
The following pages show you
how to correctly use the
BlueScope Steel coated product
logotypes and trade marks and
gives you some examples of
practical ways they can be
utilised.
TRADE MARKS –
A USER’S GUIDE
Trade marks such as COLORBOND®
steel and ZINCALUME® steel give
everyone involved in their sale and
installation a distinct competitive
advantage. They are statements to the
purchaser that the products represent
a certain standard of quality and
reliability of manufacture.
Incorrect use and the failure to take
the proper precautions for protection,
may place the trade marks at risk of
becoming just a generic name for
similar steel products. That is why it is
vital to protect and strengthen their
good name.
Outlined in this section are BlueScope
Steel’s simple rules and standards for
trade mark usage. Please follow these
guidelines whenever you use our
trade marks.
A trade mark is always
spelt correctly
A trade mark can only ever have one
correct spelling. For example,
“COLORBOND®” must never be spelt
with a ‘U’, or be split into two words.
A trade mark and its symbol
A trade mark must always be followed
by an ® symbol if registered, or
alternatively a ™ or an asterisk (*)
if waiting for full registration. Where
computer systems are unable to
replicate the ® symbol, the letter R
placed within brackets, eg: (R) is
acceptable.
The applicable symbol must appear
next to the mark every time it is used.
A trade mark is always
an adjective
Any BlueScope Steel product trade mark
must never stand alone as a noun, nor
should it be used as a verb.
For example, the correct usage is
“The roof is made from COLORBOND®
steel” not “The roof is made from
COLORBOND”. Or “Select
COLORBOND® steel for your roof today”
not “COLORBOND your roof today”.
Or “it’s a COLORBOND® steel roof”
not “a COLORBOND® roof ”.
Thermatech® solar reflective technology
used on COLORBOND® steel can be
referred to as Thermatech®.
A trade mark is always
distinguished
Because trade marks are special,
it is important to treat them that way.
When the trade mark appears in text,
it must be followed by its normal product
description, eg: COLORBOND® steel.
The trade mark must always be in
upper case to distinguish it from
the surrounding text.
A trade mark is always
footnoted
In any material in which the trade mark
appears, it is also necessary to include
a footnote which identifies the product
as being exclusive to BlueScope Steel.
This footnote may appear in small type,
however it should not be omitted under
any circumstances, eg COLORBOND®
and ZINCALUME® steels are registered
trade marks of BlueScope Steel Limited.
LOGOTYPES –
A USER’S GUIDE
The trade mark logotype can be thought of
as the visual or pictorial representation of
BlueScope Steel’s trade marks. Familiarity
with these logos can assist the customer
in making purchase decisions in favour of
products carrying the logo. To ensure that
a consistent visual identity is portrayed
for the BlueScope Steel coated product
brands and trade marks, thereby ensuring
maximum recognition, always observe
the following rules on logotypes.
The preferred use of the trade
mark logotype is in black
or it can be reversed out
of solid
Logotypes and preferred sizing
Product logos are not text
The minimum size of a logotype used in
literature and all other promotional items
should not be smaller than a cap height
of 6mm. Anything less, and the logotype
is too hard to read and difficult to use in
applications such as embroidery and
on computer monitors.
Product logos must not be used as
a word within a block of text. The
logotype should be considered as a
visual representation of our brand and
not as a word of text. The following
examples are incorrect uses of our
product logotypes:
Below is an example of the minimum
logotype size requirements:
This house has a
To make sure that the logotypes always
stand out, we have defined a clear space
around them that must be maintained.
This helps to increase effectiveness and
legibility by reducing the impact of text
or visual matter around them.
Never distort or use our logotype in
any way other than as outlined in
these guidelines:
Full product description
Normal product description
AQUAPLATE® polymer coated steel
COLORBOND® pre-painted steel
COLORBOND® Permagard® steel
DECKFORM® steel
GALVASPAN® zinc-coated steel
ZINCALUME® zinc/aluminium alloy-coated steel
ZINCSEAL® zinc-coated steel
GALVABOND® zinc-coated steel
GALVALUME® zinc/aluminium alloy-coated steel
TRUECORE® residential framing steel
AQUAPLATE® steel
COLORBOND® steel
COLORBOND® Permagard® steel
DECKFORM® steel
GALVASPAN® steel
ZINCALUME® steel
ZINCSEAL® steel
GALVABOND® steel
GALVALUME® steel
TRUECORE® steel
Note: All existing trade mark logotypes
are available as a digital file. For more
information please contact your local
BlueScope Steel office.
Trade marked colour names
Colour names for COLORBOND® steel
are all trade marked to help protect our
investment and further differentiate our
product fromour competitors. Current
colour names and trade mark registration
status is available online at
www.colorbond.com.
PMS: Pantone Warm Red
CMYK: 79% Magenta and 91% Yellow
✗
✗
✗
For black use of the logotype, the ‘O’
has a 50% screen of black.
The ‘O’ in the “COLORBOND®”
logotype can be created through two
different colour processes:
Colour version reversed
out of SOLID
✗
Black is the preferred background colour
when a logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
Colour usage of THE logotype
Mono version reversed
out of solid
fencing for your home. ✗
Below is an example of the clear space
required around a logotype:
Mono usage of the logotype
The “COLORBOND®” logo must not
be used in any form other than those
shown in the following examples.
roof. ✗
Never distort or change
the logo
Clear Space around the logo
Trade mark logotype for
COLORBOND® steel
Black is the preferred background colour
when the logo needs to be reversed.
However, if you are limited to colours,
use only strong colours.
When reversing the logo out of black,
the ‘O’ has a 50% tint of black.
Trade Marks and Logotypes
Guidelines for Use
CORRECT USE OF
TRADE MARKS
Following is a quick guide to
trade mark use. Please check
your usage against this list to
ensure we all uphold our
good name.
✔ A trade mark is an adjective – not
a noun or a verb. BlueScope Steel
coated products trade marks must
be followed by the word “steel” –
eg: The corrosion resistance of
ZINCALUME® steel is remarkable.
✔ There are no alternative spellings
of a trade mark –
eg: COLORBOND® steel
not
COLOURBOND® steel
✔ A trade mark must be distinguished
from the text by presenting it in
capitals – eg: Specify and use only
ZINCALUME® steel.
✔ Every time a registered trade mark
appears in text, it must be followed by
an ® symbol – eg: AQUAPLATE® steel.
✔ Material in which a trade mark appears
must be footnoted to give ownership
– eg: COLORBOND® is a registered
trade mark of BlueScope Steel Limited.
AQUAPLATE®, COLORBOND®, DECKFORM®, GALVASPAN®, ZINCALUME®, ZINCSEAL®, GALVABOND®, GALVALUME®,
TRUECORE® steels, Permagard®, Thermatech® and BlueScope are all registered trade marks of BlueScope Steel Limited.
BlueScope Steel Limited ABN 16 000 011 058.
© 2009 by BlueScope Steel Limited. All rights reserved. No part of this brochure may be reproduced without written permission
of BlueScope Steel Limited.
BlueScope Steel Limited Five Islands Road, Port Kembla NSW 2505, Australia. Tel 1800 022 999
Trade Marks and Logotypes
Guidelines for Use
CORRECT USE OF
TRADE MARKS
Following is a quick guide to
trade mark use. Please check
your usage against this list to
ensure we all uphold our
good name.
✔ A trade mark is an adjective – not
a noun or a verb. BlueScope Steel
coated products trade marks must
be followed by the word “steel” –
eg: The corrosion resistance of
ZINCALUME® steel is remarkable.
✔ There are no alternative spellings
of a trade mark –
eg: COLORBOND® steel
not
COLOURBOND® steel
✔ A trade mark must be distinguished
from the text by presenting it in
capitals – eg: Specify and use only
ZINCALUME® steel.
✔ Every time a registered trade mark
appears in text, it must be followed by
an ® symbol – eg: AQUAPLATE® steel.
✔ Material in which a trade mark appears
must be footnoted to give ownership
– eg: COLORBOND® is a registered
trade mark of BlueScope Steel Limited.
AQUAPLATE®, COLORBOND®, DECKFORM®, GALVASPAN®, ZINCALUME®, ZINCSEAL®, GALVABOND®, GALVALUME®,
TRUECORE® steels, Permagard®, Thermatech® and BlueScope are all registered trade marks of BlueScope Steel Limited.
BlueScope Steel Limited ABN 16 000 011 058.
© 2009 by BlueScope Steel Limited. All rights reserved. No part of this brochure may be reproduced without written permission
of BlueScope Steel Limited.
BlueScope Steel Limited Five Islands Road, Port Kembla NSW 2505, Australia. Tel 1800 022 999