Spirit of Performance CORE Standards
How to Fix–It–Guide
Use this guide to help you with correcting any of the CORE failures from the Spirit of Performance Assessment. This is a
quick reference only. For the most current and complete image information, refer to Image Standards on BizLink.
Address any questions to your CSR (Customer Service Rep) or email oasis@conocophillips.com.
Q20: Was the location’s primary fueling area canopy/canopies branded with approved logos
and correctly painted ?
Canopy Fascia & Logos:
Fascia is Oasis tri-color red, silver
and white, 36” to 48” high, square
or round corners. The white and
transition panels are used only for
mounting logos.
One to three logos per site:
• Sized for fascia height
• Mounted 24“ from square
corner or 12” from curved
panel on round corner
• One logo per corner or side
• White panels and transition
panels used only for logo
placement
24”
12”
12”
Reusing Conoco logo
12”
•
•
•
•
Cleaned faces
Re-ballasted and re-lamped
Cabinet painted Oasis red
Logo refaced if old standard
or if yellowed (logo is not
acceptable if Conoco letters
are outlined in black)
No other signs or banners on
fascia.
Correct logo
Clearance Decals:
Black die-cut decals installed
below silver stripe to face
incoming traffic – 1 to 3 per side
depending on canopy size.
Order from LSI: 1-800-245-4624.
Clearance decals are optional.
Approved Canopy fuel
Pricing
•
Approved by exception
•
White area of canopy only
•
Can not cover any part of
the red, white, & silver
trademark
•
LED or scroll design only
Unapproved Example
Page 1 of 10
Approved Example
Canopy Deck & Lighting
•
Canopy lights have vertical burn
bulbs and clean lenses.
•
Flush-mount or low profile fixtures
acceptable.
•
Canopy decks clean and paint in
good condition. Screw holes are
repaired.
Scottsdale or UCL
fixture
Low profile and flush
mount also acceptable
Vision fixture
Clean & repaired decks
Muted Image Canopy Fascia
•
•
•
•
•
•
Used when Oasis tri-color fascia is denied by local
authority
Requires approved image exception
This is the only alternative to Oasis tri-color fascia
Pueblo Tan color with or without Santa Fe Brown
accent stripe on the bottom of the fascia
ACM Fascia from Classic
Paint from Jones-Blair
Muted image with optional accent stripe
Muted image without optional accent stripe
Refer to the Supplier Information on Page 9 for contact instructions
Branded Diesel Canopy and Islands
•
•
•
•
•
•
•
•
•
Fascia – Oasis tri-color red, silver, white
Lighting – high impact
Canopy deck – black or white
Columns, island curbs and bollards –
painted charcoal
Light poles on diesel island (no canopy) –
painted charcoal
Pump skirt – green for branded dieselonly dispensers. Large centered logo.
Valance – not required for diesel
dispensers at secondary canopy
Card Reader In Dispenser – not required
at secondary canopy
Unbranded diesel:
o May not be sold under any Oasis
canopy or from any MPD with
branded fuel
o May not have any fuel brand logos or
references on dispenser
Branded diesel canopy image
Page 2 of 10
Q21: Were all protector poles, bollards, raised end caps, curbs, and columns in the primary
fueling area painted the approved colors?
Curbs, Raised Island End Caps
and Bollards
•
Curbs & Raised island end caps
Can be Natural concrete or stainless
steel.
•
If painted Charcoal gray, silver,
white, or red is acceptable
•
No mixing of colors all curbs & raised
end caps must be the same color
Silver raised island end caps
Silver curbs
Red bollards Silver curbs
Curbs, Raised Island End
Caps and Bollards
•
Bollards painted Red only
•
Top of the island (horizontal
surface) is natural concrete or
painted silver or black
•
Protector poles Red only
Charcoal Grey curbs and
raised end caps.
Silver curbs and raised
end caps
Match the height of the
red with the MPD skirt,
but not higher than 30”
All white column mounted
on a silver raised island
end cap
Bollards Red Only
Canopy Columns:
Imaged as shown at right.
Signs and fixtures removed from
columns and holes patched. Only
the following items are permitted
on columns:
• Fuel position flag signs
• Safety decal flag signs
• Safety and security items
Canopy columns at the C-store
painted all white or Oasis tri-color
to match fuel island columns.
Page 3 of 10
Unpainted brick and
natural stone columns
are acceptable
Q23: Did each E-85 fuel dispenser UNDER the Branded CANOPY meet all branding
requirements?
Single product stand alone
Single product stand alone
Multi product E-85 and
Branded Diesel
Multi product E-85 and
Branded gas
E-85 Dispensers
Need to be stripped of old decals and cleaned prior to reimaging. There are no tape marks, no faded or handwritten
decals or signs, and no fuel stains. Image requirements from top of MPD:
• Valance – Square or round corners and sized to MPD
o Stand Alone White
o Multi Branded product White & Red spilt
o Must have the approved E-85 logo
o a fuel brand logo
o Nothing else on valance (pump #’s etc.)
o All valances lined up in the same direction
• Consolidated Safety decal – placement instructions are below
• Diesel Compliance decal – Example as noted below
• Self Serve/Full Serve – not used unless both services are available. Installed on the outside riser 6’ above grade,
• Pump topper – 15” high X 24” wide; riser kit optional
• Side supports – stainless steel or aluminum or painted silver
• Fuel position number – on black, gray or stainless steel bezel
• “Be Safe When Fueling” decal – new oval decal on bezel
• CRIND (Card Reader In Dispenser) – when under primary canopy
• “We Honor” credit card decal – near CRIND (from PointSmith)
• “Gasoline” decal – on bezel (California only)
• Product IDs – black fonts on silver for Regular, Plus and Premium, and white fonts on green for diesel. NOTE:
Some MPDs have more than 1 set per side – all of them must be Oasis.
• Octane decals – replaced
• Nozzle covers and optional splashguards – green for diesel, black for all other products
• Pump skirt – red for gasoline or gasoline with diesel, green for diesel-only dispenser (no gasoline). Large centered
logo. No other decals on skirt (weights & measures excluded).
Minimum 70% Ethanol decal
Flexible Fuel Decal
This decal is required on the Valance
and on the Pump skirt
This is also fuel brand specific
Page 4 of 10
E-85 product ID
Q24: Did each fuel dispenser in the primary fueling area meet all branding requirements?
Multi Product Dispensers
MPDs stripped of old decals and cleaned prior to reimaging. There are
no tape marks, no faded or handwritten decals or signs, and no fuel
stains. Image requirements from top of MPD:
• Valance – round corners and sized to MPD
o Red and White with Silver stripe
o Must have a fuel brand logo
o Nothing else on valance (pump #’s etc.)
o All valances lined up in the same direction
• Consolidated Safety decal – placement instructions are below
• Diesel Compliance decal – Example as noted below
• Pump topper – 15” high X 24” wide; riser kit optional
• Side supports – stainless steel, aluminum, painted silver, can also
be white or red.
• Fuel position number – on black, gray or stainless steel
• “Be Safe When Fueling” decal – new oval decal on bezel
• CRIND (Card Reader In Dispenser) – when under primary canopy
• “We Honor” credit card decal – near CRIND (from PointSmith)
• Bezel – black, dark gray, stainless steel, white, silver, or red.
• “Gasoline” decal – on bezel (California only)
• Product IDs – black fonts on silver for Regular, Plus and Premium,
and white fonts on green for diesel. NOTE: Some MPDs have more
than 1 set per side – all of them must be Oasis approved.
• Octane decals – replaced
• Nozzle covers and optional splashguards – green for diesel,
black for all other products
• Pump skirt – red for gasoline or gasoline with diesel, green for
diesel-only dispenser (no gasoline). Large centered logo. No other
decals on skirt (weights & measures excluded).
• Unbranded diesel – may not be sold under the Oasis canopy or
through MPDs with branded fuel, and may not have fuel logos.
Grandfathered locations must submit an exception.
Gasoline MPD with branded diesel
Consolidated Safety
Decal Placement
•
•
Preferred placement
on inside riser – 1 or 2
decals per dispenser
Alternate placement –
2 decals per dispenser:
o On dispenser
sides, or
o On white flag sign
attached to column
On inside riser
1 or 2 decals per MPD
Page 5 of 10
On outside risers
2 decals per MPD
On white flag sign
attached to column
2 decals per MPD(2)
Diesel Compliance decals
excluding California locations:
•
Decal must be place by
the handle.
Ovation MPDs
Eclipse MPDs
Ovation MPD has a large
oval valance. Valance
requirements:
• White valance with
red/silver decal
• Fuel logo
• Nothing else on the
valance
• All valances lined up
the same direction
The Eclipse MPD doesn’t have
a valance or pump topper.
• Place the Consolidated
Safety decal as shown
Eclipse has white skins and
silver side stripes.
Integrated Ad Panel replaces
pump topper. To receive the
correct size of POP insert,
notify Point Smith that the site
has Eclipse MPDs.
Consolidated Safety
decal mounted on each
outside riser.
Other elements imaged
as outlined above
Point Smith phone #
1-888-582-1380
Eclipse MPD
Ovation MPD
Q26: High-Rise Signs
High-Rise signs are optional.
If prices are posted on the high
rise sign, they must show the
correct product names –
Regular, Plus, Premium,
Diesel. Prices are not required
on high rise signs.
Poles are painted white.
Red/silver trim at bottom is
acceptable but not required.
76 Brand
• Logo is Red
• Face is square with
silver cabinet or
• Face is round with white
or silver cabinet
Conoco Brand:
• Capsule is 20’ or 28’
• Cabinet is red
Page 6 of 10
Phillips Brand
• Shield is on silver
face with silver
cabinet, or
• Shield is on black
face with black
cabinet
Q27 – Did the Main station ID price sign meet all required elements?
Dual Pole Main ID Signs
Stacking order from top down:
• Brand/ConocoPhillips face*
• 3X and 2X custom faces for
business names or logos
• Prices with correct product IDs
(must post at least 1 gas price)
• 1X services & 1X custom faces
for business names or logos
• Reader board
No unauthorized signs, for example
no Fuelman, ads, banners, flags,
etc.
Painting scheme from bottom up:
• 36” red**
• 3” silver stripe**
• White to the bottom of the
Brand/ConocoPhillips face
• Silver alongside the
Brand/ConocoPhillips face***
• All cabinets are red except for
the Brand/ConocoPhillips,
which is silver
Approved dual
pole system
Approved dual
pole system
Approved dual
pole system
Approved dual
pole system
Exceptions to the sign rules above
* The following national brands may have the top position on the Main ID, but are not required to be on top:
º Arby’s
º McDonalds
º Burger King
º Pizza Hut
º Flying J
º Truckstops of America
º Jack-in-the Box
º Wendy’s
º KFC
** The red and silver accents at the bottom of the sign poles may be omitted if there is less than 5’ clearance at the
bottom of the sign
*** If a national brand has top position, the poles alongside the Brand/ConocoPhillips face are painted white, not silver
Monument Main ID
Signs
•
•
•
•
•
Hierarchy follows dual
pole outlined above
Brand closest to street
on both sides of sign
Aluminum frames &
divider bars
Mounted on solid base,
(max 4’ high) or silver
poles (max 3’ high). If
painted, solid base is
silver or charcoal.
No unauthorized signs,
for example no Fuelman, ads, banners, etc
Approved monument
Approved monument
Page 7 of 10
Approved monument
Secondary Signs
These are examples of
approved 3’ X 6’ secondary
fuel signs.
•
•
•
•
•
Secondary signs are
optional
They may not be used in
place of a Main ID
Configurable to advertise
business name or services
in lieu of 4th price
This is the only approved
sign for dual pricing
Metal secondary signs
are NOT allowed
Building Image
The customer determines the
building image. However,
buildings may not have any of
these heritage image elements:
• May not have Phillips 66
bronze fascia
• May not have 76 orange
building accents or blue
comets
• May not have Conoco dark
khaki fascia
These are examples of buildings
that comply with the Oasis
requirement to change from the
heritage image.
Fuel brand canopy logos are
permitted on the building under
certain conditions. Refer to
BizLink for the policy.
We Care & We Honor Decal
The ‘We Care” and “We Honor”
decals are posted on the front
door / window or near the C-store
entrances or kiosk pay windows.
“We Care” decals are available
from PointSmith at 1-888-5821380
“We Honor” decals are available
from PointSmith at 1-888-5821380
“We Care” Outside View
“We Care” Inside View
“We Honor” outside view
Page 8 of 10
Approved Oasis Image Suppliers
Amenity Units
Canopy Fascia
C-Store & Car Wash Image
DCI – 800-782-7273, ext. 6507
Judy Peters, Customer Service
Fax: 414-228-4531
Email: peters@dcim.com
Classic - 888-211-4602
Customer Service - 888-211-4602
Fax - 972-564-2190
Email: oasis@classicusa.com
Creative Retail Design -312-952-7791
JJ Weber
customerservice@creativeretaildesign.com
www.creativeretaildesign.com/cp
Jeff Ranney, Managing Director - 414228-7000
Sean Waggoner - 888-211-4602
Email:
swaggone@classicusa.com
Paint
Pump Door Skins & Side
Skins, Highway Lead-In
Signs
JONES-BLAIR -- 800-527-7540
Customer Service: 800-492-9400
Fax: 1-800-325-6321
Email: eespinoza@jones-blair.com
Pump Door Skins & Side Skins,
Highway Lead-In Signs
Couch & Philippi: 714-527-2261
Leif Olson, Program Manager
Office: 714-484-4215
Cell: 714-308-3885
Email: leifo@couchandphilippi.com
Will Dryden - Technical support Office
214-353-1634
Couch & Philippi: 714-527-2261
Customer Service 714-484-4246
Fax: 714-827-2077
Email:
dianb@couchandphilippi.com
Lighting
Lighting
LSI Lighting
Tom Wright, Regional Sales Manager
Work: 214-553-9526
Cell: 832-866-1155
Email: tom.wright@lsi-industries.com
Customer Service
Contact: Nita Newman
Work: 800-436-7800, ext. 3364
Fax: 800-373-9887
Email: nita.newman@lsi-industries.com
Whiteway Lighting
Dallas Pittman
Work: 713-783-4522
Cell: 713-823-1655
Fax: 713-783-7538
Email: vsapittman@pdq.net
MDI -- 800-228-8925 or 248-553-1900
Customer Service - 248- 488 –5710
Fax: 248-488-5700
Email: dhoskins@mdiworldwide.com
Signs - Main ID, Canopy, Price Sign
Numbers & Custom
Signs - Main ID, Canopy, Price
Sign Numbers & Custom
Signs - Electronic Price Displays for
High-Rise Sign Systems
Federal Heath Sign Co.-- 800-888-1327
or 903-589-2156
Customer Service ext. 2156
Fax: 903-589-2101 Email:
pnewland@federalheath.com
Sign Resource – 800-423-4283
Customer Service –
323-319-1682 ext. 3312
Fax: 866-640-0195
Email:
jmcclanahan@signresource.com
Skyline Products - 800-759-9046
Mark Morris, Sales Manager, ext. 268
Fax: 719-392-2075
Email: pricedisplays@skylineproducts.com
Decals, Flag Signs & Valances
LSI handles the following decals
Promotional Signage & POP
LSI - 800-245-4624
Customer Service, ext. 3100 or 3121
¾
¾
¾
¾
¾
Point Smith 1-888-582-1380
Email: oasis.orders@lsi-industries.com
http://www.shoplsi.com/oasis/
Pump Topper Frames and
Optional Column Cladding
Consolidated Safety
Diesel Compliance
Be Safe When Fueling
Canopy Clearance
Misc. messages that can be
used at the pumps
Refer to their web site for help
Page 9 of 10
To ORDER the following supplies
¾ Pump Topper signage
¾ Credit Card Applications
¾ Credit Card Application holders
¾ We Honor decals
¾ We care 1-800 decals