TEACH I NG
TOLERANCE
MIDDLE & UPPER GRADES ACTIVITY
K 1 2 3 4 5 6 7 8 9 10 11 12
A PROJECT OF THE SOUTHERN POVERTY LAW CENTER
TOLERANCE.ORG
america by the numbers
Ads Targeting Latinos
These Spanish-language ads aired on English-language television channels in the United States in 2013 and
2014. Please view the ad assigned to you, then answer the questions that follow.
1. J.C. Penney’s World Cup commercial—“Pulse” (Spanish with English subtitles)
youtube.com/watch?v=ShdFIfORu5s
2. Target commercial—“Summer Up” (Spanish)
youtube.com/watch?v=CJjGn-ccIL8
3. Taco Bell’s Super Bowl commercial—“Viva Young” (Spanish)
youtube.com/watch?v=z0g-AUjZZmE
4. Tide commercial—“My Tide in Spanish”(English and Spanish with English subtitles)
youtube.com/watch?v=mgvz__bhyY8
5. Target commercial—“Clap Your Hands” (English and Spanish)
youtube.com/watch?v=HBV_m4T6q1Q
COPYRIGHT ©2014 BY TEACHING TOLERANCE. MAY BE REPRODUCED FOR EDUCATIONAL PURPOSES.
6. Coca-Cola’s Super Bowl commercial—“Big Game” (seven languages)
youtube.com/watch?v=443Vy3I0gJs
TEACH I NG
TOLERANCE
MIDDLE & UPPER GRADES ACTIVITY
K 1 2 3 4 5 6 7 8 9 10 11 12
A PROJECT OF THE SOUTHERN POVERTY LAW CENTER
TOLERANCE.ORG
QUESTIONS
Ad: 1. What product does the ad advertise?
2. Who do you suppose is the intended target audience?
3. Why do you think the advertisers chose to air the ad in Spanish?
5. Do you think this ad resonates with the target audience? Why or why not?
6. Did the advertisers take a risk in airing the ad? If so, do you think it was worth the risk? Why or why not?
COPYRIGHT ©2014 BY TEACHING TOLERANCE. MAY BE REPRODUCED FOR EDUCATIONAL PURPOSES.
4. What images does the ad include?