Fujitsu Labs of America
Technology Symposium 2012
Carrier Differentiation
Dr. Susan (Bobbi) Bailey
VP, Architecture and Network Realization
AT&T
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Cautionary Language Concerning 
 “Forward-
Looking” Statements
This presentation contains 'forward-looking statements' which are based on management's beliefs as well as on a number of assumptions concerning future events made by and information currently available to management.
Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T's control, that could cause actual results to differ materially from such statements. These risk factors include the impact of increasing competition, continued capacity oversupply, regulatory uncertainty and the effects of technological substitution, among other risks. For a more detailed description of the factors that could cause such a difference, please see AT&T's 10-K, 10-Q, 8-K and other filings with the Securities and Exchange Commission. AT&T disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This information is presented solely to provide additional information to further understand the results of AT&T.
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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SLAs
Voice Quality
Made possible by …
• Physical assets, scale, deployment density such as
Spectrum and fiber routes
Network equipment,
Real-estate for equipment
• Engineering tradeoffs
Price vs. availability, quality, redundancy
• Roles in the ecosystem
Application provider
Network operator
Application & Device distributor
Global Reach Disaster
Recovery
Capabilities
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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• IDC predicts app revenues will surpass $35 billion in 2014
• Canalys expects that app store revenue will reach $36.7 billion by 2015
• Gartner: Applications stores are creating a revenue opportunity that will reach $58 billion in 2014
Application
Service Provider
Etc.
LinkedIn
Facebook
Enterprise
Applicaitons
Etc.
XYZ Logisitics
ABC Healthcare
AT&T Service
Applications
Etc.
Encore
AT&T Connect
Long Tail
Applications
Etc.
Words with Friends
Facebook Apps
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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Myriad Applications
Push to Talk Pay-as-You
Drive
B2B2C;
2D
Barcodes
Location &
Presence
Line of
Business
Apps
Mobile
Enterprise
Applications
Platform
Increased Use APIs
2009: 300M/month
2011: 4.5B/month
Mobile Digital
Media Solutions mHealth
Asset
Tracking
Smart Grid
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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Provide a globally consistent network platform that creates broader reach for developers and enables higher value finished goods & services for customers.
Provide solutions to common, hard problems that are not easily solved by fragmented platforms or a single ecosystem participant. Some examples:
Real-Time
Communications Messaging Identity Security
Policy-Enabled Variable QoS
& Bandwidth
Contextual Information Billing Traffic Optimization Global Interoperability
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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IP
Customer
Access
ATM
FR
Ethernet
POP
IP/ MPLS
Network
DSL
The
Internet
Firewall
Smartphone
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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Policy Based on Content/
Applications
Policy Based on Network
Capabilities
Policy
Control
New Business
Models
Policy Based on
Device Type
Future Policy
Requirements
Policy Based on Customer Persona
Network-Owned Identity
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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• Content Distribution
• Broadcast/Multicast
• Efficient Notification
• Time Shifted Data
LTE Access
Network
Internet/Backbone
Policy Voice/
Video QoS
LTE Access
Network
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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Rich B2B2C Applications can be easily built to automate scenarios such as:
• Patient contacts Triage Nurse via a web page
• Triage Nurse collects symptoms using shared data apps and voice/video media then selects a doctor
• The Doctor is notified that a patient needs assistance; can access all medical records and see patient from anywhere
• Automation protects privacy, provides strong security, and insures accurate record keeping, billing, etc.
LTE Access
Network
Internet/Backbone
Policy Voice/
Video QoS
LTE Access
Network
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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•
Scalable, intelligent IP platform
• Policy-driven, proactive application performance management
•
Integrated management tools for greater visibility and control
• Predictive, preventive, proactive security
AT&T Global Network
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
Viruses
Worms
Botnets
Spam
Port Scans
Other Malware
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•
Must protect customer identity and information across applications
• Efficiently enforce customer policies across access networks & devices
• Make it easy to use strong credentials…
Social Network Apps
Contacts
Who sees my content?
Who can reach me?
How should I pay?
Who knows my location?
How can they reach me?
What devices do I want to be reached on?
When can they reach me?
Online Merchants
Advertisers
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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API Fragmentation Payment APIs What Developers Want Today
Source: Developer Economics 2011 | www.DeveloperEconomics.com | June 2011
Licensed under Creative Commons Attribution 3.0 License
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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• Assets, engineering tradeoffs, and ecosystem roles will continue to be sources of differentiation between carriers
• In addition, AT&T is working to solve common, hard problems that are of high value to the application ecosystem such as:
Real-Time Communications Messaging
Contextual Information Billing
Identity Security
Traffic Optimization
Policy-Enabled Variable QoS &
Bandwidth
Global Interoperability
© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.
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