DEVELOPMENT PRESENTATION
INTRODUCTION
GREAT EAGLE HOLDINGS LIMITED
•
Founded by Chairman Y.S. Lo in 1963
•
Listed on the Hong Kong Stock Exchange in 1972
•
Focus on owning and operating quality assets
o Residential
o Office
o Retail
o Hotel
•
Chaired by Dr. K.S. Lo
•
Langham Hospitality Group is the hospitality arm of Great Eagle
•
Acquired The Langham, London in 1996
LANGHAM HOSPITALITY GROUP
•Three Unique Brands
o Langham Hotels and Resorts (luxury)
o Cordis Hotels and Resorts (upper upscale)
o Eaton Hotels (lifestyle)
•Senior leadership team has an average of 25 years of industry experience
•Quality focused, owner-oriented approach to operations
•USD 800m of revenue under management (2014 actual)
•Portfolio includes 19 existing properties with another 29 under development
•Brands with a European heritage, coupled with an Asian head office and management
GROUP ORGANISATION CHART
Luxury
Upper Upscale
Lifestyle
BRAND STRATEGY
EATON
Market Segment
Luxury
Upscale
Competitive Set
Four Seasons, Ritz Carlton,
Mandarin Oriental, Park
Hyatt,
The Peninsula, St.
Regis
Intercontinental, Westin,
Grand Hyatt, Fairmont,
Conrad
Brand Essence
The Art of the Stay
Devoted to your
Well-being
Brand Promise
Service with Poise
Heart-felt Service
Lifestyle
OUR PILLARS
Genuine Service
Captivation
of the Senses
Innovation
Design
OUR BRANDS
SERVICE STYLIST
PINK ROSES
CHUAN SPA
GINGER FLOWER
SCENT
LANGHAM
AFTERNOON TEA
T’ANG COURT/
MING COURT
PRIVATE KITCHEN
BLISSFUL BED
FLAVOURS OF
LANGHAM
THE LANGHAM CLUB
THE LANGHAM BRAND HISTORY
Our distinctiveness is immersed in our heritage. Our brands have been founded on over 150 years of history,
dating from the first of the 'grand hotels' in Europe, The Langham in London on June 10th, 1865.
The First of Europe’s grand hotels defined the luxury hotel experience for travelers ready for a departure
from the ordinary. Today our hotels reflect the very best in their cities . Each Langham Hotel and Resort is
singularly unique yet all share the same unparalled level of service and meticulous attention to detail.
THE LANGHAM PRODUCT
LOBBY
GUESTROOM
CHUAN SPA
LANGHAM PLACE BRAND
Langham Place is about the luxury that is attuned to and respectful of the
world around it. While being vital, alive, engaged and changing, it represents a
contemporary culture colliding with refined, residential respites with a
refreshing sense of modern elegance, elevated by the contemporary, tailored
interiors, furnishings and a sense of space and light.
LANGHAM PLACE PRODUCT
MODERN, UNDERSTATED,
RESIDENTIAL,
SOPHISTICATED
MULTIPLE DYNAMIC RESTAURANTS
INCLUDING A DESTINATION BAR UNIQUE TO
EACH HOTEL
450 TO 500 SF GUESTROOMS
INTERACTIVE EVENT SPACE
OVERSIZED BATHROOMS
CHUAN SPA
STATE OF THE ART FITNESS STUDIO &
SWIMMING POOL
THE LANGHAM CLUB
FLAVOURS OF LANGHAM
LOBBY /
RECEPTION
“A sense of space and
light”
SIGNATURE
BAR
“High-design destination bar,
accentuating art, architecture and
signature design”
RESTAURANT
“Innovative, Interactive,
Dramatic”
GUESTROOM
“A feeling of openness. Clean
lines and light colours. Tactile
finishing”
THE
LANGHAM
CLUB
Defining Chuan
•Authentic TCM
•Chuan Signatures
•Chuan Products
•The Chuan Journey
•Design Elements
•Sense of Place
•Chuan Academy
Authentic TCM
Chuan Spa prides itself on delivering the
authentic principles of TCM through out all its
services and products.
All Chuan Spa Signature services have been
developed with the guidance of our TCM
practitioner.
Chuan Signatures
Five Element Questionnaire
Breathing Ritual
Signature Services (20 plus Services)
- Massage
- Body
- Face
- Hand & Foot
Chuan Products
Best from the East
Chuan range of treatments based on
Traditional Chinese Medicine (TCM)
Extensive Chuan Range of Lifestyle Products
55
Chuan Spa
Around the
World
London伦敦
Hong Kong香港
Shanghai & Shenzhen
上海及深圳
Chicago
芝加哥
OUR PORTFOLIO
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
The Langham, London
The Langham, Boston
The Langham, Pasadena, Los Angeles
The Langham, Chicago
The Langham, Hong Kong
The Langham, Shanghai, Xintiandi
The Langham, Shenzhen
The Langham, Auckland
The Langham, Sydney
The Langham, Melbourne
The Langham, Haikou (2016)
The Langham, Hefei (2016)
The Langham, Jakarta (2017)
The Langham, Palm Jumeirah,
Dubai (2016)
The Langham, Chongqing (2016)
The Langham, Dara Sakor (2019)
The Langham, Doha (2017)
The Langham, Nanjing (2019)
The Langham, SantaFe (2019)
The Langham, Dallas (2019)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Langham Place, Fifth Avenue, New York
Langham Place, San Francisco (2018)
Langham Place, Tokyo (2019)
Langham Place, Beijing Capital Airport
Langham Place, Guangzhou
Langham Place, Xiamen
Langham Place, Ningbo Cultural Plaza
Langham Place, Haining
Langham Place, Qingdao (2017)
Langham Place, Datong (2017)
Langham Place, Changsha (2017)
Langham Place, Dalian (2017)
Langham Place, Lusail, Doha (2018)
Langham Place, Pandava Beach, Bali (2018)
Langham Place, Downtown, Dubai(2018)
Independent Hotel
1. Chelsea Toronto Hotel
2. The Adria Boutique Hotel (2016)
1.
2.
3.
4.
5.
6.
7.
Cordis, Mongkok, Hong Kong
Cordis, Rio Carnival, Qingdao (2016)
Cordis, Hongqiao, Shanghai(2018)
Cordis, Jiangning Nanjing (2017)
Cordis, East Bund, Shanghai (2018)
Cordis Resort Nusa Dua, Bali (2017)
Cordis Sifang Art Museum Resort,
Nanjing (2017)
8. Cordis, Chengdu (2018)
1. Eaton, Hong Kong
2. Eaton, Washington DC (2016)
3. Eaton, San Francisco (2018)
OUR AWARDS
Travel + Leisure World's Best Awards
Top City Hotel in Australia, New Zealand and the South Pacific
No. 7 City Hotel in the Continental United States, World's Best Awards
No. 14 World's Best Hotels Large City Hotels (100 Rooms or More) in the US
No. 1 City Hotel in the Continental U.S.
No. 6 Hotel in the World
Top 10 Hotels in New York (#2)
Best Hotel for Service in Australia, New Zealand and the South Pacific
The Langham, Melbourne
The Langham, Chicago
The Langham, Boston
The Langham, Chicago
The Langham, Chicago
Langham Place, New York, Fifth Avenue
The Langham, Melbourne
2015
2015
2015
2014
2014
2014
2013
The Langham, Chicago
Langham Place, New York
The Langham, Huntington, Pasadena
The Langham, London
The Langham, Sydney
The Langham, Melbourne
The Langham, Chicago
2015
2015
2015
2015
2015
2015
2014
Cordis, Hong Kong
The Langham, Chicago
The Langham, Sydney
The Langham, Auckland
The Langham, Shanghai, Xintiandi
2015
2015
2015
2015
2015
Conde Nast Traveller Readers' Choice Awards
Hotel in the U.S. Hotels for Business Travelers(#2)
Top 10 U.S. Hotels in New York City (#3)
Top Hotels in Southern California (#4)
The Top Hotels in the World, Gold List
Best Hotels In Australia
Readers’ Choice Awards (#3 In Australia/NZ)
Best Hotels in Chicago (#1 out of 10)
TripAdvisor
Certificate of Excellence
No.1 Travelers' Choice Luxury Hotel in the United States
Certificate of Excellence
Traveller's Choice Award
Top 25 Hotels in China
Forbes Travel Guide
5-Star Hotel
The Langham, Hong Kong
5-Star Spa
The Langham, Chicago
2015
2015
OUR AWARDS (CONT’D)
Michelin Guide
T'ang Court - Three Stars
Ming Court - Two Stars
Ai Fiori - One Star
Cordis, Hong Kong
Cordis, Mongkok, Hong Kong
Langham Place, New York, Fifth Avenue
2015
2015
2015,2014,2013
Wine Spectator
Award of Excellence- Alibi-Wine Dine Be Social
Cordis, Hong Kong
Award of Excellence - Ming Court
Cordis, Hong Kong
Award of Excellence - BOND
The Langham, Boston
Best of Award of Excellence, The Royce Wood-Fired Steakhouse The Langham, Huntington, Pasadena
Four Stars for Ai Fiori
Langham Place, New York
Award of Excellence
The Langham, Huntington, Pasadena
2015
2015
2015
2015
2014
2014, 2012, 2011
Chuan Spa
#1 Favorite Multiple Location Spa , American Spa Magazine
Professional Choice Awards
#1 Favorite Spa Treatment Menu, American Spa Magazine
Professional Choice Awards
5-Star Spa, Forbes Travel Guide
World's Most Sensational Spas: Chuan Spa, Passport Magazine
2014 Top Spas - Chicago, Travel + Leisure
Best New Spa - Chuan Spa Pasadena (#5), Fodor's Travel
4-Star Spa, Forbes Travel Guide
Chuan Spa’s at Langham Hotels & Resorts
2015
The Langham, Chicago
The Langham, Chicago
The Langham, Huntington, Pasadena
The Langham, Chicago
The Langham, Huntington, Pasadena
The Langham, Shanghai, Xintiandi
2015
2015
2015
2014
2014
2012
Artesian Bar at The Langham, London
Drinks International Magazine
Worlds Best Bar
Spirited Awards - New Orleans
Worlds Best Bar
Worlds Best Hotel Bar
International Bar Team of the Year
2015, 2014, 2013, 2012
2014, 2012
2014
2014
Sales & Marketing
AGENDA
1.
The Ideal Market Mix For Business
2.
Global Sales Resources
3.
Our Loyalty Programmes
4.
Driving Distribution – LHG Alliances
5.
Promotion the Brands – PR Strategies
THE IDEAL MARKET MIX FOR BUSINESS
PROPOSED MARKET MIX
Country
%
Retail FIT
50
Tour & Travel FIT
30
Corporate FIT
10
MICE Groups
5
Leisure Groups
5
Driving dynamic sales to impact hotel portfolio
OUR SKILLED GLOBAL SALES TEAM
We build preferred relationships with global customers, dedicated in driving business and constantly look
for opportunities to shift and grow market share across key segments includes
Business Travel
Travel Management Companies (TMCs)
Tour & Travel / High-end Leisure / Wholesalers
Group Business (MICE & Leisure)
London
Chicago
New York
Beijing
Shanghai
Los
Angeles
Hong Kong
Singapore
9 GLOBAL SALES OFFICES
28 TEAM MEMBERS
Sydney
WE CONNECT YOUR HOTEL TO GLOBAL BUYERS
GLOBAL ROADSHOW CALENDARS
 UK
London, Manchester, Leeds, Chester,
Brighton
 China
Beijing, Shanghai, Guangzhou, Shenzhen
 North America
covering up to 10 cities in East coast,
mid-West, West coast
 Pacific
Sydney, Melbourne, Auckalnd
 Asia
Hong Kong, Taiwan, Singapore
Business Travel
Annual Sales Mission
High End Leisure Travel
International Trade Mart
Connecting your hotel to over 300 million customers
LOYALTY PROGRAMMES
For global frequent hotel guests
1%
Destiny
151 100
Member
20%
Voyager
31%
Gateway
eSummary
LOS - Index
Non-member
ADR - Index
115 100
Member
Non-member
Total Rev/Stay - Index
48%
Base tier
155 100
Member
Non-member
(Data as of year 2013)
eNewsletter
LOYALTY PROGRAMMES
A loyalty platform for secretaries,
personal assistants and
corporate bookers
For food & beverage patrons
and local residents
A sales services & loyalty platform
For groups Business
For our residence’s owner
AIRLINE’S FFP PARTNERSHIPS
Strong strategic partnerships with 25 Frequent Flyer Programmes globally, allow your hotel
to reach over 300+ million frequent flyer members
Our FFP Partnerships
FFP COMMUNICATIONS
OTHER PARTNERS PROMOTIONS
Leverage on partner promotions to reach database with high travel potential to promote the
hotel opening and special packages
Our Banking Partnerships
Bringing your hotel to the world & bringing the world to your hotel
ALLIANCE DRIVING DISTRIBUTION

Sabre Hospitality Solutions

SynXis Central Reservation System (CRS)

Serving the guest however or wherever they want to book
OPERA
E-COMMERCE & DIGITAL MARKETING
•Best in class website design and usability
•Fully responsive across all devices
•Emphasis on high impact photography with video
integration
•Rich content to drive customer engagement
•Optimized for Search Engine Rankings
E-COMMERCE & DIGITAL MARKETING
•Search Engine Marketing across
major engines (Google, Yahoo,
Bing, Baidu)
•Digital advertising on key travel
channels (i.e. TripAdvisor)
•Meta search management (i.e.
Kayak, Qunar, Trivago)
•Performance based display media
campaigns
PUBLIC RELATIONS
Raising International Awareness of the Brand Through
Positive Editorials and Awards
We will be recognized as the
leading and visionary hospitality group in the world by
offering unique brands for different market segments and
building guest loyalty
VISION
PR
PROVIDER OF QUALITY & INNOVATIVE EXPERIENCES
THE SOCIAL CENTRE OF THE COMMUNITY
EMPLOYER OF CHOICE
COMMUNITY COMMITMENT PROGRAMME
ENDORSEMENT OF BRAND MESSAGES
OBJECTIVES
FEATURE
ANGLES
MEDIA
BRAND
SIGNATURE
SERVICES
PRINT
DINING &
EVENTS
SPA /
LEISURE
ONLINE
CSR /
QUALITY
LEAGUE /
TRAINING /
AWARDS
BROADCAST
HOTEL
OPENINGS
GROWTH &
DEVELOPMENT
SOCIAL MEDIA
ADVERTISING
Marketing The Art of the Stay through a global campaign
developed by world class agency and renowned photographer
and Crew
THANK YOU