US Headquarters
1000 N. Main Street, Mansfield, TX 76063, USA
(817) 804-3800 Main
www.mouser.com
For Immediate Release
Analog Devices Powers Marvel Entertainment Super Hero Tech
for Video Series with Mouser and Imahara
June 9, 2016 – Mouser Electronics, Inc., a leading global authorized distributor of the newest electronic
components, is excited to announce a pair of cutting-edge projects as part of its latest series in the Empowering
Innovation Together™ program with former Mythbusters star and longtime Mouser customer, Grant Imahara. The
Project Heroes series introduces Mouser’s new Innovation Lab™ and assembles a “super team” composed of
Grant, viral video celebrity engineer Allen Pan, and Marvel Entertainment. Together, they set out to build
superhero technology straight from the movie Captain America: Civil War using electronic components from some
of Mouser’s leading manufacturers, such as Analog Devices and Molex.
Viewers will take a unique journey into Mouser’s Innovation Lab, where Grant and Allen create real-life
working versions of Iron Man's gauntlet and Captain America's shield. They’ll see who wins as the two battle it out
for the most innovative design. Supplying parts for both teams is Analog Devices, one of the world leaders in
analog, mixed-signal and DSP integrated circuits and sponsor for the Project Heroes series.
For Iron Man's gauntlet and laser assembly, Grant was looking for a device that was capable of powering
many systems while also providing several high-performance outputs. For this he chose Analog Devices’
ADP5054 quad buck regulator integrated power solution. Combining four high-performance buck regulators in a
48-lead LFCSP package, the ADP5054 not only helped Grant meet his performance requirements, but it also
provided him a small footprint and direct connection to high input voltages up to 15.5V with no pre-regulators. The
wide input voltage range, power regulation, low noise density and flexible parallel operation made the ADP5054
the perfect choice for Grant’s Iron Man gauntlet.
“The flexibility and power regulation capabilities of Analog Devices’ ADP5054 made it very easy for me to
power the various systems I had to account for in the gauntlet,” said Grant Imahara. “Not only could I could get up
to four extremely accurate buck converters delivering up to 6 amps, but I was able to harness and regulate all that
power and performance in a small 7 × 7 mm package.”
Allen’s design for his version of Captain America’s shield relies on sensors that measure static acceleration
and tilt, so he chose Analog Devices’ ADXL335 three-axis accelerometer. This thin sensor has very low noise
plus low power consumption of just 350 μA, and can measure the static acceleration of gravity in tilt-sensing
applications as well as dynamic acceleration resulting from motion, shock, or vibration. Allen chose the ADXL335
based on its low power and ±3g range, and felt the device offered superior measurement sensitivity for
determining the tilt of his arm when the shield returned after it ricocheted off its target surface.
See Grant Imahara team up with Allen Pan in a series of videos to highlight their full builds — from concept
to the final unveiling — exclusively on the Mouser website as part of Mouser’s Project Heroes series, sponsored
by Platinum Partners Analog Devices and Molex.
– continued –
Mouser / Analog Devices Powers Marvel Superhero Tech for Video Series with Mouser and Imahara
Page Two
“In our technology-driven world, it’s important that we continue to shape that next generation of innovators,
inventors, and scientists by keeping programs like this entertaining and exciting.” said Kevin Hess, Mouser Senior
Vice President of Marketing. “What better way to do that than through the lens of Hollywood and superhero movie
magic made possible with technology from our valued manufacturing partners like Analog Devices?”
Mouser provides a unique perspective to the industry for such programs with its broad product line,
unsurpassed customer service and industry-first interactive catalog with vast amounts of engineering and
technical data. Mouser Electronics' website is updated daily and searches more than 10 million products to locate
more than four million orderable part numbers available for easy online purchase.
To watch Grant and Allen discuss their project designs, visit https://youtu.be/wHchwRJNK2k. Then, to
watch their epic superhero battle, go to https://youtu.be/_bN4b0cM9Bk. For more information on the Project
Heroes series, visit www.mouser.com/empowering-innovation.
About Mouser Electronics
Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an
award-winning, authorized semiconductor and electronic component distributor, focused on the rapid introduction of new
products and technologies to electronic design engineers and buyers. Mouser.com features more than 4 million products
online from more than 600 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date
data on the components now available for the next generation of electronic devices. Mouser ships globally to over 500,000
customers in 170 countries from its 750,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit
www.mouser.com.
About Analog Devices
Analog Devices has built one of the longest standing, highest growth companies within the technology sector utilizing cultural
pillars such as innovation, performance, and excellence. Acknowledged industry-wide as the world leader in data conversion
and signal conditioning technology, Analog Devices serves over 100,000 customers, representing virtually all types of
electronic equipment. Celebrating over 50 years as a leading global manufacturer of high-performance integrated circuits used
in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design
and manufacturing facilities throughout the world. Analog Devices' is included in the S&P 500 Index.
About Marvel’s “Captain America: Civil War”
Marvel’s “Captain America: Civil War” finds Steve Rogers leading the newly formed team of Avengers in their continued efforts
to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure
mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo
fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to
defend humanity without government interference, and the other following Tony Stark’s surprising decision to support
government oversight and accountability.
Marvel’s “Captain America: Civil War” stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony
Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp,
Frank Grillo and Martin Freeman, with William Hurt and Daniel Brühl.
Anthony & Joe Russo are directing with Kevin Feige producing. Louis D’Esposito, Victoria Alonso, Patricia Whitcher, Nate
Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely. Get ready to
pick a side and join the nonstop action playing out on two fronts when Marvel’s “Captain America: Civil War” opens in U.S.
theaters on May 6, 2016.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of
media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more
information visit marvel.com. © 2016 MARVEL
Further information, contact:
Kevin Hess, Mouser Electronics
Senior Vice President of Marketing
(817) 804-3833
Kevin.Hess@mouser.com
For press inquiries, contact:
Kelly DeGarmo, Mouser Electronics
Manager, Corporate Communications and Media Relations
(817) 804-7764
Kelly.DeGarmo@mouser.com