Pre‐reading for session
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Bienvenidos a un nuevo HOY, un mondo totalmente MOVIL.
El viaje de la movilidad acaba de comenzar y muchas empresas están tratando de abrazar esta tendencia rápidamente para liberar oportunidades nunca vistos. Actualmente vemos que casi un 70% de estas empresas tienen pensado desarrollar sus propias aplicaciones ‐ un claro índice de la relevancia de este tema y la necesidad para un mundo cada vez más globalizado y a mano. Aun así todos necesitamos espacio para reflexionar y para tomar las medidas necesarias que influyen el compromiso y el rendimiento de nuestro personal. 1.
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Que es MOBILE THINKING y que necesito para mi empresa? Product Roadmap SAP APPS // SAP Mobile Platform
SAP APPS vs. Partner APPS // SAP APP STORE y distribución
iOS, ANDROID, Blackberry, Windows Phone, Symbian – Road ahead for SAP
Esta sesión está dirigida a todas aquellas personas que quieran obtener una visión sobre la Movilidad de SAP. © 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
AUSAPE 2012
Enterprise Mobility
Dr. Christian Acosta-Flamma
Vice President I Enterprise Mobility
SAP AG
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
About Me
Dr. Christian Acosta‐Flamma
Vice President I Enterprise Mobility
SAP AG
+34.650.500.642
christian.acosta‐flamma@sap.com
2011 Solution Launch Lead, developing + 50 Mobile Enterprise Apps
2010 Assistant to SAP’s Co‐CEO 2008 Director Solution Management ‐ Global
2006 Head of HCM Business Development ‐ EMEA 2005 Global HRIS Solution Architect 2004 PhD en Management & Technology (ESADE, Barcelona, Spain)
1998 Boehringer Ingelheim, EMEA Sales & Product Management
1997 Master in Intl. Business Administration (EBS, London, UK)
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
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Global smartphone user base will reach Source: Park Associates
May 2011
© 2012 SAP AG. All rights reserved.
“
2 billion by 2015
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Benefits Deploying Mobile Apps
Increased worker productivity
75%
65%
Increased employee responsiveness & decision making speed
48%
Resolved customer issues faster
48%
Resolved internal IT issues faster
42%
Improved customer satisfaction
16%
Reduced sales cycle time
16%
Reduced personnel costs
15%
Reduced fuel, gas or fleet maintenance costs
14%
Competitive differentiation
0
© 2012 SAP AG. All rights reserved.
10%
20%
30% 40% 50% 60% 70% 80%
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Common Customer Challenges
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Mobile Thinking?
USER RESEARCH • A quien tengo que movilizar?
• Que necesita el usuario en su día a día?
DESIGN THINKING
• Prototipos agiles mientras observamos el usuario
• Ajustamos los procesos a las necesidades del usuario
• Reingeniería de los procesos de negocio
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Design Thinking
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Mobile Apps to Speed Mobilization
Execs
Knowledge
Workers
Task Workers
Consumers
• Mobile Dashboards
• Mobile Management Apps
• Mobile Customer View Apps
• Mobile Employee Productivity Apps
• Mobile Collaboration Apps
• Mobile Business Analytics Apps
• Mobile Field Service Apps
• Mobile Sales Apps
• Mobile Industry Apps
• mMarketing Apps
• mBanking Apps
• mCommerce Apps
According to an IDC study, around 1.19 billion employees – 34.9 percent of all workers worldwide will be using mobile technologies by the year 2013
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
End‐2‐End Mobile Solution © 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Apps ‐ Available
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Apps – 2012 Portfolio
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Mobility Partner Ecosystem
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Partner Apps – Available
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Partner Apps– 2012 Portfolio
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP APP STORE y distribution
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP’s Mobile App Strategy
 SAP offers the entire stack
 SAP’s strategy is based on the Sybase
Unwired Platform – all SAP Apps will
use this Mobile Enterprise Application
Platform (MEAP).  Customer benefit = lower TCO
 Freedom of choice: all players can
deliver Apps for any kind of scenario
 Open competition: customer adoption
will decide which App is most successful
Mobility Changes The Way You Work
Business Leaders
© 2012 SAP AG. All rights reserved.
Staff
Operations
Partners
Technicians
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Today, it‘s iOS or Android, tomorrow?
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Developers prefer iOS over Android
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
Road ahead for SAP
© 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
MUCHAS GRACIAS! © 2012 SAP AG. All rights reserved.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is
provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement