Powerful intelligence to move
your business forward.
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET INFORMATION. This document contains confidential, proprietary, and trade
secret information of American Express Company and its subsidiaries and affiliates (“American Express”), and may not be discl osed in whole or in part to any third parties without prior written consent of American Express.
American Express Business Insights is
an analytics and consulting organization
that harnesses our wealth of global
spend information to reveal powerful
intelligence about your customers,
competitors and marketplace.
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.
A comprehensive solution from a unique perspective
unique data
Actual behavior,
not self-reported
~90MM Cards
>5B annual transactions
~ 130 markets
+
analytical expertise
Highly trained &
experienced team
Advanced data
modeling & analytics
Constantly refreshed
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.
=
deeper insights
Better informed decisions
Improved business
performance
The complete picture from both sides of the transaction
We have direct relationships with both Cardmembers and merchants—giving us an
in-depth understanding of your customers and how prospects actually behave.
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.
A rich understanding of Cardmembers
We have a wealth of detailed Cardmember information that cuts across
several demographic, psychographic and behavioral categories.
DEMOGRAPHICS
GEOGRAPHY
LIFESTYLES
PSYCHOGRAPHICS
SPEND BEHAVIORS
AGE
REGION
WEALTH
LIFESTAGE
SHARE OF WALLET
GENDER
URBANICITY
PASSIONS & HOBBIES
SOCIAL GROUP
ONLINE
ETHNICITY
GLOBAL
HOME OWNERSHIP
PREFERENCES
BRAND AFFINITIES
CHILDREN
FEEDER MARKETS
TRAVEL
DESTINATIONS
CHANNEL
CONSUMPTION
SEASONALITY
& HABITS
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.
How your business benefits
CUSTOMER
INTELLIGENCE
COMPETITIVE
INTELLIGENCE
MARKET
INTELLIGENCE
MARKETING
EFFECTIVENESS
Know your
customers
better
Track and
grow your
market share
Plan and
forecast
Optimize
your
programs
What do my customers and
best prospects look like?
What is my market share?
What are the key trends
in my industry and
marketplace?
How can I find and acquire
the best customers?
How do they behave?
How is it changing
over time?
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.
Our strong commitment to privacy
We take customer privacy very seriously. Our products consist of
aggregated information that is not specific to individual Cardmembers
or merchants, and do not contain any personally identifiable information.
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.
Products & Solutions
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.
Insights of interest for CVB’s
Tourism
Visitor Spend Analysis: Overnight Visitor Economic Impact study
Day Tripper / VFR Analysis: Non-Overnight Visitor Economic Impact study
Repeat Visitor Analysis: Sequential Visitor pattern study
In-State Visitor Profile: In-state geographic visitor study
Airlines
New, Loyal, Lapsed
Visitor Analysis
Repeat Visitors
Analysis
Seasonal Analysis
Dining
Restaurant Week
Analysis
Lodging
Retail
Market
Segmentation
Analysis
Consecutive Stay
Analysis
Customer
Demographic and
Spend Profiles for
City-wide Retail
events
Peer Market
Analysis
Wholesale Feeder
Market Analysis
Partnership
Analysis
Guest Spend
Analysis
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.
Entertainment
Demographic
Profiles
Theme Park
Analysis
Cross Channel
Analysis
MARKET INTELLIGENCE
Visitor Spend Analysis
Better target business and leisure travelers by understanding how they spend in
your destination.
WHAT THE REPORT REVEALS
YOUR BUSINESS BENEFITS
• Year-over-year spending trends for both leisure and business travelers
• Improve how you target
prospective visitors
• Visitors’ economic impact to your destination by industry
• Demographic breakdown of leisure visitors by urbanicity, income, education
and employment
• Enhance your messaging
about your destination’s
attractions
• Top domestic and international markets where your visitors come from
and breakdown of how they spend in your destination
• Identify opportunities to
grow visitor spend
• Top destinations that compete for the same visitors and insight into how these
visitors spend elsewhere
REPORT SNAPSHOT: DISTRIBUTION OF CONSUMER SPEND BY CATEGORY
Country
UNITED KINGDOM
CANADA
FRANCE
MEXICO
AUSTRALIA
ITALY
Share of
international
visitors
20%
15%
10%
5%
4%
3%
Share of spend
by international
visitors
21%
11%
9%
8%
6%
6%
Year-over-year
spend charge
8%
21%
6%
18%
8%
5%
The sample chart above is demonstrative of the type of information found in a Visitor Spend Analysis. All data is not reflective of any actual trends.
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.
Thank you
americanexpress.com/businessinsights
© 2011 American Express Travel Related Services Company, Inc. All rights reserved. CONFIDENTIAL, PROPRIETARY & TRADE SECRET
INFORMATION. This document contains confidential, proprietary, and trade secret information of American Express Company and its subsidiaries and
affiliates (“American Express”), and may not be disclosed in whole or in part to any third parties without prior written consent of American Express.