#1 Journal
in Primary Care
MEDIA KIT 2016
TABLE OF CONTENTS
MEDIA KIT 2016
#1 JOURNAL IN PRIMARY CARE
1-4
PRINT ADVERTISING RATES,
SPECS, AND DISCOUNTS
5-8
PRODUCTION
9-10
ONLINE ADVERTISING
11-13
ADVERTISING POLICIES
14-15
ABOUT US
16-17
CONTACT US
back
cover
To engage physicians,
you have to appear in
journals they can’t live
without.
Who We Are
American Family Physician (AFP) is the official clinical journal of the
American Academy of Family Physicians (AAFP). With more than 120,900
members, the AAFP is one of the largest medical societies and the only
society devoted solely to primary care.
#1 JOURNAL IN
PRIMARY CARE
To reach physicians, you
have to appear in journals
they read.
Required Reading
AFP isn’t just read—it’s studied. The best-read journal in primary care by
nearly every conceivable measurement, AFP focuses on diagnosis and
treatment with physician-friendly content that readers can put into practice immediately. And, it offers more CME than all other primary care
journals combined.
Why Do Physicians Read AFP?
n
For the latest on diagnosis and treatment of common clinical
conditions.
n
To earn CME credit required by the AAFP, ABFM, AMA, and AOA.
n
Because the physician-focused editorial content sets it apart from
all other traditional medical journals.
MEDIA KIT 2016
1
The #1 Media Brand in Primary Care
#1
Projected Average Issue Readers, Office-based – Primary Care1
#1
“Essential Journal” in Primary Care (FP/IM)2
#1
Specialty Specific Website Visited Among PCPs3
#1
Projected Average Page Exposures, Office-based – Primary Care1
#1
Ad Page Exposures Office-based – Primary Care1
#1
Online and Offline Source Used for Scientific and Clinical Research Among GP/FM Physicians4
#1
High Readers Office-based – Primary Care1
#1
Scientific or Clinical Resource Accessed Digitally Among GP/FM Physicians4
#1
Scientific or Clinical Resource Accessed in Print Among GP/FM Physicians4
#1
Total Readers Office-based – Primary Care1
#1
Cover-to-Cover Readership Office-based – Primary Care1
1.Kantar Media, June 2015 Medical/Surgical Readership Study
2.The Matalia Group, The Essential Journal Study – Primary Care, January 2015
3.Manhattan Research, Taking the Pulse® U.S. – PCPs - 2015
4.Manhattan Research, Taking the Pulse® U.S. – GP-FM - 2015
2
MEDIA KIT 2016
2014 CME Quiz
Returns per Issue
1
Physicians spend serious time
with AFP. On average, they
spend 2.2 hours reading
each issue. And they re-read
issues for the journal’s highest
rated feature, the CME Quiz.
n More than 37,700 AFP quizzes
are completed each month—
more than 450,000 a year.
n AFP offers an average of
4 CME credits per issue—
four times more than other
journals.
n Recipients must read all
scientific articles to answer
CME quiz questions.
n The CME Quiz is the highest
rated feature of value in AFP. 2
n More than 1.35 million
CME credits were awarded
in 2014.
n AFP CME is acceptable as
AAFP Prescribed credit, AMA
PRA Category 1 CreditTM,
and AOA credit.
3
January 1
16,716
January 15
16,996
February 1
February 15
March 1
March 15
April 1
April 15
May 1
May 15
June 1
June 15
18,709
15,872
18,228
16,594
17,737
17,375
16,793
16,599
17,643
17,006
July 1
16,763*
July 15
16,950*
August 1
16,307*
August 15
16,458*
September 1
16,543*
15,745*
September 15
October 1
October 15
November 1
15,776*
15,583*
15,802*
14,821*
November 15
December 1
December 15
#1 JOURNAL IN
PRIMARY CARE
AFP Delivers
Unparalleled Engagement
14,219*
13,772*
Total to date: 394,977
*Completed CME Quiz returns to date.
1. American Academy of Family Physicians, WHO Survey Report, 2015
2. American Academy of Family Physicians, Editorial Survey, 2015
3. Physicians have up to one year after issue date to return quiz cards. Data as of 6/15.
MEDIA KIT 2016
3
AFP Delivers
Unparalleled
Penetration
#1 in Coverto-Cover
Readership
Unmatched Circulation 107% of the family physician
universe*
Readership by Department3
1
Hard-to-Reach Audiences
8,855 AAFP physician members
are on the AMA’s Do Not
Contact list
Future Market 30,200 medical students**
5,075 Paid Subscribers Includes 1,517 physician assistants
and 1,515 nurse practitioners
*The “family physician universe” is generally defined
as the number of names accessible through the AMA
Masterfile. However, there are physicians who request
“no promotional mail” and thus become invisible to
advertisers. Fortunately, 8,855 of those do-not-contact
physicians are AAFP members, and you have exclusive
access to them.
**Full digital access plus three-month trial print
subscription.
2
First Quarter of Journal
CME Quiz........................... 96%
Table of Contents................. 89%
AAFP News: AFP Edition...... 88%
Letters to Editor................... 86%
Editorials............................ 86%
Second Quarter of Journal
Cochrane for Clinicians......... 96%
Close-ups........................... 87%
Graham Center
Policy One-Pager............... 74%
Third Quarter of Journal
Photo Quiz.......................... 97%
U.S. Preventive Services
Task Force....................... 97%
Clinical Evidence Handbook....90%
FPIN’s Clinical Inquiries......... 81%
Fourth Quarter of Journal
Practice Guidelines.............. 98%
POEM(s)............................ 96%
Point-of-Care Guides............ 94%
Putting Prevention
Into Practice...................... 93%
Curbside Consultation.......... 89%
STEPS............................... 88%
AFP Journal Club................. 81%
1. American Academy of Family Physicians, Circulation Data on file
2. Kantar Media, June 2015 Medical/Surgical Readership Study
3. American Academy of Family Physicians, Editorial Survey, 2015
4
MEDIA KIT 2016
Full-Run, Run-of-Book Rates
Rates Effective January 1, 2016
B&W Rates
1-x
6-x
12-x
18-x
24-x
36-x
48-x
60-x
72-x
84-x
96-x
120-x
144-x
192-x
240-x
288-x
384-x
480-x
1 page
$13,410
$13,210
$13,000
$12,870
$12,750
$12,490
$12,070
$12,010
$11,940
$11,870
$11,800
$11,680
$11,540
$11,410
$11,270
$11,140
$11,040
$10,940
2/3 page
10,060
9,910
9,760
9,650
9,560
9,360
9,050
9,010
8,960
8,910
8,850
8,760
8,660
8,550
8,460
8,360
8,280
8,200
1/2 page
9,390
9,250
9,100
9,010
8,930
8,740
8,460
8,410
8,360
8,320
8,260
8,180
8,090
7,990
7,890
7,800
7,730
7,710
1/3 page
6,710
6,610
6,510
6,440
6,380
6,240
6,040
6,010
5,970
5,940
5,910
5,850
5,770
5,710
5,640
5,580
5,520
5,470
Color Charges
Covers and Premium Positions
Effective: Jan. 1, 2016
n Agency commission: 15% of
gross billing for space and
color. Subject to withdrawal
on accounts not paid within
30 days of invoice date.
n Rates subject to change with
90 days notice. Contracts
are accepted with the
understanding that rates will
be guaranteed beyond the
last issue closed.
n Advertising is sold only at
earned published rates.
Contracts and insertion
orders issued for units at less
than published rates are not
accepted.
n Bleed: No charge
Covers and premium positions
are sold annually on a contract
basis to individual advertisers.
Premiums are charged on one
page of ad unit when multiple
page units are acceptable.
n Premium position advertisers
cannot be guaranteed more than
two pages of separation from a
competitor.
n Cancellation of less than 60
days written notice will incur
a fee equal to the cost of the
premium for one month.
n Note: Split runs are not available
on covers or in positions.
n
n
Color Rates
Charge per Color
per Page or Fraction
Individual process color
Matched color
Matched color-metallic
Three- and four-color process
Five-color (four-color process + nonmetallic matched)
Six-color (four-color process + two nonmetallic matched)
$1,350
$2,090
$2,560
$3,290
$5,380
$7,470
Second cover
Third Cover
Fourth Cover
50%
10%
70%
Premium on b/w space only
Premium on b/w space only
Premium on b/w space only
%
Special Positions
Opposite table of contents
Following newsletter
Preceding lead article
Consecutive right-hand pages
15%
10%
10%
5%
Premium on b/w space only
Premium on b/w space only
Premium on b/w space only
Full or fractional
Cover Tips/Outserts
Consult publisher for rates and availability.
Cancellation policy with letter of agreement:
n 60 days or more written notice prior to issue ad close, no charge
n 30-60 days prior to issue ad close deadline, 50% of contract rate
n 30 days or less prior to issue ad close deadline, 100% of contract rate
Full-Run Insert Rates
B&W Rates
%
Covers
1-x
6-x
12-x
18-x
24-x
36-x
48-x
60-x
72-x
84-x
96-x
120-x
144-x
192-x
240-x
288-x
384-x
480-x
2-page
$28,700
$28,280
$27,840
$27,550
$27,210
$26,690
$25,830
$25,690
$25,550
$25,400
$25,260
$24,970
$24,690
$24,390
$24,120
$23,830
$23,620
$23,390
4-page
56,590
55,750
54,900
54,340
53,770
52,640
50,930
50,660
50,380
50,090
49,790
49,230
48,680
48,090
47,540
46,970
46,580
46,130
6-page
84,130
82,870
81,610
80,770
79,920
78,240
75,710
75,300
74,890
74,460
74,030
73,200
72,370
71,500
70,670
69,830
69,250
68,570
8-page
112,030
110,360
108,680
107,560
106,440
104,200
100,830
100,280
99,730
99,160
98,580
97,480
96,380
95,220
94,120
93,000
92,220
91,320
Full-Run Insert Specifications
A. Availability: All inserts are subject to approval.
Sample must be provided for review.
B. Acceptance: No BRCs are accepted. Instructions
and stock sample must be received six weeks
preceding issue date; approval will be granted prior
to space closing; inserts must be delivered to the
printer two weeks prior to issue date.
Variations from standard inserts will be accepted
only after prior approval and at the discretion of
the publisher. A special charge may be made for
handling.
n Paper attachment, die cuts, or other effects may
not extend to within two inches of any trimmed
edge, cover more than 20% of the page area, or
result in otherwise undesirable changes in the
characteristics of the insert stock.
n
Short-fold inserts are limited to a maximum of
four for each issue.
Short-fold inserts are accepted on a first-come,
first-served basis upon receipt of a written
insertion order.
C. Trimming: Ship folded to 8” x 10 3⁄4”. Trim size is
7 3⁄4” x 10 1⁄2”. Trimming of oversize inserts will be
charged at cost. Keep live matter at least 3⁄8” away
n
n
PRINT ADVERTISING RATES,
SPECS, AND DISCOUNTS
Print Advertising Rates, Specifications, and Discounts
from trim edges. Book is jogged to foot; head trim is
1⁄8” each side.
D. Quantity: Full run is 197,000, which includes spoilage
and 1,000 for publisher’s use.
E. Outserts: Advertising outserts are accepted upon
approval and at the discretion of the publisher. For
more information, contact the Advertising Sales
Office at (201) 288-4440.
MEDIA KIT 2016
5
Split-Run Rates
50% or less of circulation
1-x
6-x
12-x
18-x
24-x
36-x
48-x
60-x
72-x
84-x
96-x
120-x
144-x
192-x
240-x
288-x
384-x
480-x
1-page 1 pg ROB (BW) 1st pg of ROB ad
$9,910
$9,790
$9,660
$9,620
$9,590
$9,520
$9,420
$9,400
$9,390
$9,380
$9,370
$9,340
$9,320
$9,290
$9,280
$9,270
$9,250
$9,220
11,550
1-page ROB (4C) 1st pg of ROB ad
12,410
12,260
12,110
12,060
12,020
11,930
11,800
11,780
11,770
11,750
11,740
11,710
11,680
11,650
11,620
11,610
11,580
1-page ROB (BW) part of ROB ad unit
7,800
7,700
7,600
7,580
7,550
7,490
7,410
7,400
7,390
7,380
7,370
7,350
7,330
7,310
7,300
7,290
7,270
7,260
1-page ROB (4C) part of ROB ad unit
10,310
10,170
10,050
10,010
9,960
9,890
9,790
9,780
9,770
9,750
9,740
9,720
9,680
9,660
9,640
9,630
9,610
9,580
1-page ROB (BW) added to insert ad unit
8,630
8,510
8,410
8,380
8,350
8,270
8,190
8,180
8,170
8,160
8,150
8,130
8,110
8,090
8,080
8,070
8,050
8,020
1-page ROB (4C) added to insert ad unit
11,130
10,990
10,860
10,820
10,770
10,690
10,580
10,560
10,550
10,540
10,510
10,490
10,460
10,430
10,420
10,410
10,380
10,350
16,860
2-page insert
18,140
17,900
17,670
17,610
17,550
17,410
17,230
17,210
17,180
17,150
17,130
17,090
17,050
17,000
16,980
16,960
16,920
4-page insert
33,830
33,400
32,980
32,850
32,730
32,470
32,140
32,090
32,040
32,000
31,960
31,880
31,790
31,710
31,670
31,630
31,530
31,450
6-page insert
49,320
48,690
48,080
47,900
47,710
47,340
46,850
46,790
46,720
46,660
46,600
46,470
46,360
46,240
46,160
46,110
45,990
45,860
8-page insert
65,000
64,200
63,390
63,140
62,890
62,400
61,760
61,670
61,590
61,510
61,440
61,270
61,100
60,950
60,860
60,780
60,620
60,460
144-x
51% - 75% of circulation
1-x
6-x
12-x
18-x
24-x
36-x
48-x
60-x
72-x
84-x
96-x
120-x
192-x
240-x
288-x
384-x
480-x
1-page ROB (BW) 1st pg of ROB ad
$11,790
$11,650
$11,500
$11,460
$11,420
$11,320
$11,210
$11,190
$11,180
$11,160
$11,150
$11,120
$11,100 $11,060
$11,040
$11,030
$11,000
$10,970
1-page ROB (4C) 1st pg of ROB ad
14,750
14,560
14,370
14,320
14,270
14,160
14,010
13,990
13,980
13,950
13,940
13,900
13,870
13,800
13,780
13,750
13,720
1-page ROB (BW) part of ROB ad unit
9,680
9,560
9,440
9,400
9,370
9,290
9,200
9,190
9,180
9,170
9,150
9,120
9,100
9,080
9,070
9,050
9,030
9,000
1-page ROB (4C) part of ROB ad unit
12,630
12,480
12,320
12,270
12,220
12,120
12,000
11,990
11,970
11,950
11,940
11,910
11,870
11,840
11,830
11,810
11,780
11,750
1-page ROB (BW) added to insert ad unit
10,500
10,380
10,250
10,200
10,170
10,090
9,990
9,960
9,950
9,940
9,930
9,900
9,880
9,850
9,840
9,820
9,800
9,780
1-page ROB (4C) added to insert ad unit
13,460
13,280
13,120
13,080
13,020
12,920
12,790
12,770
12,760
12,740
12,710
12,680
12,650
12,620
12,600
12,580
12,550
12,520
2-page insert
22,170
21,890
21,620
21,530
21,450
21,280
21,070
21,040
21,000
20,970
20,950
20,900
20,840
20,790
20,750
20,730
20,670
20,620
4-page insert
41,770
41,260
40,740
40,580
40,430
40,100
39,690
39,640
39,590
39,530
39,480
39,380
39,270
39,170
39,110
39,070
38,950
38,860
6-page insert
61,140
60,380
59,610
59,380
59,150
58,700
58,080
58,010
57,930
57,860
57,770
57,630
57,470
57,320
57,240
57,170
57,020
56,860
8-page insert
80,760
79,750
78,740
78,440
78,140
77,530
76,730
76,620
76,520
76,420
76,310
76,120
75,910
75,710
75,610
75,510
75,310
75,110
6-x
12-x
48-x
60-x
72-x
84-x
96-x
120-x
144-x
192-x
240-x
288-x
384-x
480-x
$12,930 $12,800 $12,700
$12,600
Split runs to full circulation*
18-x
24-x
36-x
1-page ROB (BW) 1st pg of ROB ad
$15,770
$15,150 $14,660 $14,540
$14,410
$14,150
1-page ROB (4C) 1st pg of ROB ad
20,050
19,620
19,320
19,200
19,070
18,800
18,400
18,340
18,260
18,200
18,130
18,000
17,870
17,740
17,590
17,460
17,370
1-page ROB (BW) part of ROB ad unit
13,660
13,450
13,380
13,250
13,120
12,860
12,450
12,380
12,320
12,250
12,190
12,050
11,920
11,780
11,650
11,510
11,420
11,310
1-page ROB (4C) part of ROB ad unit
17,930
17,920
17,910
17,890
17,780
17,520
17,110
17,050
16,980
16,920
16,840
16,710
16,580
16,450
16,300
16,170
16,080
15,970
1-page ROB (BW) added to insert ad unit
14,490
14,220
14,070
13,950
13,820
13,550
13,150
13,090
13,020
12,950
12,880
12,750
12,620
12,490
12,340
12,210
12,110
12,010
1-page ROB (4C) added to insert ad unit
18,760
18,740
18,680
18,610
18,480
18,210
17,810
17,750
17,670
17,610
17,540
17,400
17,280
17,140
17,000
16,860
16,780
16,670
2-page insert
30,680
29,760
29,130
28,850
28,560
27,990
27,110
26,980
26,830
26,690
26,540
26,260
25,980
25,680
25,400
25,110
24,920
24,680
4-page insert
58,570
57,100
56,190
55,630
55,050
53,920
52,220
51,940
51,660
51,370
51,080
50,530
49,970
49,380
48,830
48,260
47,860
47,420
6-page insert
86,120
84,090
82,900
82,060
81,220
79,530
77,000
76,590
76,180
75,740
75,320
74,490
73,670
72,790
71,970
71,120
70,530
69,860
8-page insert
114,020
111,430
109,970 108,850
107,730 105,490
102,120
101,570
101,020 100,450
99,860
98,760
97,660
96,500
95,400
94,280
93,500
92,600
Split-Run Print Specifications
(Regional or demographic selections)
Any regional or demographic selection that
generates additional versions of the journal
will be considered a split run. Demographic
split runs are available at the discretion of the
publisher.
6
13,820
1-x
A. All split-run/list match insertions must be
clearly specified on the insertion order.
B. When running two identical split runs in
the same issue or an additional split run in
the same issue to an identical list match,
an individual advertiser may deduct
$1,000 from the quoted space rates for
the second split run.
C. An advertiser may choose to segment a
split run (demographically or regionally)
$13,740 $13,680
$13,610 $13,540
under the following terms and conditions:
Available only for the same product
(different indications acceptable); each
segment must have ad units of identical
size and run in the same position in
the book; limited to two segments per
split-run unit; the total qualified circulation
of the two segments combined will
determine which pricing category to
apply; total cost is determined by adding
$3,000 to the split-run rate. A maximum
MEDIA KIT 2016
$13,470 $13,340
$13,210 $13,080
of three segmented split runs will be
accepted for each issue. Specialtyspecific regionals are not available.
D. Publisher reserves the right to limit the
number of split runs. This may result in an
issue closing for split runs earlier than the
scheduled closing date.
E. Split runs are not available on covers or in
premium positions.
17,260
F. Due to technological limitations, no
exceptions to the closing date allowed for
any reason and no cancellations allowed
after the closing date.
*Mechanical charges are included in the
rates quoted and include running two
identically sized versions of an ad to two
distinct audience segments of the full
circulation. For more than two audience
segments, add $3,000 each, with a
maximum of four total.
2/15 Plan
Pay early and earn credit!
Advertisers will receive a 2% credit on the invoice net to be used toward
a future insertion, provided payment is received at the publisher’s office
within 15 days of invoice date. The credit will only be applied to future
insertions.
Continuity Rewards
Buy five issues, get one free!
Advertise the same product with five consecutive insertions and/or
in consecutive issues and get the sixth insertion free. If consecutive
insertions are of varied ad sizes, then award is given as an average of the
consecutive ads, rounded up to the next full page.
The free ad supersedes any other discounts for that ad unit. Free ad units
count toward earned frequency. Continuity schedules that go beyond the
calendar year are not rate-protected. Adjustments will not be made to the
reward invoice(s).
Corporate Rewards
Earn yearlong savings.
An individual advertiser (and its divisions or subsidiaries) whose 2015
accumulative ad units in AFP, Family Practice Management (FPM),
and associated publisher billings* equaling 72 units or more will earn
a discount on gross billings in 2016 as follows:
2015 Ad Units
2016 Discount
72-1051%
Corporate Rewards are taken after all other discounts. An individual
advertiser (and its divisions or subsidiaries) whose 2015 accumulative
ad units in AFP, FPM, and associated publisher billings* equaling 316
or more units qualifies to receive–in lieu of all other discounts–a total
discount of 10% on the gross billings of AFP and FPM in 2016. A 15%
agency commission will be given on the adjusted gross billings. This
discount supersedes all other discounts for the advertiser and is by
option only. A qualifying advertiser not requesting this option prior to
the first ad insertion in 2016 will receive all standard discounts for
which the advertiser is qualified.
Corporate Rewards Plus
Exceed last year, and earn bigger savings!
An advertiser who qualified in 2015 for the 2016 Corporate Rewards
program is eligible to receive additional Corporate Rewards Plus
discounts. Beginning with the 2016 issue subsequent to the issue in
which the advertiser equals or exceeds total ad units for calendar year
2016, every ad placed in AFP for the remainder of calendar year 2015
will earn an additional $500 off per page (taken before all percentage
discounts).
Guaranteed Frequency Plan
Corporate Rewards advertisers qualify for a guaranteed frequency equal
to one (1) frequency above the prior year’s actual earned frequency. If the
guaranteed frequency is exceeded, the advertiser’s rate will be adjusted
to that higher frequency, but no short-rate will occur in the event of a
shortfall. Qualification for Corporate Rewards in subsequent years is
based on actual earned frequency (units placed) for the prior year, not on
the guaranteed frequency granted for the prior year.
106-150 2%
151-225 3%
Prescribing Information (PI) Page
226-315 4%
Save when running three or more!
316 or more 5%
Run three or more prescribing information pages with your ad and get
50% off the b/w rate per page starting with page three. If page three is a
fractional page, the 50% discount will apply to that unit.
PRINT ADVERTISING RATES,
SPECS, AND DISCOUNTS
Advertising Discounts
*Associated publisher billings include AFP, FPM, editorial reprint orders, sponsorship
of eTOC notifications, and other sponsorship opportunities. eTOC insertions count as
one unit per sponsorship.
MEDIA KIT 2016
7
9+
2+
D
1+
EPF
1+
PF
Additional
Opportunities
18+
C
12+
D
6-11
Bulleted elements
LC: Low complexity
MC: Moderate complexity
PALP: Palpation
PF: Problem-focused
PFSH: Past, family, and social history
PT: Patient
ROS: Review of systems
S: Straightforward
ASSMT: Assessment
C: Comprehensive
D: Detailed
EPF: Expanded problem-focused
EX: Examination
HC: High complexity
HPI: History of the present illness
INSP: Inspection
2 of 3 required
D
EPF
EPF
99213
PF
99212
—
99211
History
Code
HC
MC
LC
PF
S
—
Exam
—
Decision Making
40 min.
25 min.
15 min.
10 min.
5 min.
Time
C
99204
C
D
99203
EPF
99202
PF
99201
History
Code
HC
C
MC
D
LC
EPF
S
PF
Exam
S
Decision Making
60 min.
45 min.
30 min.
20 min.
10 min.
Time
Exam
LC: Low complexity
MC: Moderate complexity
PALP: Palpation
PF: Problem-focused
PFSH: Past, family and social history
PT: Patient
ROS: Review of systems
S: Straightforward
2 of 3 required
C
99215
D
99214
EPF
99213
PF
99212
C
HC
D
MC
EPF
LC
PF
—
99211
History
Code
C
C
99205
C
C
99204
D
99203
EPF
99202
PF
99201
History
Code
S
—
Exam
—
Decision Making
40 min.
25 min.
15 min.
10 min.
5 min.
Time
3 of 3 required
D
EPF
PF
Exam
HC
MC
LC
S
S
Decision Making
60 min.
45 min.
30 min.
20 min.
10 min.
Time
History
Family Practice
Management
Pocket Guide to
E/M Documentation
Guidelines
This folding reference card gives family
physicians the cues they need to
make sure their chart documentation
meets Medicare requirements. The
Family Practice Management Pocket
Guide can be distributed by mail or by
pharmaceutical detail reps, because it
does not carry CME credit. The AAFP
has sold more than 30,000 pocket
guides to physicians since the product
was introduced in 1995. The guide is
useful for all primary care physicians
and any other nonsurgical specialist,
not just family physicians.
MEDIA KIT 2016
Profile data by MMS, Inc. Symphony
Health Solutions-Power Profiler
prescription data available for therapeutic
classes and products, profiled by physician
specialty, prescription writing, and
revenue levels. Data can be provided in
desired format to active and prospective
advertisers.
3 of 3 required
C
99205
PFSH elements
KEY TO ABBREVIATIONS
KEY TO ABBREVIATIONS
D
ROS systems
1. Kantar Media, Medical/Surgical Readership
Study, June 2015
99214
—
—
Placing an outsert in AFP gives
you prominent exposure to primary
care physicians, and positions
your message with the credible,
authoritative, and “best-read journal in
the primary care market.”1 Contact your
sales representative for a quote today.
C
1
1
History
Documentation
Guidelines
Your Cover Tip
here
NEW PATIENT
NEW PATIENT
TO THE 1997 EVALUATION & MANAGEMENT
C
2 (estab. pt)
—
HPI elements
Pocket
Guide
99215
>9
2-9
1-3
PF
Exam
ASSMT: Assessment
C: Comprehensive
D: Detailed
EPF: Expanded problem-focused
EX: Examination
HC: High complexity
HPI: History of the present illness
INSP: Inspection
> 3 (OR 3 or more
chronic diseases)
EPF
1-5
Systems/Areas
Data Services
ESTABLISHED PATIENT
ESTABLISHED PATIENT
AFP Outserts
8
C
Sponsorship Opportunities
Cover Tips
Cover Tips are now accepted on a
limited basis. Please check with your
sales representative for availability.
Acceptance: Creative is subject to
review and requires prior publisher
approval. Cover Tips cannot be
reserved without a contract and
scheduling.
Specifications:
•Standard size (w x h): 7.5-inches x
5.5-inches (For custom sizes, please
contact the publisher.)
•Stock: 80# text
•Glue tipping and polybagging
included
For custom sizes and pricing, contact
publisher.
AAFP Member List
The AAFP member list is available within
set guidelines. For more information,
contact INFOCUS Marketing at
(800) 708-LIST (5478),
sales@infocusmarketing.com, or
www.infocusmarketing.com/datacard/
aafp.
Editorial Reprints
Available through Sheridan Reprints.
Please contact Beth Ann Rocheleau at
(803) 359-4578 or
brocheleau@rockwaterinc.com.
Inkjetting
Available at the discretion of the publisher.
Please contact your sales representative
for more information.
Ad Placement Policy
First Issue: January 1970
Advertising is rotated and interspersed
throughout the issue—within departments and
between articles. Advertising placement is split
equally between the first and second half.
Issuance: Published 24 times per year
Issue Dates: Twice monthly (1st and 15th)
Mailing Date/Class: One week following issue
date/Periodicals
Issue and Closing Dates
A. Insertion orders and all reproduction materials
are due as indicated in production deadlines
table.
B. No cancellations after closing date of publication.
Ad Space Sizes
Full page: 2/3 page: 1/2 page vertical: 1/2 page horizontal: 1/3 page vertical: 7” x 10”
4-3/8” x 10”
3-1/4” x 10”
7” x 4-1/2”
2-1/8” x 10”
Bleed Ad Space Sizes
Production Deadlines
Issue
Closing
Materials due
Inserts due
Jan 1
Jan 15
Feb 1
Feb 15
Mar 1
Mar 15
Apr 1
Apr 15
May 1
May 15
Jun 1
Jun 15
Jul 1
Jul 15
Aug 1
Aug 15
Sep 1
Sep 15
Oct 1
Oct 15
Nov 1
Nov 15
Dec 1
Dec 15
Dec 1
Dec 15
Jan 1
Jan 15
Feb 1
Feb 15
Mar 1
Mar 15
Apr 1
Apr 15
May 1
May 15
Jun 1
Jun 15
Jul 1
Jul 15
Aug 1
Aug 15
Sep 1
Sep 15
Oct 1
Oct 15
Nov 1
Nov 15
Dec 4
Dec 18
Jan 6
Jan 20
Feb 4
Feb 18
Mar 4
Mar 18
Apr 6
Apr 20
May 4
May 18
Jun 6
Jun 20
Jul 6
Jul 20
Aug 4
Aug 18
Sep 7
Sep 20
Oct 4
Oct 19
Nov 4
Nov 18
Dec 15
Dec 30
Jan 14
Jan 28
Feb 11
Feb 25
Mar 10
Mar 30
Apr 14
Apr 28
May 12
May 26
Jun 14
Jun 30
Jul 14
Jul 28
Aug 11
Aug 25
Sep 15
Sep 29
Oct 13
Oct 27
Nov 14
Nov 28
Full page: 2/3 page: 1/2 page vertical: 1/2 page horizontal: 1/3 page vertical: 8” x 10-3/4”
4-3/4” x 10-3/4”
3-7/8” x 10-3/4”
8” x 5-1 ⁄ 8 ”
2-3/4” x 10-3/4”
Keep live matter 3/8” away from trim edges.
Trim size of magazine: 7-3/4” x 10-1/2”
Mechanical
Requirements
Paper Stock
A. Inside pages (body pages): 34# UPM Cote
B. Covers: 100# Sterling Ultra Gloss C2S
Type of Binding: Perfect bound
Reproduction Requirements
AFP is printed web offset using CTP. File types
accepted are PDF/X-1a or PDF. To upload files,
visit www.adshuttle.com/aafp. One actual-size
SWOP-certified color proof is required and must
match the digital file. Ship color proof to: Quad/
Graphics (for AFP Journal) 1900 W. Sumner,
Hartford, WI 58027. For digital specifications,
contact Advertising Services at lporter@aafp.org
or fclay@aafp.org.
Insert Shipping
Each insert carton should be marked for AFP
journal, with date of issue, Quad/Graphics job
number, name of advertiser, product, and quantity.
To view requirements, go to www.qg.com/
shippingspecs.pdf. Insert shipments not meeting
requirements are subject to additional charges.
Contact Production Department at btaylor@aafp.org
or (913) 906-6000, ext. 5141 for Quad/Graphics job
number or additional information.
Ship prepaid. C.O.D. not accepted.
Send inserts to:
Quad/Graphics
N61 W2300 Harry’s Way
Sussex, WI 53089
PRODUCTION
Production
Note: Excess inserts are destroyed after printing of
each issue.
Ad/Edit Information
Jul-Dec 2014
Jan-Jun 2015
Jul-Dec 2015 (est.)
Ad/edit
ratio
52.2%
52.2%
55.0%
Average Avg. # Avg. #
folio size ad pages edit pages
87.7
46.1
41.6
87.3
45.8
41.5
87.5
48.1
39.4
Classified and
Recruitment Advertising
YourMembership
AAFP Classified Ad Sales Team
(860) 288-5434
aafp@yourmembership.com
MEDIA KIT 2016
9
Editorial
General Editorial Direction
Circulation
Definition of Recipient Qualification
AFP’s mission is to provide CME with a focus on evidence-based medicine,
report recent advances in medicine, serve as a forum for clinical opinion
in matters related to family medicine, and disseminate important clinical
information from other major medical organizations.
Qualified recipients are family physicians, including medical teachers; selected officebased general practitioners; selected direct patient care office- and hospital-based general
internists of family medicine osteopaths; Academy members in FM/GP/IM and other
specialties, Canadian and other international physician members, student affiliate members
and physician members with medical teaching, administration, research, and other activity
as their major professional activity.
CME Credit
AFP offers several CME credits free in each issue. The CME quiz that readers
complete covers most of the issue content, therefore encouraging cover-tocover reading.
Editorial Department Features
AAFP News: AFP Edition, BMJ’s Clinical Evidence Handbook, Close-ups,
CME Quiz, Cochrane for Clinicians, Curbside Consultation, Editorials, FPIN’s
Clinical Inquiries, Graham Center Policy One-Pagers, Letters to the Editor,
Photo Quiz, Point-of-Care Guides, Practice Guidelines, Putting Prevention into
Practice, STEPS (new drug reviews), POEMs, AHRQ: Effective Health Care
Reviews, U.S. Preventive Services Task Force, Medicine by the Numbers, and
FPIN’s Help Desk Answers.
(Several features include CME credit.)
Clinical Review Articles
Number of clinical review articles per issue: Three to four
Length of articles: Seven pages
(All include CME credit.)
Origin of Editorial (Three-year average)
A. Staff written: 20% (15% is written by MD editors under contract)
B. Solicited: 78%
C. Unsolicited: 22%
D. All topic proposals must be approved before manuscript submission.
E. Peer review: All articles are peer reviewed by family physicians plus some
additional subspecialist reviewers.
F. Rejection rate: 11% of solicited, 96% of unsolicited
10
Circulation Verification
A. Audit: BPA statement for Jan 1, 2015 issue. For semiannual circulation updates, visit
www.bpaww.com.
B. Mailing house: MMS, Inc.
Circulation Breakdown
Family physician
Office-based. . . . . . . . . . . 70,342
First-year Residents. . . . . . . 2,277
Residents, Other. . . . . . . . . 5,928
Full-time Hospital Staff. . . . 6,070
Other Professional
Activities . . . . . . . . . . . . 10,992
Total Family Physicians. . 95,609
General practitioners
Office-based. . . . . . . . . . . . 2,803
Full-time Hospital Staff. . . . . . . 44
Other Professional Activities. . 581
Total General Practice . . . . 3,428
Internist
Office-based. . . . . . . . . . . 50,490
Residents, Other. . . . . . . . . . . . . 8
Full-time Hospital Staff. . . . . . 412
Other Professional Activities . . 71
Total Internists. . . . . . . . . . 50,981
Other
AAFP Members in Other
Specialties or at Foreign
Addresses . . . . . . . . . . . 13,435
AAFP Student Members. . . . 2,728
Total Other. . . . . . . . . . . . . 16,163
Osteopaths in family medicine
Office-based. . . . . . . . . . . . 14,159
Hospital-based. . . . . . . . . . . 1,287
Total Osteopaths . . . . . . . . 15,446
Total Qualified. . . . . . . . . . . . 181,627
Paid Subscriptions. . . . . . . 5,075
Grand Total. . . . . . . . . . . . . . 186,702
Coverage and Subscriptions
A.
B.
C.
D.
E.
MEDIA KIT 2016
See the above table for a breakdown of circulation by classification of reader.
Controlled = 42%; Paid = 3%; Request = 55%
Subscription price in U.S.: $220; Canada: $305; foreign: $380
Institutional price in U.S.: $385; Canada: $484; foreign: $585
Medical students, residents, health care professionals, and office management staff
in U.S.: $130; Canada: $215; foreign: $350
ONLINE
Online Advertising Rates/Opportunities
#1 Journal Website in Family Medicine1
American Family Physician’s website, www.aafp.org/afp, is the #1 most-visited journal website in family
medicine.1 More than 90,700 family physicians and 30,200 medical students are registered users of
the website.
728 x 90
AAFP.org COMBO2
Page views
4,040,349
Visits3,173,547
Unique visitors2,529,571
AAFP.org/afp2
Page views3,694,489
Visits2,952,546
Unique visitors2,358,860
160
x
600
AAFP.org/fpm2
Page views345,865
Visits231,349
Unique visitors190,680
AFP Site-Specific Advertising
AFP Website Advertising Rates
Effective: January 1, 2016
Ad Unit
CPM/Cost
Discounts/Options
AFP/FPM Brand Combo BEST BUY! (banners) $90 CPM
5% discount on 100k-plus impressions per month
AFP brand-specific (banners) $100 CPM
5% discount on 100k-plus impressions per month
Interstitial AFP/FPM Brand Combo
$160 CPM
Interstitial
AFP brand-specific
$180 CPM
Interstitial
purchased alone
$240 CPM
$3,120/week
AFP
home page roadblock
(two-week minimum)
When purchased in conjunction with equivalent
banner impressions in the same month
When purchased in conjunction with equivalent
banner impressions in the same month
When purchased without equivalent banner
impressions in the same month
1. Kantar Media, Website Usage and Qualitative Evaluations, June 2015 Family Medicine
2. Adobe Site Catalyst, Monthly Average Jan-Jun 2015
MEDIA KIT 2016
11
Email Sponsorships: eTOC
Total distribution includes 90,700-plus registered and verified family physicians (AAFP members).
Average Distribution: AFP eTOC = 118,000
Semi-exclusive opportunity: Only one display (box) and one inline text ad accepted per newsletter. AFP and Family Practice
Management (FPM) box and text ads combine for the highest earned frequency. Frequencies in the AFP and FPM print journals
also apply toward earned frequency in eTOCs.
AFP eTOC Advertising Rates
1-x
3-x 6-x 12-x 18-x24-x
Medium box
$8,850
$8,410
$8,010
$7,570
$7,170
$6,820
Inline text ad
$6,200
$5,890
$5,620
$5,310
$5,030
$4,780
Medium box and inline text ad COMBO (100% SOV)
$14,520
$13,800
$13,150
$12,420
$11,770
$11,190
Discounts Earned in AFP and FPM
Every eTOC sponsorship purchased counts as one unit toward earned frequency in AFP/FPM print. Every $10K invested on the
AFP and/or FPM websites equals one unit toward earned frequency in AFP/FPM print.
Website and eTOC Advertising Specifications
Ad Units
Expand on Click
Third Party
File Size
Max Loops
Alt Text
Formats
728x90 Leaderboard
728x270 (down)
accepted
40K
3
25 characters
HTML, Pointroll, MediaMind, Flash,
JPEG, GIF, Animated GIF
160x600 Wide sky
400x600 (left)
accepted
40K
3
25 characters
HTML, Pointroll, MediaMind, Flash,
JPEG, GIF, Animated GIF
300x250 Medium box
600x250 (left)
accepted
40K
3
25 characters
HTML, Pointroll, MediaMind, Flash,
JPEG, GIF, Animated GIF
300x250 Interstitial
n/a
accepted
100K
no limit
25 characters
HTML, Pointroll, MediaMind, Flash,
JPEG, GIF, Animated GIF
800x400 Interstitial full page
n/a
accepted
100K
no limit
25 characters
HTML, Pointroll, MediaMind, Flash,
JPEG, GIF, Animated GIF
320x50 Mobile (smartphone)
n/a
accepted
6K
n/a
25 characters
HTML, HTML5, JPEG, GIF, wBMP
Home page roadblock
Two ad units: Leaderboard and wide sky; see specifications above
300x250 (eTOC/newsletter)
n/a
130 characters
Static GIF or JPEG
eTOC/newsletter text ad
Headline=50 characters excluding spaces. Copy=300 characters max. Includes up to two website links.
n/a
*Subject to change.
12
MEDIA KIT 2016
Inline Text Ad
eTOC Ad Deadlines
Send to Advertiser
AFP Issue
Ad Space Closing
Ad Material Due
for Approval
Advertiser
Approval Due
eTOC
Delivery Date
Jan 1 - eTOC
12/7/2015
12/14/2015
12/21/2015
12/23/2015
1/5/2016
Jan 15 - eTOC
12/18/2015
1/4/2016
1/11/2016
1/13/2016
1/18/2016
Feb 1 - eTOC
1/8/2016
1/15/2016
1/22/2016
1/26/2016
1/29/2016
Feb 15 - eTOC
1/26/2016
2/2/2016
2/9/2016
2/11/2016
2/16/2016
Mar 1 - eTOC
2/9/2016
2/16/2016
2/23/2016
2/25/2016
3/1/2016
Mar 15 - eTOC
2/24/2016
3/2/2016
3/9/2016
3/11/2016
3/16/2016
Apr 1 - eTOC
3/11/2016
3/18/2016
3/25/2016
3/29/2016
4/1/2016
Apr 15 - eTOC
3/28/2016
4/4/2016
4/11/2016
4/13/2016
4/18/2016
May 1 - eTOC
4/8/2016
4/15/2016
4/22/2016
4/26/2016
4/29/2016
May 15 - eTOC
4/22/2016
4/29/2016
5/6/2016
5/10/2016
5/13/2016
Jun 1 - eTOC
5/10/2016
5/17/2016
5/24/2016
5/26/2016
6/1/2016
Jun 15 - eTOC
5/24/2016
6/1/2016
6/8/2016
6/10/2016
6/15/2016
Jul 1 - eTOC
6/10/2016
6/17/2016
6/24/2016
6/28/2016
7/1/2016
Jul 15 - eTOC
6/24/2016
7/1/2016
7/11/2016
7/13/2016
7/18/2016
Aug 1 - eTOC
7/8/2016
7/15/2016
7/22/2016
7/26/2016
7/29/2016
Aug 15 - eTOC
7/26/2016
8/2/2016
8/9/2016
8/11/2016
8/16/2016
Sep 1 - eTOC
8/10/2016
8/17/2016
8/24/2016
8/26/2016
8/31/2016
Sep 15 - eTOC
8/25/2016
9/1/2016
9/9/2016
9/13/2016
9/16/2016
Oct 1 - eTOC
9/12/2016
9/19/2016
9/26/2016
9/28/2016
10/3/2016
Oct 15 - eTOC
9/23/2016
9/30/2016
10/7/2016
10/11/2016
10/14/2016
Nov 1 - eTOC
10/11/2016
10/18/2016
10/25/2016
10/27/2016
11/1/2016
Nov 15 - eTOC
10/26/2016
11/2/2016
11/9/2016
11/11/2016
11/16/2016
Dec 1 - eTOC
11/7/2016
11/14/2016
11/21/2016
11/23/2016
11/30/2016
Dec 15 - eTOC
11/23/2016
12/2/2016
12/9/2016
12/13/2016
12/16/2016
AAFP Journal Media
Reach More Physicians in More Places
MEDIA KIT 2016
13
The purpose of AFP is to serve the medical
profession and provide continuing medical
education (CME). The information and
opinions presented in AFP reflect the views
of the authors, not those of the journal or
the American Academy of Family Physicians
(AAFP), unless so stated. Advertising is
generally accepted if judged to be in harmony
with the purpose of the journal; however, AFP
reserves the right to reject any advertising at
its sole discretion.
A. Products and services to be advertised
must meet the standards of generally
accepted medical practice, be relevant to
the clinical or socioeconomic practice of
medicine, or be of special interest to the
physician readership.
B. Products that require approval by the
U.S. Food and Drug Administration for
marketing must receive FDA approval
before being eligible and must include
“full disclosure” when required. It is the
responsibility of the advertiser to conform
to regulations of the FDA and all legal
requirements for the content of claims
made for products.
C. Technical data and scientific
documentation may be required for
products not regulated by the FDA or other
government agencies.
D. Ads for nutritional supplements and
vitamin preparations are not eligible
unless the product is approved for
marketing by the FDA or its efficacy
and safety are substantiated by clinical
studies acceptable to the AAFP—generally
meaning studies that have independent
support in authoritative, evidence-based
medical literature. More specific guidelines
are available from the AAFP.
E. General purpose foods such as bread,
meats, fruits, and vegetables are eligible.
Special purpose foods (e.g., foods for
carbohydrate-restricted diets and other
therapeutic diets) are eligible when
their uses are supported by acceptable
data. Only diet programs prescribed and
controlled by physicians may be eligible.
F. CME courses, seminars, and conferences
are eligible for advertisement. If CME
accreditation is advertised, AAFP
Prescribed credit must be approved and
specified.
G. For enduring materials (e.g., books,
audio- and videotapes, computer software,
etc.), submission of a sample for review to
establish eligibility may be required.
H. AFP follows the American Medical
Association’s Code of Medical Ethics
Opinion 8.063 regarding the sale of
health-related products from physicians’
14
offices. Consequently, no ad will be
accepted that promotes the sale of healthrelated products from a physician’s office
unless documentation submitted to the
advertising business manager with an ad
clearly meets the guidelines set forth in
Opinion 8.063.
I. AFP follows the American Medical
Association’s Code of Medical Ethics
Opinion 8.03 prohibiting physicians
from placing their own financial interests
above the welfare of their patients. Ads
for products or services that assist the
physician in running a more efficient
practice, thus enabling the physician
more time for patient care, will generally
be accepted. Included here would be
categories such as office equipment,
medical billing systems, or other software
products. Ads that focus solely on
increasing profitability are not acceptable.
J. Institutional advertising germane to the
practice of medicine may be considered
eligible.
K. Other products and services not covered
above will generally be accepted if they
are determined to be in harmony with the
stated purpose of the publication.
L. Ads containing comparative claims
for competitive products must be
substantiated by supporting data.
M. Ads for tobacco products and alcoholic
beverages will not be accepted. The
AAFP has no direct association with
organizations involved in the manufacturing
of tobacco products and urges its
members to avoid such association.
N. All ads must clearly and prominently
identify the advertiser by trademark or
signature.
O. In consideration of publication of an ad,
the advertiser and the agency, jointly and
severally, agree to indemnify and hold
harmless publisher, its officers, agents and
employees against expenses (including
legal fees) and losses resulting from the
publication of the contents of the ad,
including, without limitation, claims or suits
for libel, violation of privacy, copyright
infringement, or plagiarism.
P. Publisher shall not be liable for any failure
to print, publish, or circulate any ad
accepted by publisher; however, publisher
shall use its reasonable efforts to place
such ad in subsequent available space.
Q. Publisher is not responsible for incidental
or consequential damage for errors in
printing an ad.
R. Publisher will not be bound by any
condition, printed or otherwise, appearing
on order blanks or copy instructions when
such conditions conflict with the conditions
set forth in this rate card.
S. Because editorial requirements change
as issue production progresses, all
advertising insertion order position clauses
are treated as requests.
T. In the event of nonpayment, advertiser
and/or its advertising agency shall be
jointly and severally liable for such monies
as are due and payable to publisher.
U. Ads must conform to mechanical
specifications as indicated in this rate card.
V. The placement of advertising adjacent to
articles discussing the advertised company
or products in the same class as the
advertising product is prohibited.
W. All ads are subject to approval of publisher
and editor, who each reserve the right to
reject or cancel any ad at any time, and/
or to evaluate ad copy to ensure that it
does not contain any false or misleading
statements or that is not in poor taste—
offensive in either artwork or text. New
copy must be received by the advertising
department 10 days before the closing
date.
X. AFP defines the word “advertorial” to mean
an advertisement or other paid content
that resembles editorial content in style,
intent, and format. While AFP welcomes
such advertisements, we will publish no
advertisement that, in the judgment of the
publisher, resembles our editorial content
enough to be mistaken for an AFP article.
Such ads must also display the word
“ADVERTISEMENT” in 10 pt. type (min.), all
caps, at the top center of each page.
The publisher must preapprove any piece
that might be considered advertorial.
At the discretion of the publisher, the
advertisement may need to be reformatted
to minimize its resemblance to our editorial
content. All other guidelines pertaining
to advertising in AFP also apply to
advertorials.
Y. AFP further adheres to the advertising
policies of the American Academy of
Family Physicians (AAFP), the Council
of Medical Specialty Societies (CMSS),
the Accreditation Council for Continuing
Medical Education (ACCME), the World
Association of Medical Editors (WAME),
and the International Committee of Medical
Journal Editors (ICMJE).
Z. Publisher may change the terms set forth
herein at any time, provided that no such
change applies to ads whose closing date
precedes announcement of the change.
MEDIA KIT 2016
ADVERTISING
POLICIES
Print Advertising Policy
Online Advertising Policy
The American Academy of Family Physicians (AAFP) accepts
advertising on the American Family Physician (AFP)
and Family Practice Management (FPM) websites. The
appearance of advertising on these websites does not imply
endorsement of the advertised company or product, nor is
advertising allowed to affect editorial decisions or editorial
content.
Advertising
Acceptance
The AAFP has the right to refuse any advertisement that it
seems inappropriate or incompatible with its mission and to
stop accepting any advertisement previously accepted.
The following types of advertisements are prohibited on AFP
and FPM websites:
n Alcohol and tobacco
n Weapons, firearms, ammunition, and fireworks
n Gambling and lottery
n Pornography and related materials and services
n Political and religious
n Advertisements that claim to offer a “miracle” cure or
method
n Advertisements that make unsubstantiated health claims
for the products advertised
n Advertisements directed at children
Advertisements are placed at random and do not appear
adjacent to relevant editorial except by chance.
5. Advertisements may not imply endorsement by the AAFP or
its journals.
6. Neither advertisers nor their agents may collect any
personal information from any user viewing the AFP or FPM
website except with the user’s knowledge and permission
and only after giving the user substantive information about
the uses to which the information will be put. Similarly,
cookies, applets, and other such files are prohibited if
those files transmit any personally identifiable information
to the advertisers or agencies without the user’s
knowledge and permission.
7. The full rules for any market research or promotion
associated with an advertisement must be displayed in the
ad or available via a prominent link.
Advertising revenue is used to support the AAFP.
The following advertisement formats are prohibited:
n Pop-ups and floating ads
n Advertisements that are designed to collect personally
identifiable information from visitors to the AFP or FPM
website without their knowledge or permission
n Ads that expand across or down the page or send visitors
to another site without the visitor having clicked on the ad
Online Advertising
Policy
1. Advertisements new to the AFP or FPM websites require
AAFP approval before they can appear on the sites. Such
review will extend to any landing page(s) the advertisement
links to. The company sponsoring the website of any
landing page must be clearly identified on that page.
2. Advertisements, advertising icons, and advertiser logos
must be clearly distinguishable from editorial content. In
addition, AFP or FPM web pages are designed to label all
advertisements with the word “advertisement.”
3. Advertisers may be required to submit supporting
documentation to substantiate claims.
4. The AAFP does not allow targeted placement of
advertising adjacent to editorial content of similar nature.
MEDIA KIT 2016
15
About the American
Academy of Family
Physicians
Founded in 1947, the American Academy of Family Physicians
(AAFP) represents 120,900 physicians and medical students
nationwide. It is the only medical society devoted solely to
primary care.
Approximately one in four of all office visits are made to family
physicians. That is 214 million office visits each year—nearly
74 million more than the next largest medical specialty. Today,
family physicians provide more care for America’s underserved
and rural populations than any other medical specialty. Family
medicine’s cornerstone is an ongoing, personal patientphysician relationship focused on integrated care.
To learn more about the specialty of family medicine,
the AAFP’s positions on issues and clinical care, and for
downloadable multimedia highlighting family medicine, visit
www.aafp.org/media. For information about health care,
health conditions, and wellness, please visit the AAFP’s
award-winning consumer website, familydoctor.org.
16
MEDIA KIT 2016
Reach PCPs here.
Guaranteed.
On the #1 journal website visited
by family physicians.1
Kantar Media, Website Usage and Qualitative Evaluations, June 2015 Primary Care
1
MEDIA KIT 2016
17
Engage with physicians whenever, however they want–
in print, online, and on their mobile devices. Get started today.
AAFP JOURNAL MEDIA
Production/Editorial Office
11400 Tomahawk Creek Parkway
Leawood, KS 66211-2680
(800) 274-2237
(913) 906-6000
Fax (913) 906-6080
Senior Vice President for Journal Media and Strategic Partnerships
Craig Doane..................................................................ext. 4450
Publisher/Director of Journal Media
Stephanie Hanaway...................................................... ext. 5161
Senior Manager of Operations
Darren Sextro.................................................................ext. 5154
JRM16030382
Advertising Business Manager
John Payne.....................................................................ext. 5198
Advertising Specialist/Coordinator
Linda Porter....................................................................ext. 5142
Advertising/Marketing Specialist
Frances Clay.................................................................ext. 5503
Production Director
Bret Taylor........................................................................ext. 5141
Digital Production Specialist
Evan Palmer...................................................................ext. 5143
Billing Coordinator
Marli Diaz.........................................................................ext. 1512
Advertising Sales Office
500 Route 17 South
Hasbrouck Heights, NJ 07604-3121
(201) 288-4440
Fax (201) 288-4914
Director of Advertising Sales
John Molluso............................................... jmolluso@aafp.org
National Account Manager
Mickey Cotter................................................mcotter@aafp.org
Office Manager
Karen O’Leary............................................... koleary@aafp.org
Advertising Inquiries................................ AAFP_NJ@aafp.org