Venture Development Corporation
Industrial Automation Practice
Market Research Proposal
ELECTRIC HEATING
ELEMENTS
EUROPEAN AND ASIA-PACIFIC
MARKET DEMAND ANALYSIS
MULTI-CLIENT RESEARCH REPORT
SEPTEMBER 2006
3
Venture Development Corporation’s (VDC) Industrial Automation Practice proposes a new multi-client
market research program:
Electric Heating Elements:
European and Asia-Pacific Market Demand Analysis
VDC plans to follow up on its successful North American Electric Heating Elements market research
program with an analysis designed exclusively for the European and Asia-Pacific regions. The new
electric heating elements program will provide the following for these two regions:
RESEARCH SUMMARY
♦
In-depth analysis of European and Asia-Pacific market demand for electric heating elements,
including detailed market definition and segmentation;
♦
Conservative, granular market estimates and forecasts for electric heating elements;
♦
Customer preferences and requirements, including product and supplier selection criteria;
♦
Industry structure and analysis of electric heating elements suppliers, including market share,
position, and profiles; and
♦
Discussion of key success requirements for growing share and profit.
Electric Heating Element Types
Band
Cartridge
Cast-In
Duct
Flanged Immersion
Flexible
Heat Trace
Open Coil
Strip
Thin-Film/Thick-Film
Tubular
Industry/Application Coverage
OEM/Systems Integrator
Analytical/Scientific
Commercial
Construction
Consumer/Residential
Engines/Turbines
Manufacturing/Processing
Medical
Military/Aerospace
Transportation
End User
Chemical
Commercial Aftermarket
Construction
Consumer Aftermarket
Electrical and Electronic Equipment
Food/Beverage
Medical
Military/Aerospace
Petrochemical
Plastics
Primary Metals
Rubber
Semiconductor
Other
METHODOLOGY – These analyses will be based on rigorous primary and secondary research
processes. The primary research process consists of structured, in-depth telephone interviews with the
following market participants:
♦
Suppliers of all electric heating elements under study;
♦
Customer groups: OEMs, systems integrators (SIs), consulting engineering/construction firms, and
end users; and
♦
Other market influencers: industry associations, standards bodies, government agencies, etc.
SCHEDULE – Preliminary update: January 2007. Interim findings: March 2007. Final reports: April
2007.
QUALIFICATIONS – Since 1971, VDC has been a leading source of market research and consulting
services for a number of industrial automation and control systems, including previous studies covering
electric heating elements, electronic temperature controllers, temperature sensors, process controllers,
and many more. For additional information on our industrial automation offerings, visit http://www.vdccorp.com/iac/Default.asp.
1
SCOPE
PRODUCTS COVERAGE
♦
BAND
Manufacturing/Processing (examples
include):
CARTRIDGE
Chemical/petrochemical
CAST-IN
Packaging
DUCT
Plastics
FLANGED IMMERSION
Semiconductor
FLEXIBLE
Other
HEAT TRACE
♦
Medical (examples include):
OPEN COIL
Kidney dialysis
STRIP
Incubators
THIN-FILM/THICK-FILM
Fluid analyzers
TUBULAR
Other
INDUSTRY/APPLICATION COVERAGE
♦
Aircraft
OEM/SYSTEMS INTEGRATOR SEGMENT
♦
Satellite/space vehicles
Analytical/Scientific (examples include):
Defrost equipment
Ovens
Other
♦
♦
Commercial (examples include):
♦
Commercial Aftermarket
♦
Construction
♦
Consumer Aftermarket
♦
Electrical & Electronic Equipment/Products
♦
Food & Beverage
♦
Medical
♦
Military/Aerospace
♦
Petrochemical
Industrial buildings
♦
Plastics
Residential buildings
♦
Primary Metals
Retail buildings
♦
Rubber
Other
♦
Semiconductor
Engines & Turbines (examples include):
♦
Other
Refrigeration
Other
Consumer/Residential (examples include):
Large kitchen appliances
Small cooking appliances
Other
♦
END USER SEGMENT
Chemical
HVAC
♦
Other
♦
Food preparation & service
♦
Transportation (examples include):
Rail transit car HVAC
Test equipment
Other
Military/Aerospace (examples include):
Construction (examples include):
Oil heaters
Other
GEOGRAPHIC REGION
EUROPE
ASIA-PACIFIC
2
PROCESS AND METHODOLOGY
RESEARCH METHODOLOGY
With 35 years of technology market research experience, VDC has a well-demonstrated ability to
design and execute rigorous methodologies. We rely heavily on our own primary research, which we
reinforce with information from secondary sources where appropriate. For this research report, VDC will
use the following methodology:
PLANNING
♦
Finalize scope with founding sponsors. Before beginning our research, we will contact sponsors
to ensure that the scope of the research is consistent with their specific requirements.
♦
Access to the analyst team. Sponsors will have direct access to the analyst team prior to the
launch of the study. Sponsors are encouraged to discuss any number of topics with the analyst
team, including product/technology & market segment coverage, key trends and developments, etc.
♦
Questionnaire feedback. In an effort to mold and shape the scope of the report, sponsors will
have the opportunity to review and edit all user, supplier and channel questionnaires prior to
distribution. Sponsor feedback concerning the accuracy and specificity of survey questions will
ensure the most robust, comprehensive study possible.
INFRASTRUCTURE AND TOOLS
♦
Market segmentation. VDC will model the electric heating elements market through detailed
accounts of the products/technologies, vertical markets, regional markets, customer class
communities, and channels that comprise the electric heating elements industry. Where applicable,
VDC will provide current shipments, future demand, and trending analysis for electric heating
elements for each of the segments above.
♦
Technical/solution value chain. The value chain will include definitions of the components that
constitute the electric heating elements hierarchy, including band, cartridge, duct, flanged
immersion, etc.
♦
Stakeholder map. The stakeholder map will identify the major stakeholder groups and provide
insight into their electric heating elements objectives and current involvement in the community.
VDC will provide analysis for, and within, each of the following stakeholder groups: technology
suppliers, providers, industry and standards groups, regulators and end users.
♦
Survey tools and target databases. VDC will design detailed questionnaires that address critical
issues surrounding the electric heating elements market (product shipments, purchasing trends,
sales drivers and obstacles, etc.) and will be sent to sponsors for comment on accuracy and
relevance. These questionnaires will be delivered/administered to each of the target communities
listed in the chart on the following page through the following communication methods:
B In-depth telephone interviews - primarily for electric heating element suppliers.
B Supplemental Web-based surveys - primarily for OEMs, systems integrators, consulting
engineering/construction firms, and end users of electric heating elements.
Survey target databases will be secured through VDC proprietary sources, research program
sponsors, and industry-specific third parties (trade publications, Web sites, conferences, etc.).
3
PRIMARY RESEARCH
♦
Conduct a comprehensive primary research program. The following programs will constitute
the core of our primary data collection efforts:
Suppliers. Structured in-depth interviews will be conducted on site and by telephone with
Presidents, Vice Presidents of Marketing, Business Development Managers and Senior Product
Managers of electric heating element suppliers.
Customer groups. Structured, in-depth Web/E-Mail surveys will be conducted with customer
groups of electric heating elements in order to obtain current and future customer requirements.
VDC will supplement the telephone interviews with a Web survey from hundreds of customers.
Customer groups across all regional and vertical markets under study include:
B OEMs
B SIs
B Consulting engineering/construction firms
B End users
Standards organizations/industry associations. VDC will survey standards organizations and
industry associations in order to learn about current developments impacting the electric heating
elements space.
The following is a summary of the primary research methodology:
Target Communities
Examples of Companies/Organizations
Phone or On-Site
Interviews
Suppliers of electric
heating elements
Web/E-mail Surveys
Customer groups:
OEMs, SIs, consulting
Firms in industries/applications under study
engineering/construction
firms, and end users
CCI Thermal Technologies, Celerity,
Chromalox, Tempco, Watlow, etc.
Projected Target
Sample Size
75-125
Target Sample N
> 200
SECONDARY RESEARCH
♦
Conduct a focused secondary research program. In addition to the extensive primary research
efforts described above, VDC will also incorporate targeted secondary research wherever it is
needed to further develop and substantiate our findings.
Analysis of financial reports – For all the suppliers of electric heating elements whose stock is
publicly traded, VDC will obtain and examine 10Ks, 10Qs, annual reports, financial analysts’
reports and rating agency reports to further supplement revenue data. In the case of privately held
corporations, VDC will obtain and examine operational and financial information from a number of
third-party sources, including Dunn & Bradstreet, CorpTech, etc.
Internet searches – VDC will comb the corporate Web sites of virtually every supplier of electric
heating elements to obtain all relevant information. Some of the material that will be gathered
includes product offerings, detailed specifications, press releases, corporate backgrounds and
channel infrastructure.
Trade press search and analysis – VDC will conduct a detailed search and analysis of the
relevant trade press to supplement our research and findings in product developments and market
trends. Examples of trade press include: Appliance Magazine, Ceramic Industry, Gear Technology,
Industrial Heating, Process Heating, etc.
Other sources – Industry associations standards bodies, independent consultancies, academic
institutions, government agencies, public forums and consortia.
4
ANALYSIS METHODS
The rigor of VDC’s research methodology yields a considerable amount of raw data and information
that creates significant value when VDC analysis methods are applied. Data gathered for analysis is
obtained via the data acquisition methods listed below. Targeted information (i.e. revenues, shipments,
growth) is listed within the interview guides for each community. VDC does not consider an interview
complete unless at least 75% of the entire questionnaire is completed with valid answers. All interviews
deemed incomplete are subsequently followed-up with the contact or other contacts at the same firm.
This market research report will include a number of unique analysis methods, including:
♦
Market Segmentation and Definition. One of the most challenging and important aspects of
electric heating elements market development is market definition and segmentation. How potential
market opportunities, target customers and competing solutions are defined is critical to building:
B Accurate market estimates
B Realistic technology penetration forecasts
B Meaningful supplier position and share
B Detailed customer requirements and preferences profiles
♦
Market Estimates and Forecasts. VDC market penetration scenarios, estimates and forecasts are
built using two methods simultaneously: (1) top-down based on supplier shipments; and (2) a
qualitative, bottom-up approach based on customer current spending agendas, recent installations,
and future purchasing plans. Key inputs to these models include:
User penetration forecasts and market adoption analysis, including data from the total potential
user population. Future market penetration data may include current/planned usage, spending
plans, price elasticity and product problems/deficiencies.
User forecast data, including spending forecasts, expected unit purchases, driving forces,
requirements and preferences.
Channel forecasts, including revenues, units, prices and driving forces
Supplier forecasts of future growth rates, influenced by historical data, supplier sales
expectations, channel sales expectations, end user spending expectations, and other influential
trends
Supplier forecasts of revenues, units and prices for their own companies and for the total
industry.
Economic outlook data, such as GDP, employment statistics, capital spending, regional
forecasts, etc.
♦
Data Verification. VDC puts forth its best effort to verify all data used in forecasting. Data is
verified via primary and secondary research within the same target communities and companies.
VDC verifies primary and secondary data by:
B Conducting supplemental interviews with additional personnel at the target firm
B Crosschecking with target firm channels, partners, key accounts, etc.
B Requesting estimates from competing firms, industry analysts, consultants, etc.
B Crosschecking via direct contact with secondary information creators or referred/quoted
sources
B Reviewing historical performance
5
♦
Supplier Share and Position. VDC supplier share and position analyses will be derived directly
from our team’s structured, in-depth on site and telephone interviews of leading and emerging
suppliers of electric heating elements under study. Our analysts will use client-approved
questionnaires to interview suppliers on a broad range of topics, including specific emphasis on
recent historical, current year and projected near-term shipments.
♦
Customer Requirements and Preferences. VDC analysis of customer requirements and
preferences focuses on two primary topics: (1) product selection criteria and (2) supplier selection
criteria. Our analysts deploy client-approved questionnaires to poll current and prospective buyers
of electric heating elements to understand recent historical, current and future preferences for
various technologies, feature sets, vendors, and sources of supply. This data assists in the
development of technology penetration scenarios, supplier position and direction, and channel
effectiveness.
♦
Market Opportunity Screening Framework. Developed by VDC analysts and consultants, the
screening framework model identifies and defines 3-5 year market development opportunities. Key
characteristics that the framework screens include:
B Consuming markets
B Core and advanced operating characteristics
♦
Industry Development and Supplier Influence Scenarios. VDC also defines and weighs issues,
forces and trends that are shaping the current competitive landscape. Such analysis will yield
scenarios of how the future competitive landscape is likely to evolve.
CONTENTS OF THE REPORT
EXECUTIVE SUMMARY
CAST-IN
MARKET OVERVIEW AND INDUSTRY STRUCTURE
DUCT
PRODUCT TECHNOLOGIES AND TRENDS
FLANGED IMMERSION
MARKET SEGMENTATIONS, ESTIMATES,
FORECASTS AND TRENDS
FLEXIBLE
HEAT TRACE
USER REQUIREMENTS ANALYSIS
OPEN COIL
COMPETITIVE ANALYSIS AND POSITION
STRIP
KEY SUCCESS REQUIREMENTS
THIN-FILM/THICK-FILM
SCOPE AND METHODOLOGY
TUBULAR
INFRASTRUCTURE AND TOOLS
MARKET SEGMENTATIONS, ESTIMATES,
FORECASTS AND TRENDS
ANALYSIS METHODS
SECONDARY RESEARCH
REGIONAL SUPPLIER SHIPMENTS – IN REVENUE
AND/OR UNIT TERMS AS AVAILABLE – FOR THE
FOLLOWING YEARS:
MARKET OVERVIEW AND INDUSTRY
STRUCTURE
♦
2006 Estimates
♦
2007-2011 Forecasts
PRIMARY RESEARCH
ELECTRIC HEATING ELEMENTS VALUE-CHAIN
SALES AND SUPPORT CHANNELS
REGIONAL ESTIMATED AND FORECASTED
SHIPMENTS FOR ELECTRIC HEATING ELEMENTS
BY TYPE
CUSTOMER GROUPS
INDUSTRY ASSOCIATIONS
PRODUCT TECHNOLOGIES AND TRENDS
BAND
CARTRIDGE
♦
Band
♦
Cartridge
♦
Cast-In
♦
Duct
6
♦
Flanged Immersion
♦
Ring/Disc type
♦
Flexible
♦
Tubular
♦
Heat Trace
REGIONAL ESTIMATED AND FORECASTED AVERAGE
♦
Open Coil
♦
Strip
♦
Thin-Film/Thick-Film
♦
Tubular
SELLING PRICES
REGIONAL ESTIMATED MINIMUM AND MAXIMUM
PRICES CITED FOR 2006
REGIONAL ESTIMATED AND FORECASTED
SHIPMENTS FOR ELECTRIC HEATING ELEMENTS
BY OEM/SYSTEMS INTEGRATOR INDUSTRIES
(AND SELECTED MAJOR APPLICATIONS)
REGIONAL ESTIMATED AND FORECASTED BAND
HEATING ELEMENT SHIPMENT SHARES BY TYPE
OF ELEMENTS
♦
Analytical/Scientific (examples include):
♦
Ceramic insulated
Defrost equipment
♦
Mica insulated
Ovens
♦
Mineral insulated
Test equipment
♦
Tubular
Other
REGIONAL ESTIMATED AND FORECASTED
♦
CARTRIDGE HEATING ELEMENT SHIPMENT
SHARES BY POWER DENSITY RANGES
♦
High density
♦
Low density
REGIONAL ESTIMATED AND FORECASTED DUCT
HEATING ELEMENT SHIPMENT SHARES BY TYPE
OF ELEMENTS
♦
Food preparation & service
HVAC
Refrigeration
Other
♦
Finned tubular
♦
Standard tubular
Consumer/Residential (examples include):
Large kitchen appliances
Small cooking appliances
Open element (nichrome wire with
insulation)
♦
Commercial (examples include):
Other
♦
Construction (examples include):
Industrial buildings
REGIONAL ESTIMATED AND FORECASTED FLEXIBLE
Retail buildings
HEATING ELEMENT SHIPMENT SHARES BY TYPE
OF ELEMENTS
Residential buildings
Other
♦
Carbon
♦
Cloth
♦
Foil
♦
Kapton/Polyimide insulated
♦
Mica insulated
♦
Mylar insulated
Chemical/petrochemical
♦
Other polymer
Packaging
♦
Silicone rubber insulated
Plastics
♦
Other
Semiconductor
♦
Oil heaters
Other
♦
REGIONAL ESTIMATED AND FORECASTED STRIP
HEATING ELEMENT SHIPMENT SHARES BY TYPE
OF ELEMENT
♦
Ceramic insulated
♦
Mica insulated
♦
Mineral insulated
Engines & Turbines (examples include):
Manufacturing/Processing (examples
include):
Other
♦
Medical (examples include):
Fluid analyzers
Incubators
Kidney dialysis
Other
7
♦
♦
Military/Aerospace (examples include):
♦
Heat-up rate
Aircraft
♦
Heating uniformity
Satellite/space vehicles
♦
Operating life
Other
♦
Power density
Transportation (examples include):
♦
Power level
Rail transit car HVAC
♦
Size
Other
♦
Voltage Specification
♦
Other
REGIONAL ESTIMATED AND FORECASTED
SHIPMENTS FOR ELECTRIC HEATING ELEMENTS
BY END USER APPLICATIONS
PROBLEMS WITH PRODUCT
♦
Chemical
♦
Breakage or short out
♦
Commercial Aftermarket
♦
Delivery schedules
♦
Construction
♦
Operating life
♦
Consumer Aftermarket
♦
Others
♦
Electrical & Electronic Equipment/Products
USER SUGGESTIONS FOR OVERCOMING PRODUCT
♦
Food & Beverage
♦
Medical
♦
Military/Aerospace
♦
Petrochemical
♦
Plastics
♦
Primary Metals
SUPPLIER NON-PRODUCT SELECTION CRITERIA
(EXAMPLES INCLUDE):
♦
Rubber
♦
Application support
♦
Semiconductor
♦
Availability
♦
Other
♦
Competitive prices
♦
Delivery
♦
Maintenance/service support
Sales channels
♦
Reputation
Company sales force
♦
Stability
Manufacturers’ representatives and agents
♦
Warranty
Internet
NON-PRODUCT PROBLEMS WITH ELECTRIC HEATING
REGIONAL ESTIMATED SHIPMENTS FOR ELECTRIC
HEATING ELEMENTS BY CHANNELS OF
DISTRIBUTION
♦
Other
♦
Customer classes
OEMs/SIs
Distributors
End users
Engineering/construction firms
Other
PROBLEMS
♦
Designs
♦
Materials
♦
Quality control
♦
Other
ELEMENTS
♦
Availability/Delivery
♦
No/Slow return of calls
♦
Unskilled sales/service personnel
♦
Others
SOURCES OF INFORMATION ON PRODUCTS AND
SUPPLIERS
♦
Trade periodicals
USER REQUIREMENTS ANALYSIS
♦
Trade shows
PRODUCT SELECTION CRITERIA (EXAMPLES
INCLUDE):
♦
Internet
♦
Product literature/catalogs
♦
Sales representatives
♦
Others
♦
Durability/Quality/Reliability
♦
Form factor
8
COMPETITIVE ANALYSIS AND POSITION
SUPPLIER SHARE ANALYSIS FOR ELECTRIC HEATING
Geographic markets served
♦
Sales organizations
ELEMENTS
♦
By type
♦
By region
Channels of distribution
Customer classes
♦
Product developments
CHANGES IN COMPETITION
♦
Strategies and outlook
♦
Alliances/partnerships
KEY SUCCESS REQUIREMENTS
♦
Consolidation
KEY PRODUCT CHARACTERISTICS AND TECHNICAL
SUPPLIER PROFILES (INCLUDING NEAR-TERM
PRIORITIES AND STRATEGIC DIRECTION)
MARKET OPPORTUNITIES
♦
Corporate overview
INDUSTRY DEVELOPMENT REQUIREMENTS
Primary offerings
ALLIANCES/PARTNERSHIPS
Product offerings and shipments
OTHER REQUIREMENTS TO MAXIMIZE BOOKINGS
♦
Application/industry markets served
FEATURES
GROWTH
CONTRACTUAL PROVISIONS
Venture Development Corporation will execute the multi-client study as described in this proposal,
“Electric Heating Elements: European and Asia-Pacific Market Demand Analysis.”
PROGRAM SCHEDULE
Founding sponsor enrollment........................................................Through November 17, 2006
Planning discussions between VDC and individual sponsors.......Through November 17, 2006
Preliminary updates for all reports (questionnaires, high-level findings, etc.)....... January 2007
Interim findings (including market size & share estimates) ...................................... March 2007
Shipment of final reports..............................................................................................April 2007
Executive presentation ......................................................... At client’s discretion and schedule
FEES
Watlow Sponsorship Fee................................................................................................ $30,000
ORDERING AND FURTHER INFORMATION
♦
To order, complete the form on the last page and fax or mail it to VDC.
♦
For additional information, contact either:
♦
Tim Callahan:
(USA) 508-653-9000 x113, timc@vdc-corp.com
Tim Shea:
(USA) 508-653-9000 x119, tims@vdc-corp.com
To review highlights from other studies in VDC’s Industrial Automation and Control practice, please
visit the following site:
http://www.vdc-corp.com/iac/Default.asp
9
PROPRIETARY HANDLING
All data contained in these studies are proprietary to Venture Development Corporation, and it is
understood that each sponsor will use the reports in a manner consistent with the best interests of all
sponsors. All findings are issued for the sole and confidential use of the subscriber and their majorityowned subsidiaries. Each sponsor will take reasonable precautions to protect the confidential nature of
the documents supplied to them under this program.
GENERAL PROVISIONS
Because of its wide scope and depth, the investigation is based upon the financial support of all
participating clients. It is understood that the client who agrees to participate will not be free to withdraw
their commitment without the written consent of VDC.
The Proposed Program Schedule is intended to serve as a guide for our clients. While VDC will do all in
its power to adhere to the schedule provided, dates are subject to change for reasons having to do with
increasing the scope and thoroughness of the research, or delays in securing founding sponsors.
VDC enters into this contract on the condition if, in its judgment, the number of founding sponsors is
insufficient, VDC may elect not to proceed with all or part of the program. If VDC elects not to proceed
with any portion of the program, VDC will inform the sponsors and refund any payments that have been
received for the cancelled portion, thereby discharging VDC’s obligations related to the cancelled part
of this agreement.
FOUNDING SPONSOR BENEFITS
By subscribing now as a founding sponsor you will derive the following benefits:
♦
Save $500 and receive a CD-ROM of the report with printable PDF files, Excel files, and a site
license to post the report on your network.
♦
Guarantee your specific needs are included in the research scope. You will have the opportunity to
review and revise a number of research tools, including questionnaires, surveys and profile
templates.
♦
Receive research updates. You will receive updates during the research process alerting you to our
interim findings.
♦
Receive a personal presentation. Schedule a time to meet with our analysts and probe for
additional insights about your industry and market. VDC’s study team will be available to present
findings to any sponsor at their location of choice, subject to availability and client payment of travel
expenses.
♦
Get answers to follow-up questions. Our analysts are available for follow-up and clarification as
required.
♦
Rely on our money back guarantee. If you are not satisfied with our report, we will issue a refund.
10
STATEMENT OF QUALIFICATIONS
For 35 years VDC has been providing blue-chip clients in technology intensive industries with worldclass strategic research. On a continuing basis, VDC has published multi-client studies and has
provided consulting services for a number of areas closely associated with electric heating elements:
INSTRUMENTATION AND CONTROL
♦
Electric Heating Elements (two editions – latest in 2005)
♦
Temperature Controllers (nine editions – latest in 2005)
♦
Pressure Transmitters, Transducers, and Sensors (nine editions – latest in 2006)
♦
Pressure Switches (latest in 2001)
♦
Proximity Sensors (seven editions – latest in 2005)
♦
Linear Displacement Sensors (seven editions – latest in 2005)
♦
Process Level Measurement and ITG Products (eight editions – latest in 2005)
♦
Intrinsically Safe Equipment (2002)
♦
Industrial Distributed/Remote I/O (four editions – latest in 2006)
♦
Wireless Monitoring and Control in Discrete and Process Manufacturing Applications (2002, 2005)
♦
Data Acquisition (two editions – latest in 2003)
♦
Operator Interfaces (five editions – latest in 2004)
♦
Industrial Automation Products with Device/Sensor Buses (two editions – latest in1998)
♦
Industrial Ethernet: Wireline and Wireless Infrastructure Components and Network Software (2004)
CONSULTING TEAM
♦
James K. Taylor
Jim is the Director of VDC’s Industrial Automation Practice.
Jim has more than 25 years experience in market research consulting, conducting and managing
research studies on electronic, control, computing and communications technology for industrial
automation, military/aerospace, and medical markets. Jim has been the lead analyst and project
manager for every VDC market research program in the fields of automation, control, test and
instrumentation during that time.
Jim was the team leader, responsible for authoring, co-authoring, and managing, VDC’s previous
multi-client studies on electric heating elements. In addition, Jim was responsible for a number of
closely related VDC reports, including: process level measurement and ITG products, proximity
sensors, operator interface, device/sensor bus products, industrial distributed/remote I/O, data
acquisition products, and programmable logic controllers, among others.
Recently, Jim and his team have been increasing their coverage of control network technologies.
This work has included multiple studies on next-generation device level and supervisory control
networks, as well as industrial Ethernet and wireless networks in factory automation.
11
During his tenure with VDC, Jim has worked with virtually every major vendor of automation,
control, sensing and related products.
Prior to entering market research consulting, Jim held management positions in engineering,
marketing, and programs at Autonetics, Kearfott, and Raytheon.
Jim has BS and MS degrees in electrical engineering from UCLA, and an MBA from Boston
University.
♦
Jacob Millette
Jake is an analyst in VDC’s Industrial Automation Practice.
Jake has supported a number of syndicated research programs, including: electric heating
elements, proximity, photoelectric, and linear displacement sensors, industrial wired and wireless
Ethernet, industrial operator interface monitors, terminals, and software, industrial
distributed/remote I/O, temperature controllers, global relays, global switches and a host of other
sensing and control market segments.
Jake has also served key roles in the development and management of several proprietary projects
in the electronic components field, including partner planning strategies, pricing programs, and
emerging technology opportunity assessments.
Prior to joining VDC, Jake was an analyst at the Massachusetts Technology Collaborative where he
studied economic development agencies in leading technology states.
Jake received a BA from Brandeis University with a double major in Economics and Politics.
♦
Christopher J. Rezendes
Chris is a Vice President at VDC.
Chris has 15 years experience in industrial technology market research and consulting. He has
more than 9 years experience in senior management and leadership positions at a number of IT
systems and professional services organizations.
Throughout his career, Chris has worked with some of the largest and most respected companies
in the industrial and information technology industries, including more than 60% of the Electronics
Business Top 100 OEMs, and most of the Information Week 100.
Chris has worked with many of the most successful private equity and venture capital firms in North
America, including: Advent International, Clayton Dubilier and Rice, Odyssey Investments, The
Carlyle Group, The Blackstone Group, Gores Technology, Ampersand Ventures, Polaris Ventures,
American Capital Advisors, and many others. His work with the financial services community
includes proprietary engagements with most of the leading investment banking firms in the world.
Chris also has experience in VDC ‘client environments’ managing business development, new
product introduction, product management, channels, marketing communications, strategic sales,
and corporate development functions for suppliers of a number of embedded hardware and
software solutions.
Prior to joining VDC, Chris served as Vice President and General Manager for Acterna Corporation/
ICS Advent Division. Chris began his career in various project/ program management and
consulting positions with Harbor Research and Deloitte and Touche.
Chris is a graduate of Harvard University.
12
ORDER FORM
ELECTRIC HEATING ELEMENTS:
EUROPEAN AND ASIA-PACIFIC MARKET DEMAND ANALYSIS
TOTAL
WATLOW SPONSORSHIP FEE
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*Available only to purchasers of the PDF File by E-mail.
Subtotal
MA Companies add 5% tax
To receive founding sponsor benefits, VDC must receive
full payment by November 17, 2006.
TOTAL
I want to order “Electric Heating Elements: European and Asia-Pacific Market Demand Analysis.” I have read the
Contractual Provisions section of this proposal and agree to its terms.
Authorized Signature:
Name:
‰ Check Enclosed
Title:
‰ Purchase Order Enclosed
Company:
‰ VISA
Street:
Account Number:
City:
State
Zip:
Country:
PO Number:
‰ Master Card
‰ American Express
Expiration Date:
Name on Card:
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Telephone:
Amount:
‰ Bill my company without a purchase order, but with my consent.
Fax:
Signature:
cal – 9/06
New Accounts:
Foreign Orders:
Orders must be pre-paid.
Payable in U.S. Dollars drawn on a U.S. bank, wire transfer, or by credit card.