CeramicSteel
Case Study
Whitemark Limited, New Delhi
VISUAL COMMUNICATION SOLUTIONS
HELP IMPROVE LEARNING OUTCOMES
THROUGHOUT INDIA’S SCHOOL SYSTEM
Manufacturer:
Whitemark Limited, New Delhi
Specialty:
Supplying quality visual communication services
across India
Overview:
As a distributor and manufacturer, Whitemark has
established a 25-year legacy of trust and experience
among India’s government procurement specialists.
Approximately half of the 4.9 million classrooms in
India feature concrete walls painted black as their
“chalkboard.” Over time, these rudimentary surfaces
inevitably give way to daily wear and tear and
become chipped or faded, leaving chalk writing
essentially illegible.
Naturally, it was imperative to help elevate the
quality of visual communications in this $90
billion education market.
The need for a better way to provide classrooms
with a core communication tool, especially in light of
government initiatives to improve education, brought
Whitemark to PolyVision.
polyvision.com
“We are in the visual communications business, and so
many schools need to upgrade their surfaces for
teaching,” stated Tarun Periwal, Director of Whitemark.
“The challenge and opportunity were finding the
right product and working through our established
government channels to make it happen.”
In India, 95 percent of education purchase decisions
are made by the state or central government. As the
country’s largest writing surface supplier that has been
distributing various education products ranging from
whiteboards and chalkboards to pin boards, planners
and graphs for nearly 25 years, Whitemark had three
unique advantages in attaining bids through the
government for India’s school surfaces:
1. A proven track record of trust and proficiency
among government procurement specialists
2. Expertise as a manufacturer and a distributor of
CeramicSteel writing boards
3. The ideal partner and product: PolyVision®
e3™ CeramicSteel.
“PolyVision’s e3 CeramicSteel was clearly the best
choice,” added Periwal. “These schools need a surface
that is incredibly durable, and those who evaluate the
tenders demand a strong ROI. e3 chalkboards are
guaranteed to resist scratches and provide a perfectly
smooth surface.
CeramicSteel
This is a leap beyond the current state of teachers
writing on chipping black paint. The e3 surface emits
no harmful chemicals and less chalk dust, and that’s
important for schools, also.”
It is challenging to not only present a product that
will satisfy a customer’s specific need but also to
communicate the benefits of the product amid a
government procurement system. Whitemark’s
advantage in securing the bid lay in the company’s
trusted expertise as a manufacturer with years of
established relationships within the procurement
system. “As a manufacturer, I could speak to the real
performance needs of the surface in a classroom
setting, and that made all the difference in securing a
winning bid,” concluded Periwal.
Whitemark and the specification of PolyVision
e3 surpassed that of the competition’s, securing
bids to bring a better educational surface
to 2,000,000 square feet of chalkboards in
schools across India.
Since classroom writing surfaces experience hours
of use per day and stringent school budgets demand
long-lasting solutions for chalkboard and whiteboard
surfaces, it is imperative to have chalkboards that
are guaranteed to withstand the rigors of everyday
classroom use. As the need for more efficient writing
surfaces in India became more evident, Whitemark
knew that PolyVision’s unique e3 chalkboard would be
the solution educators were looking for.
PolyVision e3 chalkboards not only yield less chalk
dust, delivering a cleaner environment, but also provide
superior writability and erasability – something the
education system in India did not previously have.
Half of India’s classrooms now feature a consistently
smooth writing experience for students and
educators, which in turn has generated higher-quality
communications and improved learning outcomes for
students of all ages.
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Corporation or of their respective owner. PolyVision Corporation reserves the right to make changes in
product design, construction, or detail, and to discontinue any product or material without notice.
04-30-14 ENG