AppendixA. FastFoodTransactionsPerCapita:DimensionsandDefinitions.
Dimensions
FastFood
Definitions
Fastfoodoutletsaretypicallydistinguishedbythefollowingcharacteristics:‐
Astandardizedandrestrictedmenu;‐Foodforimmediateconsumption;‐
Tightindividualportioncontrolonallingredientsandonthefinished
product;‐Individualpackagingofeachitem;‐Ayoungandunskilledlabor
force;‐Counterservice;‐Forchainedfastfood,chainedandfranchised
operationswhichoperateunderauniformfasciaandcorporateidentity.
ChainedFastFoodvs.
Independentoperationshaveoneormore(butfewerthan10)foodservice
IndependentFastFood
outlets and are not affiliated with any other business. Mainly relates to
familybusinessesorpartnerships.
AsianFastFood Fastfoodoutletssellingnoodles,dumplings,sushiorotherAsiandishes.
BakeryProductsFast
Fast food outlets selling different types of bread, filled rolls, bagels,
Food
croissants, doughnuts, sweet pastries, sandwiches, subs and other bread‐
basedproducts.
BurgerFastFood Allfastfoodoutletsinwhichburgersconstitutethemainoffering.
ChickenFastFood
Allfastfoodoutletsinwhichchickenconstitutesthemainoffering.
ConvenienceStoresFast Includesonlyconveniencestoreoutletsthatprovideanon‐sitefoodservice
Food facilitywithintheretailstoreforconsumers,i.e.offeringhot/coldprepared
foodservice only; excludes all other retail purchases from convenience
stores.
FishFastFood Allfastfoodoutletsinwhichfishconstitutesthemainoffering.
IceCreamFastFood
Includes ice cream parlors and those selling frozen yoghurt. Juice and
smoothiebarsareincludedinOthercafes/bars.
LatinAmericanFast
Fastfoodoutlets sellingtacos,burritos,empanadasetc.
Food
MiddleEasternFast
Fastfoodoutletssellingkebabs,MiddleEasterndishesetc.
Food PizzaFastFood
Fast food pizza includes only those outlets where pizza is available at a
counterandreadyforimmediateconsumption.
OtherFastFood
Fast food outlets offering sausages/hot dogs, local specialties, soup‐to‐go
andotheremergingformats.
FastCasualDining
Fastcasualisanemergingandgrowingconcept,whichstraddlesbothfast
food and casual dining, by taking the fast from fast food, the quality and
ambienceofcasualdining,andaddingafocusonhealthandfreshness,allat
single‐digitaveragebills.Forthepurposesofthisresearch,fastcasualisa
discrete segment of fast food and cuts across the 11 subsectors listed
above.Fastcasualdiningistypifiedbythefollowingcharacteristics:‐High‐
quality ingredients; ‐Fresh, handmade food; made‐to‐order dishes
(sometimes sophisticated courses); ‐Speedy service ‐Limited table service
or self‐service formats; ‐Upmarket or highly developed interior decor;
welcomingatmosphere.‐Modest,butnotrockbottomprices(averagebills
between fast food and casual dining) ‐Can be chained or independent ‐
Emphasis on takeaway Other common features include sophisticated and
ethnic flavors, display kitchens, no‐tipping policies, lack of drive‐troughs.
TheconceptiscurrentlygrowingrapidlyinNorthAmerica.
Source: EuroMonitor Passport Global Market Information databasethat includes secondary data
sources from government organizations, surveys and interviews with trade associations, trade
press,companyresearchandothertradesources.