Qimonda Intranet: creative, passionate and fast
A close look at the project and processes for a multilanguage corporate Intranet with regional Websites
OpenCMS.days 2008
Hannes Distler
Agenda
About
About Qimonda
Qimonda
Carve
Carve Out
Out the
the 1st
1st Wave
Wave –– the
the Internet
Internet
Carve
Carve Out
Out the
the 2nd
2nd Wave
Wave –– the
the Intranet
Intranet
Solution
Solution Design
Design
Global
Global Site
Site Architecture
Architecture
Content
Content Structure
Structure and
and Design
Design
Local
Local and
and Corporate
Corporate Content
Content
Service
Service Oriented
Oriented Content
Content
Multi-language
Multi-language
People
People and
and Processes
Processes
Qimonda · Hannes Distler· April 2008 · Page 2
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
We are a Top 3 Global DRAM Manufacturer*
Our
Our Company
Company
Our
Our Global
Global Footprint:
Footprint: FY
FY 07
07 Revenues
Revenues EUR
EUR 3.6bn
3.6bn
• NYSE listed since August 9, 2006
12%
18%
• 13,500 employees globally
Europe
North America
• Major R&D operations in 6 locations
on three continents
• Manufacturing facilities in Europe,
North America and Asia
Our
Our Products
Products
37%
Asia / Pacific
33%
Japan
Strong
Strong Customer
Customer Base
Base
• Broad and growing range of DRAM
products for infrastructure, graphics,
mobile and consumer applications
• Standard DRAMs for use in PCs
and workstations
*Calendar
year 2007, by revenues. Source: Gartner, February 2008
Qimonda · Hannes Distler· April 2008 · Page 3
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Agenda
About
About Qimonda
Qimonda
Carve
Carve Out
Out the
the 1st
1st Wave
Wave –– the
the Internet
Internet
Carve
Carve Out
Out the
the 2nd
2nd Wave
Wave –– the
the Intranet
Intranet
Solution
Solution Design
Design
Global
Global Site
Site Architecture
Architecture
Content
Content Structure
Structure and
and Design
Design
Local
Local and
and Corporate
Corporate Content
Content
Service
Service Oriented
Oriented Content
Content
Multi-language
Multi-language
People
People and
and Processes
Processes
Qimonda · Hannes Distler· April 2008 · Page 4
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Carve-out from Infineon
Preparation
Preparation
Implementation
Cello – the logical next step Implementation
in the IFX journey
Carve-Out
Internet/Intranet Website
Supervisory
Board Decision
Carve-Out
Qimonda listed
Official
Announcement
November 17,
2005
March 31,
2006
Qimonda · Hannes Distler· April 2008 · Page 5
NYSE
May 1,
2006
March 31,
2008
August 9,
2006
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Carve-out: 1st Wave – the Internet
Reasons
Reasons for
for Change
Change
••
Establish
Establish new
new Brand
Brand and
and Corporate
Corporate Image
Image
Challenges
Challenges
••
Corporate
Corporate Identity
Identity theoretically
theoretically developed,
developed, but
but not
not
lived
lived
••
Extremely
Extremely fast
fast setup
setup (6
(6 weeks)
weeks)
Requirements
Requirements
••
Web-Contentmanagement
Web-Contentmanagement System
System with
with Static
Static export
export
••
Provide
Provide aa cost
cost efficient
efficient solution
solution (opensource
(opensource preferred)
preferred)
Fits
Fits to
to IT
IT Infrastructure
Infrastructure and
and Landscape
Landscape
••
••
Know-how
Know-how must
must be
be available
available (internal
(internal and
and designdesignagency)
agency)
Qimonda · Hannes Distler· April 2008 · Page 6
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Agenda
About
About Qimonda
Qimonda
Carve
Carve Out
Out the
the 1st
1st Wave
Wave –– the
the Internet
Internet
Carve
Carve Out
Out the
the 2nd
2nd Wave
Wave –– the
the Intranet
Intranet
Solution
Solution Design
Design
Global
Global Site
Site Architecture
Architecture
Content
Content Structure
Structure and
and Design
Design
Local
Local and
and Corporate
Corporate Content
Content
Service
Service Oriented
Oriented Content
Content
Multi-language
Multi-language
People
People and
and Processes
Processes
Qimonda · Hannes Distler· April 2008 · Page 7
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Carve-out from Infineon
Preparation
Preparation
Implementation
Cello – the logical next step Implementation
in the IFX journey
Intranet
independence
Carve-Out
Internet/Intranet Website
Supervisory
Board Decision
Carve-Out
Qimonda listed
Official
Announcement
November 17,
2005
March 31,
2006
Qimonda · Hannes Distler· April 2008 · Page 8
NYSE
May 1,
2006
March 31,
2008
August 9,
2006
September 30,
2007
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Qimonda – Global Reach
Worldwide: 13,500 employees
Dublin
Burlington
Munich
Cary
San José
Austin
Richmond
Raleigh
Houston
High Blantyre
Dresden
Padua
Milan
Vimercate
Porto
Shanghai
Bejing
Xi'an
Shenzhen
Seoul
Osaka
Tokyo
Suzhou
Taoyuan
Taipei
Singapore
Malacca
Headquarter
Sales
Qimonda · Hannes Distler· April 2008 · Page 9
R&D
Manufacturing
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Carve-out: 2nd Wave – the Intranet
Reasons
Reasons for
for Change
Change
••
Independence
Independence from
from Infineon
Infineon
••
Establish
Establish new
new Brand
Brand and
and Corporate
Corporate Image
Image
••
Limited
Limited Support
Support Structure
Structure
••
Extremely
Extremely Fragmented
Fragmented Intranet
Intranet
(Content,
(Content, Infrastructure
Infrastructure and
and Applications)
Applications)
••
Expensive
Expensive Solution
Solution (Licenses,
(Licenses, Support,
Support, Infrastructure)
Infrastructure)
••
No
No comprehensive
comprehensive Tracking
Tracking
Scope
Scope
••
Harmonize
Harmonize Web
Web Content
Content Management
Management Systems
Systems (CMS)
(CMS)
••
Improve
Improve Usage
Usage
••
Improve
Improve Support
Support
••
Provide
Provide aa cost
cost efficient
efficient solution
solution
••
Improve
Improve Content
Content Quality
Quality
Qimonda · Hannes Distler· April 2008 · Page 10
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Size – What are we talking about
Sites
Sites
Content
Content
Users
Users
11
11 Sites
Sites
Munich,
Munich, Bratislava,
Bratislava, Dresden,
Dresden,
Porto,
Porto, North
North America,
America, Xian,
Xian,
Singapore,
Singapore, Japan,
Japan, Suzhou,
Suzhou,
Taiwan,
Taiwan, Malacca
Malacca
with
with multiple
multiple
languages
languages (English,
(English,
300
300 Publishers
Publishers
worldwide
worldwide (managing
(managing
13,500
13,500 End
End Users
Users
10,000+
10,000+ Pages)
Pages)
German,
German,
Portuguese)
Portuguese)
Qimonda · Hannes Distler· April 2008 · Page 11
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Intranet Requirements
Specific
Specific Requirements
Requirements
What
What not
not
••
Good
Good Experience
Experience
••
No
No Documentmanagement
Documentmanagement
••
Multisites
Multisites
••
No
No Portal
Portal
••
Reuse
Reuse of
of Content
Content
••
No
No internal
internal Reporting
Reporting
••
Multi-language
Multi-language Support
Support
••
No
No Workflow,
Workflow, but
but Trust
Trust
••
Service
Service Oriented
Oriented Content
Content
••
No
No Frontend
Frontend Login
Login
••
Usermanagement
Usermanagement // Governance
Governance
••
Limited
Limited Web
Web 2.0
2.0
••
Fit
Fit into
into IT
IT Infrastructure
Infrastructure // Landscape
Landscape
••
No
No Development
Development Platform
Platform for
for Applications
Applications
••
Preview
Preview
••
Templating
Templating
••
Friendly
Friendly URLs
URLs
••
Search
Search Engine
Engine included
included
••
Low
Low Costs
Costs
••
Support
Support in
in Germany
Germany
Qimonda · Hannes Distler· April 2008 · Page 12
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Agenda
About
About Qimonda
Qimonda
Carve
Carve Out
Out the
the 1st
1st Wave
Wave –– the
the Internet
Internet
Carve
Carve Out
Out the
the 2nd
2nd Wave
Wave –– the
the Intranet
Intranet
Solution
Solution Design
Design
Global
Global Site
Site Architecture
Architecture
Content
Content Structure
Structure and
and Design
Design
Local
Local and
and Corporate
Corporate Content
Content
Service
Service Oriented
Oriented Content
Content
Multi-language
Multi-language
People
People and
and Processes
Processes
Qimonda · Hannes Distler· April 2008 · Page 13
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Options: Global Site Architecture
Option 1
Option 2
Option 3
Search
Local content
Corporate content
Qimonda · Hannes Distler· April 2008 · Page 14
Multisite content
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Agenda
About
About Qimonda
Qimonda
Carve
Carve Out
Out the
the 1st
1st Wave
Wave –– the
the Internet
Internet
Carve
Carve Out
Out the
the 2nd
2nd Wave
Wave –– the
the Intranet
Intranet
Solution
Solution Design
Design
Global
Global Site
Site Architecture
Architecture
Content
Content Structure
Structure and
and Design
Design
Local
Local and
and Corporate
Corporate Content
Content
Service
Service Oriented
Oriented Content
Content
Multi-language
Multi-language
People
People and
and Processes
Processes
Qimonda · Hannes Distler· April 2008 · Page 15
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Corporate and Local Content
Local
Local Intranets
Intranets with
with global
global content
content
••
Each
Each site
site has
has its
its own
own Intranet
Intranet (so
(so
called
called "local
"local Intranet")
Intranet")
••
A
A corporate
corporate Intranet
Intranet does
does not
not exist
exist
anymore
anymore
••
Corporate
Corporate content
content is
is included
included in
in every
every
local
local Intranet
Intranet
••
Corporate
Corporate content
content is
is maintained
maintained
centrally
centrally by
by corporate
corporate editors
editors
••
Local
Local content
content is
is maintained
maintained by
by aa local
local
editor
editor
••
Multisite
Multisite content
content is
is corporate
corporate content
content
displayed
displayed in
in multiple
multiple Intranets
Intranets
••
Multisite
Multisite content
content is
is maintained
maintained by
by
multisite
multisite editors
editors
Qimonda · Hannes Distler· April 2008 · Page 16
Local content
Corporate content
Multisite content
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Corporate and Local Content
Corp
Editor
The
The Synchronization
Synchronization Process
Process
Synchronization
Synchronization
••
Not
Not all
all corporate
corporate Content
Content is
is
synchronized
synchronized
••
Filters
Filters can
can be
be set
set with
with the
the Exclusion
Exclusion
List
List
Munich
Editor
Porto
Editor
QNA
Editor
Local content
Qimonda · Hannes Distler· April 2008 · Page 17
Corporate content
Multisite content
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Corporate and Local Content - Homepage
Legend:
Corporate Information
Local Information
Fixed information
Homepage
Homepage –– the
the homepage
homepage aggregates
aggregates information
information from
from Corporate
Corporate and
and Local
Local contents
contents
Qimonda · Hannes Distler· April 2008 · Page 18
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Corporate and Local Content – Human Resources (Munich)
Qimonda · Hannes Distler· April 2008 · Page 19
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Corporate and Local Content – Human Resources (Porto)
Qimonda · Hannes Distler· April 2008 · Page 20
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Corporate and Local Content – Human Resources (Bratislava)
Qimonda · Hannes Distler· April 2008 · Page 21
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Corporate Content
Qimonda · Hannes Distler· April 2008 · Page 22
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Local Content - Munich
Qimonda · Hannes Distler· April 2008 · Page 23
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Local Content - Porto
Qimonda · Hannes Distler· April 2008 · Page 24
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Agenda
About
About Qimonda
Qimonda
Carve
Carve Out
Out the
the 1st
1st Wave
Wave –– the
the Internet
Internet
Carve
Carve Out
Out the
the 2nd
2nd Wave
Wave –– the
the Intranet
Intranet
Solution
Solution Design
Design
Global
Global Site
Site Architecture
Architecture
Content
Content Structure
Structure and
and Design
Design
Local
Local and
and Corporate
Corporate Content
Content
Service
Service Oriented
Oriented Content
Content
Multi-language
Multi-language
People
People and
and Processes
Processes
Qimonda · Hannes Distler· April 2008 · Page 25
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Service Oriented Content
Site
Site Information
Information
Workplace
Workplace
Includes all information about the site or region, e.g. site management, addresses and site
directions, facility management, etc. (pure local content)
Includes portals for work groups, e.g. development engineers, logistic experts and
operative staff. (both local and corporate content)
Day-to-Day
Day-to-Day support
support
Includes all information and services which support employees in the performance of their
daily work, e.g. IT services. (both local and corporate content)
HR
HR Services
Services
Includes information and services regarding the personell and professional development of
employees, e.g. further training and internal job offers. (both local and corporate content)
Programs
Programs &
& Projects
Projects
Includes information about current Qimonda programs, initiatives and projects, e.g. Lean
Six Sigma. (both local and corporate content)
Benefits
Benefits
Contains information about benefits for the employees, e.g. stock options, incentive plans
(both local and corporate content)
About
About Qimonda
Qimonda
Local content
Corporate content
Qimonda · Hannes Distler· April 2008 · Page 26
Contains all content about Qimonda as a whole, e.g. Management Board, products, all
Qimonda locations, organization, … (pure Corporate Content)
Multisite content
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
The idea behind: Service-oriented Intranet
How can I book a
Business Trip?
"old" intranet
Intranet reflecting organizational structure
•
"Which department handles Business
Trips?"
•
"Maybe Human Resources?"
•
"I still don't know if this is the right place
but I'll look around and maybe find the
right page…"
•
"Oh, there it is, I'll fill out the form and I'm
done"
Qimonda · Hannes Distler· April 2008 · Page 27
"new" intranet
Service-oriented Intranet
•
"I want to be supported in my daily
work, let's try the Day-to-day support
section then"
•
"Wow, there's a direct link to the Travel
& Fleetmanagement. That was easy!"
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Qimonda · Hannes Distler· April 2008 · Page 28
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Qimonda · Hannes Distler· April 2008 · Page 29
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Qimonda · Hannes Distler· April 2008 · Page 30
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Qimonda · Hannes Distler· April 2008 · Page 31
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Qimonda · Hannes Distler· April 2008 · Page 32
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Qimonda · Hannes Distler· April 2008 · Page 33
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Service Oriented Content – Business Trip
Qimonda · Hannes Distler· April 2008 · Page 34
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Service Oriented Content – Business Trip
Qimonda · Hannes Distler· April 2008 · Page 35
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Agenda
About
About Qimonda
Qimonda
Carve
Carve Out
Out the
the 1st
1st Wave
Wave –– the
the Internet
Internet
Carve
Carve Out
Out the
the 2nd
2nd Wave
Wave –– the
the Intranet
Intranet
Solution
Solution Design
Design
Global
Global Site
Site Architecture
Architecture
Content
Content Structure
Structure and
and Design
Design
Local
Local and
and Corporate
Corporate Content
Content
Service
Service Oriented
Oriented Content
Content
Multi-language
Multi-language
People
People and
and Processes
Processes
Qimonda · Hannes Distler· April 2008 · Page 36
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Multi-language
Multi-language
Multi-language Concept
Concept
••
33 languages
languages are
are available
available
-English
-English (default)
(default)
-German
-German
-Portuguese
-Portuguese
-extendable
-extendable
••Corporate
Corporate Content
Content should
should be
be available
available in
in all
all languages
languages at
at least
least in
in english
english
-If
-If not
not
display
display "content
"content is
is not
not translated"
translated"
••Local
Local Content
Content should
should be
be available
available in
in local
local Languages
Languages and
and english
english
Qimonda · Hannes Distler· April 2008 · Page 37
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Multi-language
•• Multi-language
Multi-language content
content is
is created
created by
by
using
using
-- identical
identical folders
folders structure
structure (1)
(1) in
in
different
language
folders
and
different language folders and
2
-- using
using siblings
siblings (2)
(2) to
to bind
bind
1
language
language versions
versions together
together
Identical structures
Connected siblings
1
Qimonda · Hannes Distler· April 2008 · Page 38
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Agenda
About
About Qimonda
Qimonda
Carve
Carve Out
Out the
the 1st
1st Wave
Wave –– the
the Internet
Internet
Carve
Carve Out
Out the
the 2nd
2nd Wave
Wave –– the
the Intranet
Intranet
Solution
Solution Design
Design
Global
Global Site
Site Architecture
Architecture
Content
Content Structure
Structure and
and Design
Design
Local
Local and
and Corporate
Corporate Content
Content
Service
Service Oriented
Oriented Content
Content
Multi-language
Multi-language
People
People and
and Processes
Processes
Qimonda · Hannes Distler· April 2008 · Page 39
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
People and Processes
End
End Users
Users
••
Questionnaire
Questionnaire // Analyses
Analyses
••
Constant
Constant Project
Project Communication
Communication
••
Marketing
Marketing Sessions
Sessions
••
Newsletter
Newsletter (New
(New Content
Content and
and Functionality)
Functionality)
••
The
The First
First impression
impression matters
matters
Publisher
Publisher Network
Network
••
Workshops
Workshops (e.g.
(e.g. Global
Global Architecture)
Architecture)
••
Governance
Governance (Roles
(Roles &
& Responsibilities)
Responsibilities)
••
Enable
Enable the
the Publishers
Publishers (Trainings)
(Trainings)
••
Workshops
Workshops (Content
(Content and
and Structure)
Structure)
••
Newsletter
Newsletter (new
(new Functionality)
Functionality)
••
Constant
Constant Consulting
Consulting
Qimonda · Hannes Distler· April 2008 · Page 40
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Summary
Intranet: creative, passionate and fast
You need a great solution,
the people & processes to
keep it alive
Qimonda · Hannes Distler· April 2008 · Page 41
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Qimonda · Hannes Distler· April 2008 · Page 42
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
We are Creative, Passionate and Fast
We love to explore ideas.
We reconfigure the present.
We challenge existing rules
to enable the future.
Qimonda · Hannes Distler· April 2008 · Page 43
We work hard to make
them happen.
We anticipate
opportunities.
We execute efficiently.
For internal use only · Copyright © Qimonda AG 2008 · All rights reserved.
Thank you
The World's Leading
Creative Memory Company