Is No w
Previously known as Fastline Publications,
Fastline Media Group has been serving the
American farmer and rancher since 1978.
Fastline Media Group offers a full suite of marketing
products including online banner ads, listings,
direct mail, inserts, catalogs, video packages and
innovative marketing solutions
– all to help the agricultural industry succeed.
MEDIA KIT 2016
Fastline Media Group is dedicated to quality advertising both in print and online.
Founder, Bill Howard, started his first truck publication in July 1978, The Kentucky Truck Trader (later known
as the Bluegrass Trucker), serving the trucking industry in Kentucky.
Three years later, the company that would become Fastline had grown to five trucking industry publications.
Advertiser and reader response indicated strong interest and support in similar advertising publications.
The company looked for other industries to serve with our style of trade publication. In 1986 the Ohio
Fastline and Indiana Fastline – two agricultural trade publications with similar formats to our truck
publications – were purchased. These were the first of many farm trade publications that would come to be
produced under the name Fastline. In 1997 Fastline.com was launched.
Developed in 2004, Fastline de Mexico is the only new and used farm equipment catalog printed and
distributed exclusively for farmers and producers in Mexico.
In 2011, Fastline began publishing complimentary content specifically for the large-acre producer. Distributed
to this large-acre producer audience in eash Fastline territory, Big Ag has a nationwide distribution of
100,000 copies per edition.
Farming has a reputation for being a man’s business, but times are changing. According to the USDA, the
number of farms in the U.S. operated by women nearly tripled in the last 30 years. In 2014 Fastline launched
PinkTractor.com to address the specific interests of this growing demographic. The following year, Pink
Tractor magazine began.
Also in 2015 was the launch of BigAg.com, a community-based website that brings together owners and
operators of large commercial farming operations.
Based in Buckner, Kentucky just outside of Louisville,
Fastline Media Group produces:
• 22 Fastline farm equipment catalogs across the
continental United States,
• Fastline de Mexico,
• a nationwide Big Ag catalog, and
• a publication for women in agriculture, Pink Tractor.
Each publication is supported by its own website:
• Fastline.com has the largest, freshest database of
agricultural equipment online.
• BigAg.com is the first of its kind, community-based
website for large commercial farming operations.
• PinkTractor.com recognizes women in ag and provides
tips, information and more.
An early adopter of social media, Fastline Media Group has
dedicated staff members connecting with, and engaging
with, each brand’s fans and followers:
1
11
P R I NT P U B L I C AT I O NS
Fastline produces 22 catalogs across the United
States, 17 times a year. Each catalog covers a
particular state or territory in the continental United
States and is mailed directly to the homes/offices of
20,000 buyers each edition, with over 850,000 in
total circulation. Broken down into 7 regions Fastline
offers the opportunity to stand-out in center of
multiple local catalogs. 7,480,000 Fastline catalogs
mailed annually.
TM
Fastline de Mexico is the only new and used farm
equipment catalog printed and distributed exclusively
for Mexico. It is direct mailed 13 times a year to over
11,000 farmers and ranchers with an additional
7,000 distributed via agriculture industry racks.
20,627
Big Ag exclusively targets commercial farmers and
ranchers with 1,000+ acres. Big Ag is mailed 17 times
a year directly to the homes/offices of to 100,000
buyers in conjunction with the local Fastline catalog.
1,700,000 Big Ag catalogs mailed annually.
11,598
7,542
24,556 15,159
13,075
6,131
Pink Tractor is a quarterly magazine for women in
agriculture. It’s mailed directly to 20,000 female
farmers each edition. Articles spotlight real women
in ag, provide tips, information, resources and more.
Each year Fastline Media Group exhibits at more than two dozen top agriculture tradeshows around the country. Renewing current subscribers and
signing-up new subscribers is a main objective, as is gaining exposure for advertisers with the nearly 100,000 additional catalogs distributed. To
take advantage of this additional exposure ask your local sales and marketing representative which publications, and specifically which editions, are
being distributed at tradeshows.
For an in-depth look at Fastline and Big Ag catalog distribution lists visit: www.Fastline.com/Distribution.
2
& S P ECIF ICAT I O N S
FASTLINE
FASTLINE REGIONS
BIG AG
FASTLINE DE MEXICO
PINK TRACTOR
B/W; Color
Color
Color
Color
Color
Front Cover: Full
7" x 6.15"
n/a
7" x 6"
7" x 6.15"
n/a
Front Cover: Post-It
Approx. 2" x 2"
n/a
Approx. 2" x 2"
n/a
Approx. 2" x 2"
Front Cover: Featured
Items
Up to 4 per catalog
per edition.
n/a
n/a
n/a
n/a
Front Cover: Banner
6.5" x 1.5"
n/a
n/a
n/a
Available
2 Page Spread
14" x 9.5"
14" x 9.5"
14" x 9.5"
14" x 9.5"
14" x 9.5"
Full Page
6.5" x 9.5"
6.5" x 9.5"
6.5" x 9.5"
6.5" x 9.5"
6.5" x 9.5"
2/3 Page
n/a
n/a
n/a
n/a
6.5 x 6.33"
Half Page: Horizontal
6.5" x 4.7"
6.5" x 4.7"
n/a
6.5" x 4.7"
6.5" x 4.7"
Half Page: Vertical
3.2" x 9.5"
3.2" x 9.5"
n/a
3.2" x 9.5"
3.2" x 9.5"
Back Cover
6.5" x 9.5"
n/a
6.5" x 9.5"
6.5" x 9.5"
6.5" x 9.5"
Inserts/Tip-Ins
Available
Available
Available
n/a
Available
Trim Size: 7.5" x 10.5" (45p x 63p)
Bleed Size: 8.5" x 11.5" (51p x 69p)
BLEED
TRIM
BLEED
TRIM
Safe Area (Full Page): 6.5" x 9.5" (39p x 57p)
Acceptable artwork
• CMYK process
• Adobe creative suite: InDesign, Illustrator,
Photoshop
• PDFs
SAFE
SAFE
6.5" X 9.5"
Add ½" All
Around For Trim
Add 1" All
Around For Bleed
3.2" X
9.5"
Add ½"
All Around
For Trim
Add 1" All
Around For
Bleed
FULL PAGE
HALF VERTICAL
Specified positons are offered on a space available
basis. An additional charge per page will be applied.
Ad Submission:
Email files to submitad@fastline.com
When submitting artwork, please
include:
• Company name
• Phone number
• Ad size
• Catalog and edition
where ad is to be placed
Questions: 800-626-6409 x6392
BLEED
TRIM
SAFE
6.5" X 4.7"
Add ½" All Around
For Trim
Add 1" All
Around For Bleed
HALF HORIZONTAL
3
B UY E R D E M O G RA P H I CS
There are 22 Fastline catalogs across the United States, 17 times a year. Each catalog covers a particular
state or territory in the continental United States and is mailed directly to the homes/offices of 20,000
buyers each edition, with nearly 850,000 in total circulation. A digital version of each catalog is also
emailed directly to online edition subscribers a week before the printed catalog arrives in homes. Editions
remain archived online. For additional exposure ask your local sales and marketing representative which
publications and specifically which editions are being distributed at tradeshows.
FASTLINE DEMOGRAPHICS BY STATE/TERRITORY
Approximate
Number
Of Farmers
Receiving
Fastline By
State/
Territory
VERIFIED FASTLINE CATALOG RECIPIENTS IN OUR
DATABASE REPORT GROWING/RAISING:
CROPS
LIVESTOCK
CORN
WHEAT
HAY
CATTLE
DAIRY
DAKOTA
33,500
56%
46%
40%
16%
1%
FAR WEST
27,100
17%
14%
27%
33%
13%
ILLINOIS
39,800
88%
26%
21%
10%
2%
INDIANA
27,800
86%
27%
27%
18%
4%
IOWA
39,600
91%
1%
41%
19%
3%
KANSAS
33,700
32%
64%
31%
20%
1%
KENTUCKY
37,300
50%
22%
35%
25%
4%
MICHIGAN
30,300
59%
33%
40%
32%
16%
MIDATLANTIC
48,300
51%
28%
27%
22%
9%
MIDSOUTH
32,600
13%
13%
28%
37%
3%
MINNESOTA
40,500
83%
18%
46%
42%
17%
MISSOURI
39,700
56%
39%
31%
34%
3%
NEBRASKA
37,600
79%
27%
46%
17%
1%
NORTHEAST
48,000
67%
16%
61%
42%
35%
NORTHWEST
33,500
16%
23%
44%
27%
8%
OHIO
35,200
84%
48%
20%
6%
7%
OKLAHOMA
31,000
4%
41%
33%
44%
2%
ROCKY MOUNTAIN
29,800
19%
28%
49%
43%
3%
SOUTHEAST
39,000
30%
14%
25%
32%
3%
TENNESSEE
31,000
26%
16%
38%
41%
3%
TEXAS
36,800
12%
37%
22%
37%
3%
WISCONSIN
35,300
79%
17%
68%
40%
32%
55%
26%
37%
28%
9%
TOTAL
92% of verified Fastline catalog recipients in our database report that they farm 75+ acres
See page 3 for specs.
• Rates for black and white vs. color.
• Specified positons are offered on a space available basis. An additional charge per page will be applied.
• Discount rates available for 6X, 11X and 17X.
• Discount rates available for multiple territories.
Acres Farmed by Fastline Readers
1-25040%
251-50022%
501-1,00013%
1000-250019%
2500-50005%
5000+1%
Sources:
2015, Edition 9 Circulation Report
2015, May Demographics Report
*Social media is an add-on opportunity with Front Cover options
For an in-depth look at Fastline and Big Ag catalog distribution lists watch a brief video at:
www.Fastline.com\Distribution.
4
& DEA DL INE S
2016 Fastline State/Territory Space Deadlines
EDITIONS
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Dakota
12/18
1/19
2/2
2/16
3/15
3/29
4/12
5/10
6/7
7/5
7/19
8/2
8/30
9/27
10/25
11/8
11/21
FarWest
1/4
2/1
2/15
2/29
3/28
4/25
5/9
5/23
6/20
7/18
8/15
8/29
9/12
10/10
10/24
11/7
12/5
Illinois
12/11
1/11
2/8
2/22
3/7
4/4
4/18
5/2
5/27
6/27
7/25
8/8
8/22
9/19
10/17
10/31
11/14
Indiana
12/14
1/12
2/9
2/23
3/8
4/5
4/19
5/3
5/31
6/28
7/26
8/9
8/23
9/20
10/18
11/1
11/15
Iowa
12/31
1/29
2/12
2/26
3/25
4/8
4/22
5/20
6/17
7/15
8/12
8/26
9/9
10/7
11/4
11/18
12/2
Kansas
12/28
1/27
2/10
2/24
3/23
4/6
4/20
5/18
6/15
7/13
8/10
8/24
9/7
10/5
11/2
11/16
11/30
Kentucky
12/15
1/13
2/10
2/24
3/9
4/6
4/20
5/4
6/1
6/29
7/27
8/10
8/24
9/21
10/19
11/2
11/16
Michigan
12/21
1/20
2/3
2/17
3/2
3/16
4/13
5/11
6/8
7/6
8/3
8/17
8/31
9/28
10/26
11/9
11/22
MidAtlantic
12/14
1/12
2/9
2/23
3/8
4/5
4/19
5/3
5/31
6/28
7/26
8/9
8/23
9/20
10/18
11/1
11/15
MidSouth
12/8
1/6
2/3
2/17
3/2
3/30
4/13
4/27
5/25
6/22
7/20
8/3
8/17
9/14
10/12
11/9
11/23
Minnesota
12/21
1/20
2/3
2/17
3/16
3/30
4/13
5/11
6/8
7/6
7/20
8/3
8/31
9/28
10/26
11/9
11/22
Missouri
12/24
1/26
2/9
2/23
3/22
4/5
4/19
5/17
6/14
7/12
8/9
8/23
9/6
10/4
11/1
11/15
11/29
Nebraska
12/29
1/28
2/11
2/25
3/24
4/7
4/21
5/19
6/16
7/14
8/11
8/25
9/8
10/6
11/3
11/17
12/1
Northeast
12/22
1/21
2/4
2/18
3/3
3/17
4/14
5/12
6/9
7/7
8/4
8/18
9/1
9/29
10/27
11/10
11/23
Northwest
12/31
1/29
2/12
2/26
3/25
4/22
5/6
5/20
6/17
7/15
8/12
8/26
9/9
10/7
10/21
11/4
12/2
Ohio
12/23
1/22
2/5
2/19
3/4
3/18
4/15
5/13
6/10
7/8
8/5
8/19
9/2
9/30
10/28
11/11
11/28
Oklahoma
12/4
1/4
2/1
2/15
2/29
3/28
4/11
4/25
5/23
6/20
7/18
8/1
8/15
9/12
10/10
11/7
11/21
Rocky
Mountain
12/29
1/28
2/11
2/25
3/24
4/21
5/5
5/19
6/16
7/14
8/11
8/25
9/8
10/6
10/20
11/3
12/1
Southeast
12/15
1/13
2/10
2/24
3/9
4/6
4/20
5/4
6/1
6/29
7/27
8/10
8/24
9/21
10/19
11/2
11/16
Tennessee
12/16
1/14
2/11
2/25
3/10
4/7
4/21
5/5
6/2
6/30
7/28
8/11
8/25
9/22
10/20
11/3
11/17
Texas
12/7
1/5
2/2
2/16
3/1
3/29
4/12
4/26
5/24
6/21
7/19
8/2
8/16
9/13
10/11
11/8
11/22
Wisconsin
12/23
1/21
2/4
2/18
3/17
3/31
4/14
5/12
6/9
7/7
7/21
8/4
9/1
9/29
10/27
11/10
11/23
Materials due within 2 business days of space deadline.
5
R E G I O NA L S E CT I O N S
Fastline Regional Reader Demographics
Standout in one of 7 regions – printed on glossy stock and in the center of multiple local Fastline catalogs
mailed 17 times a year directly to the homes/businesses of qualified farmers and ranchers. For additional
exposure ask your local sales and marketing representative which publications and specifically which editions
are being distributed at tradeshows.
2016 Fastline Region Space Deadlines
Number
of Farmers
Receiving
Fastline by
Region each
Edition
Edition
1
Edition Edition Edition Edition Edition Edition Edition Edition Edition Edition Edition Edition Edition Edition Edition Edition
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Region 1
60,000
12/17
1/18
2/1
2/15
2/29
3/14
4/11
5/9
6/6
7/1
8/1
8/15
8/29
9/26
10/24
11/7
11/21
Region 2
60,000
12/10
1/8
2/5
2/19
3/4
4/1
4/15
4/29
5/26
6/24
7/22
8/5
8/19
9/16
10/14
10/28
11/11
Region 3
60,000
12/9
1/7
2/4
2/18
3/3
3/31
4/14
4/28
5/25
6/23
7/21
8/4
8/18
9/15
10/13
10/27
11/10
Region 4
60,000
12/16
1/15
1/29
2/12
3/11
3/25
4/8
5/6
6/3
6/30
7/15
7/29
8/26
9/23
10/21
11/4
11/17
Region 5
80,000
12/22
1/22
2/5
2/19
3/18
4/1
4/15
5/13
6/10
7/8
8/5
8/19
9/1
9/30
10/28
11/11
11/23
Region 6
60,000
12/2
12/29
1/28
2/11
2/25
3/24
4/7
4/21
5/19
6/16
7/14
7/28
8/11
9/8
10/6
11/3
11/17
Region 7
60,000
12/24
1/26
2/9
2/23
3/22
4/19
5/3
5/17
6/14
7/12
8/9
8/23
9/4
10/4
10/18
11/1
11/29
Materials due within 2 business days of space deadline.
See page 3 for specs.
• All ads color.
• Specified positons are offered on a space available basis. An additional charge per page will be applied.
• Discount rates available for 6X, 11X and 17X.
• Discount rates available for multiple regions
4
7
Minnesota
Farm Edition
Wisconsin
Farm
Edition
Dakota Farm
Edition (ND, SD)
Northwest
Farm Edition
(ID, WA, OR, UT)
1
Michigan
Farm
Edition
Rocky Mountain
Farm Edition
(MT, WY, CO)
Nebraska
Farm Edition
Far West Ag
Edition (CA, NV,
NM, AZ)
Kansas
Farm Edition
Iowa
Farm Edition
Ilinois
Farm
Edition
Ohio
Farm
Edition
Indiana
Farm
Edition
33
Missouri
Farm
Edition
Kentucky
Farm Edition
5
Oklahoma
Farm Edition
Mid-South
Farm
Edition
(AR, MS,
LA)
Texas
Farm Edition
Northeast Farm
Edition (NH, VT,
MA ME, CT, NJ,
NY, PA, RI)
Mid-Atlantic
Farm Edition
(NC, SC, VA,
WV, DE, MD)
Tennessee
Farm Edition
Southeast
Farm
Edition
(AL, GA, FL)
2
6
6
D EMO GRA P HICS & D E A D L I N E S
Big Ag Reader Demographics
Big Ag exclusively targets farmers and ranchers with 1,000+ acres. Big Ag is mailed 17 times a year directly to
the homes/offices of to nearly 100,000 buyers in conjunction with local Fastline catalogs. This unique opportunity
allows manufacturers, dealers and other agriculture companies direct access to the largest farms and ranches
across the U.S.
Big Ag Readership & Demographics by Region
PLANTABLE ACRES
CROPS
LIVESTOCK
Total Farms
1000 – 2500 Acres
2500 – 5000 Acres
5000+ Acres
Corn
Soybeans
Wheat
Hay
Cattle
Diary
Region 1
7,542
6,093
1,177
272
89%
79%
58%
40%
17%
14%
Region 2
6,131
4,497
1,260
374
74%
73%
53%
26%
17%
3%
Region 3
15,159
12,049
2,575
535
95%
93%
47%
26%
11%
2%
Region 4
20,627
14,958
4,333
1,336
76%
73%
55%
43%
14%
4%
Region 5
24,556
19,627
4,045
884
82%
76%
42%
40%
12%
1%
Region 6
13,075
9,196
2,834
1,045
32%
35%
48%
24%
21%
1%
Region 7
11,598
7,652
2,574
1,372
24%
4%
52%
42%
30%
4%
TOTAL
98,688
74,072
18,798
5,818
69%
64%
49%
35%
16%
3%
Sources:
2015, Edition 9 Circulation Report
2015, May Demographics Report
2016 Big Ag Space Deadlines
Edition 1
12/2
Edition 2
12/30
Edition 3
1/28
Edition 4
2/11
Edition 5
2/25
Edition 6
3/11
Edition 7
4/7
Edition 8
4/21
Edition 9
5/19
Edition 10
6/16
Edition 11
7/14
Edition 12
7/28
Edition 13
8/11
Edition 14
9/8
Edition 15
10/6
Edition 16
10/27
Edition 17
11/10
See page 3 for specs.
• All ads color.
• Specified positons are offered on a space available basis. An additional charge per page will be applied.
• Discount rates available for 6X, 11X and 17X.
* Social media is an add-on opportunity with Front Cover options
For an in-depth look at Fastline and Big Ag catalog distribution lists watch a brief video at:
www.Fastline.com\Distribution.
Materials due within 2 business days of space deadline.
7
TM
DEADLINES
Fastline de Mexico
Fastline de Mexico is the only new and used farm equipment catalog printed and distributed exclusively for
Mexico. It is direct mailed 13 times a year to over 11,000 farmers and ranchers with an additional 7,000
distributed via agriculture industry racks.
2016 Fastline de Mexico Space Deadlines
Edition 1
12/8
Edition 2
1/6
Edition 3
2/3
Edition 4
3/2
Edition 5
4/1
Edition 6
4/27
Edition 7
5/25
Edition 8
6/22
Edition 9
7/20
Edition 10
8/17
Edition 11
9/14
Edition 12
10/12
Edition 13
11/9
Edition 14
9/8
Edition 15
10/6
Edition 16
10/27
Edition 17
11/10
Materials due within 2 business days of space deadline.
See page 3 for specs.
• All ads color.
• Specified positons are offered on a space available
basis. An additional charge per page will be applied.
8
PRIN T SP ECIF IC AT I O NS
Pink Tractor is a quarterly magazine for women in agriculture. It’s mailed directly to 30,000 female farmers
each edition. Articles spotlight real women in ag, provide tips, information, resources and more. For additional
exposure, at no extra charge, ask your local sales and marketing representative which publications and
specifically which editions are being distributed at tradeshows.
Reader Demographics
• 99% of Pink Tractor’s audience is female, ages 21 to 59 in the ag industry
• 80% farm up to 250 acres
• 60% grow corn
• 40% grow soybeans
• 40% grow hay
• 30% raise cattle
2016 Pink Tractor Space Deadlines
First Quarter
1/27
Second Quarter
4/28
Third Quarter
7/28
Fourth Quarter
10/20
BLEED
TRIM
BLEED
TRIM
SAFE
Trim Size: 7.5" x 10.5" (45p x 63p)
Bleed Size: 8.5" x 11.5" (51p x 69p)
Safe Area (Full Page): 6.5" x 9.5" (39p x 57p)
Acceptable artwork
SAFE
6.5" X 9.5"
Add ½" All
Around For Trim
Add 1" All
Around For Bleed
3.2" X
9.5"
Add ½"
All Around
For Trim
Add 1" All
Around For
Bleed
FULL PAGE
HALF VERTICAL
• CMYK process
• Adobe creative suite: InDesign, Illustrator,
Photoshop
• PDFs
Specified positons are offered on a space available
basis. An additional charge per page will be applied.
Ad Submission:
Email files to submitad@fastline.com
BLEED
TRIM
When submitting artwork, please
include:
•C
ompany name
• P hone number
• Ad size
•C
atalog and edition
where ad is to be placed
SAFE
Questions: 800-626-6409 x8320
2/3 PAGE HORIZONTAL
6.5" X 6.33"
Add ½" All Around For Trim
Add 1" All Around For Bleed
9
D I G I TA L S O LU T I O N S
The largest, freshest database of agricultural equipment online with a faster load time than the competition.
Fastline.com users are active in the equipment buying process.
Ads can be targeted to specific equipment categories, geographies and run of site based on the levels of
exposure needed.
Ask about new sponsorship opportunities coming to Fastline.com.
Banner sizes are as follows, depending on the spot sold.
• Skyscraper 160 x 600
• Leaderboard 728 x 90
• Rectangle 300 x 250
• Square 180 x 150
SQUARE..
180 X 150**
LEADERBOARD 728 X 90*
RECTANGLE..
300 X 250**
Placement Options
* run of site at the top or bottom of homepage, middle of
targeted category page, interrupter appears in line with
targeted listing or parts results, run of site at the top of
the parts page
** right side of homepage right hand of homepage in
the middle or at the bottom, appears at the top of
drilldown pages of targeted listing
*** right or left side of a target category page, left side of
drilldown pages in targeted listings, left side of page
with targeted parts results
Specs
• Minimal creation fee applied for artwork created by Fastline.
Banners can be any of the following formats:
• GIF
• JPEG
• HTML
• Flash*
We suggest keeping file sizes around 35K or so.
* Keep in mind Flash banners may not be viewable on some
mobile devices.Flash Banner Tracking Directions: Follow the
instructions at http://admin.adbutler.com/flash.spark (minus
the "Adding a flash banner in AdButler" section) or send us
the original .fla file so that we can take the necessary steps to
allow banner tracking in our banner management software.
10
D IG ITA L SO LUT I O N S
Manufacturers can grow their distribution network through Fastline’s Real-Time Equipment Database. Known
as F.R.E.D., Fastline’s Real-Time Equipment Database is a complimentary tool used by hundreds of Fastline
dealers on a daily basis.
Banner sizes are as follows, depending on the spot sold.
• Leaderboard 728 x 90
• 240 x 400
LEADERBOARD 728 X 90*
240
X
400**
Placement Options
* run of site, appears at top
** appears right side of home page
Specs
• Minimal creation fee applied for artwork created by Fastline.
Banners can be any of the following formats:
• GIF
• JPEG
• HTML
• Flash*
We suggest keeping file sizes around 35K or so.
* Keep in mind Flash banners may not be viewable on some
mobile devices.Flash Banner Tracking Directions: Follow the
instructions at http://admin.adbutler.com/flash.spark (minus
the "Adding a flash banner in AdButler" section) or send us
the original .fla file so that we can take the necessary steps to
allow banner tracking in our banner management software.
11
D I G I TA L S O LU T I O N S
Launched as a companion website to the Big Ag catalog, BigAg.com features a mix of editorial articles, timely
news articles, as well as field reports from famers and ag professionals around the country.
Sponsored content placement options and customized sponsorship packages may be available. Ask your
Fastline Media Group representative for a customized package to fit your campaign goals and budget.
12
D IG ITA L SO LUT I O N S
Recognizes women in ag and provides tips, information and more.
Pink Tractor digital packages receive 30,000 impressions per month.
All packages are for one month in duration.
Leaderboard
Banner ad (728 x 90)
LEADERBOARD 728 X 90
30,000+ Impressions
Rectangle
Banner ad (300 x 250)
30,000+ Impressions
300 X 250
Specs
• Minimal creation fee applied for artwork created by Fastline.
13
GA L L E RY PAC KAG E S
Fastline.com Gallery Packages
Ideal for equipment dealers looking to bring awareness to a specific group of products, the Fastline.com Gallery
Packages provide the flexibility to select the one best suited to current inventory needs. With all of the gallery
packages, the advertiser is in control. You decide which pieces of your inventory receive premium placement. As
pieces sell, you can change or edit your inventory moving another piece into the premium position. Any edits
or changes you make are done in Fastline’s Real Time Equipment Database (known as F.R.E.D.) and take place
immediately.
• Premium position on the results page
• Based on package, will be in the top three listed groups of equipment (gold, silver or bronze)
• Can easily be edited or changed via F.R.E.D. as equipment sells
• Available for current advertisers only.
PACKAGE
OPTIONS
GALLERY
ITEMS
PREMIUM POSITIONING
ABOVE
NON-GALLERY
ABOVE
BRONZE
ABOVE
SILVER
GOLD 120
120
✔
✔
✔
GOLD
60
✔
✔
✔
SILVER
30
✔
✔
BRONZE
10
✔
Packages are billed every four weeks.
14
VI DEO PACKAG E S
Fastline.com Video Packages
Designed with motion and sound Fastline.com Video Packages showcase your product from multiple angles.
With priority placement, listings with Video Packages receive more emails to the advertiser than those without.
Choice between a Premium, Business, Basic or Traditional package. Packages starting at up to 100 individual
items with video.
• Two ways to set your inventory in motion:
• A custom, narrated slideshow creation
• Supply your own video
FASTLINE.COM
PRIORITY
POSTING
SLIDESHOW
CREATION
YOUTUBE™
UPLOAD
WEB SEO
ADVERTISER
SUPPLIED VIDEO
Premium
✔
✔
✔
✔
✔
Business
✔
✔
✔
✔
Basic
✔
✔
Traditional
✔
✔
Packages are billed every four weeks.
Minimum of four images required for slideshow creation.
15
W E B D E S I G N/ H O ST I N G
Web Design and Hosting
Fastline Media Group’s IT department works behind-the-scenes on the company’s full suite of websites making
sure buyers can find what they’re looking for easily and fast. They’re also here to fulfill your company’s website
needs – offering custom design, hosting and updates to give you a branded presence on the internet.
• Choice of customizable designs
• Mobile-friendly web design available
• Includes:
• 4 pages, additional pages available for a one-time fee
• 6 hours maintenance per year
• Up to 10 email accounts
• Hosting includes:
• Registration/transfer of domain
16
HOTL IST
HotList & HotList Premier
An ideal combination of print, digital and social, this preferred positioning product, at www.Fastlie.com/HotList
puts specific pieces of equipment in front of more buyers – at a price they will like and that saves you from
deflated value at auction. Choose from HotList or HotList Premier based on your needs.
HotList sees an average of 14 times more summary views and 7 times more detail views over a standard listing
average on Fastline.com.
FEATURES
Priority ranking in Fastline.com search results for 45 days
✓
✓
Added attention with HotList icon
✓
✓
Choice of placement in a Region or Big Ag catalog section
✓
✓
Promoted through HotList monthly email
✓
✓
Saves you from losing more money at auctions
✓
✓
Promoted through banner ads on Fastline.com
✓
✓
Promoted on Fastline social media
✓
✓
Promoted on the Fastline catalog front covers
✓
✓
Promoted in house ads in Fastline catalogs
✓
✓
Increased details views on Fastline.com
✓
✓
Designed to move aged equipment
✓
✓
One detailed listing in monthly HotList email
✓
Promoted in bi-weekty Fastline newsletter
✓
Priority placement in HotList ad in Regional or Big Ag section in Fastline catalogs
✓
Priority placement on Fastline.com's HotList page
✓
Gold status exposure
✓
Specialized social media exposure
✓
Equipment must be 2010 or newer
✓
Priority Placement in HotList email alerts
✓
17
EMAIL MARKETING
Reach farmers with a message about special events, auctions, products and services, or simply increase brand
awareness by leveraging Fastline’s nationwide email marketing database of over 60,000, or target your message
by state or region.
• 11% average open rate
• Complimentary design, or supply your own .html
• Post-campaign report, stats include:
• Number delivered
• Number opened
• Open Rate
• Total Clicks
• Percentage opened by device:
– Computer
– Phone
– Tablet
• Pricing based off estimated quantities, only emails that are successfully delivered are billed.
• Up to 4,000
• 4,001-12,000
• 12,001-30,000
• 30,001+
Recommended Specs
• .html 600px wide for better viewing on a smart phone
• Optimize photos to 72 dpi and submitted as .jpg, png or .gif to reduce email size
Approximate Number Of Farmer Emails
BY STATE
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
BY REGION
Region1
Region2
Region3
Region4
Region5
Region6
Region7
600
100
700
1,100
700
100
50
400
1,100
400
2,300
1,500
3,200
1,600
2,000
500
75
200
100
1,300
2,400
500
2,000
500
1,800
50
50
100
100
1,000
1,000
1,000
1,700
1,700
500
1,000
25
400
1,500
1,700
2,100
100
100
500
700
100
1,500
200
5,500
6,300
5,800
6,500
8,700
5,600
4,700
Source: Fastline email database, December 2015
18
B EST IN AG
The Best in Ag Online Catalog
The Best in Ag is a digital product designed to bring year-round brand awareness to a wide range
of agricultural suppliers and manufacturers. Visit www.Fastline.com/TheBestInAg to see the most
recent edition, or www.Fastline.com/TBIA to reserve your space.
Distribution
• Emailed Quarterly to Fastline’s buyer email database of 60,000+
• Emailed to people who subscribe to Fastline.com Online Editions
• Receive unlimited exposure on Fastline.com for 12 months
Features
• Opportunities to add links to other company profile pages (Facebook, Twitter, Instagram, etc.)
• Opportunities for videos to be embedded in the ad
• Targeted audience reach
• Layered marketing
• Opportunity to update ad every quarter
• Quarterly marketing on Fastline’s Facebook page
Placement Options
• 1 Page
• Includes links to social media, videos, catalogs and additional photo gallery
• 2 Page Spread
• Includes links to social media, videos, catalogs and additional photo gallery
• Inside front Premium Position
• Quarterly Primary Sponsor
• Front cover with video link
• Annual Category Sponsor
• 1st page location in category with embedded video
• Includes links to social media, videos, catalogs and additional photo gallery
• Listing in Index
• Listing in Index with Link
• Listing in Index with Link & Logo
Add-ons
• Embedded video
Video Specs
• Recommended video length is 30-45 seconds (maximum 1:30)
• Formats
• FLV
• MP4
• MOV
19
CUSTO M P R I N T S O LU T I ON S
Custom Print Solutions
Fastline Media Group provides marketing solutions through custom print and digital solutions and value
added programs. Above and beyond its catalog and website offerings, Fastline Media Group develops
postcards, brochures and more based on the advertisers’ needs. A one-stop direct mail solution Fastline
Media Group can handle the design, printing, mailing lists and delivery.
Postcards
• Custom postcards mailed directly
• to your customers
• and/or the Fastline database
• Tipped into a catalog
• Fastline
• Big Ag
• Pink Tractor
• Full design and delivery options available
Brochures
• Custom brochures
• Tipped into a catalog
• Fastline
• Big Ag
• Pink Tractor
• Full design options available
Fastline Media Group has an extensive database of farmers, ranchers, equipment dealers and
manufacturers. These qualified lists can be rented for a one-time use for mailing and/or merged with the
advertiser’s current list of clients.
List Rental
• Segmented down to the ZIP code level for precise targeting
• One-time use for mailing
Mail Merge
• Provide your list of current clients
• Fastline compares and combines your list with its list
• Result is new list of potential clients
20
www.FastlineMediaGroup.com
TM