DISPLAY AD DIMENSIONS
NON-BLEED AD SIZES
Size
A
BLEED AD SIZES
Trim (W x H)
Size
Trim (W x H)
Bleed
Live
Spread 15.1875 x 9.5
N
Spread
16 x 10.5
16.25 x 10.75
15.625 x 10.125
B
Full Pg 6.75 x 9.5
O
Full Pg
8 x 10.5
8.25 x 10.75
7.625 x 10.125
C
2/3 Pg 4.5 x 9.5
P
2/3 Pg
5.0625 x 10.5
5.3125 x 10.75
4.6875 x 10.125
D
1/2 Pg Spread 15.6875 x 4.625
Q
1/2 Pg Spread
16 x 5.25
16.25 x 5.5
15.625 x 4.875
E
1/2 Pg, 3 Columns (H) 6.75 x 4.625
R
1/2 Pg, 3 Columns (H)
8 x 5.25
8.25 x 5.5
7.625 x 4.875
F
1/4 Pg (4 ads to page) 3.5 x 4.75
S
1/3 Pg, 1 Column (V)
2.625 x 10.5
2.875 x 10.75
2.25 x 10.125
G
1/2 Pg, 2 Columns (V) 4.5 x 7.125
H
1/3 Pg, 1 Column (V) 2.1875 x 9.5
I
1/3 Pg, 2 Columns (S) 4.5 x 4.625
J
1/6 Pg, 1 Column (V) 2.1875 x 4.625
K
1/6 Pg, 2 Columns (H) 4.5 x 2.125
L
1/12 Pg Vertical 2.1875 x 2.125
M
1 inch Column 2.1875 x 1
Trim size of the magazine
is 8 x 10.5
All sizes are in inches
DIGITAL AD SPECIFICATIONS
PREFERRED MATERIALS
PDF X1a and a SWOP-certified proof (see next page).
• Please make sure all images are CMYK and 300 dpi before saving the file as a PDF. RGB images and spot colors will not be accepted.
SUBMITTING YOUR AD
Ads can be submitted in the following ways:
1.Via web upload tool
2. Mail/overnight delivery
3.Via our FTP site
4. Email
Web upload tool
http://upload.lamag.com
For uploading ad creative for multiple Emmis titles, please use http://upload.emmispublishing.com
Upload limit is 150MB.
Mail/Overnight Delivery (on CD or DVD)
For submission by mail or overnight delivery, please send your ad (please include a suitable content proof) to:
Denise Philibert
Production Manager
Los Angeles Magazine
5900 Wilshire Blvd., 10th Floor
Los Angeles, CA 90036
FTP
In order to upload to our FTP site, you must use a 3rd party FTP software (Transmit, Fetch, Cyberduck, Filezilla).
Address: ftp.emmis.com
User: lamag
Pass: lamag
• Place files in the "Send to LAM" folder, then in "Final ads for Production Manager".
• After uploading to LAM's FTP site, you must email dphilibert@lamag.com to inform that you have uploaded your ad(s), and provide the filename(s) used.
All files over 10 days old will be automatically deleted from the FTP site.
Email
• The maximum file size accepted through email is 5MB.
• Email ad files to dphilibert@lamag.com.
DIGITAL AD SPECIFICATIONS (CONTINUED)
COLOR PROOFS
We strongly recommend you review and submit a SWOP-certified ad proof if you are concerned about color reproduction. All submitted SWOP-certified proofs are sent
to press and used for the color okay. Otherwise, your ad will be printed within standard SWOP densities. Non-SWOP proofs for ads will be used for content only. If we do
not receive a proof, we will pull a laser print or Epson proof from the submitted file, and will not be responsible for color or content discrepancies. A list of SWOP-certified
proofing systems is available at swop.org/certification/systemlist.asp.
BUILDING PAGES IN MACINTOSH FORMAT
The following guidelines must be used when building pages on the Mac:
1. Document setup must be set up to final trim size.
2. Bleed-image areas must be specified by extending the picture boxes involved beyond the pasteboard edge by the 0.125 inch-bleed requirement.
3. Do not build into the page anything outside of the pasteboard except bleed.
4. Assembly pitfalls - include fonts in EPS files. Avoid layering and typical components that can create serious problems in process/RIPing any type of file.
Color Usage - A four-color solid should not exceed 300% total tonal density. We suggest a rich black be constructed of 40% cyan, 30% magenta, 20% yellow and
100% black for boxes and panels (a total density of 190%). Black text should be 100% black (no under color).
Continuous Tone Image - It is most efficient for the printer to receive the images in a CMYK format such as EPS files with DCS “on.” Cropping and rotation should be
done in the Photoshop application rather than in the InDesign document.
Naming Files - Different operating systems have different rules for naming files. Some of the following characters are forbidden in certain operating systems. To be
safe, we highly recommend NOT including them in any file names.
Do not use these characters in file names:
?
“
\
<
>
question mark
quotation marks
back slash / slash
less than sign
greater than sign
*
|
=
+
[
asterisk
vertical bar/pipeline
equal sign
plus sign
left bracket
]
right bracket
.period
,comma
;semicolon
^caret
Do not use spaces in file names, including hardspaces (option-space, alt-space) and trailing spaces (spaces at the end of a filename).
PRINTING POLICIES
• Los Angeles magazine is perfect bound and printed web offset on 36 lb. coated stock. Covers are printed on 100 lb. coated stock.
Follow SWOP, AAAA/MPA recommended standard specifications for magazine web offset printing
• Advertisers’ materials will be held for one year and then discarded by the publisher unless otherwise specified in writing
• Maximum 150-line screen
• Total four-color density must not exceed 300%
• Standard process colors in SWOP, AAAA/MPA approved colors
• Reverse type must be no smaller than 8 point
INSERT INSTRUCTIONS
SPECIFICATIONS
Binding Method:
Perfect
Bleed Size:
8.25" X 10.75"
Trim Size:
8" X 10.5"
Live Safety Area:
Preferred - 0.5" From Trim
Minimum - 0.3125" From Trim
Minimum Size Insert: 4.5" X 6"
A. Allow 0.125” burr-out on the binding edge to accommodate perfect binding method
B. Allow 0.375” from binding edge for perforation placement on vertical perfs
C. Allow 0.125” FOOT trim
D. All inserts jog to the FOOT
E. Minimum paper requirements: 60# coated offset or equivalent
F. Maximum paper requirements: 100# coated offset or equivalent
G. Maximum signature size: 8.25” X 10.75”. Open- or closed-head signatures will be accepted. Folio lap is not necessary but is accepted if within trim
and signature specifications
H. Acceptability of gatefolds, accordion folds, scent strips, and novelty items subject to production director’s approval
I. Please direct any additional questions to Julia St. Pierre @ (323) 801-0066
SHIPPING INSTRUCTIONS
A. Quantity: approximately 175,000
MUST BE CONFIRMED ISSUE BY ISSUE.
B. Shipments must be received by the 25th of the month, two months prior to the issue month (i.e., April 25th for the June issue).
C. Shipments must be received on 42” x 48” nonreturnable 2-way skids.
D. Loads should not exceed 60” in height from floor. Inserts can be received brick-piled and banded 2 x 3 or in cartons, power packs, or shrink wrapped.
E. All skids should have two load flags, one on each of the 48” sides, stating LOS ANGELES MAGAZINE, ISSUE, INSERT NAME, and I.D. markers.
F. Inserts should be shipped to the attention of:
RR Donnelley & Sons
Mattoon Division
RT45N
P.O. Box 1668
Mattoon, IL 61938-1668
Attn: Doris Gephart
217/258-2870
G. Inserts are to be delivered between 8:00 a.m. and 4:00 p.m., Monday through Friday, excluding holidays unless other arrangements have been made prior to shipping.
H. Supplied inserts received bed-loaded or otherwise out of specifications will be subject to additional handling charges.