Advertising
Student: ___________________________ Banner ID: ______________ Date of Entry: _____________
General Education Requirements
COMMUNICATION
College Composition I
Date Taken ________
Grade ________
College Composition II
Date Taken ________
Grade ________
SCIENCE & MATHEMATICS
Mathematics Choice ___________________________
Date Taken ________
Grade ________
Lab Science Choice ____________________________
Date Taken ________
Grade ________
SOCIAL & BEHAVIORAL SCIENCES
(Courses must be taken in different disciplines.)
1. Choice _____________________________________ Date Taken ________
Grade ________
2. Choice ____________________________________
Grade ________
Date Taken ________
LITERATURE, HISTORY, HUMANITIES, & LANGUAGE
(Courses must be taken in different disciplines.)
1. Choice _____________________________________ Date Taken ________
Grade ________
2. Choice ____________________________________
Grade ________
Date Taken ________
NON-PROGRAM ELECTIVES
(Courses must not be in your major.)
1. Choice _____________________________________ Date Taken ________
Grade ________
2. Choice _____________________________________ Date Taken ________
Grade ________
3. Choice _____________________________________ Date Taken ________
Grade ________
4. Choice _____________________________________ Date Taken ________
Grade ________
5. Choice _____________________________________ Date Taken ________
Grade ________
6. Choice _____________________________________ Date Taken ________
Grade ________
ROWAN EXPERIENCE
■ 1. Literature (LIT)
■ 4. Writing Intensive (WI)
■ 2. Public Speaking
■ 5. Multicultural/Global Course (M/G)
■ 3. Artistic & Creative Bank (ACE)
■ 6. Rowan Seminar (RS) Freshmen only
Effective for student entering
Sept 1, 2014
Student: _______________________ ID No._________________ Date of Entry: ________________
Advertising Major
Housed in the Department of Public Relations and Advertising
(T = Course used in transfer. ONLY TWO COURSES MAY TRANSFER IN THE MAJOR.)
Note: Prerequisites are in parentheses ( ).
MAJOR REQUIREMENTS (33 s.h.)
Intro to Advertising (major status)
Date Taken_______
Grade______
Intro to PR (major status)
Date Taken_______
Grade______
Ad Copywriting (Intro to Ad)
Date Taken_______
Grade______
Portfolio Preparation (Permission of Instructor)
Date Taken_______
Grade______
PR and Adv Law and Ethics (Intro Ad, Ad Copywriting)
Date Taken_______
Grade______
Principles of Marketing
Date Taken_______
Grade______
Publication Layout and Design (45 hours)
Date Taken_______
Grade______
Intro to PR and Advertising Research (60 hours)
Date Taken_______
Grade______
Media Planning (Intro to Ad, Account Planning)
Date Taken_______
Grade______
Advertising Strategies (Fall only, Ad Copy, Intro PR/Ad Res) Date Taken_______
Grade______
Adv Campaigns (Spring only, Ad Strategies) (WI)
Grade______
Account Planning (Ad Copywriting)
OR
Integrated Marketing Communication (Intro PR, Intro Ad)
OR
Date Taken_______
RELATED ELECTIVES BANK (6 s.h.)
(Select 6 s.h. or two courses from the following offerings.)
Communication Theory (CCII)
Date Taken_______
Grade______
Media Law (60 hours)
Date Taken_______
Grade______
Media Ethics (Journalism Principles and Practices)
Date Taken_______
Grade______
Mass Media (CCII)
Date Taken_______
Grade______
Impact of PR on the News (Basic PR Writ or News Rep I)
Date Taken_______
Grade______
Advertising Practicum (75 hours)
Date Taken_______
Grade______
PR/Ad Internship I or II (Ad Copywriting, 2.5 GPA)
Date Taken_______
Grade______
PR/Ad Internship III (Ad Copywriting, 2.5 GPA)
Date Taken_______
Grade______
Health Communication (CCII)
Date Taken_______
Grade______
Political Communication (CCII, Intro Gvmt/Politics)
Date Taken_______
Grade______
Organizational Behavior
Date Taken_______
Grade______
Small Group Communication WI
Date Taken_______
Grade______
News Reporting I (Journalism Principles and Practices)
Date Taken_______
Grade______
Mag. Article Writ. (News Rep I or Jrn Writ or Basic PR)
Date Taken_______
Grade______
Feature Writing (News Reporting II)
Date Taken_______
Grade______
Persuasion and Social Influence
Date Taken_______
Grade______
Television Industry (CCI and CCII)
Date Taken_______
Grade______
FREE ELECTIVES (39 s.h.)
(Try to use at least 12 s.h. to build an area of expertise relevant to your program.)
1 Choice __________________________
Date Taken ________
Grade ________
2 Choice __________________________
Date Taken ________
Grade ________
3 Choice __________________________
Date Taken ________
Grade ________
4 Choice __________________________
Date Taken ________
Grade ________
5 Choice __________________________
Date Taken ________
Grade ________
6 Choice __________________________
Date Taken ________
Grade ________
7 Choice __________________________
Date Taken ________
Grade ________
8 Choice __________________________
Date Taken ________
Grade ________
9 Choice __________________________
Date Taken ________
Grade ________
10 Choice _________________________
Date Taken ________
Grade ________
11 Choice _________________________
Date Taken ________
Grade ________
12 Choice _________________________
Date Taken ________
Grade ________
13 Choice _________________________
Date Taken ________
Grade ________
GPA in major must be 2.5 in order to graduate and a 2.0 overall
C- or above required in major courses to count
Total Hours Required for Graduation (with Gen Ed) = 120 s.h.