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Updated on 2/29/16 · © 2016 Crain Communications Inc
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REACH
PRINT
61,898
DIGITAL
1.9M
PRINT SUBSCRIBERS
UNIQUE MONTHLY USERS
MARKETERS ARE
50%
MORE
LIKELY
TO TURN TO AD AGE MORE
THAN ANY OTHER MEDIA BRAND*
85%
OVER 609,000
24 ISSUES
SOCIAL
NEWSLETTER
REGISTRANTS
is the destination.
365K FACEBOOK
LIKES
878,186
TWITTER FOLLOWERS
275K
119K
LINKEDIN
LINKEDIN
FOLLOWERS GROUP MEMBERS
We are also on Instagram, Pinterest,
Google+, Tumblr and YouTube
1. Social numbers updated as of February 2016
2. Print circulation; Ad Age subscriber base - June 2015
3. Digital metrics based on Omniture/SiteCatalyst; January 2016
*Source: Advertising Age Audience Profile Survey 2014; Base 1,365
Updated on 2/29/16 · © 2016 Crain Communications Inc
VISIT ADAGE.COM
TO KEEP UP ON
BREAKING NEWS
AND EVENTS*
EVENTS
3,612
EVENT ATTENDEES IN 2015
84%
ATTEND AD AGE
EVENTS TO GAIN
INSIGHTS, DATA
AND ANALYSIS ON
MARKET TRENDS*
10 EVENTS
IN 2016
EDITORIAL CALENDAR
MONTH
WEEK
JAN
FEB
MAR
APR
11
2016 AGENDA
25
AGENCY A-LIST
8
JUN
Updated on 2/29/16 · © 2016 Crain Communications Inc
EVENTS & BONUS DISTRIBUTION
Issue close: 12/31 • Cover close: 11/12
Issue close: 1/14 • Cover close: 11/26
SUPER BOWL 50 FT. THE AD
REVIEW & ANATOMY OF AN AD
Issue close: 1/28 • Cover close: 12/10
22
7
21
4
18
2
MAY
PRINT FEATURES
2016
MOBILE
Issue close: 2/11 • Cover close: 12/24
AD AGE’S AGENCY A-LIST PARTY
(MAR 1, NYC)
THE CAMPAIGN TRAIL
Issue close: 2/25 • Cover close: 12/25
TALENT FT. 40 UNDER 40
4A's Conference (MIAMI, FL)
BRANDING & TECHNOLOGY
AD AGE’S DIGITAL CONFERENCE
(APR 5-6, NYC)
Issue close: 3/10 • Cover close: 1/7
Issue close: 3/24 • Cover close: 2/4
FUTURE OF TV
Issue close: 4/7 • Cover close: 2/18
AGENCY REPORT
Issue close: 4/21 • Cover close: 3/3
16
TV UPFRONT
30
WOMEN TO WATCH
13
CREATIVITY
27
LEADING NATIONAL ADVERTISERS
Issue close: 5/5 • Cover close: 3/17
Issue close: 5/19 • Cover close: 3/31
Issue close: 6/2 • Cover close: 4/14
CANNES LIONS ADVERTISING FESTIVAL
(JUN 18-25, CANNES)
Issue close: 6/16 • Cover close: 4/28
Ad Age Events
EDITORIAL CALENDAR
MONTH
WEEK
JUL
18
AUG
SEPT
1
22
NOV
DEC
Updated on 2/29/16 · © 2016 Crain Communications Inc
PURPOSE MARKETING
Issue close: 7/7 • Cover close: 5/19
BtoB MARKETING FACT PACK FT.
THE BtoB 100
Issue close: 8/11 • Cover close: 6/23
26
THE MEDIA ISSUE
Issue close: 9/1 • Cover close: 7/14
Issue close: 9/15 • Cover close: 7/28
ADVERTISING WEEK
(SEPT 26-29, NYC)
PRECISION MARKETING
Issue close: 9/22 • Cover close: 8/4
17
MOST POWERFUL MARKETERS FT.
THE POWER LIST
31
THE INNOVATION ISSUE
14
THE CULTURAL ISSUE FT. BEST
PLACES TO WORK
19
SMALL AGENCY CONFERENCE &
AWARDS (JUL 19-20, MIAMI, FL)
Issue close: 7/21 • Cover close: 6/2
WELLNESS FT. THE HC IMPACT
AWARDS
5
EVENTS & BONUS DISTRIBUTION
OLYMPICS & SMALL AGENCY
WINNERS & HISPANIC FACT PACK
12
3
OCT
PRINT FEATURES
2016
ANA MASTERS OF MARKETING
(ORLANDO, FL)
Issue close: 10/6 • Cover close: 8/18
Issue close: 10/20 • Cover close: 9/1
Issue close: 11/3 • Cover close: 9/15
GLOBAL MARKETING FEATURING
MARKETER A-LIST
Issue close: 11/24 • Cover close: 10/6
CREATIVITY 50
& MARKETING FACT PACK
Issue close: 12/8 • Cover close: 10/20
Ad Age Events
EVENT CALENDAR
2016
WEEK OF
Effective January 1, 2016
MONTH
DAY
FEB
MAR
MAR
APR
APR
MAY
JUN
1*
1
21OR 22
5-6
18-22
5
18-25
WEEK OF
JUL
AUG
SEP
OCT
OCT
NOV
EVENT / CONFERENCE
VENUE
CITY
Agency A-List
Edison Ballroom
New York, NY
4As Dinner
TBD
Miami, FL
Ad Age Digital
Pier 36
New York, NY
Advertising Week Europe
TBD
TBD
Brand Summit
W Hotel, City Center
Chicago, IL
Custom Event Opportunity
Cannes
Cannes, France
JUN 22
Ad Age Party, Sponsored by The Trade Desk
Grand Hotel
Cannes, France
JUN 23
Women to Watch Reunion
TBD
Cannes, France
Small Agency Conference + Awards
1 Hotel South Beach
Miami, FL
Women to Watch
Cipriani
New York, NY
19+20
TBD*
26-29
Advertising Week Events
New York, NY
SEP 26-29 (DATE TBD)*
Karaoke for a Cause
TBD
New York, NY
SEP 26-29 (DATE TBD)*
Custom Breakfast Series
TBD
New York, NY
SEP 26-29 (DATE TBD)*
Custom Dinners
TBD
New York, NY
ANA Dinner
TBD
Orlando, FL
Brand Summit
TBD
Los Angeles, CA
5*
TBD*
TBD*
* Dates to be determined.
Updated on 2/29/16 · © 2016 Crain Communications Inc
Custom Event Opportunity (MUST BE SOLD BY AUG 15)
If you take Ad Age as a whole, it’s a way in which you
can see what else is going on elsewhere, and then
decide if you are going to do anything about it.
—Andrew Robertson
President and CEO
BBDO
Updated on 2/29/16 · © 2016 Crain Communications Inc
P R I N T R AT E S
Effective January 1, 2016
4-COLOR
1X-5X
6X-8X
9X-12X
13X+
2-Page Spread
$66,235
$64,095
$58,525
$57,235
1/2-Page Spread
45,745
43,885
41,035
39,815
Page
35,190
34,120
31,335
30,690
1/2 Page Horizontal
24,945
24,015
22,590
21,980
1/2 Page Vertical
24,945
24,015
22,590
21,980
1/4 Page
14,220
13,725
12,955
12,695
1/4 Page Vertical
14,220
13,725
12,955
12,695
Horizontal Strip
14,220
13,725
12,955
12,695
PRINT
SPECS
BLACK & WHITE
2-Page Spread
$54,120
$51,980
$46,410
$45,120
1/2-Page Spread
33,630
31,770
28,920
27,700
Page
27,060
25,990
23,205
22,560
1/2 Page Horizontal
16,815
15,885
14,460
13,850
1/2 Page Vertical
16,815
15,885
14,460
13,850
1/4 Page
8,905
8,410
7,640
7,380
1/4 Page Vertical
8,905
8,410
7,640
7,380
Horizontal Strip
8,905
8,410
7,640
7,380
CLICK HERE!
WRAPS & GATEFOLDS*
Issue Wrap (3 pages)
$136,050
Cover Wrap (2 pages)
$106,680
Standard Gatefold Off Cover (3 pages)
$110,380
Half Cover (1 vertical 1/2 page)
$45,730
3-Page Gatefold (in-book)
$110,380
Half Cover (2 vertical 1/2 pages)
$68,020
Cover Wrap Gatefold (4 pages)
$164,180
*Rates includes any 2, 3 or 4 process colors.
Updated on 2/29/16 · © 2016 Crain Communications Inc
D I G I TA L R AT E S
Effective January 1, 2016
NEWSLETTERS
50% SOV
100% SOV
$17,650
$35,300
$17,650
$35,300
$7,140
$14,280
$33,750
$67,500
$17,650
$35,300
$15,880
$31,764
Agency (Newsletter & Agency Channel Targeted Impressions)
4 weeks
CMO Strategy (Newsletter & Marketing Channel Targeted Impressions)
4 weeks
Creativity (Newsletter & ROS)
1 week
Daily (Newsletter & ROS)
4 weeks
Digital (Newsletter & Digital Channel Targeted Impressions)
1 week
DIGITAL
SPECS
CLICK HERE!
MediaBuzz (Newsletter & Media Channel Targeted Impressions)
1 week
RUN OF SITE (ROS)
ROS
Targeted/Section
Tagging
$68 CPM
$75 CPM
$90 CPM
TAKEOVERS
Monday
Tuesday
Wednesday
Thursday
Fri/Sat/Sun
Sitewide First Impression Takeover
(includes all channels)
$32,520
$32,520
$32,520
$32,520
$27,086
Sitewide First Impression Takeover
plus Home Page Takeover
$44,640
$44,640
$44,640
$44,640
$33,473
Wallpapers are available for a flat fee of $3,000 net
Reveal unit is available for a flat fee of $3,000 net
ONLINE SPONSORSHIPS
DOLLAR VOLUME DISCOUNT
Special Reports
Ad Age’s Digital Conference • Ad Age's Women to Watch •
Ad Age's Media Mavens • Ad Age’s Data Conference • Ad Age’s
Small Agency Conference
(BASED ON ONLINE GROSS SPEND)
Sponsorship price
is determined by
each event
*Note: Includes 1 HPTO during sponsorship
AdAge@
SXSW • Mobile World • CES • Comic-Con • SiriusDecisions
E-3 • DMA • BMA • ANA • 4A's • Advertising Week
Sponsorship price
is determined by
each event
Discount
$175K+
15%
$75,000 - $174,999
10%
$20,000 - $74,999
5%
$100K and above in print receives a 5% cross-promotion
discount for online advertising
SOCIAL MEDIA
Twitter Takeover
Sold Monthly
100% SOV on pages where traffic comes from Twitter
$90 CPM
Updated on 2/29/16 · © 2016 Crain Communications Inc
All rates are gross (unless otherwise noted) and subject to change
C O N T E N T S T R AT E G Y S T U D I O R AT E S
WHITE PAPERS
WEBCASTS (Audio)
Custom White Paper
Ad Age webcast
$21,000
BtoB webcast
$16,500
Online only
$35,000
Print and online
$70,000
CUSTOM RESEARCH
Custom White Paper Brief*
Online only
$20,000
Print and online
$50,000
Standalone research
INTELLIGENCE CENTER/HUB
White Paper Posting
3 month posting
$5,000
9 month posting
$9,000
6 month hub
$50,000
12 month hub
$90,000
*Inquire about discounts for a series of 3 or more white paper briefs
INFOGRAPHICS
Custom pricing based on objectives
SPONSORED CONTENT POSTS
One post
3 or more posts
$17,000
CUSTOM VIDEO
$16,500 (per post)
Custom pricing based on objectives
All rates are net (unless otherwise noted) and are subject to change
Updated on 2/29/16 · © 2016 Crain Communications Inc
$50,000
C R E AT I V I T Y R AT E S
Effective January 1, 2016
VIDEO
RUN OF SITE (ROS)
Impressions
CPM
100K
$4,900
100K - 199K
$49
200K
$9,200
200K - 299K
$46
300K
$13,500
300K - 499K
$45
500K
$20,500
500K - 999K
$41
1000K
$38,000
1000K+
$38
(ALL PROGRAMS ARE FOR 4 WEEKS)
Creativity Top 5
$13,000
HOME PAGE TAKEOVERS (HPTO), FIRST IMPRESSION TAKEOVERS (FITO) AND MORE
Full Week
Home Page Takeover
$12,560
First Impression Takeover
$8,195
First Impression Takeover Plus
Home Page Takeover
$18,675
DOLLAR VOLUME DISCOUNT
(BASED ON ONLINE GROSS SPEND)
Discount
$175K+
15%
$75,000 - $174,999
10%
$20,000 - $74,999
5%
$100K and above in print receives a 5% cross-promotion
discount for online advertising
All rates are gross (unless otherwise noted) and subject to change
Updated on 2/29/16 · © 2016 Crain Communications Inc
DIGITAL
SPECS
CLICK HERE!
EMAIL NEWSLETTERS
AD AGE EMAIL NEWSLETTERS DELIVER ESSENTIAL, TRUSTWORTHY NEWS
right into the hands of industry influencers and thought leaders
who are striving to stay ahead of latest news and trends. With
a newsletter sponsorship, your brand will be at the forefront
of the conversation and more importantly, be top-of-mind for
key decision makers.
NEWSLETTER
728x90
AGENCY (77,000+ OPT-IN SUBSCRIBERS)
Sponsor
Ad Unit
NEWSLETTER & AGENCY CHANNEL TARGETED IMPRESSIONS • SOLD 4 CONSECUTIVE WEEKS
50% SOV
$17,650
250,000 Impressions
100% SOV
$35,300
500,000 Impressions
CMO STRATEGY (97,000+ OPT-IN SUBSCRIBERS)
NEWSLETTER & MARKETING CHANNEL TARGETED IMPRESSIONS • SOLD 4 CONSECUTIVE WEEKS
50% SOV
$17,650
250,000 Impressions
100% SOV
$35,300
500,000 Impressions
300x250
Sponsor
Ad Unit
CREATIVITY (89,000+ OPT-IN SUBSCRIBERS)
NEWSLETTER & RUN OF SITE • SOLD WEEKLY
50% SOV
100% SOV
$7,140
200,000 Impressions
$14,280
400,000 Impressions
DAILY (138,000+ OPT-IN SUBSCRIBERS)
NEWSLETTER & RUN OF SITE • SOLD 4 CONSECUTIVE WEEKS
50% SOV
$33,750
750,000 Impressions
100% SOV
$67,500
1,500,000 Impressions
Ad Age
house ad
unit
CHANNEL
DIGITAL (113,000+ OPT-IN SUBSCRIBERS)
NEWSLETTER & DIGITAL CHANNEL TARGETED IMPRESSIONS • SOLD WEEKLY
50% SOV
$17,650
250,000 Impressions
100% SOV
$35,300
500,000 Impressions
970x90
MEDIABUZZ (90,000+ OPT-IN SUBSCRIBERS)
NEWSLETTER & MEDIA CHANNEL TARGETED IMPRESSIONS • SOLD WEEKLY
50% SOV
$15,880
225,000 Impressions
100% SOV
$31,764
450,000 Impressions
All rates are gross (unless otherwise noted) and subject to change
Updated on 2/29/16 · © 2016 Crain Communications Inc
300x250
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With extensive traffic-driving promotion and social shout-outs, don’t miss this opportunity to capture the
attention of our audience on a global scale throughout the entire year!
PREMIUM MEMBER PACKAGE
• Premium company profile on LookBook, with ability to update all year long
LOOKBOOK WEEKLY FEATURE
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• Product card promotion for the "Weekly Feature" will be placed on the home page,
related articles and special reports on AdAge.com
• Agencies will get a spotlight of their creative work in a dedicated LookBook section on
the Creativity home page for two consecutive weeks
• Ad Age will create premium profile banners for run of site promotions on AdAge.com
• Company mentions in Ad Age stories will contain special LookBook links
• Ad Age will provide Profile Performance Reports
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Updated on 2/29/16 · © 2016 Crain Communications Inc
LOOKBOOK HOME PAGE
W E E K LY F E AT U R E S
JANUARY
Q1
WEEK
4
11
18
25
Q2
Q3
Q4
APRIL
WEEK
TOPIC
SOCIAL MEDIA
PRINT & DIGITAL
PUBLISHING (MEDIA)
PRODUCTION COMPANIES
CRM (AD TECH)
TOPIC
4
CREATIVE (AGENCY &
MULTICULTURAL)
11
PRINT & DIGITAL
PUBLISHING (MEDIA)
18
25
TOOLS/STRATEGY (AD TECH)
JULY
WEEK
GAMING (MEDIA)
TOPIC
4
11
HOLIDAY WEEK
18
25
DSP (AD TECH)
RADIO/STREAMING AUDIO
(MEDIA)
MEDIA AGENCIES
OCTOBER
WEEK
3
10
17
24
31
Updated on 2/29/16 · © 2016 Crain Communications Inc
TOPIC
CREATIVE AGENCIES
B2B AGENCY GUIDE
BRANDED CONTENT (MEDIA)
DATA/CRM (AGENCY)
MEDIA (AGENCY)
FEBRUARY
WEEK
1
8
15
22
29
TOPIC
CREATIVE (AGENCY)
DIGITAL AGENCIES
HOLIDAY WEEK
SOCIAL MEDIA
PUBLISHER TOOLS/
STRATEGY (MEDIA)
MAY
WEEK
TOPIC
2
9
16
23
30
CABLE & BROADCAST (MEDIA)
DIGITAL VIDEO (MEDIA)
CRM (AD TECH)
DIGITAL (AGENCY)
BRANDED CONTENT (MEDIA)
AUGUST
WEEK
1
8
15
22
29
TOPIC
SMALL AGENCIES
DATA/CRM (AGENCY)
AD EXCHANGES (AD TECH)
BRANDED CONTENT (MEDIA)
7
14
21
28
MARCH
WEEK
TOPIC
7
MARKETING AUTOMATION
(AD TECH)
14
21
28
DIGITAL VIDEO (MEDIA)
JUNE
PUBLIC RELATIONS (AGENCY)
AD EXCHANGE (AD TECH)
WEEK
TOPIC
6
13
20
CABLE & BROADCAST (MEDIA)
27
CREATIVE (AGENCY &
CANNES)
B2B AGENCIES (AGENCY)
PRODUCTION COMPANIES
(MEDIA/PRODUCTION)
SEPTEMBER
WEEK
5
12
19
26
TOPIC
DIGITAL AGENCIES
MEDIA (AGENCIES)
DMP (AD TECH)
DIGITAL VIDEO (MEDIA)
HOLIDAY WEEK
NOVEMBER
WEEK
2016
TOPIC
PUBLISHER TOOLS/
STRATEGY (MEDIA)
SOCIAL MEDIA (MEDIA)
HOLIDAY WEEK
PR (AGENCY)
DECEMBER
WEEK
TOPIC
5
12
GAMING (MEDIA)
19
RADIO/STREAMING AUDIO
(MEDIA)
26
HOLIDAY WEEK
MARKETING AUTOMATION
(AD TECH)
C O N TA C T U S
SALES / SPONSORSHIPS
685 Third Avenue
9th Floor
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Tel: 212.210.0100
Fax: 212.210.0111
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212.210.0475 • jramsey@adage.com
MARKETING / CONTENT STRATEGY STUDIO
Kerri Ross
Director, Program Management & Sales Marketing
212.210.0160 • kross@adage.com
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Director, Custom Editorial
847.577.9032 • kegolf@adage.com
ADVERTISING MATERIALS SUBMISSIONS
PRINT
ADVERTISING AGE
Submit all materials to:
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EVENTS / CONFERENCES
TICKET SALES
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Senior Manager, Events Marketing
212.210.0793 • tkeller@adage.com
ADDITIONAL INFORMATION
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Updated on 2/29/16 · © 2016 Crain Communications Inc
Ad Age is my go-to publication for meaty advertising
and marketing stories. It always seems to hit on the issues
I am dealing with at the time...The writing is engaging,
interesting and occasionally controversial, without being
gossipy or hurtful. I can count on an accurate and timely
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— W—Lisa Cochrane
Formerly Senior VP -- Marketing
Allstate Insurance
Updated on 2/29/16 · © 2016 Crain Communications Inc