APCOA PARKING AG
HEADQUARTERS
P. O. BOX 23 04 63
70624 STUTTGART-AIRPORT
TEL +49 (0)711 94791-0
FAX +49 (0)711 94791-59
www.apcoa.eu
APCOA –
THE FUTURE OF PARKING
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“CONSUMERS ARE
CHANGING THE WAY
THEY TRAVEL AND
APCOA IS MOVING
WITH THE TIMES.”
FRIEDRICH SCHOCK
Chief Executive Officer (CEO) of APCOA Parking AG
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AND PROG
APCOA –
A FUTURE-FACING ENTERPRISE
As Europe’s leading car park management compa-
ny, we know that the key to future success lies in
accepting new challenges and consistently imple-
menting fresh solutions.
By saving energy, car sharing, digitalised route
planning or reducing the amount of traffic looking
for somewhere to park, we find you sustainable
solutions. Every day, all over Europe we work to
make sure your parking facility is still profitable
tomorrow!
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THE
F
O
G
N
I
K
TAL
E
CO2 DEBAT
SIMPLE – BECAUSE WE ARE RESPONSIBLE
FOR OUR ENVIRONMENT
WHY WE FOCUS
ON SUSTAINABILITY
APCOA manages parking areas that use resources
LED lighting and special sensors on ticket machi-
efficiently. We save on the usage of conventional
nes make it possible to reduce their average ener-
energy wherever possible and actively seek out and
gy consumption by over 70%. At airports, we use
promote the use of alternatives. For example, we
fuel-efficient shuttle buses to minimise our carbon
only install systems with low energy consumption
emissions. We keep abreast of modern technologies
and reduced environmental impact.
and developments to enable us to react promptly
and quickly to new demands.
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CAR
C
I
R
T
C
E
L
THE E
IS HERE
WHY APCOA IS BEST
FOR ELECTRIC CARS
SIMPLE – BECAUSE THEY CAN CHARGE
WHILE THEY PARK
Electric cars are here, and APCOA is ready! We
currently face: short range and long charging times.
equip our parking areas with charging stations
Together with energy companies, we are work-
so customers can charge their cars while they do
ing to develop the “filling station of the future”.
their shopping. In this way, APCOA helps to solve
Another good reason to park at APCOA!
the two main problems that owners of electric cars
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N G,
BORROWI G:
N
NOT BUYI NG
I
CAR SHAR
SIMPLE – BECAUSE IT BENEFITS YOU,
US AND OUR ENVIRONMENT
Car sharing is becoming increasingly popular, because while many people still want the convenience of driving a car, they don’t necessarily want to own one. Car sharing vehicles are changed
frequently and are on the road a lot – much more than privately-owned cars. They also need more
parking spaces that are available at short notice. And car sharing companies need fixed slots where
the vehicles can be picked up. Demand is growing steadily and the growth rates speak for themselves - 20%!
APCOA cooperates with national and regional car sharing providers, and can offer special
conditions for long-term parking spaces in designated areas.
WHY WE WELCOME
CAR SHARING
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13
LES
A
S
G
N
I
W
GRO
O
THANKS T CE
E-COMMER
SIMPLE – BECAUSE TODAY‘S CUSTOMERS
INCREASINGLY SEARCH AND BOOK ONLINE
WHY THE INTERNET IS HUGELY
IMPORTANT FOR YOUR CAR PARK
Whether calculating the route on their sat nav,
They are registered in Google Maps and automati-
booking their parking on a PC or looking for the
cally programmed into all navigation systems that use
nearest car park on a mobile, today’s drivers have
material provided by map manufacturer NAVTEQ.
already gone digital.
As a result of consistent search engine optimisati-
People who know where they’re going get there
on, as well as self-established “online marketplaces
direct, save no end of time, fuel – and frazzled ner-
for parking spaces” and booking platforms, we’re
ves – thanks to not having to search for a place to
quick and easy for parking customers to find.
park. That’s why we are continuously optimising
the digital locatability of APCOA car parks.
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AIRPORT
CITY-/SHOPPING
CENTRES
FAIRS, EVENTS,
CONFERENCE
PARK & RIDE
ON-STREET
HOTELS
HOSPITALS
ICE –
V
R
E
S
R
U
O
ESS
C
C
U
S
R
U
YO
SIMPLE – BECAUSE WE KNOW THE WORLD OF PARKING INSIDE-OUT
Satisfied parking customers are the best evidence of what we stand for – stea-
in-depth location study and design a comprehensive business concept tailored
dily growing profits and long-term economic success for the investor. Which is
to your needs.
why we do everything we can to ensure your customers have a positive parking
experience – and keep coming back.
WHY IT’S WIN-WIN WITH APCOA
For you, it’s important to know that we are happy to manage your project right
from the planning and construction phase. This can be an advantage when
You can rely on us. We have more than 40 years of expertise when it comes to
dealing with planning authorities, speeds up processes and saves both time
parking profiles, price acceptance, facility and property management. Whether
and money. However, we can also optimise existing facilities with the help of
airport or city centre, green-field site or multi-storey car park, we conduct an
modern technology and targeted marketing initiatives.
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AIRPORT
CITY CENTRES
SHOPPING CENTRES
FAIRS
MANY
RS –
CUSTOME NER
ONE PART
WE ARE THE EXPERTS ...
PARK & RIDE
ON-STREET
HOTELS
HOSPITALS
... IN ALL MARKET SEGMENTS
FAIRS, EVENTS AND CONFERENCE CENTRES: The most important task here is
ON-STREET PARKING: On behalf of the local authorities, APCOA assumes res-
making sure that large volumes of traffic can be directed smoothly at peak times
ponsibility for installation and supervision of Pay & Display machines on pub-
without creating jams and hold-ups. APCOA keeps things moving at many major
lic roads, supervises parking compliance and also deals with the collection of
venues, including the SI-Centrum Stuttgart, Fiera di Milano, Allianz Arena Mu-
fines and towing and impounding vehicles.
APCOA always comes up with a solution – even where investments for a costly
AIRPORT PARKING: This encompasses a wide range of demands including short-
renewal of technical systems or building renovation can’t always be financed from
and long-stay parking, business and holiday parking and parking for ‘meeters and
your own funds. With documented processes and controls, we ensure compliance
greeters’. Do you need shuttle bus management, or security parking? No problem
with standards and financial transparency at all times.
for APCOA: we manage 30 of the largest airports in Europe, including London Hea-
PARK & RIDE: APCOA has been leading the way in linking private and public
international hotel chains place their trust in APCOA. We manage parking at the
throw, Oslo Gardermoen, Berlin Schönefeld and Milan Malpensa.
transport in an environmentally friendly way and developing some of Europe’s
Marriott Warsaw, Hilton Heathrow, Taschenberg Palais Dresden.
The ongoing review and adaptation of processes and technologies guaran-
nich and the new Messe Stuttgart.
largest Park & Ride facilities since the very beginning!
HOTELS: A hotel’s car park is its visiting card. That’s why nearly all of the big
tees the sustainability of your parking facility, regardless of which market
CITY CENTRES & SHOPPING CENTRES: APCOA offers city travellers and shopping
segment you operate in. These are:
guests well-maintained and centrally located parking facilities with direct access
well organised. No problem – we also provide additional sources of revenue
to shopping and city centres.
through tried-and-tested pricing systems.
HOSPITALS: Here the challenge is ensuring that scarce parking spaces are
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NT
E
G
I
L
L
E
T
N
I
SIGN
E
D
K
R
A
P
CAR
SIMPLE – BECAUSE PEOPLE CHOOSE
YOUR CAR PARK
Rapid and intuitive way-finding in parking facilities is important to drivers and pedestrians alike.
With the help of clearly designated areas, we create easily recognisable zones. Clear markings,
WHY YOU BENEFIT FROM
APCOA DESIGN
cleanliness, well-signed pedestrian walkways and bright lighting, all reassure the customer that
APCOA thinks of everything.
The signage in our parking facilities is easy to read, even from a distance. And because we know
that people memorise words like “Paris” and “Eiffel Tower” better than letters, the guidance system in APCOA car parks uses the names of major cities and their typical landmarks, combined with
a distinctive colour.
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A R O U N DK
T H E - C LO C I T Y
L
AVAILABI
WHY CUSTOMER
SERVICE IS
IMPORTANT
SIMPLE – BECAUSE QUALITY SERVICE
MAKES CUSTOMERS COME BACK
That applies just as much to you as our contractu-
At all our multi-storey car parks and parking spaces,
al partner as to parking customers on-site. If the
you’ll find either a contact person on-site or our
service is accommodating, people feel assured and
emergency telephone hotline for direct assistance -
safe. That’s why we are permanently available to
whatever the problem.
answer all your questions.
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I AM
R
A VO U C H E
HOW WE FILL
YOUR CAR PARK
SIMPLE – WITH SPOT-ON PROMOTION
APCOA’s marketing campaigns and advertising con-
with APCOA” - regular customers are also happy to
cepts have only one goal: to encourage customers to
receive a fuel discount at the nearby service stati-
come back. That’s the key to your business success.
on, or a voucher they can use on their next trip to
As well as long-term sales promotion activities, such
the shopping centre or offset against their next car
as cooperation agreements with car sharing schemes
repair bill. We also look to cooperation agreements
or filling stations and distributors, we also develop,
to ensure continuous capacity utilisation: for examp-
plan and coordinate short-term promotions.
le, car sharing scheme members can book special
Through partnerships and the selective combination
APCOA long-stay offers via the scheme’s website.
of parking tickets and vouchers, it’s not just new park-
Through joint campaigns with daily newspapers, we also
ing customers who find a “better world of parking
raise positive public awareness for your parking facility.
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WHY APCOA IS THE
RIGHT PARTNER
TS
I
F
E
N
E
B
L
AL
CE
N
A
L
G
A
T
A
PROFITABLE
MANAGEMENT
> Profit maximisation
CUSTOMER
ORIENTATION
> Customised solutions
> Cost leadership
> Around-the-clock availability
> Price optimisation
> Focus on customer satisfaction
> 40 years of experience
INNOVATIVE
STRENGTH
> A leader in the application of
parking technologies
> Ability to integrate new and
advanced technologies
RELIABILITY
> Financial security, backed by
a strong investor
> Purchasing power, active
Europe-wide
> Experience in 17 countries
INTERNATIONAL
EXPERTISE
> International exchange of
experience and knowledge
> International benchmarking
THE APCOA
BRAND
APCOA STAFF
> High level of brand awareness
> Well networked in local markets
> Well thought-out car park
> Experienced and highly
design with distinctive branding
(corporate architecture)
> Strong Internet presence
dedicated
SERVICES
PROVIDER
> APCOA is exclusively an operator – and is not in competition
with its lessors
> Extensive expertise in a wide
variety of business segments
> Sustainable management
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8
WHERE APCOA HAS A NAME
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NAL
O
I
T
A
N
R
E
INT
S
LOCATION
1
GERMANY
APCOA Autoparking GmbH
www.apcoa.de
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BELGIUM
APCOA Belgium N.V.
www.apcoa.be
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CROATIA
APCOA d.o.o.
www.apcoa.hr
2
AUSTRIA
APCOA Parking Austria GmbH
www.apcoa.at
7
POLAND
APCOA Parking Polska Sp. z o.o.
www.apcoa.pl
12
SWITZERLAND
APCOA Parking Switzerland AG
www.apcoa.ch
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TURKEY
APCOA Parking Turkey
www.apcoa.com.tr
3
UNITED KINGDOM
APCOA Parking (UK) Ltd.
www.apcoa.co.uk
8
NORWAY
EuroPark AS
www.europark.no
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IRELAND
APCOA Parking Ireland Ltd.
www.apcoa.ie
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HUNGARY
APCOA Parking Hungary
www.apcoa-parking.hu
4
ITALY
APCOA Parking Italia S.p.A.
www.apcoa.it
9
DENMARK
EuroPark A/S
www.europark.dk
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SPAIN
APCOA Parking Espana S.A.
www.apcoa.es
5
NETHERLANDS
APCOA Parking Nederland B.V.
www.apcoa.nl
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SWEDEN
EuroPark Svenska AB
www.europark.se
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GREECE
APCOA Parking Hellas E.P.E.
www.apcoa.gr
Together with its national branches, the international APCOA Group runs more than 1.3
million parking spaces at over 5,700 parking sites in major economic regions. In Norway,
Sweden and Denmark the company operates under the name of EUROPARK.
9
As a specialist in professional parking management, APCOA has gained more than 40 years
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of experience in the market.
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5
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SEE YOU AGAIN SOON
AT APCOA –
DRIVE CAREFULLY!
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