TRADEMARKS AND GUIDELINES USAGE
CrossCore, Inc. is a manufacturer of advanced Rotational Bodyweight Training™ products and accessories.
Its one-of-a kind patented pulley systems add rotational movements to continuously engage the core and
the entire body to create highly effective training techniques. Additionally, CrossCore® products offer
high versatility in fitness training with the addition of accessories that include modular training racks and
attachment straps for kettlebells, gymnastic rings, bars, and sandbags for peak conditioning opportunities.
CrossCore allows all levels and ages of users—fitness enthusiasts, amateur and professional athletes, the
military, the aging population, and people with disabilities—to safely challenge themselves and to actively
grow their fitness goals. CrossCore’s rotate to engage products are distributed worldwide.
TRADEMARK
CrossCore is a registered trademark that is used under exclusive global license by Mad Dogg Athletics, Inc.
The foregoing are registered trademarks that are used under exclusive global license. by Mad Dogg Athletics,
Inc. These marks are brand names that serve to identify the unique fitness products and programs offered by
Mad Dogg Athletics, Inc. These brand names should not be used to refer to any goods or services other than
those owned and offered by Mad Dogg Athletics, Inc. The following brand-specific trademark notices shall
be included on all Advertising and Promotional Material advertising, marketing or promoting the goods and
services:
• Mad Dogg Athletics®
• CrossCore®
• CrossCore180®
APPROVED TAGLINES
• CrossCore® War Machine®
• CrossCore® - The Evolution in Bodyweight Training
• War Machine®
• Turn Your Game Around®
• CrossCore® Rotational Bodyweight Training™
• Take The Challenge - Pull the Pin™
• Rotational Bodyweight Training™
• Pull the Pin™
• CrossCore® RBT™
• Locked-N-Loaded™
• RBT™
• Life’s A Battle… Prepare for War!®
USAGE
The CrossCore® trademark is an important business asset to Mad Dogg Athletics, Inc., and it should be
treated with the utmost care. We rely on our trademarks to identify our products and services and to
distinguish them from those of our competitors. We take tremendous pride in our products and programs
and work tirelessly to improve our performance. We believe that our passion for perfection is unrivaled in
the industry. We respectfully ask you to support our efforts to enforce the CrossCore® trademark and take
the steps necessary to use it properly. If you have any questions concerning the proper use of the CrossCore
trademark, please feel free to contact us at crosscore@maddogg.com.
VERBIAGE
Common Grammar Errors:
• CrossCore® is one word, not two.
• The second “C” is capitalized.
• CrossCore® Rotational Bodyweight Training™ should include both the registered mark following
“CrossCore”, and the trademark following “Training”.
• Bodyweight is one word, not two.
Copyright 2014 Mad Dogg Athletics, Inc. All rights reserved.
• CrossCore® RBT™ should include both the registered mark following “CrossCore”, and the trademark
following “T”.
• DO NOT use the words “suspension training” when describing CrossCore®. “Suspension training” is
a registered trademarked of TRX. You may use: “suspension exercise systems”, “suspension oriented
training” or “suspended bodyweight training”.
COLOR
To maintain a strong identity, it is necessary to use a consistent color palette.
• Red = PMS 185 with CMYK value of 1, 100, 92, 0
• Black = CMYK value of 55, 50, 50, 100
• Gray = Percentage of black to using a CMYK equivalent PMS Cool Gray 1 through 10 depending on the
contrast needed. PMS Cool Gray 1:
Cool Gray 5:
Cool Gray 10:
LOGO
Precise and consistent presentation of our corporate identity is a very important component of brand
management. The CrossCore® logo is the most important visual element of our brand. This graphic identifier
ties together all of our communication efforts. To ensure its visual impact has a maximum effect, the logo
must be used in a coordinated and consistent manner. This section is designed to define and clarify its
usage.
Color: The CrossCore® logo has two-colors:
Red: PMS 185 (C-1, M-100, Y-92, K-0) and Black (C-55, M-50, Y-50, K-100)
Minimum size: To communicate clearly and effectively while maintaining
brand integrity, there must be a minimum size restriction on the logo. For
print, the CrossCore® logo should never be reduced to 1.25 inches wide.
1.25 inches wide
X
Clear space: It is important that the logo not be crowded. To ensure the
prominence and clarity of the CrossCore® logo, a minimum clear space must
surround the mark on all four sides.
Typography: For body use font family Gotham. For titles use the font
Gotham Bold. For web use the font Arial regular for body and the font Arial
Bold for titles.
X
X
X
CROSSCORE®
(Gotham Bold)
PRODUCTS
CrossCore180® was introduced soon thereafter to cater to a much more diverse user base of all levels and
ages users—fitness enthusiasts, amateur and professional athletes, the military, the aging population, and
people with disabilities—to safely challenge themselves and to actively grow their fitness goals.
About
Our mission is to provide individuals and professionals with an affordable, portable and durable suspended
bodyweight training system that engages the entire body for highly effective training techniques.
We achieve this with the patented design of the CrossCore180® and War Machine® Rotational Bodyweight
Training™ systems, accessories, racks and mounting solutions, as well as with the top-notch CrossCore®
Education Program™ for instructors, health professionals, and fitness enthusiasts.
Copyright 2014 Mad Dogg Athletics, Inc. All rights reserved.
CrossCore® Accessories
4 Person Multi-Purpose Rack
Multi-Purpose Half Rack
8-10 Person Multi-Purpose Rack
Wall Mounted Rack Extender Kit
Ceiling/Wall Anchor
Multi-Purpose Bracket
Wall Mounted Rack
8’ Posts
Dip Attachment
J-Hooks (Pair)
Landmine Attachment
Weight Holder Attachment
42” Double Connector
60” Double Connector
84” Double Connector
EDUCATION
What makes it unique?
What’s different about CrossCore® Rotational Bodyweight Training™? Our patented system allows you to
rotate the body so you can work your muscles at every angle and continuously engage the core. Regular
cable and strap suspension systems don’t allow you to turn and this limits the exercise.
A magnetic pin in the CrossCore pulley system can be fixed in a Locked-N-Loaded™ mode or removed to
increase instability and the intensity of the exercise. Pull the Pin® to allow the pulley wheel to rotate freely.
CrossCore® also becomes a pulley machine to which you can attach a counterweight, including a Kettlebell,
dumbbell or sandbag. Self-leveling and easy to adjust, clip the handles at the top of the CrossCore180 for
exercises where the pulley is not needed, such as knee raises and pull ups. Handles are also interchangeable
with other cable attachments, including ankle straps, bars and rope attachments.
The versatility of CrossCore180® is also unique in its ability to allow a wheelchair to be rolled right up
underneath it. Never before has a single piece of exercise equipment provided so many options and ease
of use.
Copyright 2014 Mad Dogg Athletics, Inc. All rights reserved.
• CrossCore, Inc. offers Rotational Bodyweight Training™ products, racks and education programs
globally. Its unique, patented pulley system adds rotational movements to continuously engage the
core and entire body, and its versatility allows for adding accessories: kettlebells, rings, sandbags and
bars. All levels of CrossCore® users can actively grow their fitness goals.
• CrossCore RBT™
• Patented pulley system’s rotational movements engage total-body, offer versatility, features
progressive movements and education.
BENEFITS
1) CrossCore® has the ability to rotate
2) CrossCore has adjustable handles for all feet sizes, insertion of arms, and securing of hands
3) CrossCore has the ability to attach its carabineers onto its pulley system, creating a static mode (for
pull-ups and abdominal exercises)
4) CrossCore can operate as a fully functioning weighted pulley system (add kettlebells, sandbags,
straight bars, etc…)
5) CrossCore allows for partner training
6) CrossCore has the ability to replace ALL parts for the units itself
7) CrossCore can provide greater range of motion capabilities while performing stretching and
flexibility movements, because of the patented pulley system
RESOURCES
Press:
• http://www.crosscore-usa.com/inthenews.aspx
Other Resources:
• http://marketing.maddogg.com
• Website: www.crosscore-usa.com
• Newsletter sign up: http://crosscore-usa.com/en/newsletter/sign_up
• Facebook: https://www.facebook.com/crosscore
• Youtube: https://www.youtube.com/CrossCorePTS
• Twitter: https://www.twitter.com/crosscoreusa
• Instagram: https://www.instagram.com/crosscoreusa
• Pinterest: https://www.pinterest.com/crosscoreusa/
CONTACT
• Marketing: Nicole Munzer, 1.310.740.8840, nmunzer@maddogg.com
• Sales: Candice Mason, 1.310.740.8801, cmason@maddogg.com
• Education/Programming: Tony Berlant, 1.310.740.8832, tberlant@maddogg.com
International
• Sales: Nadiem Alawar, +39.327.635.8305, nalawar@maddogg.com
• Education/Programming: Carlene Meyer-Yousuf, 1.310.740.8833, cyousuf@maddogg.com
For additional assets and collateral please visit marketing.maddogg.com or contact brand manager Nicole
Munzer at nmunzer@maddogg.com or 1.310.740.8845.
Copyright 2014 Mad Dogg Athletics, Inc. All rights reserved. CrossCore® is a registered trademark that is owned by Mad Dogg Athletics, Inc.