Lead, don’t manage creativity and innovation
Masterclass Creativity & Innovation Leadership
Antwerp Management School (BE)
Out of the box, into 21st century leadership
In a continuously changing environment, the survival and success of organizations greatly depends
on the ability to lead innovation and creativity. Rather than managing, creative leadership means
taking initiative and inspiring and enabling people to put their creative potential into action. How do
you tap into this potential? Which leadership skills do you need to develop? And what can you learn
from other industries? Get ready to step out of the box, into 21st century leadership in this 3-day
master class.
A unique collaboration between COCD and Antwerp
Management School
Antwerp Management School and COCD join forces to gain deeper insight in the dynamics of creative
leadership and innovation from well-renowned speakers in this field. Gerard Puccio, Erik op ten Berg
and Ramon Vulling will inspire you with their vision, knowledge and expertise on creative leadership,
creative thinking and cross-industry innovation. This master class combines an academic and
business perspective and creates plenty of room for a hands-on, minds-on creative learning
experience.
Insights, know-how and a toolkit to jumpstart your
innovation efforts
This programme is designed to bring the latest insights on creativity and innovation leadership to
senior and middle managers who acknowledge that innovation and creativity are at the root of the
survival and future success of their organization. After attending this programme…
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You know how creative thinking contributes to leadership effectiveness
You know how to build a work environment that promotes creative thinking
You have assessed, reflected on and expanded your own creative leadership abilities
You know how to use tools and techniques to facilitate outside-the-box thinking in your team
or organization
You know how to structure creative efforts with the Creative Problem Solving Model
You can scan for significant innovation opportunities that benefit your organization
You have insight in the cross-industry innovation model and you hold a toolkit to jump start
your innovation efforts
This 3-day class is not just about ideas, it goes until making them happen!
DAY 1: CREATIVE LEADERSHIP, A 21ST CENTURY SKILL
Gerard Puccio, Ph.D. – January 12, 2016
Overview:
It goes without saying that we live in an increasingly complex world. However, according to a global
study conducted by IBM, most organizational leaders are not confident that they have the skills to lead
in times of such unprecedented change. When asked about the skills that would be most useful for
them over the next five years, the same 1500+ executives unanimously declared: CREATIVITY.
Numerous other reports concur, and we are now up to a point where creativity and creative thinking
are considered core leadership skills for the future.
During this class, Gerard Puccio explores creativity and creative thinking as an essential element of 21st
century leadership. Because the ability to think differently, to approach problems in unique ways and
to respond rapidly to change is the key to innovation that organizations world-wide are seeking.
You will gain a deeper understanding of the contribution of creative thinking to leadership
effectiveness. You will build your own creative mindset and assess and build on your creative
leadership abilities.
Results:
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a deeper understanding of the contribution of creative thinking to leadership effectiveness;
tools and strategies that inject creative thinking into leadership practices;
a creative mindset that will enable you to facilitate the creative thinking of others;
ways to build a work environment that promotes creative thinking; and
an increased awareness of your own creative leadership abilities.
About Gerard Puccio:
Gerard Puccio is Department Chair and Professor at the International Center for
Studies in Creativity, Buffalo State; a unique academic department that offers
the world's only Master of Science degree in creativity. Gerard has written
more than 50 articles, chapters and books, such as The Innovative Team and
Creative Leadership: Skills that Drive Change. Gerard Puccio is an accomplished
speaker and consultant; he has worked with major corporations, universities
and numerous school districts. He has delivered creativity workshops and
presentations across the United States and in more than 20 different countries.
Included: a personal FourSight® Thinking Styles profile report
DAY 2: CREATIVE PROBLEM SOLVING SKILLS FOR LEADERS
Erik op ten Berg, MSc – February 16, 2016
Overview
Creativity is one of the major skills organizations need to thrive in an increasingly complex world,. In
essence, everybody is creative and has the potential to use their creative thinking skills to solve
problems and face challenges. However, it is a skill that needs to be developed and nurtured. When
leaders and organizations do so, people can come up with original, useful and meaningful solutions.
In this class, we dive into creative thinking tools, the creative process and explore ways to make
room for new thinking patterns. Postponing your judgement and thinking in opportunities will help
you and your team be more productive and confident to face today’s (and tomorrow’s) challenges.
In this class ,you will learn tools and techniques to take your creative thinking abilities to the next
level. You will get acquainted with the Creative Problem Solving Model to structure creative efforts
and learn how to unleash the creative potential of others within your team or organization.
Outcomes:
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insight in the difference between logical thinking and creative thinking
see how creativity affects the outcome of change and innovation in organizations
practice 5 skills that can strengthen the creativity of themselves and of other people
experience what it feels like to easily switch between divergent and convergent thinking
get to know tools and techniques that can facilitate the outside-the-box thinking for clear
visions, appealing ideas and concrete actions
 see how the Creative Problem Solving Model can serve as a structured framework to improve
people’s creative efforts
About Erik op ten Berg, MSc:
Innovation, change, and creativity: those three words are at the core of
Erik op ten Berg’s professional activities. As a facilitator, trainer and
business coach, Erik shows in an inspiring way how well-structured
creative thinking helps you get to solutions faster. Erik is closely linked to
the Center for Studies in Creativity (ICSC) in Buffalo where he attained
his Master of Science in Creativity and Change Leadership in 2010 –
2012. He is IAF certified professional facilitator. He has worked with
dozens of organizations, facilitated hundreds of brainstorm sessions and
has trained 1000+ people in creative thinking.
DAY 3: INNOVATION LEADERSHIP FROM A CROSS-INDUSTRY PERSPECTIVE
Ir. Ramon Vullings – March 17, 2016
Overview:
Innovation means doing things in a radically new way. To get inspired, best practices from sameindustry companies can be very inspiring. However, best practices can only take one so far. When
you go from best practices to next practices – you do not only think outside of the box, but also
outside of our industry, sector, area or domain. Because in many cases, other people already solved
your challenge, but they may have done so in a different context, using different wordings.
In this class, you will get the tools to jumpstart your innovation efforts by drawing analogies and
transferring approaches between contexts, beyond the borders of your own industry. You will take
on a fresh perspective of innovation and leadership practices and learn how to use the cross-industry
innovation toolkit.
Outcomes:
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gain a clear understanding of cross-industry innovation
master the art of asking beautiful questions to start innovation
know how to scan of innovation opportunities for yourself
insight in the cross-industry innovation model
the skills to look for inspiring companies or industries
your own cross-industry innovation toolkit
extra fuel to jump start your innovation efforts
About Ir. Ramon Vullings:
Ramon Vullings is an inspirational speaker and cross-industry
innovation expert with humor, an enthusiastic master of
interaction and ideaDJ. He is a business author on applied
creativity & innovation, his most recent work is ‘Not invented
here’, a practical guide on cross-industry innovation. Ramon
believes that there are positive alternatives to the way we
interact as people and how we shape organisations. Expect
thought-provoking questions, practical ideas and a great
number of insights to discuss.
Location
Antwerp Management School
Sint-Jacobsmarkt 9-13
2000 Antwerpen – Belgium
+32 3 265 47 58
www.antwerpmanagementschool.be
Timing
Day 1: January 12, 2016, Day 2: February 16, 2016, Day 3: March 17, 2016
For who
Senior and middle managers who acknowledge that innovation and creativity are at the root of the
survival and future success of their organization and have the ambition to grow their leadership skills.
Price
The fee for this master class is €1500 (excl. VAT). What’s included? Digital handouts, a certificate of
participation, lunch, a free copy of the recently launched book ‘Not invented here’ on cross industry
innovation by Ramon Vullings and Marc Heleven and your personal FourSight® Thinking Styles profile
report.
Registration
Strenghten your position as a creativity and innovation leader and register today for this unique
master class via http://www.cocd.org/registration/.