Brochure EMEA Channel Partner Handbook HPE Financial Services Brochure Page 2 HPE Financial Services provides IT investment solutions and IT consumption models that help give your customers greater flexibility to acquire and pay for advanced IT in alignment with their business goals. We can help you sell to and serve your customers more effectively, providing richer solutions, closing more business, faster, earning additional margin and helping your customers do more within their resources. Also, we can help you expand your business model and go-tomarket capabilities to include more managed services and hybrid cloud solutions. This channel partner handbook provides a reference of key elements and benefits of our channel partner program and our integration with Hewlett Packard Enterprise (“HPE”). The value of working with HPE Financial Services Partner benefits Sell more •Increase deal size by 20% – 35% by eliminating large initial cash outlays •Maximize software and services attach – bundle hardware, software, accessories and services (including non-HPE components) into one payment •Demonstrate greater value – expand the conversation with your customers to include how you can help them gain greater financial flexibility to achieve their IT and business goals Cash purchase Financing A customer with a budget of $2,000 USD per month can afford: $24,000 USD purchase $80,000 USD financing over 3 years Figure 1: Focusing on a monthly payment allows your customer to fit more into their budget Brochure Page 3 + Hardware + Software + Services = Non-HP Bigger deal Example Purchase Price Monthly Payment Infrastructure $100,000 USD $2,778 USD Add software or services $ 5,000 USD $ 150 USD Total $105,000 USD $2,928 USD Figure 2: Preserve cash for additional needs Earn more – up to 4% additional margin •Option to uplift rates and control how much you earn •Leverage attractive HPE Financial Services incentive programs for channel partners Improve cash flow •HPE Financial Services initiates funding within 48 hours of customer acceptance •Improve your days sales outstanding (DSO) compared to the typical accounts receivable timeline •We enable immediate, full revenue recognition for you, while customers make monthly payments to HPEFS Partners utilizing HPE Financial Services can increase their earnings over and above other HPE Partner Ready program incentives. For example, below is a table that shows how you can boost your margins by 4%, based on a $100,000 transaction. An illustrative example Rate Financed amount $100,000 Margin uplift* 2% $ 2,000 HPE Financial Services Channel Rewards Program** (for qualified partners) 1% $ 1,000 Partner Connection usage reward 1% $ 1,000 Total potential margin increase 4% $ 4,000 * Channel partners have the option to increase the customer monthly payment and be compensated for the uplift increment. Uplift guidelines vary by region and finance agreement. ** HPE Financial Services Channel Rewards Program varies by region, partner level and finance agreement. Please contact an HPE Financial Services channel representative for questions and more information on HPE Financial Services channel program rewards and incentives. Brochure Page 4 Our promise of excellence to our channel partners Our partner pledge summarizes our standards and commitments to help support your business. •Fulfill your need for speed – Quick quotes, fast credit evaluations and fundings - We offer automated self-service through our Partner Connection portal and fast full service from our channel team. Partner Connection portal is not available in all countries •A collaborative experience – Our in-house expertise will help support each stage of your sales cycle and the full life cycle of your customers’ IT •Your relationships elevated – A successful track record of satisfying our customers, with 76% doing repeat business with us Benefits of HPE Financial Services for customers •Accelerate customers’ ability to employ the latest IT to transform and advance their business capabilities •Leverage new IT consumption models that provide more “as-a-service” like options and benefits •Help them keep their IT current more efficiently to help maintain a competitive edge Integration into the HPE Partner Ready program HPE Financial Services is a part of the HPE Partner Ready program. Our integration helps to enhance the value of your relationship with HPE. Greater effectiveness from sales alignment and joint go-to-market capabilities •Proactive alignment with HPE PBMs and assigned partners and joint territory coverage for transactional sales to help increase sales growth •Joint account business planning, opportunity and lead management and deal engagement processes to drive demand and help grow your funnel •Look for the HPE Financial Services site on the HPE Partner Ready portal. There you will find partner marketing and support resources and links Support for new and expanded services led solutions and partner business models We can help you build or expand a managed services or cloud services practice with IT investment solutions that address challenges such as revenue recognition, managing customer credit risk and asset management. We can tailor how we work with you to fit your go-to-market and business model needs: •With our IT investment solutions you can package a full services led offer for customers without a large cash outlay from you or them •HPEFS can collaborate to sell with you, providing financing to your customer, while you provide the rest of the IT services solution •HPEFS can provide customer financing through you, taking on the customer credit risk, while you package the complete solution for your customer Demand generation support •HPE Financial Services is integrated into HPE demand generation campaigns and tools to enhance your sales and marketing •We offer additional promotions to help you close sales opportunities •HPE Financial Services is integrated into the Transformation Areas to help you sell more complete solutions •Leverage innovative, integrated programs and offers such as HPE Subscription for Servers, HPE Pre-Provisioning and Technology Refresh for Computing Brochure Page 5 Summary of HPE Financial Services solutions Below is a summary of selected HPE Financial Services solutions. Optimize business operations Supports continuous improvement of worker and IT productivity through easier and faster access to New Style of Business solutions. HPE IT Investment Solutions Flexible payment solutions with options to return or own the equipment at the end of the term. HPE Subscription for Servers Choose a turnkey solution, including best in class hardware, software & services, delivered in a per unit model for monthly subscription fee. Pay to use for a subscription term and then upgrade to the next generation. HPE Asset Recovery Best in class removal of IT equipment including collection, transport, data cleansing and resale. All done in compliance with applicable environmental regulations and data cleansing best practices. Accelerate Transformation Helps customers & partners accelerate transformation goals aided by improved financial efficiencies. Trade-in Services Secure the removal of old technology to make room for new, with the potential to recover value through resale for cash back. Deferrals & Pay-as-you Grow Defer payments to facilitate transition and staging periods before deployment. HPE Technology Refresh for Computing Acquire a custom configuration of IT for a single monthly payment with a comprehensive set of optional services to help transition to a new IT solution and manage a refresh at the end of term. Accelerated Migration Move dated IT equipment off of your books, sell to it to HPEFS but continue to use it for a monthly usage payment for a needed transition period. Improve agility for evolving needs Improves ability to respond quickly to changes in needs for IT capacity and consumption while minimizing the impact to investment capacity. Pre-provisioning Avoid long procurement cycles. Have systems shipped, configured and ready for activation. Start paying when deployed. Flexible Capacity Express A private/hybrid cloud experience with the benefits of on-premises IT support and capacity as a service. Service Provider Growth Suite Maximizes existing environments while delivering the investment flexibility to quickly acquire new infrastructure For a more complete summary of HPE Financial Services solutions, please visit our website. Brochure Page 6 The Sales Process with HPE Financial Services For the fastest turnaround and automated process, use the HPEFS Partner Connection portal to initiate and complete the sales and financing process below. An HPE Financial Services representative is available for assistance at any point. Whether you use Partner Connection to simply obtain a quick quote, obtain a credit evaluation or to complete a transaction, it will help you be more efficient. Currently, Partner Connection is set up to support completing transactions up to $1,000,000 USD within the portal. Step 1 Obtain a quick quote and engage HPE Financial Services in the sales opportunity Include an HPEFS solution in your proposal and please provide: •Company name, customer contact information •Finance term required and transaction value •Proposed solution including breakdown of hardware, software, services •Equipment location •Any other options requested Step 2 Credit Assessment To obtain credit approval, submit the information and documentation listed in the later section of this handbook (Guidelines for customer credit package). Using Partner Connection and automated FICO credit scoring, credit decisions can be received in minutes. Other requests submitted in Partner Connection can be returned in up to 4 hours for a transaction less than $250K. Step 3 Obtain a firm quote and HPE Financial Services Documentation We will confirm the final financing rate and prepare the necessary documents for the customer to review and sign. Documents are available immediately through Partner Connection or in 24 hours or less from an HPE Financial Services representative. Step 4 Credit and Shipping Authorization HPE Financial Services will provide a Vendor Authorization Letter (VAL) once the correctly executed financing documentation has been received, including the Anti-Money Laundering Survey, and all credit conditions for shipment haven been met. Step 5 Delivery and Installation Deliver and install the equipment following receipt of the VAL. You will need to provide to HPEFS copies and, later, originals of the invoices. Invoices must include the manufacturer part number, description, unit price, quantity and serial numbers. If you have your own internal part numbers or references, please provide the original manufacturer part numbers also. Step 6 Certificate of Acceptance Following equipment delivery and installation, have the customer sign the Certificate of Acceptance (CoA) and send the original to HPE Financial Services. The executed CoA legally starts the financing or lease contract. Please ensure prompt availability of the signed CoA. Step 7 Settlement Once all documents have been received and credit conditions have been met, we will pay the invoices. This process takes approximately 1-2 business days after the CoA has been received or equipment has been deemed accepted. Payment will be made directly to your bank account. Please note that HPE Financial Services can split payments between distributors and resellers as needed. Brochure Page 7 The HPE Financial Services Partner Connection portal (not available in all countries) Partner Connecition is your online portal to a simplified customer engagement, with a trusted partner advisor in HPE Financial Services, employing easy to use self‑service tools that enable you to quickly navigate through the sales process and include an IT investment solution. Use Partner Connection to: •Generate a quick quote to respond to customer queries regarding financing solution options •Generate a credit application on behalf of customers and track the application through its lifecycle •Create and save firm quote terms to provide customers with options •Convert a quote into sales proposal and contract documents in seconds •Contact our experts to resolve any customer issue quickly and effectively •Access promotion materials •Access dashboard and obtain reports for transactions performed to date •Integrate Partner Connection functions such as quick quote and credit application into your web site for easy access and improved utility •Invite customers to the HPEFS Customer Portal Guidelines for the customer credit package To obtain credit approval, please submit the following: •Customer’s contact name, email, telephone and fax number •Legal Name of the company, number of employees and their Fiscal Registered Address. •For customers procuring HP Indigo or Scitex products, the company’s business plan is also required •Details on the products to be procured •Equipment Location in the event the equipment will not be located at the Customer’s site (datacenter for example). •Expected credit line required based on IT procurement planned for 6-12 months •HPE Financial Services may request additional documents if required. For customers who will have an outstanding balance of $500,000* or less, HPE Financial Services will obtain the additional information required from available credit bureaux or publicly available financial statements. Customers who will have an outstanding balance of greater than $500,000* are required to provide the last 2 years complete, fiscal year-end financial statements including balance sheet, income statement and cash flow statement. *$150, 000 is the threshold for France, Spain, Norway and Denmark If HPE Financial Services is unable to obtain the required financial information from available public sources, the customer will be required to provide it. The HPE Financial Services Customer Portal Our web based self-service Customer Portal makes it easy and convenient for customers and you to manage their assets financed through HPE Financial Services. Customers use a suite of tools and reports to stay on top of the terms of their financing agreements, invoices and equipment with real-time access to information and reports from a single repository. At the beginning of a financing agreement with us, we will invite customers to access and use the Customer Portal. Your HPE Financial Services channel representative can provide more information on the Customer Portal. Brochure Why HPE Financial Services and why IT investment solutions? Common Reaction: I’m not interested in financing, I have the cash to make the purchase now. Response: By switching to a monthly payment model, you could be saving up to 70% of capital in the first year alone, and re-allocate that money towards new business projects that you didn’t originally have budget to fund. Plus, you’ll be able to conserve more cash for unexpected situations that could arise. Common Reaction: We have other financing options already available through our bank. We don’t need to work with HPE Financial Services. Response: You don’t have to consume your credit lines for IT projects. HPE Financial Services has specialists who can work with you at each stage from planning and acquisition of IT to retirement. HPE Financial Services works aggressively to offer creative and flexible solutions with competitive finance rates that will work best for your business. HPE Financial Services can offer a total finance solution including hardware, software and services from multiple vendors. You have nothing to lose in getting a quote from HPEFS. Common Reaction: Leasing is an administrative headache. Response: HPE Financial Services has a dedicated sales and operational team to guide you and your customers through the financing process. Common Reaction: I had a negative experience with leasing in the past. Response: HPE Financial Services has a loyal base of satisfied customers, 76% of our business comes from repeat customers. Common Reaction: We have a lot of Non-HPE technology and don’t want to be locked in to only having to buy HPE. Response: HPE Financial services will finance non-HPE technology as well, so you aren’t locked in to one technology vendor. We’ll even buy back non-HPE technology from you when you’re done with it. Common Reaction: I prefer to own my technology. Response: Holding on to IT assets for too long to avoid spending can end up increasing maintenance costs and decreasing worker productivity. That could end up costing you more in time and resources in the end. But through our financing solutions, you have the flexibility at end of term to refresh, extend, or buyout. Common Reaction: It’s simpler to buy it. Response: A cash purchase upfront could end up limiting your flexibility to make changes and adjust as your business demands. It’s worth considering the value of having more flexibility to use cash elsewhere in your business. Learn more at hpe.com/hpefinancialservices Contact your local HPE Financial Services representative for further details and assistance. Sign up for updates Rate this document © Copyright 2016 Hewlett Packard Enterprise Development LP. The information contained herein is subject to change without notice. The only warranties for Hewlett Packard Enterprise products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. Hewlett Packard Enterprise shall not be liable for technical or editorial errors or omissions contained herein. Financing and service offerings available through Hewlett-Packard Financial Services Company and its subsidiaries and affiliates (collectively HPFSC) in certain countries and is subject to credit approval and execution of standard HPFSC documentation. Rates and terms are based on customer’s credit rating, offering types, services and/or equipment type and options. Not all customers may qualify. Not all services or offers are available in all countries. Other restrictions may apply. HPFSC reserves the right to change or cancel this program at any time without notice. 4AA1-6814EEE, January 2016