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HPDA
st
21 Century Human Capital Solutions
WE
Solve
HR
Challenges
Recruitment & Selection
-Psychometric Assessments
-Assessment Centres
Organizational Effectiveness Consulting
-Organizational Re-Structures
-Organizational Audits & Culture Assessments
-Talent Management & Succession Planning
Performance Management
-Performance Management Systems &
Processes
-Coaching & Mentoring
HR Capability Building
-HR Business Partner Training
-Interim HR Management
Training
& Development Interventions
T
- Team Building
-Leadership Development
-Advancing Women
-Personal & Career Branding
&
-More
Human Performance Dynamics Africa
2
theEdition.
Issue No.2
Po Box 1516 - 00621 Nairobi ; Cell: +254 716 624 932 | +254 716 584 611
Email: info@hpdafrica.com
www.hpdafrica.com
contents
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Patricia
Ithau
IN THIS
ISSUE //
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current
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Editors Letter
Stand up! Stand out! In this second
issue, The Editor warns us about the
perils of ignoring personal branding
in the 21st Century
XZG
Your take on THE EDITION
We welcome all your comments!
Battling Middle Class Materialism
Speculating on our increased
purchasing power and its effect
on a public self
Franchising in Kenya
Is Franchising the preferred
model for Kenyan business
models?
X[G
Entrepreneurship:
Ng’ang’a Wanjohi of Kaskazi
Network speaks about the joys
and challenges of running a
retail distribution service
theEdition.
Issue No.2
3
contents
Cover
\WG
Liz Ogumbo
Illumination
See the light. Realize. Open your
eyes. Wake up.
WY
career
WZ
culture
X^G
[_G
X_G
Y[G
ZYG
ZZG
Meetings
The do’s and don’ts for a
successful meeting
Define Yourself
Take the personal branding quiz
How Civil is Your Brand
Derek Bbanga on the ABCs of
personal branding
Professional Dress Sense
Janet Adetu articulates how
dressing can enhance your
overall appearance
Feature
Article:
Creating
A Personal
Brand
brand manife
[`G
\WG
\YG
\ZG
Musings
Joy Odera on Aunt Keziah’s
wisdom despite never having
seen chalk and blackboard!
Planning Big for 2012
John Sibi-Okumu presents the
case for the Kenya program at
the 2014 Smithsonian Folklife
Festival Festival
Liz Ogumbo
The creative entity tells us about
her commitment to use her music
and fashion to connect people
Travel
Two days in Johannesburg
Reviews
On movies, The Edition salutes
Oscar winners ‘The Iron Lady’ and
‘The Help’
W[
features
Y]G
ZWG
theEdition.
Issue No.2
Designed by
Max Ngari (bigbrands@brand2d.
Fiscal Fitness
John Orapa zeroes in on the
planning factor as the key to
becoming a good financial
steward
X`TYZG
4
“The Lightbulb man”,
represents realization that the
21’st Century is different.
Patricia Ithau
Confirms that by opening a Kenyan
subsidiary, the L’Oréal Group
is confident about the Region’s
growth potential
HR Leader
Susan Maingi talks about her
passion for people and her
strategic HR work as at Bamburi
Cement Ltd.
com)
X[G
Ng’anga Wanjohi
Making moves two
wheels at a time.
editorial
Susan Wakhungu-Githuku
Founder, Publisher, Editor in Chief
Editorial Director
Publications Manager
Alexandra Remsen Lucy Mwangi
Hickok Smith
Administrative Coordinator Lillian Nandwah
Photography Bobby Pall
James Ochweri (Reumac)
Design and Layout Max Ngari
Olivia Ambani
Kevin Mapesa
Edition Team Christine Njambi
Steve Wakhungu
George Muiruri
Ruth Njuguna
Sellah Nyongesa
Location Photograher James Ochweri
Head of Advertising Arnolda Shiundu
contributors
Janet Adetu John Orapa
Derek Bbanga John Sibi-Okumu
Joy Odera Ekapreta Sarapay
THE EDITION is a COPYRIGHTED FOOTPRINTS PRESS
PUBLICATION and HPDA INNOVATION. Issue 02.
Copyright 2012. All rights reserved.
See us online at:
www.theEDITION.co.ke
PRINTED BY ATLAS PRINTING
All advertising enquiries to:
ashiundu@theEDITION.co.ke
All enquiries
info@theEDITION.co.ke
theEdition.
Issue No.2
7
p ro f essio na l
d r e ss sense.
janet adetu
7 Tips for dressing professionally
Present Your Line of Duty
When choosing what to wear in the
morning, remember to dress the part that
represents your profession.
Have a Respectful Disposition
If you are a professional that meets clients
on a regular basis, your disposition,
countenance and demeanour are key.
Ensure that what you wear shows that
you are knowledgeable, approachable,
sincere, trustworthy and honest. Respect
will be an immediate reaction.
Accentuate Your Personality
Choose clothes that identify you and your
personality. Be unique to yourself and no
one else. Dress to conquer the world and
be noticed positively.
Have Class Distinction and Status
In choosing your outfits consider the
garment quality. The way you coordinate
your clothing depicts a sense of class and
identifies your status.
Fitter than Fit
Size does matter. Clothing that is too
tight lessens people’s impression of your
value, while baggy clothing gives people
the impression you don’t care. Always
try pieces in different sizes on before you
buy and tailor them if need be.
Your Image is everything
good image is determined by your overall appearance, general
behaviour and the level of your communication skills. As a
professional your choice of attire, the way you carry it and your
overall body language determines your threshold effect.
In a room full of professionals and your peers will you be considered to
have poise and polish or not?
A
Identifying Professional Dress Sense and Productivity
When dressed in a complete suit, including a tie for men, you are dressed
for Formal Professional. Releasing the tie for men or the jacket for women
is Essential Professional. Business Casual/ Informal Professional may
include a short sleeved or polo shirt under a jacket for men or a shirt dress
for women. Whatever you decide to wear will have a direct influence on
your level of productivity. Dressing too casually can impair your image
and productivity.
The Power of Colour
What is your favourite colour? Identify
those colours that blend with your
complexion best, pronounce your
facial features and resonate well with
who you are. As a professional you
cannot go wrong with neutral dark
shades, mixed with vibrant colours
and patterns that match your skin
complexion, figure and personality.
Consistent Dressing
The best strategy to boost, maintain and
nurture your personal brand and image is
by dressing in your own signature style.
theEdition.
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33