Identity Guidelines
Table of Contents
Overview .......................................................................................
2
Use of the Corporate Logo ........................................................... 3
A Note About Corporate Identity ................................................... 3
Obtaining the Logo ..................................................................... 3
TECO® Logo Guidelines ..................................................................
4
Subsidiary Logos ........................................................................
Clear Space ...............................................................................
Minimum Sizing ..........................................................................
What Not to Do ..........................................................................
4
Colors ............................................................................................
7
Typography ....................................................................................
8
TECO® Logo ...................................................................................
9
5
5
6
TECO® Subsidiary Logos
TECO Energy Logo.....................................................................
TECO Tampa Electric Logo ..........................................................
TECO Peoples Gas Logo ..............................................................
TECO Partners Logo ...................................................................
New Mexico Gas Company Logo ...................................................
10
11
12
13
14
Stationary Items
TECO Subsidiary Business Cards ...................................................
TECO Energy Stationary ..............................................................
TECO Electric Stationary .............................................................
TECO Peoples Stationary .............................................................
TECO® Fleet Vehicle Graphics ........................................................
TECO Identity Guidelines
15
16
17
18
19
1
The TECO® Brand
Overview
In order to protect and further establish the TECO mark, a comprehensive graphic identity
program has been designed for flexible usage on facility signage, vehicles, computer monitors and
all printed materials.
On the following pages are specific logotype treatments for the use of the markby TECO Energy,
Inc., as well as an approved variation for each of the four core business units.
Guidelines for use of colors must be strictly adhered to, and reproduction of any of the
logotypes must be done from master artwork provided by TECO Energy’s Corporate
Communications Department. The logos may be enlarged or reduced, as appropriate to their
application; however, the proportions may not be altered in any way nor may elements be
moved or assigned different colors.
Failure to abide by the guidelines may result in consumer confusion or erosion of the brand name.
Any variation from the guidelines is prohibited without the approval of the Legal Department and
the Corporate Communications Department.
TECO Energy, Inc., reserves the right to take appropriate action when the TECO name or logo is
used without permission or when the name or logo has been adapted, modified or otherwise used
inappropriately. Such action may include disciplinary action or termination, and/or civil or criminal
prosecution.
The registered trademark symbol (®) must always appear with the logo. It should be enlarged
or reduced proportionally with the logo as shown in this guide. When the logo is enlarged to 16
inches wide or more or reduced to 4 inches wide or less, the ® should be resized to be no larger
than 18 point and no smaller than 6 point, respectively.
TECO Identity Guidelines
2
The TECO® Brand
(continued from page 2)
Use of the Corporate Logo
The TECO Energy logo and the approved variations for Tampa Electric, Peoples Gas,
TECO Partners and New Mexico Gas Company are to be used only to identify the company’s
organization, products and activities.
Improper use of the logos is as follows:
• The logo cannot be used in a manner that would imply sponsorship or
endorsement of an outside company’s product or services.
• The logo cannot be modified or distorted, and must be displayed in accordance
with the company’s branding and logo-use guidelines.
Exceptions: In some cases, employees may use the corporate logo to identify TECO Energy or
one of its core business units in presentations, news releases, technical and trade articles and
other published materials. Written permission to do so must be obtained through TECO Energy’s
Corporate Communications Department.
A Note About Corporate Identity
As TECO Energy and its subsidiaries conduct business, they are separate entities, and special
care should be taken to use the appropriate logo for the specific business you are conducting.
This includes, but is not limited to, Tampa Electric and Peoples Gas, which are divisions of Tampa
Electric Company, and each division conducts business separately. If you have a question about
the appropriate logo, please email your inquiry to logorequest@tecoenergy.com.
Obtaining the Logo
To obtain the appropriate logo for your application, please visit TECO Energy’s
Company Logos page at tecoenergy.com/logos.
TECO Identity Guidelines
3
TECO® Logo Guidelines
A family of TECO logos has been created to
allow you to choose the one to fit your need.
If you’re unsure, please contact Corporate
Communications.
TECO An Emera Company
TECO Energy
Subsidiary Logos
Each of the TECO subsidiaries has its own
identity which falls underneath the broader
TECO brand. The logos to the right should be
used for any communications developed for
the listed subsidiaries.
TECO Identity Guidelines
TECO Tampa Electric
TECO Peoples Gas
TECO Partners
New Mexico Gas Company
4
Clear Space
X
X
X
X
Clear space surrounding the logo is an integral
part of its design. It is just as important as the
font, the shape, and color of the logo. Keep the
area around the logo clean and uncluttered. The
clear space should be equal on all sides, where
the unit of measure, “X” equals the height
of the logotype “TECO.” Do not place any
other trademark, logo, logotype, graphic, text,
photograph or illustration in the minimum clear
space area.
Minimum Sizing
The logo has been designed to reproduce
well at small sizes, but will begin to degrade if
reproduced too small. The logo should never
appear smaller than 72 pixels wide when used
online, or smaller than one inch wide when
used in print.
72 px
Online use
TECO Identity Guidelines
1”
Offline use
5
What Not to Do
These examples illustrate what not to do with
the logo and logos of the subsidiary brands.
X Do not alter the color of the logo.
X Do not stretch or distort the logo.
X Do not rotate the logo.
X Do not add elements to the logo.
X Do not outline the logo.
X Do not place the logo in a box without
The logo should not be altered. Changing the
color, proportions, fonts, or adding elements
to the logo is not allowed, and will damage the
integrity of the identity.
following brand color guidelines
X
Do not place the logo on a patterned
or busy background.
TECO Identity Guidelines
6
Colors
SPOT
TECO’s corporate colors are blue and yellow.
The examples listed here provide a breakdown
of those colors. The process and spot colors
are to be used for printing and the RGB and
hex (hexadecimal) options are for online or
digital use.
PMS 286 C
PMS 109 C
C:92 M:68 Y:0 K:0
C:0 M:10 Y100 K:0
R:0 G:95 B:170
R:255 G:220 B:0
#005FAA
#FFDC00
PROCESS
RGB
HEX
TECO Identity Guidelines
7
Interstate Light: for body copy
Typography
To ensure consistency in TECO’s documents,
which will reinforce its corporate identity,
consistent font treatment is recommended.
The primary fonts that make up TECO
materials are from the Interstate family
and Univers Condensed. If Interstate is not
avaliable, Calibri is an acceptable alternative.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890!@#$%&*()_+{}|<>?
Interstate Regular: for sub-headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*()_+{}|<>?
Interstate Bold: for headlines
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*()_+{}|<>?
Univers Condensed: for legal copy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890!@# $%&*()_+{ }|<>?
Calibri Regular:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890!@# $%&*()_+{ }|<>?
Calibri Bold:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890!@# $%&*()_+{ }|<>?
TECO Identity Guidelines
8
TECO® Logo
Logo Variations
The TECO logo can be used when products and
services from multiple subsidiaries are being
promoted together. It should not be used for
legal documents.
Wherever possible, the full-color logo should
be used—as opposed to the “alternate-color
version.” Please use the full-color logo when
doing four-color printing in newsprint, magazine,
signage, etc.
Full-color version
PMS
286 C
PMS
109 C
Alternate-color version
PMS
286 C
PMS
109 C
Whenever possible, the one-color “blackversion” logo—as opposed to the “alternateblack version”—should be used when limited to
one-color printing.
2-color logo
When printing, the logo should appear in
Pantone (PMS) 286 blue and Pantone (PMS) 109
yellow or the equivalent 4-color process build as
follows: C92, M68, Y0, K0 and C0, M10,
Y100, K0. An alternate example is shown using
(PMS) 286 as the bacgkround color. No other
color combinations are acceptable.
Black version
Black
Alternate-black version
Black
White
1-color logo
The logo can be used in solid black on white
or any light-colored background. It can also
be reproduced in color as long as there is an
adequate contrasting background.
When printing the “alternate” logos, the paper
color should show through the letters “TECO
Energy” and the “loop.” Whenever possible,
black is the preferred color.
TECO Identity Guidelines
9
TECO® Energy Logo
Wherever possible, the full-color logo should
be used—as opposed to the “alternatecolor version.” Please use the full-color logo
when doing four-color printing in newsprint,
magazine, signage, etc.
Whenever possible, the one-color, “blackversion” logo—as opposed to the “alternateblack version”—should be used when limited to
one-color printing.
Full-color version
PMS
286 C
Black version
Black
PMS
109 C
Alternate-color version
PMS
286 C
PMS
109 C
2-color logo
When printing, the logo should appear in
Pantone (PMS) 286 blue and Pantone (PMS)
109 yellow or the equivalent 4-color process
build as follows: C92, M68, Y0, K0 and C0, M10,
Y100, K0. An alternate example is shown using
(PMS) 286 as the bacgkround color. No other
color combinations are acceptable.
1-color logo
The logo can be used in solid black on white
or any light-colored background. It can also
be reproduced in color as long as there is an
adequate contrasting background.
Alternate-black version
Black
White
When printing the “alternate” logos, the paper
color should show through the letters “TECO
Energy” and the “loop.” Whenever possible,
black is the preferred color.
TECO Identity Guidelines
10
TECO®
Tampa Electric Logo
Wherever possible, the full-color logo should
be used—as opposed to the “alternatecolor version.” Please use the full-color logo
when doing four-color printing in newsprint,
magazine, signage, etc.
Whenever possible, the one-color “blackversion” logo—as opposed to the “alternateblack version”—should be used when limited to
one-color printing.
Full-color version
PMS
286 C
Black version
Black
PMS
109 C
Alternate-color version
PMS
286 C
PMS
109 C
2-color logo
When printing, the logo should appear in
Pantone (PMS) 286 blue and Pantone (PMS)
109 yellow or the equivalent 4-color process
build as follows: C92, M68, Y0, K0 and C0, M10,
Y100, K0. An alternate example is shown using
(PMS) 286 as the bacgkround color. No other
color combinations are acceptable.
1-color logo
Alternate-black version
Black
White
The logo can be used in solid black on white
or any light-colored background. It can also
be reproduced in color as long as there is an
adequate contrasting background.
When printing the “alternate” logos, the paper
color should show through the letters “TECO
Tampa Electric” and the “loop.” Whenever
possible, black is the preferred color.
TECO Identity Guidelines
11
TECO®
Peoples Gas Logo
Wherever possible, the full-color logo should
be used—as opposed to the “alternate
color version.” Please use the full-color logo
when doing four-color printing in newsprint,
magazine, signage, etc.
Whenever possible, the one-color “blackversion” logo—as opposed to the “alternateblack version”—should be used when limited to
one-color printing.
Full-color version
PMS
286 C
Black version
Black
PMS
109 C
Alternate-color version
PMS
286 C
PMS
109 C
2-color logo
When printing, the logo should appear in
Pantone (PMS) 286 blue and Pantone (PMS)
109 yellow or the equivalent 4-color process
build as follows: C92, M68, Y0, K0 and C0, M10,
Y100, K0. An alternate example is shown using
(PMS) 286 as the bacgkround color. No other
color combinations are acceptable.
1-color logo
Alternate-black version
Black
White
The logo should be displayed in solid black on
white or any light-colored background. It can
also be reproduced in color as long as there is
an adequate contrasting background color.
When printing the “alternate” logos, the
paper color should show through the letters
“TECO Peoples Gas” and the “loop.” Whenever
possible, black is the preferred color.
TECO Identity Guidelines
12
TECO® Partners Logo
Wherever possible, the full-color logo should
be used—as opposed to the “alternate
color version.” Please use the full-color logo
when doing four-color printing in newsprint,
magazine, signage, etc.
Whenever possible, the one-color “blackversion” logo—as opposed to the “alternateblack version”—should be used when limited to
one-color printing.
Full-color version
PMS
286 C
Black version
Black
PMS
109 C
Alternate-color version
PMS
286 C
PMS
109 C
2-color logo
When printing, the logo should appear in
Pantone (PMS) 286 blue and Pantone (PMS)
109 yellow or the equivalent 4-color process
build as follows: C92, M68, Y0, K0 and C0, M10,
Y100, K0. An alternate example is shown using
(PMS) 286 as the bacgkround color. No other
color combinations are acceptable.
1-color logo
Alternate-black version
Black
White
The logo should be displayed in solid black on
white or any light-colored background. It can
also be reproduced in color as long as there is
an adequate contrasting background color.
When printing the “alternate” logos, the paper
color should show through the letters “TECO
Partners” and the “loop.” Whenever possible,
black is the preferred color.
TECO Identity Guidelines
13
New Mexico Gas
Company Logo
3-color Spot and 4-color Process Logos
When printing spot color, the gradient blend
within the New Mexico state icon should be
Pantone (PMS) 1807 red to 1375 gold. The text
should be black, and the line under New Mexico
should be PMS 1807 red.
Full-color version
PMS
1807 C
PMS
1375 C
Reversed-color version
Black
The 4-color process ink equivalents are C25, M100,
Y100, K5 red and C0, M40, Y100, K0 gold; the text
should be black, and the line under New Mexico
should be CMYK red.
PMS
1807 C
PMS
1375 C
Black
No other color combinations are acceptable.
1-color logo
The 1-color logo can be printed in any single
color, but care should be taken to ensure there is
sufficient contrast between the color of the paper
and the logo. Whenever possible, black is the
preferred color.
Black version
Black
Reversed version
Black
White
1-color (reverse) white logo
The same 1-color logo guidelines apply. However,
this logo should be used when applying to dark
backgrounds, to ensure maximum readability of the
“New Mexico Gas Company” name.
TECO Identity Guidelines
14
p.o. box 111, tampa, fl 33601-0111
office: 813-123-4567
cell: 813-123-4567
fax: 813-123-4567
e-mail: tjsmith@tecoenergy.com
tecoenergy.com
thomas J. smith
thomas J. smith
Stationary Items
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
peoples gas
tampa, fl 33601-0111
tampa, fl 33602
office: 813-123-4567
cell: 813-123-4567
fax: 813-123-4567
e-mail: tjsmith@tecoenergy.com
peoplesgas.com
p.o. box
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
111,
TECO® and Subsidiary
Business Cards
Employee business cards should appear
as shown, utilizing the 2-color logo only.
Include appropriate corresponding company
address information.
thomas J. smith
managing director, efficiency & process improvements
business
strategy,
audit, corporate ethics & compliance
thomas
J. smith
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
p.o. box 111, tampa, fl 33601-0111
office: 813-123-4567
cell: 813-123-4567
fl 33601-0111
p.o. box 111, tampa,
fax: 813-123-4567
office:
813-123-4567
e-mail: tjsmith@tecoenergy.com
cell: 813-123-4567
tecoenergy.com
fax:
813-123-4567
e-mail: tjsmith@tecoenergy.com
tecoenergy.com
Business card front
(TECO Energy example)
All business cards for TECO or any of the
TECO subsidiaries should use one of the
templates to the right.
Depending on individual needs, the
templates provide options that allow one to
decide what information is needed. The front of
the card displays phone, fax, email contact
and address.
thomas J. smith
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
p.o. box
111,
tampa, fl 33601-0111
office: 813-123-4567
cell: 813-123-4567
fax: 813-123-4567
e-mail: tjsmith@tecoenergy.com
tampaelectric.com
peoples gas
tampa, fl 33601-0111
tampa, fl 33602
office: 813-123-4567
cell: 813-123-4567
fax: 813-123-4567
e-mail: tjsmith@tecoenergy.com
thomas J. smith
peoplesgas.com
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
p.o. box
111,
p.o. box 111, tampa, fl 33601-0111
office: 813-123-4567
cell:
813-123-4567
managing director, efficiency & process
improvements
fax:&813-123-4567
business strategy, audit, corporate ethics
compliance
e-mail: tjsmith@tecoenergy.com
tampaelectric.com
peoples gas
p.o. box 111, tampa, fl 33601-0111
tampa, fl 33602
office: 813-123-4567
cell: 813-123-4567
Business card front
fax: 813-123-4567
e-mail: tjsmith@tecoenergy.com
(TECO Tampa Electric example)
peoplesgas.com
thomas J. smith
thomas J. smith
thoma
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
managin
business
7120 WYOMING BLVD NE, SUITE 20
ALBUQUERQUE, NM 87109
office: 813-123-4567
cell: 813-123-4567
fax: 813-123-4567
e-mail: tjsmith@nmgco.com
nmgco.com
thomas J. smith
managing director, efficiency & process improvements
business
strategy,
audit, corporate ethics & compliance
thomas
J. smith
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
peoples gas
p.o. box 111, tampa, fl 33601-0111
tampa,
fl 33602
peoples
gas
p.o. box 111, office:
tampa, 813-123-4567
fl 33601-0111
cell:tampa,
813-123-4567
fl 33602
fax: 813-123-4567
office:
813-123-4567
e-mail: tjsmith@tecoenergy.com
cell: 813-123-4567
peoplesgas.com
fax:
813-123-4567
e-mail: tjsmith@tecoenergy.com
peoplesgas.com
thomas J. smith
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
p.o. box 111, tampa, fl 33601-0111
Business card back
office: 813-123-4567
cell: 813-123-4567
(TECO Peoples Gas example)
fax: 813-123-4567
Business card front
(TECO Peoples Gas example)
e-mail: tjsmith@tecoenergy.com
tampaelectric.com
thomas J. smith
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
thomas J. smith
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
7120 WYOMING BLVD NE, SUITE 20
ALBUQUERQUE, NM 87109
office: 813-123-4567
cell: 813-123-4567
fax: 813-123-4567
e-mail: tjsmith@nmgco.com
nmgco.com
thomas J. smith
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
TECO PARTNERS
702 n. franklin street, plaza 7
tampa, fl 33602
office: 813-123-4567
cell: 813-123-4567
fax: 813-123-4567
e-mail: tjsmith@tecoenergy.com
tecopartners.com
Business card front
(TECO Partners example)
thomas J. smith
managing director, efficiency & process improvements
business
strategy,
audit, corporate ethics & compliance
thomas
J. smith
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
TECO Identity Guidelines
p.o. box
111,
tampa, fl 33601-0111
office: 813-123-4567
cell: fl
813-123-4567
p.o. box 111, tampa,
33601-0111
fax: 813-123-4567
office:
813-123-4567
e-mail: tjsmith@tecoenergy.com
cell: 813-123-4567
tampaelectric.com
fax: 813-123-4567
e-mail: tjsmith@tecoenergy.com
tampaelectric.com
p.o. box 111, tampa, fl 33601-0111
office: 813-123-4567
813-123-4567
managing director, efficiency & processcell:
improvements
fax:
business strategy, audit, corporate ethics
& 813-123-4567
compliance
e-mail: tjsmith@tecoenergy.com
tampaelectric.com
thomas J. smith
thomas
managing
business
7120 WYOMING BLVD NE, SUITE 20
ALBUQUERQUE, NM 87109
office: 813-123-4567
cell: 813-123-4567
fax: 813-123-4567
e-mail: tjsmith@nmgco.com
nmgco.com
Business card front
(New Mexico Gas Company example)
thomas J. smith
thoma
managing director, efficiency & process improvements
business strategy, audit, corporate ethics & compliance
7120 WYOMING BLVD NE, SUITE 20
ALBUQUERQUE, NM 87109
office: 813-123-4567
cell: 813-123-4567
fax: 813-123-4567
e-mail: tjsmith@nmgco.com
nmgco.com
managin
busines
15
Stationary Items
(continued from page 15)
TECO® Energy Letterhead and
No. 10 Envelope
Company letterhead and envelopes should appear
as shown, utilizing 2-color logos only. Letterhead
must include appropriate corresponding company
address information, as well as website and EEO
disclaimer. Address information must appear just
below company logo, as shown.
Letterhead front
(TECO Energy example)
P.O.BOX
111111
P.O.
TAMPA,FL
FL33601-0111
33601-0111
TAMPA,
Envelope front
(TECO Energy example)
TECO ENERGY, INC.
P.O. BOX 111 Tampa, FL 336601-0111
TECO Identity Guidelines
PEOPLE
P.O. BO
TECOENERGY.COM
AN EQUAL OPPORTUNITY COMPANY
AN EQU
16
TECO ENERGY, INC.
P.O. BOX 111 Tampa, FL 336601-0111
Stationary Items
(continued from page 16)
TECOENERGY.COM
AN EQUAL OPPORTUNITY COMPANY
P.O. BOX 111
Tampa, FL 336601-0111
AN EQUAL OPPORTUNITY COMPANY
P.O. BOX 111
TAMPA, FL 33601-0111
TECO® Tampa Electric
Letterhead and No. 10 Envelope
Company letterhead and envelopes should appear
as shown, utilizing 2-color logos only. Letterhead
must include appropriate corresponding company
address information, as well as website and EEO
disclaimer. Address information must appear just
below company logo, as shown.
Letterhead front
(TECO Tampa Electric example)
Envelope front
(TECO Tampa Electric
example)
P.O. BOX 111
P.O. 111
TAMPA, FL 33601-0111
TAMPA, FL 33601-0111
TAMPA ELECTRIC COMPANY
P.O. BOX 111 Tampa, FL 336601-0111
AN EQUAL OPPORTUNITY COMPANY
TAMPAELECTRIC.COM
TECO Identity Guidelines
(813) 228-4111
CUSTOMER SERVICE:
HILLSBOROUGH COUNTY (813) 223-0800
OUTSIDE HILLSBOROUGH COUNTY (813) 223-0800
17
Stationary Items
(continued from page 17)
P.O. BOX 111
TAMPA, FL 33601-0111
TECO® Peoples Gas Letterhead
and No. 10 Envelope
Company letterhead and envelopes should appear
as shown, utilizing 2-color logos only. Letterhead
must include appropriate corresponding company
address information, as well as website and EEO
disclaimer. Address information must appear just
below company logo, as shown.
Letterhead front
(TECO Peoples Gas example)
P.O.
P.O. BOX
111 111
TAMPA,
TAMPA, FL
FL 33601-0111
33601-0111
Envelope front
(TECO Peoples Gas example)
CO ENERGY, INC.
. BOX 111 Tampa, FL 336601-0111
TECO Identity Guidelines
TECOENERGY.COM
AN EQUAL OPPORTUNITY COMPANY
PEOPLES GAS
P.O. BOX 111 Tampa, FL 336601-0111
AN EQUAL OPPORTUNITY COMPANY
PEOPLESGAS.COM
18
TECO Fleet Vehicle Graphics
Vehicle Door Decal
Company fleet vehicles require a full-color logo decal. The
decal size is approximately 18” wide x 7.5” deep. When
positioning on vehicle doors, the decal must be centered
between the door handle and the edge of the door.
Also, center top and bottom. When the mirror bracket
interferes with placement, move decal under brackets and
center on door.
TECO Identity Guidelines
19
P.O. Box 111 . Tampa, FL . 33601
tecoenergy.com
TE070116