New Corporate Literature Suite

UNIFI
Employee Newsletter // Issue 6 // January 2016
//
Completions and Well Architecture
Unlocking Complexities
New Corporate
Literature Suite
Drilling Tools, Technology and Services
Unlocking Complexities
FEATURE STORY
The Communications and External Affairs team is rolling out a new corporate literature system that reflects Frank’s visual identity and tells our story in a
fresh and modern way.
Tubular Products and Fabrication
Unlocking Complexities
Mid-water Shelf
Unlocking Complexities
Land
Unlocking Complexities
Deepwater and Ultra-deepwater
Unlocking Complexities
Unlocking Complexities
UNIFI
Issue 6
//
January 2016
CONTENTS
New Corporate
Literature
Suite
Unlocking
Complexities
Global Supply Chain - Operation Phoenix
Story on page 2
Story on page 3
First Mixed String Success with Petronas
in Malaysia
Improving Talent Mobility
Story on page 4
Story on page 3
Frank’s Manager Orientation Program
Compliance Matters
Story on page 4
Story on page 5
Upcoming Events
On page 5
This document contains confidential and proprietary information which is property of Frank’s International. None of the information contained herein may be disclosed, reproduced, distributed or used without prior written consent from
Frank’s International. © 2016 Frank’s International. All rights reserved.
This contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical facts, included herein that
address activities, events or developments that the company expects, believes or anticipates will or may occur in the future are forward-looking statements. Without limiting the generality of the foregoing, forward looking statements
contained herein may include statements, estimates and projections regarding the Company’s future financial position, operations, performance, returns, divestitures, capital expenditure budget, and other guidance. These statements are
based on certain assumptions made by the Company based on management’s experience, expectations and perception of historical trends, current conditions, anticipated future developments and other factors believed to be appropriate.
Forward-looking statements are not guarantees of performance. Although the Company believes the expectations reflected in its forward-looking statements are reasonable and are based on reasonable assumptions, no assurance can be
given that these assumptions are accurate or that any of these expectations will be achieved (in full or at all) or will prove to have been correct. Moreover, such statements are subject to a number of assumptions, risks and uncertainties,
many of which are beyond the control of the Company, which may cause actual results to differ materially from those implied or expressed by the forward-looking statements. These include the factors discussed or referenced in the “Rick
Factors” section on the Company’s Annual Report on Form 10-K most recently filed with the U.S. Securities and Exchange Commission (the “SEC”). Any forward-looking statement speaks only as of the date on which such statement is made,
and the Company undertakes no obligation to correct or update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law.
EXECUTIVE LETTER
President and CEO, Gary Luquette
Happy New Year! I trust you had a peaceful and restful holiday season. As we prepare to take on the
challenges we will face in 2016, it’s important to pause to reflect on our accomplishments last year.
We have all endured much change as we have positioned our company to be more resilient in the
difficult market we find ourselves in.
2015 Accomplishments
D
espite the level of change and difficult market conditions, we never
lost our hold on safety as a core value,
and we improved our overall safety
performance significantly in 2015. I’m
extremely proud of that accomplishment and know that we will find ways
to continue to improve upon that in
2016.
We’re also fortunate to have made a
number of improvements to maintain
our strong balance sheet and position
ourselves well for the future. Some of
our improvements include: right-sizing
our inventory to more appropriate
levels; decreasing our days of sales
outstanding; injecting new talent into
the workforce; and launching Frank’s
Business System (FBS).
We have used this economic downturn
wisely so far, and are poised to be a
much stronger and leaner competitor
than we were when we went into this
down market. Based on feedback we’ve
received from our customers, 2016 will
be another challenging year with further reductions in activity and additional pressure on our rates. However,
the adjustments we made in 2015,
along with the progress we have
planned for 2016, should continue to
preserve our financial strength and
keep us ahead of our competition.
“Much progress has been
made in 2015 and more
good things are planned for
2016.”
Being a 37-year veteran in our industry
and having experienced multiple
downturns, I’m confident that global
supply and demand fundamentals will
eventually correct and commodity
prices will recover. Until then, we will
continue to focus on the things we can
control and prepare for the eventual
market recovery.
2016 Opportunities
Our 2016 plan is in the final stages of
development and includes a number of
improvement opportunities that will be
added to our ongoing 2015 initiatives.
Some of these are:
• Quality and Reliability – As our
customers continue to look for ways to
reduce capital and improve cash flow,
our revenues continue to be impacted.
By focusing on quality and reliability,
we minimize waste and reduce our
costs. Our cost of poor quality is
significant and making progress in this
area will have a significant positive
impact on our financials.
• Supply Chain – We can also lower our
cost of procurement through globally
leveraged spending in supply chain. This
includes not only the goods and services we procure, but the freight and
logistics costs to move our equipment.
We are currently sourcing our materials
and parts in many locations around the
world. By reducing the number of suppliers and increasing the size of our
orders, we can lower our overall cost
while increasing quality.
generating significant savings in a
number of key areas. Expanding FBS
internationally, conducting more Kaizen
(Lean) events, sharing best
practices and lessons learned will allow
us to leverage the momentum across
Frank’s global footprint. FBS enables us
to meet or exceed our customers’
expectations at a lower overall cost of
ownership and with higher reliability.
As you can see, much progress has been
made in 2015 and more good things are
planned for 2016. While we don’t know
how long this down-cycle will last, I’m confident that when the market turns, we’ll
be ready to hit the ground running and be
a more formidable competitor and more
desirable partner for our customers. 
• Franks’ Business System (FBS) – We
launched FBS in the U.S. last year,
UNIFI // 1
NEW CAPABILITIES & MARKETS
Accessing the New Brochures
New Corporate Literature Suite
T
he Communications and External
Affairs team (CEA) is proud to
introduce the latest addition to Frank’s
International’s updated communication
materials. The CEA team is rolling out a
new corporate literature suite that
reflects Frank’s visual identity and tells
our story in a fresh and modern way.
These brochures were created to give
our global workforce the resources to
communicate the unique value we
offer to our customers, investors, and
employees.
The corporate brochure will provide an
overview of how Frank’s helps “unlock
complexities” within our industry independently focusing on the land,
mid-water shelf and deepwater basins.
The suite will also include an overview
of our products, services, and capabilities that are grouped together by: completions and well architecture, tubular
products and fabrication, drilling tools,
Corporate Literature Architecture
FranksIn
Corporate Brochure
Applications
Deepwater
Brochure
Mid-water
Shelf
Brochure
Products &
Corporate
Services
Land
Brochure
Completions
&
Well
Architecture
Brochure
technology, and services. A new product
and spec sheet will round-out the suite
as a complete package of Frank’s capabilities.
Tubular
&
Fabrication
Brochure
•  Individua
Print on D
Individual
Product
Brochures
Broch-
Drilling Tools,
Technology
&
Services
Brochure
Spec
Sheet
relations, sales and business development, trade shows, and even for your
own viewing to get to know more
about our company. The brochures can
be accessed at http://franksinternational.com/brochures. 
We encourage you to use these
resources
forcontains
onboarding,
investor
This document
confidential and
proprietary information which is property of Frank’s International. None of the information contained herein
distributed or used without prior written consent from Frank’s International. © 2015 Frank’s International. All rights reserved.
Maximizing Value + Minimizing Cost
hore.
d hydraulic
f Frank’s
With the vast experience and high-grade equipment we provide, our customers benefit from
increased efficiencies of their drilling operations and reduced downtime, resulting in a lower
total cost of ownership across the well lifecycle.
ern Africa
lve complex
ur foothold
•  All Rema
Order Bro
Innovat
Our ability to e
with our safet
Customers ben
through equip
Innovation
Solutions versus Products
Value
Frank’s industry longevity provides
the experience to solve complex
challenges and develop leadingedge tools and equipment.
With our combined knowledge and
experience, we tailor solutions to
the needs of our customers’ specific
drilling projects.
Our services combined with
engineering, manufacturing and
execution expertise reduce well
construction and intervention
times by 20 to 50 percent.
Completions an
Well Architectu
f Technology
industry-leading
ilities to provide
mers with the
al sophistication
nd deepwater
k’s safe, reliable
bilities provide
omers by keeping
on schedule and
time.
Safe.
Reliable.
Efficient.
2
//
January 2016
Safety
Service
Our proven safety record is due
in part to the reliability of our
equipment, which provides
greater efficiencies and reduces
equipment malfunctions, creating
a safer working environment.
Frank’s teams have the ability
to maintain equipment on-site,
reducing downtime and generating
more productive construction and
intervention timelines, exceeding
customers’ expectations.
Well integrity is cru
ration and product
success. Frank’s lon
leader in tubular ru
and as an expert in
resistant alloy, pos
top provider of we
intervention and re
With our intelligen
technology and wo
capabilities, Frank’
through service ex
high-quality produ
a more predictable
wellbore environm
CONTINUOUS IMPROVEMENTS
Global Supply Chain - Operation Phoenix
I
n December’s UNIFI Executive Letter,
Jeff Bird identified the critical few
priorities we need to focus on in 2016
including the implementation of a global
supply chain process led by Global Supply
Chain Director, Doug Seal.
About Supply Chain
Operation Phoenix
Doug and his team have launched what
they’re calling “Operation Phoenix” to
streamline and simplify our current
processes as we capitalize on creating a
real competitive advantage.
“Supply chain” is defined as the internal
and external processes necessary to
produce and distribute a commodity. Our
supply chain team will be the driving
force to improve quality, efficiency, and
performance while identifying costsaving opportunities.
“Operation Phoenix will concentrate on
the sourcing of materials, goods, and
services along with global logistical
functions,” Doug said. “More emphasis
will be placed on leveraging our spending
of the materials and assets we utilize and
purchase globally – lowering our cost of
procurement.”
Changes over the coming months will
affect how equipment is transported as
we reduce our vendor list. We will focus
on cost efficiency and a consistent
standard of high-quality products and
services. This translates to providing
improved service and reliability to our
customers with the opportunity to
increase market share and revenue.
Alexander Proudfoot, an operational
performance company, will assist
Operation Phoenix by analyzing areas for
improvement beginning with the U.S.
region. Changes will begin to take effect
shortly after analysis in Q1 and Q2 of
2016 and will be communicated through
email by a member of the Supply Chain
Team prior to application.
Going from “good to great” will be an
ongoing organizational process as we
consistently strive to improve our
processes and work together
collaboratively as One Frank’s. 
CUSTOMER SUCCESS
First Mixed String Success with Petronas in Malaysia
I
n November 2015, Frank’s International
Malaysia (Selaut Oil Tools) ran its first
successful job with Frank’s proprietary
primary tools, FA-1® and Extended
Range™ Split Bushing Spider (SBS), in the
Sarawak waters off the coast of Malaysia.
Frank’s ran 2006 meters of casing string
(9 5⁄8”-10 3⁄4”) to reach the desired Total
Depth (TD) for Petronas. By using four of
our components as a package, FA-1, Praying Mantis®, Horseshoe® Single Joint Elevator, and SBS, Frank’s International’s
ability to pick-up the casing from the catwalk to a vertical position was integral to
the success of the operation. Our SBS
allowed the drilling and casing crew to
change over successfully to the next size
of casing in a safe, controlled and efficient
manner on board the SKD T-10.
Casing was set at the TD, and the running
speed was increased compared to the use
of conventional equipment. Since Petronas required a system that could handle
both casing sizes without the need to
change out the spider, the 14” 500 ton
FA-1 and 1000 ton SBS reduced the time
required to switch from 9 5/8” to 10 3/4” as the casing string would already be in
the open hole.
Using our technology, Petronas had the
luxury of increased running speeds in
terms of joints per hour, and this client
also successfully filled, circulated, rotated
and reciprocated the casing string without any downtime. 
UNIFI // 3
PERFORMANCE
Improving Talent Mobility
I
n October 2015, Frank’s International’s Leadership Team identified
“Improving Talent Mobility” as one
of our key strategic initiatives to be
managed with Frank’s Business
System (FBS). To support this broad
initiative in a difficult price environment, the Leadership Team recognized the need to enhance field
workforce utilization to help the
organization control our operation
effectiveness.
The following month, a cross-functional team consisting of HR, operations, and finance, participated in a
Kaizen event to jumpstart the workforce utilization effort. The Kaizen’s
purpose was to design a program
that improved the utilization of our
workforce through calculated measurements and enhanced awareness
as to how Frank’s field employees
are utilized globally. The team is
confident that the tools and measures developed during this event
will enable a positive impact on the
effectiveness of our operations.
Going forward, a new Workforce
Utilization Measurement Standard
(WUMS), will be used to measure
workforce utilization. In addition,
each country or region will have a
Key Performance Indicator (KPI)
based on regulatory and operating
requirements so that we can accurately assess workforce utilization
with a common metric (Billable
Time ÷ 365 = Utilization Measurement).
WUMS will provide an opportunity
for Frank’s to allocate appropriately
field workers where and when
needed, and allow us to deploy
available employees outside their
region to give Frank’s more flexibility in meeting customer requirements. These employees will not be
required to deploy outside of their
regular home base but will have an
opportunity to be involved in
different projects during the regular
upward and downward cycles of our
industry, allowing operations to
account for gaps.
A pilot program has been launched
for Land – Alvin, TX; U.S. GOM; U.K.;
Angola; and Malaysia – with a global
launch scheduled for January 2016.
More information and training will
be announced over the coming
weeks by team lead Raleigh
Boudreaux, Casing Department
Manager – GOM. 
EMPLOYEE SUCCESS
Frank’s Manager Orientation Program
spanning from QHSE, manufacturing,
engineering and operations, to administrative and finance.
Left - Right: Tyler Oliva, Rene Brockholz, Jason Hardy,
Jose Xavier, Romeo Miller, Samira Mammadova, Patrick
Lemmers, Sergei Koronikov, Sergio Huertas, Caroline
Mansur, Kevin Hartigan, Ryan Sheppard, Ronald Toomer
C
ongratulations to the managers who
recently completed the Frank’s Manager Orientation Program (FMOP) in
December 2015. The FMOP program
consists primarily of in-depth presentations and guided tours, with topics
4
//
January 2016
The initial idea of the FMOP came from
John Walker, EVP-Global Operations,
and Robert Gilbert, SVP-Strategic
Projects, who wanted to familiarize new
managers with the Company’s technology and engineering capabilities, system processes and personnel associated
with global support, as well as the culture of Frank’s International. Now open
to new and experienced managers from
our operations all over the globe – and
with the addition of a Houston session
– FMOP provides a sense of where
Frank’s began, how we have come to
where we are and where we are headed.
Twenty-two speakers shared their
expertise and knowledge and gave
guided tours covering the deepwater
fabrication, manufacturing, pipe sales,
remanufacturing, training, and operations facilities in Lafayette. Managers
returned to their home base with a better understanding of Frank’s diverse
products and services, and are better
equipped to lead their respective teams
more effectively and more efficiently.
This recent session was a huge success,
thanks to the thorough planning of the
support team, as well as the preparation
and dedication of the many presenters
and the participation of the attendees.
Cooperatives on this scale, for the purpose of investing in our own personnel,
exemplify the meaning of One Frank’s.
LEGAL
Compliance Matters
B
ribery is an act of corruption, and
the U.S. Foreign Corrupt Practices
Act (FCPA) defines it as the giving of
anything of value to a foreign public
official in an effort to obtain or retain
business. “Anything of value” is interpreted very broadly but can include
cash, jewelry, cars, vacations, country
club memberships and tuition for
college-age children.
The Department of Justice and the
U.S. Securities and Exchange Commission ramped up enforcement of FCPA
in the early 2000s, demanding transparency in U.S. and foreign companies.
Companies in violation have paid millions of dollars in fines, and some individuals have gone to federal prison for
failure to comply with the statute. In
late 2014, Paris-based rail transport
company, Alstom SA, along with several other entities agreed to pay a
$772 million fine for altering their
books and records. In December 2015,
two men, one being the president of
Houston-based Tradequip Services
and Marine, were arrested on charges
that violated the FCPA in an effort to
secure contracts with Venezuelan
national oil company PDVSA.
In response to this increased enforcement, Frank’s International has developed an Anti-Corruption and Bribery
Policy to educate employees and
implement requirements for conducting our business in accordance with
the FCPA and other anti-corruption
laws. The policy applies to all of
Frank’s operations and employees
worldwide. The policy can be found
on My Frank’s under the legal tab.
Frank’s operates in approximately 60
countries, some of which are considered high-risk in terms of bribery and
corruption activity, a status based on
factors such as natural resources, population, socio-economic strata, presence of a national oil company and
energy company competition. Some
of these high-risk countries include
Angola, Azerbaijan, Brazil, China,
Egypt, India, Indonesia, Mexico,
Nigeria and Venezuela. Additional
caution must be used in operations
involving these high-risk
countries to avoid even the appearance of corrupt business activity.
If you have any questions or concerns
on this topic, please consult your
supervisor and/or the legal
department, or contact
compliance@franksintl.com. 
UPCOMING EVENTS
January 26-28: SPE/IADC Middle East Drilling Technology Conference and Exhibition Abu Dhabi
If you have an article you would like to share please email corp.communications@franksintl.com.
UNIFI // 5