Curriculum Vitae
Burim Otakanon
Program Chair, Marketing Program
College of Management, Mahidol University
Cell Phone: 661-949-1049, Tel. 662-206-2000 ext. 2410,
Email: burim.o@cmmu.net
Education
Present
Ph.D. Candidate, Kasetsart University, Bangkok, Thailand
1993
Advanced Certificate in International Business, New Hampshire College, Southern
New Hampshire University, NH, U.S.A
1993
MBA, New Hampshire College, Southern New Hampshire University, NH, U.S.A
1991
Bachelor of Business Administration, Assumption University, Bangkok,
Thailand
Present Position
10/06-
Program Chair, Marketing (Thai Program), College of Management, Mahidol
University, Bangkok, Thailand.
1/06-
Marketing Group Committee, Thailand Management Association, Bangkok,
5/05-
Contribution Writer, Marketing & Strategy Magazine, Business Thai Newspaper
5/00-
Marketing Advisor, Applied and Technological Service Center, Mahidol University
3/00-
Executive Board of Committee, Applied and Technological Service Center,
Mahidol University, Bangkok, Thailand.
10/97-
Lecturer, Strategic Marketing Management, College of Management, Mahidol
University, Bangkok, Thailand.
Related Works
5/01- 06
Program Chair, General Management Program, College of Management, Mahidol
University, Bangkok, Thailand.
1/06
Committee, Corporate Productivity, Thailand Management Association, Bangkok,
Thailand.
1
07/06 –
Consultant, Thai Stainless Steel (Seagull Brand)
10/04-05
Marketing Committee, Thailand Management Association, Bangkok, Thailand.
3/00-05
Executive Board of Committee, College of Management, Mahidol University
1-10/05
Executive Board of Committee, Mahidol University Business Incubator (Bun Dai
Set Thi Project)
1-10/05
Executive Board of Committee, Mahidol University Business Incubator (Open the
Laboratory’ Treasuries)
1-10/05
Working Committee, Mahidol University Business Incubator (Bun Dai Set Thi
Project)
5/99-04
Executive Consultant, MasterPeak Publisher, Bangkok, Thailand.
3/04-04
Interim Program Chair, Marketing & Management (Double Degree) Program,
Mahidol University, SCB campus, Bangkok
10/01-04
Director of General Management Division, College of Management, Mahidol
University, SCB campus, Bangkok
9/03-04
Vice Chairman, Educational Quality Assurance, College of Management, Mahidol
University
6/03-04
Lecture, Strategic Marketing Management, College of Management, Mahidol
University, Ayudthaya Campus, Ayudthaya
6/03-04
Lecture, Consulting Practice: Competencies Assessment for Executives, College of
Management Nakorn Sawan Campus, Mahidol University
10/02-03
Lecturer, Product Management, ABAC Graduate School, Assumption University
10/01-02
Lecturer, Seminar in Management in the topic of Advertising & Promotion College
of Management, Mahidol University
10/94-03
Lecturer, Marketing Services , ABAC School of Business, Business Administration
Department, Assumption University
Works Experience
2005-
Contribution Writer, Strategy & Marketing Magazine.
2002-05 Independent Study - Defend Committee, College of Management Ayudthaya
Campus, Mahidol University
2003-04 Marketing Consultant, The Jazz Holding (Thailand), Bangkok
2
2003-04
Marketing Consultant, Fit & Fight Club, Bangkok
2002-04 Contribution Writers, Daily Manager Newspaper, Business Thai Newspapers
2002-04 Contribution Writer, BrandAge Magazine,
2000-02 Visiting Lecture, Product Management, Graduate School, Assumption University
2000-01 Visiting Lecture, Sales Management, Kasembundit University
2000-01 Assistant College Director, College of Management, Mahidol University
1998-03 Senior Trainer, PlanIT Co., Ltd., Bangkok
1997-00 Product Manager, Reader’s Digest (Thailand) Ltd., Bangkok
1996-97 Visiting Lecture, Office Management, International College, Mahidol University
1996-97 Visiting Lecture, Strategic Marketing Management, Phaklang University
1995-96 Marketing Manager, Property Nice Co., Ltd., Bangkok
1993-95 Trader, C.P. Intertrade Co., Ltd., Bangkok
1992
Management Trainee (SIP9), Bangkok Bank-Pattanakarn Branch, Bangkok Bank Ltd.
Awards
6/05 Teaching Excellence Award, College of Management, Mahidol University
2/05 Team Teaching Excellence Award, College of Management, Mahidol University
2/02 Team Teaching Excellence Award, College of Management, Mahidol University
1/02 Team Teaching Excellence Award , College of Management, Mahidol University
2001 Teaching Excellence Award, College of Management, Mahidol University
2000 Recognition of Distinguished Services and Dedication Award, Assumption University
Books
Otakanon, B. (2005), Knowledge Management, Office of Civil Servant, Bangkok, Thailand.
Otakanon, B. & Puaklin, E. (2005), Success Story of Viroj Naukeaw (Krungthai Bank) and
Choize Model, Advance Printing, Bangkok, Thailand.
Otakanon, B. & Tarasena, P. (2003) Competencies Assessment For Executive (unpublished
books for Consulting Practice Class at College of Management, Nakorn Sawan Campus),
Thailand
3
Proceedings
Otakanon, B. (2003) “Impact of the Mass Merchandisers to Small Local Retailer in Thailand”,
conference paper at Asian Forum for Business Education (AFBF), May, 2004 in Shianghai,
China.
Otakanon, B., Opajareansuk, C., Vongsalaknakorn, I., Rojanaprapapran, P., (2003) “The
Influence Factors on Consumer Behavior in Purchasing House Brand products Compared
Between Consumer in Bangkok and Southern Bangkok Vicinities: A Case Study of Tesco Lotus”
conference paper at Asian Forum for Business Education (AFBF), May, 2004 in Shianghai,
China
Pramongkit, P. & Otakanon, B. (2003) "E-Business Applications and Learning Dynamics", paper
presented at Sixth International on Electronic Commerce Research, October 23-26, 2004 in
Dallas, TX.
Manuscripts
12/05 Marketing Plan Template and Manual, Government Saving Bank, Bangkok Thailand
Book Translation
22 Laws Immutable Brand by Jack Trout & Al Ries, Harper Collins
Consultancy Works
09/06
Guest Speaker, “Why People Buy?”, The Chaipattana Foundation, District of
Nakorn Pathom.
08/06
Consultant, “Core Competencies Development”, Department of Juvenile
Observation and Protection, Windsor Hotel, Bangkok
08/06
Guest Speaker, “Knowledge Management”, Human Resource Management Group
(Navanakorn), Bangkok.
08/06
Guest Speaker, “Knowledge Management”, Nava Plastic, Bangkok (in collaboration
of Thailand Management Association).
07/06
Guest Speaker, “Referral Marketing in Hotel Business”, Siam City Hotel, Bangkok. (
06/06
Modulator, “Innovation Cases”, A&R Publishing, Queen Sirikit Conventional
Center, Bangkok.
06/06
Consultant Advisor, “Independent Study to the administrative civil servant (Level 810)”, Ministry of Agricultural and Cooperatives.
4
06/06
Advisor, “Libong - Long Stay project”, Applied and Technological Service Center,
Mahidol University.
5/06
Guest Speaker, “Strategic Imperative”, Bar Code Association, Bitec, Bangkok (May
11)
5/06
Guest Speaker, “Marketing Communication for Housing Project”, Faculty of
Architecture (RE), Chulalongkorn University.
4/06
Consultant Advisor, “Independent Study to the administrative civil servant (Level 810)”, Ministry of Agricultural and Cooperatives.
3/06
Distinguish Lecturer, “Marketing for Agricultural Products”, Department of
Agricultural Extension, Ministry of Agricultural and Cooperatives.
2/06
Distinguish Lecturer, “Integrated Marketing Communications”, Ubon Rachatahni
University, Ubon.
2/06
Consultant, “Marketing Work Flow”, Thai Stainless Steel, Bangkok
2/06
Distinguish Lecturer, “Marketing for Agricultural Products”, Department of
Agricultural Extension, Ministry of Agricultural and Cooperatives.
1/06
Distinguish Lecturer, “Marketing for Agricultural Products”, Department of
Agricultural Extension, Ministry of Agricultural and Cooperatives.
1/06
Guest Speaker/ Marketing Consultant “Marketing For Ceramic Clustering” Fiscal
Policy Research Institute Foundation, at The Empress Hotel Chaing Mai.
12/05
Distinguish Lecture, “Marketing for Agricultural Products”, Department of
Agricultural Extension, Ministry of Agricultural and Cooperatives.
10-12/05 Marketing Consultant and Trainer, “Workshop on Marketing Plan Development”,
Thai Government Housing Bank, Bangkok, Thailand
10-11/05 Marketing & HR Consultant, “Marketing Organization Development and
Competencies Assessment”, Thai Stainless Steel, Bangkok.
11/05
Guest Speaker, “IMC for Real Estate Developers”, Chulalongkorn University,
Thailand
10/05
Distinguish Lecturer, “Marketing”, Office of Secretary to Pri minister , Ministry of
Agricultural and Cooperatives.
10/05
Panelist, “Marketing Excellence for Thai SME”, Queen Sirikit Conventional Center,
Bangkok.
10/05
Modulator, “The Power of Idea”, Queen Sirikit Conventional Center, Bangkok.
9/05
Consultant, “Data Management”, Ayuthaya Hospital, Ayudthaya
5
9/05
Trainer, “Workshop for Marketing Group”, Siam Cement Public Co, Ltd., Amari
Airport Hotel, Bangkok, Thailand
8/05
Guest Speaker, “Marketing for Thai Spirit”, Suranaree University, Nakorn
Rachasima, Thailand
8-9/05
Distinguish Lecturer, “Marketing for Agricultural Products”, Department of
Agricultural Extension, Ministry of Agricultural and Cooperatives.
8/05
Lecturer, “Customer Relationship Management (CRM)”, Faculty of Tropical
Medicine, Mahidol University.
7/05
Trainer, “Workshop for Advance Presentation Management”, UCOM Public Co.,
Ltd. at Training Center.
6/05
Consultant, “Workshop for Hospital’s Unit Cost”, Ayudthaya Hospital, Ayudthaya,
Thailand.
5/05
Trainer, “Marketing Plan”, Training Center, Siam Cement Public Co., Ltd.,
Bangkok.
8/04-2/05 Project Director and trainer, “Advance Knowledge Training” for BMW Thailand
Ltd., Bangkok.
9/04
Trainer, “Management Behavior” at Thai Airway International, Headquarters,
Bangkok
8-12/04
Advisor, “Work Manual” Thai Assets Management Corporation, Bangkok.
8/03-04
Project Director and trainer, “Advance Knowledge Training” for BMW Thailand
Ltd., Bangkok.
25-26/03 Distinguish Lecture and trainer, “Strategic Management” at Thai Airway
International Public Co., Ltd., Headquarters, Bangkok
12/03
Course Advisor “Problem based Learning” Tropical Medicine Faculty, Mahidol
University
11/03
Distinguish Lecture and trainer, “Strategic Management” at Thai Airway
International, Headquarters, Bangkok
7/03
Project Advisor “Strategic Sales Planning” for Bieersdorf (Thailand) Co., Ltd.
7/03
Distinguish Lecture and trainer, “Marketing Plan” Training Center, Siam Cement
Public Co., Ltd., Bangkok.
7/03
Distinguish Guest Lecture, “Principle of e-marketing” at Training Center, Siam
Cement, Bangkok.
7/03
Distinguish Lecture, “Strategic Management” School of Executive Medical
Management, Faculty of Medicine, Ramathibodi Hospital at Royal Hills Resort,
Nakorn Nayok.
6
7/03
Organizing Committee “Workshop-Executive Training”, Internal Ministry at The
Ambassador Hotel, Pattaya, Chonburi.
7/03
Distinguish Lecture “Strategic Management”, at School of Executive Medical
Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok.
7/03
Distinguish Guest Lecture “CRM”, at PTT Seminar Room, PTT Public Co., Ltd.,
Bangkok
6/03
Organizing Committee “Advance Training”, Unilever Thai Holding, Bangkok
6/03
Organizing Committee “Flight Attendance Recruitment”, Thai Airways International
Public Col, Ltd., Bangkok
2-3/03
Project Manager “Management Trainee”, Thai Airways International Public Col,
Ltd., Bangkok
1/03
Distinguish Guest Lecture, “Improve Team Efficiency” for DHL Company at The
Pan Pacific Hotel, Bangkok
1/03
Distinguish Lecture, “Strategic Management” 3rd cohort, at Catering Department,
Thai Airway International Public Col, Ltd.
1/03
Distinguish Lecture, “Strategic Management” School of Executive Medical
Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok
11/02
Distinguish Lecture, “Strategic Management” at Training Center, Thai Airway
International Public Col, Ltd. , Bangkok
11/02
Distinguish Lecture, “Strategic Marketing” School of Executive Medical
Management, Faculty of Medicine, Ramathibodi Hospital, Bangkok
11/02
Distinguish Lecture, “Strategic Management” 2nd cohort at Catering Department,
Thai Airway International Public Col, Ltd..
11/02
Distinguish Lecture, “Strategic Management” 1st cohort, at Catering Department,
Thai Airway International Public Col, Ltd..
9/02
Distinguish Lecture, “Marketing for Non Marketer” at Meridian Hotel, Mahidol
Management Education Center (MMEC).
9/02
Distinguish Lecture, “How to PR to the Right Target Group ” at Mahidol University,
Salaya.
7/02
Distinguish Lecture, “Strategic Management” at Training Center, Thai Airway
International Public Col, Ltd., Bangkok
11/02
Distinguish Lecture, “Marketing” for Business consultant, 1-5 cohort of IFCT at
College Of Management, Mahidol University, Bangkok
7
6/01
Distinguish Lecture, “Strategic Management” 1st cohort, at Catering Department,
Thai Airway International Public Col, Ltd..
6/01
Distinguish Guest Speaker, “Effective Leadership Skills” at Dumex Company,
Bangna, Bangkok.
11/01
Distinguish Lecture, “Strategic Management” for The Rising Star Project, at the
College of Management, Thai Airway International Public Col, Ltd..
11/01
Distinguish Lecture, “Integrated Marketing Communications” at Training Center,
Siam Cement Public Col, Ltd., Bangkok
11/01
Distinguish Lecture, “Entrepreneurship” at Graduate School, Khonkan University,
Khonkan.
11/01
Distinguish Lecture, “Marketing” for Unemployed Graduates at Science Faculty,
Potential Rehabilitation Project under the Ministry of University Affairs Sponsor at
Mahidol University, Salaya
10/01
Distinguish Lecture, “Marketing” for Unemployed Graduates at Science Faculty,
Potential Rehabilitation Project under the Ministry of University Affairs Sponsor at
Mahidol University, Salaya
8/01
Distinguish Lecture, “Marketing” for Unemployed Graduates at Science Faculty,
Potential Rehabilitation Project under the Ministry of University Affairs Sponsor at
Mahidol University, Salaya
4/01
Distinguish Guest Speaker, “Effective Leadership Skills” at Zenith Hotel for Dumex
Company, Ploenchit, Bangkok.
4/01
Distinguish Guest Lecturer, “Brand & Packaging” at Chulalongkorn University for
Marketing Association of Thailand - MAT, Bangkok.
12/00
Distinguish Guest Lecturer, “Direct Marketing” at Chiang Mai University, Chiang
Mai.
11/01
Distinguish Lecture, “Marketing” at Training Center, Siam Cement Public Col, Ltd. ,
Bangkok
12/00
Distinguish Guest Lecturer, “Modern Book Store” at Queen Sirikit National
Conference Center, The Publishers and Booksellers Association of Thailand.
9/00
Distinguish Guest Lecturer, “Modern Book Store” at Queen Sirikit National
Conference Center, The Publishers and Booksellers Association of Thailand
11/00
Distinguish Lecture, “Marketing” at Training Center, Siam Cement Public Col, Ltd.,
Bangkok
11/00
Distinguish Lecture, “Business Seminar” at Chiang Mai University, Chiang Mai.
8
7/00
Distinguish Lecture, “Sales and Customer Service Excellence & Wining
Negotiation” at Montien Hotel Pattaya, for Merck company, Chonburi.
6/00
Distinguish Lecture, “Sales and Customer Service Excellence & Wining
Negotiation” at Four Wing, for Merck company, Bangkok.
11/00
Distinguish Lecture, “Marketing” at Training Center, Siam Cement Public Col, Ltd.,
Bangkok
3/00
Distinguish Guest Lecturer, “Brand & Packaging” at Chulalongkorn University for
Marketing Association of Thailand - MAT, Bangkok.
2/00
Distinguish Guest Lecturer, “Service Excellence” at Landmark Hotel for Telleke
Gibbins Company, Bangkok.
2/00
Distinguish Guest Lecturer, “Service Excellence” at Holiday Park Resort, Khao Yai,
for GDM Company.
3/99
Distinguish Guest Lecturer, “Retailing Customer In Financial Crisis” at Graduate
School, Bangkok University, Bangkok.
9