Ein Unternehmen der ProSiebenSat.1 Media AG
Mobile
Technical
Specifications
ProSiebenSat.1 Media SE
Unterföhring, April 2016
Mobile Technical Specifications
Index:
1)
General References
Page 3
2)
Mobile Banner
Page 5
3)
Mobile Billboard
Seite 6
4)
Mobile Medium Rectangle
Page 7
5)
Pre- / Interstitial
Page 8
6)
Mobile Enable Website
Page 9
7)
Sponsoring (Logo integration + Logo Flip)
Page 10
8)
Mobile Video Ads
Page 11
9)
Briefing & material requirements for advertising media production
1) Interactive Pre- / Interstitial
2) Expandable Banner
Page 12
Page 13
10) Retina Resolution
Page 14
11) HTML5
Page 15
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1) General references – Mobile Advertising
Delivery: Ads have to be delivered only to AdManagement@sevenonemedia.de
Please send your Ads in a ZIP file format not later than five working days before the insertion date.
Please include the following information in your mail:
• Customer name
• Landing page ‘http://www.your-target.com‘
• Campaign name
• Contact person
• Booking period
• Ad-name (optional)
• Booked pages
The target-URL has to be fully functional (without Flash) and lead to a operational website upon the campaign start. The Ad may not be relayed
to an Email or to a data file. The Ads should not cause downloads of software without briefing and approval by user. The option to decline the
installation is a must.
If the Ad doesn´t meet the technical specifications or content fundamentals, the full or partial campaign start can be delayed. Should the
delivery of advertising material be late or doesn’t meet the technical requirements, SevenOne Media reserves the right to shift its start in order
to achieve the booked impression and click objectives. If an unusual pause based on maintenance work at the landing page or change of
advertising material is necessary, SevenOne Media has to be informed about this in advanced.
Delivery of impression pixel without functionality is possible (only image request, no Java Script, no PHP).
3
1) General references – Mobile Advertising
Advertising identification mark: All Ads have to be marked with “-w-” inside of the creative for advertising identification. The font color have
to be high contrasted and the font size at least 9 point. In case of identification mark absence SevenOne Media reserves the right to insert it.
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2) Mobile Banner
Technical requirements:
Mobile Banner
File:
Weight:
3rd Party (have to be scalable):
Portrait / Landscape
iPad
728x90 Pixel
iPhone / Android
320x50 Pixel
Streaming/Sound:
Frequency Capping:
Counting Pixel:
Required:
Delivery:
Portrait
•
•
JPG, GIF (static/animated)
30 KB
JavaScript or HTML5 (https)
- see page 14 No
Yes
Yes (https)
Clickcommand (https) or URL to the
landing page with mobile capability
5 working days before the campaign start
Banner is always visible, without “close” Button
Please mind the advertising identification mark (see page 4)
-w-
Landscape
-w- -wFor the best visual display of the advertising media there is the
possibility to deliver the Mobile Banner in a double size format
(e.g. 640x100 pixel instead of 320x50 pixel) to optimize the
illustration for high resolution displays. See page 13
5
3) Mobile Billboard
Technical requirements:
Mobile Billboard
File:
Weight:
3rd Party (have to be scalable):
Portrait / Landscape
iPad
728x250 Pixel
iPhone
320x150 Pixel
Streaming/Sound:
Frequency Capping:
Counting Pixel:
-w-
Required:
Delivery:
Portrait
-w-
JPG, GIF (static/animated)
70 KB
JavaScript or HTML5 (https)
- see page 14 No
Yes
Yes (https)
Clickcommand (https) or URL to the
landing page with mobile capability
5 working days before the campaign start
•
Please mind the advertising identification mark (see page 4)
•
Billboard is currently only available for IOS-WetterApp
Landscape
-wFor the best visual display of the advertising media there is the
possibility to deliver the Mobile Banner in a double size format
(e.g. 640x100 pixel instead of 320x50 pixel) to optimize the
illustration for high resolution displays. See page 13
6
4) Mobile Medium Rectangle
Technical requirements:
Medium
Rectangle
Portrait / Landscape
Android / iPad / iPhone
300x250 Pixel
File:
Weight:
3rd Party (have to be scalable):
Streaming/Sound:
Frequency Capping:
Counting Pixel:
Required:
Delivery:
•
JPG, GIF (static/animated)
35 KB
JavaScript or HTML5 (https)
- see page 14 No
Yes
Yes (https)
Clickcommand (https) or URL to the
landing page with mobile capability
5 working days before the campaign start
Please mind the advertising identification mark (see page 4)
For the best visual display of the advertising media there is
the possibility to deliver the Medium Rectangle in a double
size format (e.g. 600x500 pixel instead of 300x250 pixel) to
optimize the illustration for high resolution displays. See
page 13
7
5) Pre- / Interstitial
Technical requirements:
Pre- /
Interstitial
Portrait
Landscape
iPad
768x1024 Pixel
1024x768 Pixel
iPhone / Android
320x480 Pixel
480x320 Pixel
File:
Weight:
3rd Party (have to be scalable):
Display Duration:
Streaming/Sound:
Frequency Capping:
Counting Pixel:
Required:
Delivery:
•
JPG, GIF (static/animated)
70 KB
JavaScript or HTML5 (https)
- see page 14 4 seconds
Yes
Yes
Yes
Clickcommand (https) or URL to the
landing page with mobile capability
5 working days before the campaign start
Please mind the advertising identification mark (see page 4)
For the best visual display of the advertising media there is
the possibility to deliver the Pre- / Interstitial in a double size
format (e.g. 640x960 pixel instead of 320x480 pixel) to
optimize the illustration for high resolution displays. See
page 13
8
6) MEW – Mobile Enable Website
Technical requirements:
MEW
size
Mobile terminal
Banner
320x50 Pixel
Smartphones
Banner 2:1
320x150 Pixel
Smartphones
Medium Rectangle
300x250 Pixel
Smartphones
File:
Weight:
3rd Party (have to be scalable):
Streaming/Sound:
Frequency Capping:
Counting Pixel:
Required:
Delivery:
JPG, GIF (static/animated)
70 KB
JavaScript or HTML5 (https)
- see page 14 No
Yes
Yes (https)
Clickcommand (https) or URL to the
landing page with mobile capability
5 working days before the campaign start
320x416 Pixel
Interstitial
and
480x268 Pixel
9
Smartphones
•
Please mind the advertising identification mark (see page 4)
7) Mobile Apps -Sponsoring
Sponsoring
iPhone
iPad
Android
Weight
Sponsoring: 640x100
Co-Sponsoring: 320x100
Sponsoring: 1456x180
Co-Sponsoring: 728x180
Sponsoring: 640x100
Co-Sponsoring: 320x100
30kb
640x100
1456x180
640x100
30kb
7TV-App
Sponsoring: 640x100
Co-Sponsoring: 320x100
Sponsoring: 640x100
Co-Sponsoring: 320x100
Sponsoring: 640x100
Co-Sponsoring: 320x100
Red-App
Sponsoring: 640x100
Sponsoring: 1456x180
Sport1FM-App
Sponsoring: 640x100
-
ran-App
Sport1-App
Note
•
Logo should be centered
30kb
•
•
transparent background
Logo should be right-aligned
Sponsoring: 640x100
30kb
•
•
transparent background
Logo should be right-aligned
Sponsoring: 640x100
30kb
= the above referred sponsoring sizes are already in retina resolution. See page 13
Sponsoring
Co-Sponsoring
Co-Sponsoring 7TV-App
Technical requirements:
File:
3rd Party:
Counting Pixel:
Required:
Delivery:
JPG, GIF (static/animated)
No
Yes (https)
Clickcommand (https) or URL to the landing page with mobile capability
5 working days before start date
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8) Mobile Video Ads
Best delivery specification for conversion:
File type:
File extension:
Size:
Video codec:
Video frame rate:
Audio codec:
Audio bit rate:
Audio channel:
3rd Party
•
•
•
H264
.mp4 / .mov
PAL 1024 x 576 (16:9)
Total bit rate (Video + Audio): 4,0 Mbit/s
H264 High Profile
25 fps
AAC-LC
320 kbit, 48 kHz
Mono oder Stereo
Yes
an application-side retrenchment of the video (on the top and bottom, left and right) up to 10% can appear if
required
Further formats are available upon request. Delivery time = 5 working days
Tracking pixels which provide features such as script processing, cookie interaction or other browsers features
are not supported
Specifications for a 3rd party supply
On the basis the VAST 2 standards (mediamind, Flashtalking, Adform, DFA (Doubleclick) und mov.ad are
possible) More details << Here >>
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•
Note: Please crop the video minding that no
black background is allowed to be seen
9) Briefing & material requirements for advertising media production
a. Interactive Pre- / Interstitial
Material requisition
Production period
static
The production period takes three to five
weekdays and starts after a detailed briefing
and the delivery of the complete art design
and text material. During the creation there
are up to three corrections loops included in
the price.
interactive
animated
The production period takes ten to twelve
weekdays and starts after a detailed briefing
and the delivery of the complete art design and
text material. During the creation there are up to
three corrections loops included in the price.
•
Approved texts, product information
•
Design specifications, lettering
•
Special title, claim, slogan
•
Key Visiual / Look & Feel
•
Customer logos (ideally as eps, ai, png, psd)
•
Styleguide
•
Website as landing page
•
Fonts for PC and MAC
•
Copyright line (if desired)
•
Image selection (campaign information,
product image for 360 degree view)
•
Video (in high definition as mov, avi)
The implementation and scheduling of an
individual special differs depending on the
mechanics and the complexity. Creative
Services has to be informed before the final
costumer presentation, so an accurate cost
estimate can be done.
•
Arrangement or rather individual briefing
and mechanics (arrangement with
conception and CS)
•
Material requisition may deviate depending
on cencept and mechanics
•
Otherwise the adjacent standard material
deliveries and briefing information are
effective
Wlan Targeting
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9) Briefing & material requirements for advertising media production
b) Expandable Banner
Option 1: Delivery - Static Banner
iPhone /
Android
Option 2: Delivery - Material Requirements see page 11
Banner
Expandable Banner
320x50 Pixel
320x480* Pixel or 300x250** Pixel
X
Technical requirements:
File:
Weight:
3rd Party:
Streaming/Sound:
Counting Pixel:
JPG, GIF (static)
20 KB (Banner), 35 KB (Expandable)
No
No
Yes (https)
or
X
Required:
Clickcommand (https) or URL to the landing page with mobile capability
Delivery:
5 working days before the campaign start
•
-w-
Please mind the advertising identification mark (see page 4)
13
X
-w-
-w-
Banner
Expandable*
Expandable**
10) Retina Display
Retina Display - Banner size
100 Pixel
For the best visual display of the advertising media it is possible to deliver the double size (height and width) of the
banner. For example: 640x100 pixel banner instead of a 320x50 pixel banner. The display size remains unchanged, as
the 640x100 pixel banner still is displayed as a 320x50 pixel banner. Thus more pixels are available for high resolution
displays. These are filled by the increased number of pixels and allow a better quality representation.
Quelle: MAC Mobile-Report 2014/02
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11) HTML5
Guidelines for MRAID based HTML5-MobileAds
Basically we leave the HTML-5-Mobile Advertising media production strategy up to you. Whether the JavaScript Libraries
as jQuery, CSS3 or the HTML5 Canvas Element are being used for the Animation is irrelevant. However there are some
guidelines which must be taken into consideration in order to make the HTML5 Ads to perform flawlessly within the
SevenOne Media Network:
•
All advertising media must fulfil the MRAID-Standard (Version 1.0) of IAB.
•
All advertising media must be marked with the -w- sign in the upper right Corner (in German it stands for „Werbung“ =
Advertising).
•
All the customer provided advertising media must be hosted at the remote server and delivered as <script> Tag
Redirect .
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•
Therefore only one URL which refers to the advertising media should be provided
•
Advertising media which exceed 100KB are usually targeted only on WLAN.
•
An overall 500KB volume is not to be exceeded.
11) HTML5
MRAID (Mobile Rich Media Ad Interface Definitions)
MRAID is an API, which ist defined as the Standard for the mobile Rich-Media-Ads Production by the Interactive
Advertising Bureau (“IAB”). This set of Javascript-Methods outlines the crossing between your HTML5 Ad and the mobile
Application. Basically the HTML5 Ads are being integrated and shown within the Apps in the separate WebView
Containers per iFrame. In spite of the physical separation the HTML5Ad can communicate with the Application via the
MRAID Methods and Events: for example the ad-container could be minimized or maximized, the device functions as an
acceleration-sensor, GPS etc. could be accessed. The SevenOne Media Network Applications support MRAID v1.0
Detailed information could be found at:
<< see here >> or << see here >>
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11) HTML5
Advertising Media Produktion
MRAID integration:
In order to access the MRAID Methods the following Line Code must be
integrated into the <head>-field of your HTML-file:
Attention: the “mraid.js” file is solely located at the ad server and is avaliable
only in the actual Application.
Define advertising media as <script> tag
All HTML5 ads are integrated by JavaScript and must be delivered as a Tag
or JavaScript file.
For example:
Clicktag clarification:
In order for the landing page to be opened in the inApp-browser after the
user touch-event you should call the „mraid.open()“ method and render the
target URL as a string:
The variable name of the target URL (in this example „soiClick“) can be
freely selected. This function call is being tracked by our ad server and is the
basis for our reports.
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11) HTML5
Advertising Media Produktion
Specific Guidelines for the advertising medium Interstitial:
The same guidelines as for the medium „prestitial“ can be
applied for the advertising medium „interstitial“, the only
exception is the duration: it can be up to 7 seconds.
Specific Guidelines for the advertising medium Prestitial:
Display duration of prestitial is always 4 seconds. If there is no user
activity (for example touch, shake, swipe) during this time the ad will
be closed.
Specific Guidelines for the advertising medium
Expandable Banner:
Banner ad-container can be expended into the full screen mode
by use of „mraid.expand()“ method:
The following line code calls the „mraid.close()“ method after 4
seconds and must be integrated into the prestitial:
Should the visible close-button being subsequently pressed, the
ad-container will be minimized to its original size.
Attention: the close-button is always being adjusted by ad
server and must not be additionally integrated into the
advertising medium. The close-button is usually located in the
upper left corner.
The Container state can be requested likewise with the
„mraid.getState()“ method. „Default“ matches here the size of
the banner and „expanded“ – the full screen size:
or
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If there is some user activity within these 4 seconds the timer could
be removed; the ad stays visible as long as the user does not push
the close-button:
The timer must be started as soon as the HTML5 advertising
medium load is completed! Should the data volume be bigger than
usual the preloader usage is advised.
Attention: the close-button is always being adjusted by ad server
and must not be additionally integrated into the advertising medium.
The close-button is usually located in the upper left corner.
Contact
Alexander Wavra
Head of AdOperations
mail: alexander.wavra@sevenonemedia.de
fon +49 [0] 89/95 07 - 46 46
Patrick Muntowitz
Senior Advertising Manager
mail: patrick.muntowitz@sevenonemedia.de
fon +49 [0] 89/95 07 - 19 83
SevenOne Media GmbH
Medienallee 4
D-85774 Unterföhring
fon +49 [0] 89/95 07 – 40
Fax +49 [0] 89/95 07 – 43 99
Technical Hotline outside working hours:
Mo – Fr: 18:00 – 23:00 Uhr
Sa, So/Holiday: 10:00 – 23:00 Uhr
fon: 0160 4798880
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