DiSTI Branding Guidelines
Table of Contents
Introduction.....................................................................2
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Terms & Conditions..........................................2
Copyright & Trademarks ................................2
More than a Logo...........................................................3
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DiSTI History........................................................3
What we Do.........................................................3
Commitment to Customer Service.............3
What’s a Brand....................................................4
Building a Brand that Endures......................4
Consistency is Key.............................................4
Logo Usage Guidelines................................................5
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Corporate Logos & Slogans...........................6
Product Logos....................................................7
Logo Proportion & Size.................................11
Logo Clear Area...............................................12
Logo Do’s...........................................................13
Logo Don’ts......................................................14
DiSTI Brand Style Guide.............................................15
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DiSTI Color Palette..........................................16
Typography.......................................................17
2015 DiSTI Branding Guidelines
1
Introduction
Terms & Conditions
The DiSTI brand is a valuable asset of The DiSTI Corporation.
Your use of the trademarks, trade names, service marks, logos or
images is limited to the branding guidelines stated here. You are
required to adhere with these guidelines and it is essential that
you understand these guidelines in their entirety.
The marketing department must review and approve the content
of any collateral that is disseminated to the public. Please allow
a minimum of three (3) business days for the review process to
occur. Please submit all materials and direct any questions about
the use of DiSTI logos, images, or communication to the marketing
department at marketing@disti.com.
Any copyright, trademarks, designs, logos, branding, which may
be developed by The DiSTI Corporation and displayed in public
consumption now or in the future, shall remain the property of
The DiSTI Corporation.
Any party desiring to use The DiSTI Corporation’s logos or
branding content shall only do so with the express, prior written
consent of The DiSTI Corporation that they may do so. The
granting of the use of DiSTI logos or branding content shall in any
event be at The DiSTI Corporation’s sole instance and discretion.
Copyright & Trademarks
For the purposes of this notice, “Intellectual Property” means
whatever trademarks (registered or not), inventions, patents
(both registered and unregistered), copyrights, registered and
unregistered designs, know-how and other intellectual property
vesting in The DiSTI Corporation, including any branding, logos
and any content contained on any printed material or website,
owned by The DiSTI Corporation.
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2015 DiSTI Branding Guidelines
The DiSTI Corporation Brand
MORE THAN A LOGO
DiSTI History
What We Do
Joe Swinski, Bill Andrews, and Darren Humphrey were aiding the
development of simulation training classes at the Institute of
Simulation and Training at the University of Central Florida, when
they realized that the local Simulation and Training industry could
benefit from this type of training as well. Armed with a vision
and driven to provide training solutions to the industry, the three
founders launched DiSTI as a side business in 1994. As they began
to gain more contract work for the military, government agencies,
and private businesses, the founders quickly realized that DiSTI
would become more than just a vision.
On the surface level, it may seem like we sell software and services,
however, there is much more to DiSTI. What we actually do is
create, design, innovate, and advance unique virtual training and
user interface solutions. Whether it’s a virtual maintenance trainer
for the CH-147 aircraft, an infotainment system for Jaguar Land
Rover, or a medical display for a cardio detection device - DiSTI
provides customized solutions for our customers’ unique needs.
Today, The DiSTI Corporation is a leading provider of graphical
user interface software and customized 3D training solutions. Our
software products and professional services have pioneered the
advancement of the user experience for Fortune 500 companies,
the U.S. Military, and clientele from around the world.
2015 DiSTI Branding Guidelines
Commitment to Customer Service
Customer satisfaction is the cornerstone of DiSTI’s success.
DiSTI works to deliver products and services of superior quality,
unparalleled value, unprecedented reusability, and unbeatable
performance. DiSTI partners with our customers to meet
demanding delivery deadlines, budget constraints, and stringent
application requirements.
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What’s a Brand?
Consistency is Key.
It’s more than just a name, a logo, or what’s in the box. What’s
inside the box may change (i.e. we innovate new training and UI
solutions). The guidelines for DiSTI products and services are a part
of a much larger effort - to build awareness, understanding, and
preference for the DiSTI brand and the DiSTI products and services
in the markets in which we compete.
Attaining a brand that endures requires a conscious, coordinated,
consistent approach to all communications and behavior. This
approach understands that every choice and every decision, no
matter how small, communicates something to someone about
the DiSTI brand. When the brand’s messages are designed with
a focus for the needs of a moment, they have not lasting effect
on the recipient and illustrate a short-sighted use of marketing
resources. However, when messages are delivered within a
consistent framework and reinforce the brand’s guarantee and
personality, their impact can be used to boost awareness and
heighten brand recognition and preference.
Building a Brand that Endures.
The brand is a small snippet of everything that a company is,
does, and stands for. This representation is seen oftentimes
most clearly in promotional messages and in the quality of the
customer’s experience when buying, using, and gaining service
from a branded product or service. The brand’s representation
communicates so much more, such as less obvious aspects of
the brand that are equally important. For example, a distinctive,
recognizable personality that is inseparable from the brand itself,
informing not only advertising and communications how to
function, but behavior as well.
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2015 DiSTI Branding Guidelines
The DiSTI Corporation Logos
LOGO USAGE GUIDELINES
The DiSTI Corporation has established the following guidelines for the
print and digital production of our company logo. These guidelines
delineate rules for correct presentation of the DiSTI logo in a variety
of applications and media. The DiSTI company trademark and logo
may be used only in accordance with these guidelines. All other use is
prohibited by The DiSTI Corporation.
Anyone outside of The DiSTI Corporation should use our logo with
or without the slogan. Use of any slogan without the company logo
or product logo is prohibited unless given written consent by our
marketing department. To obtain written permission, please send
your request to marketing@disti.com.
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Corporate Logos & Slogans
The DiSTI Corporation Logo with Slogan (must request permission to use)
The DiSTI Corporation logo, which appears in all media: print,
collateral, advertising, three dimensional applications (including
signage), and digital reproduction, is composed of the following
three elements:
1. The DiSTI monogram created with a customized font with
unique capitalization.
2. The registered trademark symbol, indicating that this logo is
property of The DiSTI Corporation.
3. “Empowering the Human Machine InterfaceTM” slogan
graphic.
The DiSTI Corporation Logo (must request permission to use)
The DiSTI Corporation logo, which appears in all media: print,
collateral, advertising, three dimensional applications (including
signage), and digital reproduction, is composed of the following
two elements:
1. The DiSTI monogram created with a customized font with
unique capitalization.
2. The registered trademark symbol, indicating that this logo is
property of The DiSTI Corporation.
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2015 DiSTI Branding Guidelines
Product Logos
GL Studio (Core) Logo (must request permission to use)
The GL Studio product logo, which appears in all media: print,
collateral, advertising, three dimensional applications (including
signage), and digital reproduction, is composed of the following
four elements:
1. The GL Studio software title created with the Myriad Pro
Bold font style.
2. The registered trademark symbol, indicating that this logo is
property of The DiSTI Corporation.
3. The Toolkit subtitle created with the Myriad Pro Condensed
font style.
4. The GL Studio, GL icon, in our distinctive DiSTI blue color.
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Replic8 Logo (must request permission to use)
The Replic8 product logo, which appears in all media: print,
collateral, advertising, three dimensional applications (including
signage), and digital reproduction, is composed of the following
three elements:
1. The Replic created with the Harabara Bold font style.
2. The 8 symbol, that is slightly rotated to the left and is in our
distinctive DiSTI blue color.
3. The registered trademark symbol, indicating that this logo is
property of The DiSTI Corporation.
Lumen Runtime Engine Logo (must request permission to use)
The Lumen runtime engine product logo, which appears in all
media: print, collateral, advertising, three dimensional applications
(including signage), and digital reproduction, is composed of the
following three elements:
1. The Lumen title, created with the Harabara Bold font style.
2. The symbol above the title that depicts three hollow circles
gradually increasing in size and is in cyan color.
3. The registered trademark symbol, indicating that this logo is
property of The DiSTI Corporation.
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2015 DiSTI Branding Guidelines
Logo Proportion & Size
To assist in the reproduction of the DiSTI logo and to ensure that
the logo always appears proportioned correctly, DiSTI has developed
a construction grid for transfer of the logo. To ensure respect for
the DiSTI logo and to maintain proportional integrity:
1. Do not break up the logo.
2. Do not modify the logo in any way other than to
enlarge or shrink it proportionately.
Our logo should always be sized proportionally.
Our logo with slogan smallest proportional size
should be 0.75 inches high.
Our logo’s smallest proportional size is 0.1875
inches high.
To assist in the reproduction of the product logos and to ensure
that the logo always appears proportioned correctly, DiSTI has
developed a construction grid for transfer of the logo. To ensure
respect for product logos and to maintain proportional integrity:
1. Do not break up the logo.
2. Do not modify the logo in any way other than to enlarge or
shrink it proportionately.
Products logo sized at 0.75 inches high.
Our product logos smallest proportional size
is 0.5 inches high.
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Logo Clear Area
To ensure brand visibility, our corporate logo should have a
clear area that is equal to the height of the “D” around it.
This same policy is held for our product logos. Disregard any
creative items, such as the elipse around the GL icon.
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2015 DiSTI Branding Guidelines
Logo Do’s
2015 DiSTI Branding Guidelines
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Logo Don’ts
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2015 DiSTI Branding Guidelines
Graphic Elements
DiSTI BRAND STYLE GUIDE
The DiSTI Corporation has established the following style guidelines for the
production and representation of the DiSTI brand. Style guidelines must be
used for the production of all and any communication that represents The
DiSTI Corporation. The following color palettes, typography, and graphical
treatments must be used for all materials.
When creating a production that is representative of the DiSTI brand, be sure
to adhere to these guidelines where applicable. If you are unsure of what can
be represented or if you need assistance with following the style guidelines,
please contact the Marketing Department at marketing@disti.com. Whether
you request the assistance of the Marketing Department or not, you must
allow the Marketing Department to review your produced materials prior to
its distribution.
2015 DiSTI Branding Guidelines
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DiSTI Color Palette
Corporate Colors
Blue
Red
Gray
100 72 2 12
25 100 100 27
66 59 57 39
0 78 149
148 26 29
74 74 75
004e95
941a1d
4a4a4b
301 C or Reflex
484 or 187C
Cool Gray 11 C
GL Studio Basic
& Replic8
GL Studio ES
GL Studio DT
GL Studio DX
& Lumen
GL Studio SC
GL Studio PR
100 72 2 12
6 48 100 0
85 12 98 1
100 0 0 0
45 100 100 15
73 77 0 0
0 78 149
234 148 35
0 157 75
0 174 239
138 37 41
97 84 164
004e95
ea9423
009d4b
00FFFF
8a2529
301 C or Reflex
137 or 1375C
355 or 362 C
Process Blue
1815 C
Color
CMYK
RGB
HEX (Web)
Pantone
Product Colors
Color
CMYK
RGB
HEX (Web)
Pantone
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6155a4
2725 C or 7446 C
2015 DiSTI Branding Guidelines
Typography
DiSTI marketing materials, such as literature, website content,
advertising, event collateral, and so on uses the font style
Myriad Pro and it’s subsidiaries.
Myriad Pro Light Myriad Pro Regular
Myriad Pro Bold Myriad Pro Condensed
DiSTI uses the different variants of Myriad Pro in certain ways.
Section Headers are Myriad Pro Bold Condensed and they can be DiSTI Gray, DiSTI Red,
and sometimes DiSTI Blue
Section Sub-Headers are always Myriad Pro Condensed Italic and always in DiSTI Gray.
DiSTI consistently uses left justification alignment for all communications, unless a specific need arises that calls for a different method.
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Treatments
All DiSTI communications have a certain look and feel.
Take a moment to review these common graphical elements
that consistently show up in all marketing materials.
Products Banner
DiSTI Corporate website
Solid DiSTI blue header.
White text and logo.
Solid DiSTI blue header.
White strip at bottom
and url.
Clean white background
and clear images.
Keep graphical
items and text
away from bottom.
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2015 DiSTI Branding Guidelines