M a k e Y o u r M a r k.
a e m
a n n u a l
NOVEMBER 16-18, 2016
c o n f e r e n c e
BACARA RESORT & SPA, SANTA BARBARA, CA, US
“ beneath
this mask there is an idea . and ideas are bulletproof.”
V
for vendetta
a e m
a n n u a l
NOVEMBER 16-18, 2016
c o n f e r e n c e
BACARA RESORT & SPA, SANTA BARBARA, CA, US
Every superhero has its source of power. For AEM members,
it’s the 2016 Annual Conference in Santa Barbara, California.
Come supercharge your vision, strength and agility with sessions that promise
to inspire, inform and energize. You’ll leave ready to successfully combat the
economic, technological, political and competitive challenges of today and tomorrow.
Attend this year’s conference and hear from speakers like:
—
Singer-songwriter of the group Five for Fighting – John Ondrasik
— NASA’s Technology Partnership Manager – Michael Lester
— Presidents and CEOs from Trimble and Topcon – Steven Berglund & Ray O’Connor
Chairman of
Republican National
Committee
– Michael Steele
— Former
John Ondrasik
Michael Lester
Steven Berglund
Ray O'Connor
Michael Steele Anthony Levandowski
Singer-songwriter
Technology
TransferGoogle
President
& CEO,
President
Former
Chariman,
Co-Founder, Otto
Co-Founder
self-driving
vehicle& CEO,
– Anthony
Levandowski
—
of Five for Fighting
Partnership Manager,
NASA
Trimble
Topcon
s p e a k e r s
WHAT KIND OF WORLD DO YOU WANT?
HOW THINGS CATCH ON
John Ondrasik, Singer, Songwriter, Five for Fighting
Jonah Berger, Marketing Professor, Author,
University of Pennsylvania Wharton School
strengthen your resolve
You have the power to create the world you want if you unleash your creativity.
This session examines how small ideas can lead to great change. Join singer/
songwriter John Ondrasik as he draws parallels between the creative challenges
artists face and the challenges faced by our industry as we build a better world.
The singer/songwriter of Five for Fighting, John Ondrasik
wrote the hit song, “Superman,” which became an anthem
in the days after 9/11. In his new album “Bookmarks,”
he reflects on our culture and the human condition.
telepathy and projecting your message
Word-of-mouth messaging is ten times more effective than traditional media.
But what makes people interested in some things over others? Imagine the power
that knowledge would provide! Join Jonah Berger and learn the science behind
word-of-mouth and social transmission and how to leverage that information.
Jonah Berger is a marketing professor at the University of
Pennsylvania Wharton School and a world-renowned expert
on word-of-mouth marketing, social influence, consumer
behavior and how products, ideas and behavior catch on.
Republican National
Committee
Three days. Multiple sessions. Infinite opportunities.
Enhance your power and leave your mark on the future!
2 0 1 6 A E M A N N UA L C O N F E R E N C E 5
“Our greatest glory is not in never falling,
Every superhero has its source of power. For AEM members,
it’s the 2016 Annual Conference in Santa Barbara, California.
Come supercharge your vision, strength and agility with sessions that promise
to inspire, inform and energize. You’ll leave ready to successfully combat the
economic, technological, political and competitive challenges of today and tomorrow.
but in rising every time we fall.”
Batman
Attend this year’s conference and hear from speakers like:
—
Singer-songwriter of the group Five for Fighting – John Ondrasik
— NASA’s Technology Partnership Manager – Michael Lester
— Presidents and CEOs from Trimble and Topcon – Steven Berglund & Ray O’Connor
Chairman of
Republican National
Committee
– Michael Steele
— Former
John Ondrasik
Michael Lester
Steven Berglund
Ray O'Connor
Michael Steele Anthony Levandowski
Singer-songwriter
Technology
TransferGoogle
President
& CEO,
President
Former
Chariman,
Co-Founder, Otto
Co-Founder
self-driving
vehicle& CEO,
– Anthony
Levandowski
—
of Five for Fighting
Partnership Manager,
NASA
Trimble
Topcon
s p e a k e r s
WHAT KIND OF WORLD DO YOU WANT?
HOW THINGS CATCH ON
John Ondrasik, Singer, Songwriter, Five for Fighting
Jonah Berger, Marketing Professor, Author,
University of Pennsylvania Wharton School
strengthen your resolve
You have the power to create the world you want if you unleash your creativity.
This session examines how small ideas can lead to great change. Join singer/
songwriter John Ondrasik as he draws parallels between the creative challenges
artists face and the challenges faced by our industry as we build a better world.
The singer/songwriter of Five for Fighting, John Ondrasik
wrote the hit song, “Superman,” which became an anthem
in the days after 9/11. In his new album “Bookmarks,”
he reflects on our culture and the human condition.
telepathy and projecting your message
Word-of-mouth messaging is ten times more effective than traditional media.
But what makes people interested in some things over others? Imagine the power
that knowledge would provide! Join Jonah Berger and learn the science behind
word-of-mouth and social transmission and how to leverage that information.
Jonah Berger is a marketing professor at the University of
Pennsylvania Wharton School and a world-renowned expert
on word-of-mouth marketing, social influence, consumer
behavior and how products, ideas and behavior catch on.
Republican National
Committee
Three days. Multiple sessions. Infinite opportunities.
Enhance your power and leave your mark on the future!
2 0 1 6 A E M A N N UA L C O N F E R E N C E 5
s p e a k e r s
RISING TO SPACE AND BEYOND
THE FUTURE OF TECHNOLOGY
Michael Lester, Technology Transfer Partnership Manager,
NASA Kennedy Space Center
Tyler Goss, National Innovation Manager, Turner Construction Company
Phil Downen, Vice President, Government Programs, Urthecast
Steven Berglund, President & CEO, Trimble
Ray O'Connor, President & CEO, Topcon Positioning Systems
Ted Lamboo, Senior Vice President Reality Modeling, Bentley Systems
Anthony Levandowski, Co-Founder, Otto
Attend this session and blast beyond the competition with “stellar” technology
from NASA. Michael Lester will share information about NASA’s Technology
Transfer program that offers more than 1,400 patents for commercialization. Tyler
Goss will reveal how Turner Construction implemented NASA’s program in their
organization. In keeping with the theme, Phil Downen of UrtheCast will discuss
the emerging use of satellite trajectories, earth observations and sensor footprints.
Advances in technology affect all industries. From design and printing to telematics
and positioning, the rise of technology continues. In this panel session, tech
industry leaders will share their knowledge and predictions for our industry.
Learn how technology will give you superhuman agility in the future.
expand your company's universe
Michael
Lester,
Tyler Goss,
national
technology
innovation
transfer
development
partnership
manager at
manager for NASA’s
Turner Construction,
Kennedy Space Center
where he fosters the
Technology Transfer Office. adoption of innovative
culture, process and
technological practices.
a force for good
Phil Downen
is the vice
president of
government
programs at
Urthecast. He leads the
company’s business
development, strategic
planning and customer
engagement for U.S.
government agencies.
Steven Berglund is the
president and chief
executive officer of
Trimble, a maker of GPS
receivers, laser rangefinders, unmanned aerial vehicles,
inertial navigation systems and a
variety of software processing tools.
Ted Lamboo leads
Bentley Systems global
initiative to develop
new markets and
partnerships in the
data capture of existing assets
and infrastructure.
#AEM ANNUA L
Ray O’Connor is the
president and chief
executive officer of Topcon
Positioning Systems, a
global provider of GPS and
machine control technology. Its brands
include optical instruments, mobile
mapping solutions, scanning and
collaborative software systems.
Anthony Levandowski
built the first self-driving
motorcycle along with
self-driving tractors. In
2007 Anthony joined
Google to develop the fleet of Street
View vehicles which pioneered Google’s
internal map making effort. He was also
co-founder and technical lead for the
Google self-driving car project.
TELESCOPIC VISION OF THE MARKETS
CONQUERING THE NEW POLITICAL LANDSCAPE
Eli S. Lustgarten, Senior Vice-President, Longbow Securities
Michael Steele, MSNBC Political Analyst | Former Chairman
Republican National Committee | President and CEO Steele Group
Highly rated economist Eli Lustgarten returns for this high-level economic overview
of the housing, energy and commodities markets. You will extend your vision and
understanding at this session in which Mr. Lustgarten discusses the rise and fall
of the U.S. market and takes a look at the European and Asian markets.
Eli Lustgarten is senior vice president of Longbow
Securities, an independent equity research firm which
analyzes industrial manufacturing markets for the
professional investment community. He is also president
of the industrial consulting firm, ESL Consulting.
The results are in and a new administration is upon us. Can congressional members
work together in support of manufacturing? Where will legislators stand on issues
of trade, fuel standards, transportation infrastructure and the Farm Bill? This session
will provide insight into the inner workings of Congress and the expectations
for the next four years.
Michael Steele made history in 2003 as the first AfricanAmerican elected to statewide office in Maryland,
and again with his chairman-ship of the RNC.
SUPERHUMAN STRENGTH
the business of automation
Darren Fair, Senior Robotics & Automation Manager, Textron Aviation
Kevin Gavin, Global Key Account Manager, KUKA Robotics
Scott Jenkins, Vice President, North American Sales & Marketing,
Yaskawa America, Inc.
The technology of robotics is advancing. Human robot interaction (HRI) and
mobile-customized applications in low-volume settings are changing the face
of manufacturing. This session will discuss the latest developments within the
manufacturing environment. Industry experts will share how companies evaluate
their processes, ROI, workforce buy-in, training, implementation and assessment.
Darren
Fair
is
responsible
for all robotics and
automation projects
at all Textron
Aviation facilities.
Kevin Gavin,
a 35 year
veteran
of the
robotics
and automation industries,
he has worked for solution
providers and for robot
manufacturing companies.
Scott Jenkins
YOUNG LEADERS SESSION
ARE YOU A HERO OR A SIDEKICK?
David Woods, CEO, GiANT Partners
Heroes lead while sidekicks come along for the ride. Which of these roles do you
want to fill? In this hour-long session on strategic leadership presented by David
Wood, young attendees will learn how to be a hero in their CEO’s eyes and reap
the benefits accordingly.
David Woods is a noted strategist, master executive coach,
author, speaker and CEO of GiANT Partners and an expert
in executive development.
joined Yaskawa in
2015. Previously
he held leadership
positions with ITW
Welding Group and worked in
the diesel engine industry in
key roles at MTU Detroit Diesel
and Cummins, Inc.
2 0 1 6 A E M A N N UA L C O N F E R E N C E 7
s p e a k e r s
FOUNTAINS OF FORCE
BREAKOUT SESSIONS
tap into new sources of power
THE POWER OF TEAMWORK
AGRICULTURE BREAKOUT
Jodi Tack, Project Manager, HeroX
Lonnie Love, Ph.D., Corporate Fellow and Group Leader,
Oak Ridge National Laboratories
Derek Woodgate, President, The Futures Lab, Inc.
Michael Lester, Technology Transfer Partnership Manager,
NASA Kennedy Space Center
Bob Young, Chief Economist & Deputy Executive Director,
American Farm Bureau Federation
harnessing the power of nasa’s technology transfer
This session will highlight three projects that are using technology to take the
industry boldly forward. HeroX uses crowdsourcing to advance initiatives including
AEM's Infrastructure Vision 2050 Challenge. Project AME is the first large-scale
application of additive manufacturing of steel, challenging us to reimagine the
entire manufacturing process. Reimaging is the idea behind the addition of
a new space at CONEXPO-CON/AGG dedicated solely to technology that
will shape the future of the construction industry.
Jodi Tack
has over
15 years
of creative
project
management experience
in the music, film and
nonprofit industries. In
2015, she joined HeroX
and has served as project
manager for challenges
sponsored by Forbes,
CHIME, AEM and
several others.
Lonnie Love,
Ph.D., is the
project lead
for the Big
Area
Additive Manufacturing
(BAAM) program that is
focusing on large-scale,
high-speed composite
additive manufacturing.
Derek
Woodgate,
consulting
futurist,
educator,
author, speaker and
curator. He is founder
and chief futurist at The
Futures Lab. Derek’s main
fields of expertise include
the future of learning and
the future of multimedia
and entertainment.
In this session, Michael Lester will dive deeper into the details
of the Technology Transfer program. He’ll share more examples
of collaboration, further define the benefits to the industry and
outline the steps you can take to apply the power of NASA
technology at your organization into what may come.
OFF-ROAD DIESEL EMISSIONS
time travel through the past, present and future
LASER FOCUS ON ECONOMIC ISSUES
This session will zero in on the economic issues that directly impact agriculture
with a focus on net farm income, yield estimates and ag commodities. You will
come away with a clear vision of how the factors that affect our industry are
impacting your business.
Bob Young analyzes short-term issues in support
of the Federation’s policy implementation efforts
and helps coordinate advocacy work.
Jack Kitowski, Air Resource Board
A representative from the Air Resource Board will review past engine emission
regulations, examine the status and impact of current initiatives and discuss
potential future policies. They will also share their perspective on how AEM
member products affect air quality so that you gain insight into what may come.
ADDITIVE MANUFACTURING
Mark Schaub, Business & Technology Development, Wolf Robotics LLC
You’ve heard that additive manufacturing is a game changer. In this session
you’ll learn what it takes to convert traditional designs, like cabs, from welding
to 3Dprinting. This breakout will dive into cost comparisons, materials and
expectations of what the future may hold for printing in heavy equipment.
Mark Schaub has pioneered technology road
maps for Wolf Robotics LLC in the area of
Computer Aided Robotics for both welding
and additive fabrication systems.
#AEM ANNUA L
BIONIC BENEFIT – ROBOTS AND HUMANS
[young leaders encouraged]
Darren Fair, Senior Robotics & Automation Manager, Textron Aviation
Kevin Gavin, Global Key Account Manager, KUKA Robotics
Scott Jenkins, Vice President, North American Sales & Marketing,
Yaskawa America, Inc.
Understand how to create an environment
with humans and robots working sideby-side as a team to achieve performance
goals. Take a deeper dive from the general
session into integrating robotics in your
manufacturing facilities. This session will include time for questions and discussion.
CROWDSOURCING
CONSTRUCTION BREAKOUT
TRAVEL TO A NEW DIMENSION
WITH THE POWER OF INFORMATION
Mark Vitner, Managing Director, Senior Economist, Wells Fargo
Jeff Cohen, Vice President of Asset and Security Solutions, Telogis
This is a dual-focus session for the construction industry: a probing look at
economic issues that directly impact the construction industry and a fascinating
review of how gamification is being used to supercharge operator training.
Mark Vitner is a
managing director and
senior economist at
Wells Fargo, responsible
for tracking U.S. and
regional economic trends.
Jodi Tack, Project Manager, HeroX
You have heard how Infrastructure Vision 2050 is using crowdsourcing
to influence the future, but how can you put it to work within your
organization? In this breakout session, Jodi Tack will explain how
crowdsourcing can help solve problems and bring ideas to life
within your organization by fostering creativity from the outside.
Jeff Cohen is the vice
president of Asset and
Security Solutions at
Telogis. He is responsible
for expanding the
company off-road telematics business
and compliment Telogis’ mobile
enterprise management strategic
initiatives.
2 0 1 6 A E M A N N UA L C O N F E R E N C E 9
a g e n d a
WEDNESDAY, NOVEMBER 16 THURSDAY, NOVEMBER 17
FRIDAY, NOVEMBER 18
12:00 - 5:00 p.m.
2:00 - 3:00 p.m.
7:30 - 8:30 a.m.
1:15 - 2:15 p.m.
7:30 - 8:30 a.m.
1:30 - 2:15 p.m.
Registration Open
young leaders session
Continental Breakfast
Rising to Space and
Beyond: Expand Your
Company’s Universe
Continental Breakfast
ballroom terrace & lawn
Conquering The New
Political Landscape
8:30 - 9:30 a.m.
2:15 - 2:30 p.m.
directors lounge
9:00 a.m. - 12:00 p.m.
MMG & AEM International
Shows Fall Strategic Planning
[closed mtg] salon 1
1:00 - 2:30 p.m.
Membership Committee
Meeting
[closed mtg] salon 2
1:00 - 3:00 p.m.
Associate Members Meeting
[all associate members invited]
santa ynez
1:00 - 3:00 p.m.
Government & Public Affairs
Committee Meeting
Are You A Hero
Or A Sidekick?
ballroom terrace & lawn
salon 5
7:30 - 8:30 a.m.
Young Leaders Breakfast
2:30 - 3:30 p.m.
New Members/First Timers
Opportune
[new & first only] rotunda
IV50 Taskforce
Welcome
3:00 - 5:00 p.m.
Networking & Registration
Opening Reception
ballroom terrace & lawn
[closed mtg] salon 6
8:00 p.m.
Hospitality Suite
rotunda
Canadian Members Breakfast
8:30 - 8:50 a.m.
[closed mtg] salon 6
6:30 - 8:00 p.m.
7:30 - 8:30 a.m.
salon 1
3:00 - 5:00 p.m.
pool bar
reserved tables
8:50 - 9:40 a.m.
What Kind of World
do You Want?
breakout
The Power of Teamwork
— NASA Technology
ballroom
2:30 - 3:45 p.m.
breakout
Off-Road Diesel Emissions
salon 2
2:30 - 3:45 p.m.
breakout
how things catch on:
Telepathy And
Projecting Your Message
2:30 - 3:15 p.m.
BREAK
The Future of
Technology –
A Force For Good
10:00 - 10:45 a.m.
3:15 - 4:00 p.m.
9:30 - 10:00 a.m.
Fountains of Force:
Tap Into New
Sources of Power
Additive Manufacturing
3:15 - 4:00 p.m.
breakout
Crowdsourcing
9:40 - 10:30 a.m.
[young leaders] santa ynez
Telescopic Visions
of the Markets
salon 4
Superhuman Strength The Business of
Automation
2:30 - 5:15 p.m.
11:45 a.m. - 12:45 p.m.
3:15 - 5:30 p.m.
Lunch
[closed mtgs] salon 4 & 6
12:45 - 1:30 p.m.
10:30 - 11:00 a.m.
BREAK
Business Meeting & Awards
12:00 - 1:15 p.m.
Lunch
#AEM ANNUA L
6:00 - 9:00 p.m.
AEMPAC Gala:
A Legendary Evening
ag breakout
Laser Focus on
Economic Issues
lobby courtyard
salon 4
9:00 p.m.
12:45 - 1:30 p.m.
Hospitality Suite
rotunda
GOLD
breakout
Bionic Benefit –
Robots and Humans
Sector Board Meetings: AG/CE
P L AT I N U M
BREAK
10:45 - 11:45 a.m.
11:00 a.m. - 12:00 p.m.
all sessions will be located in the ballroom
unless otherwise indicated
2:30 - 3:45 p.m.
S P O N S O R S
ce breakout
The Power of Information
salon 6
S I LV E R
AEM Board Meeting
[closed mtg]
santa ynez
6:30 - 7:00 p.m.
Finale Reception
7:00 - 10:00 p.m.
Hall of Fame & Finale Dinner BRONZE
10:00 p.m.
Hospitality Suite
rotunda
2 0 1 6 A E M A N N UA L C O N F E R E N C E 13
a g e n d a
WEDNESDAY, NOVEMBER 16 THURSDAY, NOVEMBER 17
12:00 - 5:00 p.m.
Registration Open
directors lounge
9:00 a.m. - 12:00 p.m.
MMG & AEM International
Shows Fall Strategic Planning
[closed mtg] salon 1
1:00 - 2:30 p.m.
Membership Committee
Meeting
[closed mtg] salon 2
1:00 - 3:00 p.m.
Associate Members Meeting
[all associate members invited]
santa ynez
1:00 - 3:00 p.m.
Government & Public Affairs
Committee Meeting
“ Change their minds
and change the world.”
FRIDAY, NOVEMBER 18
2:00 - 3:00 p.m.
7:30 - 8:30 a.m.
1:15 - 2:15 p.m.
7:30 - 8:30 a.m.
1:30 - 2:15 p.m.
young leaders session
Continental Breakfast
Rising to Space and
Beyond: Expand Your
Company’s Universe
Continental Breakfast
ballroom terrace & lawn
Conquering The New
Political Landscape
8:30 - 9:30 a.m.
2:15 - 2:30 p.m.
Are You A Hero
Or A Sidekick?
ballroom terrace & lawn
salon 5
7:30 - 8:30 a.m.
Young Leaders Breakfast
2:30 - 3:30 p.m.
New Members/First Timers
Opportune
[new & first only] rotunda
reserved tables
7:30 - 8:30 a.m.
Canadian Members Breakfast
Wonder Woman
salon 1
3:00 - 5:00 p.m.
IV50 Taskforce
8:30 - 8:50 a.m.
[closed mtg] salon 6
Welcome
3:00 - 5:00 p.m.
Networking & Registration
pool bar
6:30 - 8:00 p.m.
Opening Reception
ballroom terrace & lawn
[closed mtg] salon 6
8:00 p.m.
Hospitality Suite
rotunda
8:50 - 9:40 a.m.
What Kind of World
do You Want?
breakout
The Power of Teamwork
— NASA Technology
ballroom
2:30 - 3:45 p.m.
breakout
Off-Road Diesel Emissions
salon 2
2:30 - 3:45 p.m.
breakout
how things catch on:
Telepathy And
Projecting Your Message
2:30 - 3:15 p.m.
BREAK
The Future of
Technology –
A Force For Good
10:00 - 10:45 a.m.
3:15 - 4:00 p.m.
9:30 - 10:00 a.m.
Fountains of Force:
Tap Into New
Sources of Power
Additive Manufacturing
3:15 - 4:00 p.m.
breakout
Crowdsourcing
9:40 - 10:30 a.m.
[young leaders] santa ynez
Telescopic Visions
of the Markets
salon 4
Superhuman Strength The Business of
Automation
2:30 - 5:15 p.m.
11:45 a.m. - 12:45 p.m.
3:15 - 5:30 p.m.
Lunch
[closed mtgs] salon 4 & 6
12:45 - 1:30 p.m.
10:30 - 11:00 a.m.
BREAK
Business Meeting & Awards
12:00 - 1:15 p.m.
Lunch
#AEM ANNUA L
6:00 - 9:00 p.m.
AEMPAC Gala:
A Legendary Evening
ag breakout
Laser Focus on
Economic Issues
lobby courtyard
salon 4
9:00 p.m.
12:45 - 1:30 p.m.
Hospitality Suite
rotunda
GOLD
breakout
Bionic Benefit –
Robots and Humans
Sector Board Meetings: AG/CE
P L AT I N U M
BREAK
10:45 - 11:45 a.m.
11:00 a.m. - 12:00 p.m.
all sessions will be located in the ballroom
unless otherwise indicated
2:30 - 3:45 p.m.
S P O N S O R S
ce breakout
The Power of Information
salon 6
S I LV E R
AEM Board Meeting
[closed mtg]
santa ynez
6:30 - 7:00 p.m.
Finale Reception
7:00 - 10:00 p.m.
Hall of Fame & Finale Dinner BRONZE
10:00 p.m.
Hospitality Suite
rotunda
2 0 1 6 A E M A N N UA L C O N F E R E N C E 13
g e t
g o i n g
BACARA RESORT & SPA
WHAT’S INCLUDED
Hotel Reservation
Your conference fee includes educational presentations, continental breakfasts, lunches,
refreshment breaks, opening reception on Wednesday and finale dinner on Friday.
The AEMPAC Gala on Thursday is an additional fee. For more information on the
Gala and to purchase tickets go to www.aem.org/annual.
To reserve a room, call 805-968-0100 and mention “Association of Equipment
Manufacturers” to receive the $249 group rate. Reservations can also be made online at
www.aem.org/annual. The group rate is good only until October 24, 2016 or the block fills,
whichever comes first. Check-in time is 4:00 p.m. and check-out is 12:00 p.m.
Getting There
Bacara Resort & Spa is located approximately 6 miles (10 minutes) from the Santa Barbara
Airport (SBA) or 110 miles (2-21/2 hours) from the Los Angeles Airport (LAX).
For general transportation queries, please dial the concierge at 805-968-0100. For
assistance with private transportation, make arrangements though Limousine Link at
805-564-4660 or limolinkreservations@gmail.com or through Pipeline at 805-455-6666
or pipelinetransportation1@gmail.com.
The spouse/guest registration fee includes Thursday and Friday continental breakfast and
opening keynotes, opening reception on Wednesday and finale dinner on Friday. Lunches
are not included in the spouse/guest registration fee. We invite all spouses/guests
to participate in our optional daytime activities.
Registration Questions
If you have questions regarding your registration or any special requirements
in order to fully participate in the conference, please contact Lynda Schmitz
at 414-298-4166 or lschmitz@aem.org.
Overnight valet parking at Bacara is $27. Please note price is subject to change.
LOCATION
HOW TO REGISTER
Bacara Resort & Spa
8301 Hollister Avenue
Santa Barbara, California 93117
Online: www.aem.org/annual
WHAT TO WEAR
CHANGES OR CANCELLATIONS
Appropriate attire for general sessions and meetings is business casual. Wednesday’s
opening reception and Thursday’s AEMPAC Gala are resort casual and scheduled in outdoor
areas (weather permitting). Semi-formal attire is suggested for the finale dinner. Average
temperatures in Santa Barbara in mid-November are highs in the upper 60s with lows
around 50.
You may manage your changes, additions and substitutions through your confirmation
email. All cancellation requests must be made in writing to Lynda Schmitz at
lschmitz@aem.org. A $75 processing fee will be charged for all cancellations
through Friday, November 4. After November 4, no refunds for registrations
or optional activities will be allowed. Substitutions can be made at any time.
Phone: 414-298-4166
AEM Full or Mid-Level Member: $1,395
AEM Associate Member: $1,450
Non-Member: $1,995
Spouse/Guest: $395
#AEM ANNUA L
2 0 1 6 A E M A N N UA L C O N F E R E N C E 17
g e t
g o i n g
“ You’re much stronger
than you think you are, trust me.”
Superman
BACARA RESORT & SPA
WHAT’S INCLUDED
Hotel Reservation
Your conference fee includes educational presentations, continental breakfasts, lunches,
refreshment breaks, opening reception on Wednesday and finale dinner on Friday.
The AEMPAC Gala on Thursday is an additional fee. For more information on the
Gala and to purchase tickets go to www.aem.org/annual.
To reserve a room, call 805-968-0100 and mention “Association of Equipment
Manufacturers” to receive the $249 group rate. Reservations can also be made online at
www.aem.org/annual. The group rate is good only until October 24, 2016 or the block fills,
whichever comes first. Check-in time is 4:00 p.m. and check-out is 12:00 p.m.
Getting There
Bacara Resort & Spa is located approximately 6 miles (10 minutes) from the Santa Barbara
Airport (SBA) or 110 miles (2-21/2 hours) from the Los Angeles Airport (LAX).
For general transportation queries, please dial the concierge at 805-968-0100. For
assistance with private transportation, make arrangements though Limousine Link at
805-564-4660 or limolinkreservations@gmail.com or through Pipeline at 805-455-6666
or pipelinetransportation1@gmail.com.
The spouse/guest registration fee includes Thursday and Friday continental breakfast and
opening keynotes, opening reception on Wednesday and finale dinner on Friday. Lunches
are not included in the spouse/guest registration fee. We invite all spouses/guests
to participate in our optional daytime activities.
Registration Questions
If you have questions regarding your registration or any special requirements
in order to fully participate in the conference, please contact Lynda Schmitz
at 414-298-4166 or lschmitz@aem.org.
Overnight valet parking at Bacara is $27. Please note price is subject to change.
LOCATION
HOW TO REGISTER
Bacara Resort & Spa
8301 Hollister Avenue
Santa Barbara, California 93117
Online: www.aem.org/annual
WHAT TO WEAR
CHANGES OR CANCELLATIONS
Appropriate attire for general sessions and meetings is business casual. Wednesday’s
opening reception and Thursday’s AEMPAC Gala are resort casual and scheduled in outdoor
areas (weather permitting). Semi-formal attire is suggested for the finale dinner. Average
temperatures in Santa Barbara in mid-November are highs in the upper 60s with lows
around 50.
You may manage your changes, additions and substitutions through your confirmation
email. All cancellation requests must be made in writing to Lynda Schmitz at
lschmitz@aem.org. A $75 processing fee will be charged for all cancellations
through Friday, November 4. After November 4, no refunds for registrations
or optional activities will be allowed. Substitutions can be made at any time.
Phone: 414-298-4166
AEM Full or Mid-Level Member: $1,395
AEM Associate Member: $1,450
Non-Member: $1,995
Spouse/Guest: $395
#AEM ANNUA L
2 0 1 6 A E M A N N UA L C O N F E R E N C E 17
g e t
a c t i v e
THURSDAY, NOVEMBER 17, 2016
FRIDAY, NOVEMBER 18, 2016
ACTIVITIES AT YOUR LEISURE
Funk Zone & Ronald Reagan Ranch Center
Galleries Transportation
Solvang Tour with
Lunch at Succulent Cafe
There’s lots to do at Bacara Resort
and the surrounding areas!
Converted warehouses and buildings decorated with graffiti murals and contemporary
art pieces set the tone for this hopping section of town. Surfboard shapers, winemakers
and up-and-coming chefs all practice their crafts here.
Known as “The Danish Capitol of America”
this charming, friendly, truly pedestrian
village boasts a bevy of boutiques with
elegant antiques and collectibles, Danish
imports, arts and crafts and much more.
Contact the Concierge at Bacara Resort for
many more options and to book activities:
11:00 a.m. – 2:30 p.m.
10:00 a.m. – 2:00 p.m.
Walk the largest part of the Urban Wine Trail - a self-guided trail of 20+ tasting rooms
representing Santa Barbara County wines - and discover why Santa Barbara’s wine country
is easily world class.
While in Solvang, you will enjoy lunch
at Succulent Cafe. Succulent’s menus are
grounded in the standards of fine dining,
focusing on flavor, elegance, simplicity
and balance. Succulent sources ingredients
from local farmers and fisherman to ensure
the freshest quality. Succulent believes
in comfort food served in ample portions
with hearty flavors.
Stop in the Ronald Reagan Ranch Galleries while in the area. Admission is free.
The galleries feature original Reagan Ranch artifacts matched with state-of-the-art,
interactive, multimedia exhibits that highlight the history of Ronald Reagan’s quartercentury at Rancho del Cielo and the accomplishments of his presidency.
*This is transportation only - guests are on their own for lunch and activities.
Cost: Free (Limit 20 people)
Foley Food & Wine Society Wine Tasting Room
Thursday 3:15 p.m. – 4:45 p.m.
Friday 3:15 p.m. – 4:45 p.m.
The Foley Food & Wine Society (FFWS) Wine Tasting Room at Bacara Resort & Spa brings
to life the unparalleled hospitality and values of the FFWS. Located by the front entrance of
Bacara, the FFWS Wine Tasting Room offers flights from the Society’s participating partners,
including Kuleto Estate, Chalk Hill Estate, Sebastiani, and Lancaster Estate along with some
local cheese for snacking in the most luxurious setting.
Cost: $35 (Limit 20 people each day)
Hiking trails
• Bike rentals
• Shopping
•
Cost: $125 per person (Includes transportation and lunch at Succulent)
*Requires a minimum of 20 people
Tennis Lesson & Round
Robin Tournament
10:00 a.m. – 1:00 p.m.
A 1.5 hour lesson with the tennis pros
followed by a round robin, doubles mixer.
Pre-registration is required.
Cost: $60 per person (includes racquet)
Phone: 844-276-0955
Email: Concierge@bacararesort.com
Looking to take advantage of local wine
outings, cooking classes or reserve tastings?
Contact the Concierge at Foley Food & Wine
for more information on local wine tours.
Phone: 805-968-1614 Email:
tastingroom@foleyfoodandwinesociety.com
Fitness at Bacara
Interested in staying in shape? The Bacara
Resort offers many unique courses daily.
Attendees can purchase a $15 daily pass
that includes classes such as strength and
cardio training, yoga, pilates, beachside
boot camp, meditation and nature walks.
Additional instruction is available in a variety
of disciplines such as low-impact aerobics,
Tai Chi, aqua-aerobics, Chi Gong, core
training, partners yoga and enhanced pilates
with Cadillac, Chair, and Barrel Equipment.
Spa at Bacara
Hailed as one of the finer
spas in the world, the Spa
at Bacara is spectacular
in every way, from its
beautiful architecture and
incredible array of services
to its expert staff.
AEM has secured
discounted spa packages
during your stay.
Captain: $100.00*
Treat yourself to a manicure, pedicure, exfoliating scrub, foot massage and choice
of OPI nail lacquer.
Super: $125.00*
The classic, relaxing, full-body massage uses long, smooth strokes to soothe
aches and pains and relieve stress and tension.
Wonder: $130.00*
Hydrate, calm, brighten, or tone your complexion with this exclusively tailored facial.
Using an expert selection of targeted cleansers, exfoliators and a treatment-specific
massage and mask, reveal exceptional results whatever your skincare concern.
Book additional services at the same time and receive 15% off menu pricing.
*Prices do not include 20% service charge
Mention you are with AEM to set up an appointment in advance.
Phone: 805-571-4210
Email: thespa@bacararesort.com
*A list of courses available will be sent via
email to regeistered attendees a month
prior to the confernce.
#AEM ANNUA L
2 0 1 6 A E M A N N UA L C O N F E R E N C E 21
g e t
a c t i v e
THURSDAY, NOVEMBER 17, 2016
FRIDAY, NOVEMBER 18, 2016
“ with great power
comes great responsibility.”
ACTIVITIES AT YOUR LEISURE
Funk Zone & Ronald Reagan Ranch Center
Galleries Transportation
Solvang Tour with
Lunch at Succulent Cafe
There’s lots to do at Bacara Resort
and the surrounding areas!
Converted warehouses and buildings decorated with graffiti murals and contemporary
art pieces set the tone for this hopping section of town. Surfboard shapers, winemakers
and up-and-coming chefs all practice their crafts here.
Known as “The Danish Capitol of America”
this charming, friendly, truly pedestrian
village boasts a bevy of boutiques with
elegant antiques and collectibles, Danish
imports, arts and crafts and much more.
Contact the Concierge at Bacara Resort for
many more options and to book activities:
11:00 a.m. – 2:30 p.m.
Walk the largest part of the Urban Wine Trail - a self-guided trail of 20+ tasting rooms
representing Santa Barbara County wines - and discover why Santa Barbara’s wine country
is easily world class.
Spider-Man
Stop in the Ronald Reagan Ranch Galleries while in the area. Admission is free.
The galleries feature original Reagan Ranch artifacts matched with state-of-the-art,
interactive, multimedia exhibits that highlight the history of Ronald Reagan’s quartercentury at Rancho del Cielo and the accomplishments of his presidency.
*This is transportation only - guests are on their own for lunch and activities.
Cost: Free (Limit 20 people)
Foley Food & Wine Society Wine Tasting Room
Thursday 3:15 p.m. – 4:45 p.m.
Friday 3:15 p.m. – 4:45 p.m.
The Foley Food & Wine Society (FFWS) Wine Tasting Room at Bacara Resort & Spa brings
to life the unparalleled hospitality and values of the FFWS. Located by the front entrance of
Bacara, the FFWS Wine Tasting Room offers flights from the Society’s participating partners,
including Kuleto Estate, Chalk Hill Estate, Sebastiani, and Lancaster Estate along with some
local cheese for snacking in the most luxurious setting.
Cost: $35 (Limit 20 people each day)
10:00 a.m. – 2:00 p.m.
While in Solvang, you will enjoy lunch
at Succulent Cafe. Succulent’s menus are
grounded in the standards of fine dining,
focusing on flavor, elegance, simplicity
and balance. Succulent sources ingredients
from local farmers and fisherman to ensure
the freshest quality. Succulent believes
in comfort food served in ample portions
with hearty flavors.
Cost: $125 per person (Includes transportation and lunch at Succulent)
*Requires a minimum of 20 people
Tennis Lesson & Round
Robin Tournament
10:00 a.m. – 1:00 p.m.
A 1.5 hour lesson with the tennis pros
followed by a round robin, doubles mixer.
Pre-registration is required.
Cost: $60 per person (includes racquet)
Hiking trails
• Bike rentals
• Shopping
•
Phone: 844-276-0955
Email: Concierge@bacararesort.com
Looking to take advantage of local wine
outings, cooking classes or reserve tastings?
Contact the Concierge at Foley Food & Wine
for more information on local wine tours.
Phone: 805-968-1614 Email:
tastingroom@foleyfoodandwinesociety.com
Fitness at Bacara
Interested in staying in shape? The Bacara
Resort offers many unique courses daily.
Attendees can purchase a $15 daily pass
that includes classes such as strength and
cardio training, yoga, pilates, beachside
boot camp, meditation and nature walks.
Additional instruction is available in a variety
of disciplines such as low-impact aerobics,
Tai Chi, aqua-aerobics, Chi Gong, core
training, partners yoga and enhanced pilates
with Cadillac, Chair, and Barrel Equipment.
Spa at Bacara
Hailed as one of the finer
spas in the world, the Spa
at Bacara is spectacular
in every way, from its
beautiful architecture and
incredible array of services
to its expert staff.
AEM has secured
discounted spa packages
during your stay.
Captain: $100.00*
Treat yourself to a manicure, pedicure, exfoliating scrub, foot massage and choice
of OPI nail lacquer.
Super: $125.00*
The classic, relaxing, full-body massage uses long, smooth strokes to soothe
aches and pains and relieve stress and tension.
Wonder: $130.00*
Hydrate, calm, brighten, or tone your complexion with this exclusively tailored facial.
Using an expert selection of targeted cleansers, exfoliators and a treatment-specific
massage and mask, reveal exceptional results whatever your skincare concern.
Book additional services at the same time and receive 15% off menu pricing.
*Prices do not include 20% service charge
Mention you are with AEM to set up an appointment in advance.
Phone: 805-571-4210
Email: thespa@bacararesort.com
*A list of courses available will be sent via
email to regeistered attendees a month
prior to the confernce.
#AEM ANNUA L
2 0 1 6 A E M A N N UA L C O N F E R E N C E 21
a e m p a c
T H UR SDAY
|
NOVEM B ER 17
|
2016
|
6 pm - 9 pm
Join AEMPAC for a night you won’t forget in the Courtyard of the Bacara Resort. This Legendary Evening features live music,
flamenco dancers, top flight food and drinks. Santa Barbara is home to the famed legend Zorro, and no party would
be complete without this hero swinging into action. Don’t miss out as AEMPAC celebrates the swordsman
at an evening of entertainment and networking while viewing the expanded silent auction.
# AEMA NNUAL
cos t
pur c hase
q ue sti o n s
$200 (limited tickets available)
www.aem.org/annual
Nick Tindall, Senior Director of Government Affairs
202-898-9067 ntindall@aem.org
2 0 1 6 A E M A N N UA L C O N F E R E N C E 23
FRIDAY, NOVEMBER 18
The Hall of Fame recognizes off-road equipment industry visionaries and leaders, with a focus
on innovation, leadership, corporate citizenship/social responsibility, sustainability, and overall
industry contributions. By honoring the industry’s illustrious past, the Hall helps bring a greater
spotlight on the industry’s continuing role in global economic prosperity and quality of life.
2015 Hall of Fame Inductees
FINAL NIGHT
With the theme of Superhero, and the challenge
for you to Rise and Make Your Mark, you know
the 2016 finale event will not disappoint.
Spend the evening with us as we celebrate
you and the hero in all of us.
#AEM ANNUA L