Development of Healthcare Management
Education for Healthcare Managers
in the 21st century
Presentation by
Professor Dr Ismail Rejab
International Business School
INSPIRING CREATIVE AND INNOVATIVE MINDS
International Business School
● Revisit the IBS Video
● MBA Programs at IBS
–
–
–
–
–
MBA Techno-entrepreneurship
MBA Strategic Management
MBA Venture Capital Management
Executive MBA
MBA Healthcare Management
Presentation Coverage
● Economic History of Malaysia
● History of Medical and Healthcare
● Development of Healthcare and Private
Healthcare Businesses
● MBA Healthcare Management at UTM
● Profile of Healthcare Managers in the
21st Century
INSPIRING CREATIVE AND INNOVATIVE MINDS
Economic History of Malaysia
● Early 50’s to Independence in 1957: Agrarian
Economy; agriculture, mining and forestry
● 1960-1980’s national economic development with
emphasis on rural development supported by town
and city infrastructure development
● 1981-1990’s Industrial Development for import
substitution conducted in major cities: the capital
city of Kuala Lumpur, Petaling Jaya, Penang
● 1990’s and beyond: Heavy Industries: automobile,
trucks, iron and steel, manufacturing, etc
INSPIRING CREATIVE AND INNOVATIVE MINDS
History of Healthcare
● Healthcare Started at Hospitals
● Medical Institution, managed by Medical
Doctors
● Hospitals are Government Institutions
● Medical Services are parts of Government’s
responsibilities
● Provided as part of Social Services that are
highly subsidized
INSPIRING CREATIVE AND INNOVATIVE MINDS
History of Healthcare
● Things different in Western countries
● Less of Government Intervention except for
planning and legislation
● Mostly private sector initiatives
● From Pharmacy to Hospitalization Care
● Major Medical Insurance mandatory for
everyone
● To cover cost of medical care and cost of
hospitalization and surgery
INSPIRING CREATIVE AND INNOVATIVE MINDS
Development of Healthcare
● 21st Century witnessed changes in healthcare
● Escalation of Healthcare Cost necessitates
governments to change their strategy
● Two-tier system in Malaysia: Government
hospitals highly subsidized affordable to the
poor but very congested with patients
● Private healthcare services expensive but a
little efficient (comparatively fast delivery)
INSPIRING CREATIVE AND INNOVATIVE MINDS
Development of Healthcare
● Private healthcare is a business offered
through chains of Private Hospitals
● Multi-million Dollar Business with
Modern facilities
● Healthcare Services even Globalized with
Private Chain Hospitals going overseas
● Patients from foreign countries involved
in medical tourism
INSPIRING CREATIVE AND INNOVATIVE MINDS
Healthcare Businesses
● Private healthcare business is Market (patient)
oriented: run as a business venture with
profitability in mind
● Medical ethics and responsibility seemingly
intact
● Including adoption of prevention apart from
pure curability
● Treatment facilities (curability) as well as
wellness program (prevention)
INSPIRING CREATIVE AND INNOVATIVE MINDS
Healthcare Management Education
● Several models of Healthcare Management
education
● But each includes courses on Management of
Healthcare and hospitals
● Involving management courses applied to
healthcare
● Taught by medical personnel as well as
managers experienced in the medical field
INSPIRING CREATIVE AND INNOVATIVE MINDS
MBA Healthcare Management
● At IBS, it is patterned on the MBA
curricula
● Divided into:
− MBA Core
− Management Skill Courses
− Business Law
− Healthcare Projects
− MBA Electives
INSPIRING CREATIVE AND INNOVATIVE MINDS
MBA Core Courses
● MBA Core
● Focused on Economics and functions of business
(management, marketing, accounting and finance)
● Examines impact of technology on management,
marketing oriented towards market, accounting
as a management tool and the financial aspects of
business
● In line with healthcare as a business conducted for
profit
INSPIRING CREATIVE AND INNOVATIVE MINDS
Management Skill Courses
● Management Skill Courses
● Skills to manage human resources along with
the need to strategize the business with the
support of health informatics (computer
Information Technology)
● Skills to acquire information up to global level
● within the border of law and ethics to
understand business where managers learn
continuous practice (through case study)
INSPIRING CREATIVE AND INNOVATIVE MINDS
Healthcare Project
● Health care Project through Case Study
● Actual study of healthcare issues and
problems in healthcare delivery and hospital
management
● Patient waiting time, efficiency of emergency
services, overall cost-effective healthcare
delivery, equitable service price
determination, demand for new product, etc
INSPIRING CREATIVE AND INNOVATIVE MINDS
Healthcare Project
● Healthcare Projects not mere academic
exercises
● Projects that are applicable to solve
actual problems in hospitals
● Graded on:
− accuracy of methodology and results
− applicability and problem solving ability
INSPIRING CREATIVE AND INNOVATIVE MINDS
MBA Electives
● Final cohort of courses to complete and refine
understanding
● Students choose to complement completeness of
understanding like:
−Creativity and Innovation
−Tax and Business Strategy
−Quality and Change Management, etc
● Towards Creating a Healthcare Manager for the
21st Century
INSPIRING CREATIVE AND INNOVATIVE MINDS
21st Century Healthcare Managers
● Our Vision of Healthcare Managers (learning
outcomes)
− Integrity and Honesty (in
in shared values)
values
− Strong Leadership with a flair for business
creativity and innovation
− Skillful in Managing (Optimizing
Optimizing the added values to
People and Resources)
− Highly Knowledgeable and practical (healthcare
applied to business)
− Hardworking and Performance oriented
− Focused on goal achievement (business and healthcare)
INSPIRING CREATIVE AND INNOVATIVE MINDS
Profile of Healthcare Managers
● Integrity , honesty and shared values
● Teamwork the engine for organizational
success and performance
● Governed by shared values of the
organization
● Balancing Medical ethics and goal of
business profitability
● Strengthened with integrity and honesty
INSPIRING CREATIVE AND INNOVATIVE MINDS
Profile of Healthcare Managers
● Creative and Innovative Leadership
● Organizations are not stagnant but
dynamic
● Competition demands continuous
innovation in healthcare (curative and
prevention)
● Threats from new diseases (H1N1, recurring
TB, etc) and escalating cost of healthcare
INSPIRING CREATIVE AND INNOVATIVE MINDS
Profile of Healthcare Managers
● Skillful in Managing
● Managers ought to have passion for
turning-on people
● Optimizing added values to resources
● Intelligent enough to create human zest
and extra mileage from limited resources
● Drawn from creativity and innovation
INSPIRING CREATIVE AND INNOVATIVE MINDS
Profile of Healthcare Managers
● Knowledgeable and Practical
● Knowledge is power while being practical
is “making things done” (deliver)
● Twin pillars of organizational success
● Building the edge of competitive advantage
● Manager is the competitive advantage himself
INSPIRING CREATIVE AND INNOVATIVE MINDS
Profile of Healthcare Managers
● Hardworking and PerformancePerformance-oriented
● Healthcare business is a serious business of
dealing with humans to make money
● As opposed to innate objects (products)
● Success greatly depends on performance
drawn from sheer hard work
● the passion to deliver on time
INSPIRING CREATIVE AND INNOVATIVE MINDS
Profile of Healthcare Managers
● Focused on Goal Achievement
● Not with instability of focus but a believer with
firm decision-making ability
● Focused towards goal achievement but not
denying the importance of:
● PR, Ability to Communicate and a host of other
soft skills in the 21st Century
● Healthcare Manager is a man of all seasons in
goal achievement
INSPIRING CREATIVE AND INNOVATIVE MINDS
Profile of Healthcare Managers
Merci Beaucoup
INSPIRING CREATIVE AND INNOVATIVE MINDS