The Madison, WI Rotary News for June 10, 2016
a publication of the Rotary Club of Madison
Upcoming Speakers
at Inn on the Park
June 15 Meeting at Inn on the Park
What’s New at American Players Theatre
In its 37 years, American Players Theatre has grown from an
audacious
dream to one of the leading classical theaters in the
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country. Join us next week, June 15, at the Inn on the Park, when
TIF Panel Discussion:
Artistic Director Brenda DeVita will share what she believes to be
Michael Barry, Natalie
Erdman and Dan
some of the keys to APT’s success: that good storytelling is more
Thompson;
than just entertainment; that a little isolation, such as that found in
Moderated by Steve
the woods near Spring Green, is a boon to the artistic process;
Walters of
that how you do your work is as important as the work you do;
WisconsinEye
and that creating art and running a stable business do not have to be mutually exclusive.
(ALLIANT)
Brenda will also discuss the current APT season, the Next Great Stage Project – a major
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renovation of APT’s flagship outdoor theater, and APT’s economic impact on the State of
Annual Changing of
Wisconsin.
the Guard and Roast
Brenda came to APT in 1995 when her husband, actor Jim DeVita, was hired to play
Program
Romeo. Never one to idly sit when there was a job to do; she accepted the position as
(ALLIANT)
Interim APT Company Manager. Over the next several years, Brenda played many roles at
 July 6
APT. She began to assist Artistic Director David Frank with casting-combing through
Annual Vocational
Fellowship Luncheon
thousands of actors’ resumes to find the six or eight needed each season. It became clear
Day (Various
that she had a gift for connecting with actors who have a passion for classical texts and
Locations) Advanced
being able to talk them into spending six months doing Shakespeare in the middle of
Reservations
nowhere.
Required. CLICK to
Brenda has also grown APT’s voice and text department to become perhaps the most
sign up.
robust and respected in the country. In January 2014, Brenda was appointed Artistic
Director. Since her appointment, she has continued to advance APT’s mission to bring the
classics to as wide and varied an audience as possible. She has also begun a diversity and inclusion initiative to increase
the number of actors, artists and staff in the APT Company, as well as increase the diversity of APT’s audience. The 2015
season – the first she planned as Artistic Director – broke all box office records, reaching nearly 115,000 patrons.
So that we can plan for sufficient seating, members planning to bring guests are asked to contact the Rotary office with
the number of guests you plan to bring by Tuesday noon (rotaryoffice@rotarymadison.org or phone 255-9164).
(unless otherwise noted)
Goal of Zero Suicide as a Model for Community Transformation
Dr. Edward Coffey, President & CEO of the Menninger Clinic, as well as Professor of Psychiatry, Behavioral Sciences &
Neurology at Baylor College of Medicine, was in Madison June 7-8 for a collaborative meeting of 150 health and other
community organizations to discuss treatment of depression and the goal of zero suicide. He spoke at our meeting of June
8th about his work in this field.
Rotary Club of Madison, 22 N. Carroll St., Ste. 202, Madison, WI 53703, 608-255-9164, rotaryoffice@rotarymadison.org
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Assisted by funding from the Robert Wood Johnson Foundation, research and work to reach a goal of Perfect Depression
Care (PDC) has been a focus for Dr. Coffey in recent years. He noted that suicide rates in the US have increased over the
last 15 years, especially among middle-aged white males, and the rate in Wisconsin is now at 13.5 per 100,000, although
Dane County has a lower rate.
PDC became a goal of both the Institute of Medicine & the American Psychiatric Association when each issued reports
indicating that the mental health care system was in chaos and needed a total overhaul. Dr. Coffey said there are six
dimensions to achieving PDC: Safe; Effective; Patient-centered; Timely; Efficient & Equitable. He described rules
developed to attain these goals. As to why perfection is sought, he noted that a 99.9% effectiveness rate would result in 12
babies delivered to the wrong parents and 2 unsafe landings at Houston airport daily, among other things. Therefore, the
goal to deal with suicide is to eliminate it, not just to reduce it dramatically. There must be a planned care model for
treatment of depression that will be a system in which an informed, activated patient who has productive interaction with the
health care professional treating the patient is the result. The six dimensions to achieve PDC are achieved only when
treatment is perfectly safe and the patient is 100% satisfied that the other five dimensions have been met. Efforts to
implement such a system at the Henry Ford Behavioral Health Sciences where he works have seen significant decreases in
suicide rates there. The audacity of seeking perfection was noted by Dr. Coffey but he emphasized that anything less is
unsatisfactory. In 2012, the US government adopted the concept of zero suicide in its report on suicide. In Wisconsin,
there is a state wide suicide prevention strategy, but it has not endorsed the zero suicide goal to date.
Dr. Coffey concluded his presentation with a challenge to the Madison community to become the healthiest community in
America even as he works toward that in his own community of Houston.
Our thanks to Dr. Coffey for making a presentation to our club this week and to Jerry Thain for preparing this review
article. Did you miss our meeting this week? CLICK to watch the video.
Sign up for Annual Breakout Vocational Fellowship Luncheon Day July 6
This year’s Rotary Vocational Fellowship Luncheon Day will be held in place of our regular Rotary
luncheon on Wednesday, July 6. Included in the May 27 Rotary News was the sign-up form you need to use
if you plan to attend one of the locations for that date. This year’s host listing for a July 6th luncheon includes:
 Access Community Health Centers
 Carey Fused Glass
 Dane County Regional Airport
 Exact Sciences Corporation
 Madison Public Library
 Overture Center for the Arts
 UW Health at The American Center
 Wisconsin Historical Society
 UW School of Veterinary Medicine
 Wisconsin Legislative Council
 Wisconsin Veterans Museum
Be sure to sign-up for one of these locations by the June 17 deadline. CLICK for the downloadable form or send an
email to rotaryoffice@rotarymadison.org with your top choices. Thank you.
Sign Up to Attend Event at Madison Club on June 23
DeCluttering Your Estate: Why It’s Important And How To Go About It
Our Madison Rotary Foundation will hold an event entitled “Decluttering Your Estate: Why It’s
Important And How To Go About It” and will also discuss our newly formed “I Will Society.”
This event will be held at The Madison Club on Thursday, June 23rd, from 5 – 7 pm. Hors
d’oeuvres will be served, and there will be a cash bar.
Rotarians Virginia Bartelt, Darrell Behnke and Rob Stroud will serve on the panel to discuss the topic of Decluttering
Your Estate: Why It’s Important And How To Go About It. In addition, Rotary members Tripp Widder and Carol Koby will
Rotary Club of Madison, 22 N. Carroll St., Ste. 202, Madison, WI 53703, 608-255-9164, rotaryoffice@rotarymadison.org
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discuss our newly formed “I Will Society” for individuals who have named the Madison Rotary Foundation in their estate
planning.
In order for our Rotary Club to continue to effectively serve the Madison community and its international initiatives, our
associated Madison Rotary Foundation endowment needs to grow, and we encourage members to consider naming the
Madison Rotary Foundation in their planned giving to assist us in growing our endowment fund.
Donors can be assured that as the needs of the community change, gifts will be recalibrated by Rotary members to most
effectively serve the needs of the community. Because we have so many Rotarians who volunteer their time to review grant
proposals and share their expertise in helping to oversee our funds, the Madison Rotary Foundation uses only 1.5% for
administrative and fund management expenses.
Because of space limitations, we require advance reservations, so please contact the Rotary office at 255-9164 or
rotaryoffice@rotarymadison.org to let us know that you plan to attend.
The cost is $20 per person to cover the hors d’oeuvre expenses. Make check payable to Madison Rotary Foundation and
mail to 22 N. Carroll Street, Suite 202, Madison, WI 53703.
Farewell to RYE Student Charlotte de Monceau
Rotarians and friends gathered on June 4 to bid farewell,
Hawaiian-style, to our Rotary Youth Exchange student
Charlotte de Monceau from France. This event was hosted by
Dick and Noel Pearson as a way to "Celebrate Charlotte" and
to thank her host families –Jen Savino, Becky Steinhoff &
Bret Hagenmeyer and Jason & Erin Beren--for their
willingness to open their homes to her during this past year.
We also thank Robyn Kitson who is serving as Charlotte’s club
counselor. Charlotte will return to France in July.
Year End Rotary Board Meeting Held on June 6
Our Rotary Board of Directors and Officers met for a final meeting of the
current Rotary year on Monday, June 6, at Food Concepts. Front row
from left: Tim Stadelman, Ellsworth Brown, Joanna Burish, Rachel
Krinsky & Frank Byrne. Back row from left, Pat Jenkins, Dan Larson,
Donna Beestman, Donna Hurd, Sharyl Kato, Ted Waldbillig, Jason
Beren, Michelle McGrath & John Bonsett-Veal.
The esteemed Kitchen Committee prepared a
delectable meal for everyone after the board
meeting. From left: Jim Ruhly, Lew Harned,
Susn Schmitz, Kevin Hoffman, Mike Hoesly,
Gary Peterson, Dave Ewanowski, Bob Dinndorf
& Jack Stevenson.
Rotary Club of Madison, 22 N. Carroll St., Ste. 202, Madison, WI 53703, 608-255-9164, rotaryoffice@rotarymadison.org
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Action By Directors
The following, proposed as new members, were favorably considered by the Directors at a recent meeting. Members are
accorded a period of ten days within which objections may be filed in writing, stating the specific reason for the objection
and signed by the objecting member, and sent to the Executive Director in the Rotary office. Consideration of a membership
proposal is to be kept confidential, and members should not discuss membership with any listed candidate at this time. After
the ten-day period, the sponsors will be notified of the status of the candidate.
NAME
ORGANIZATION
CLASSIFICATION
SPONSORS
Carlson, Mike
Oelkers, Casey
Topham, Brett
Gathering Waters
Madison Symphony Orchestra
Johnson Bank
Community Services
Community Services
Financial Institutions
Brian Koch & Herman Baumann
Teri Venker & Valerie Kazamias
Neil Fauerbach & Lynne Myers
Members in the News
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Joan Collins, Phyllis Lovrien and Nancy Young were interviewed by Carol Koby on WHIT’s
All About Living radio program on June 4 about women climbing the professional ladder in
Madison over the past 35 years.
Joan Collins was featured in the Wisconsin State Journal’s Executive Q & A article titled,
“Publicist to be awarded for 50 years in business.” WSJ 6/5
Congratulations to Jim Ebben and his wife, Marilyn, who have been selected to receive the 3 rd
Annual John DeMain Award for Outstanding Commitment to Music by the Madison Symphony
Orchestra League.
Congratulations to Janet Gray who has recently been named CEO of Total Awards &
Promotions. InBusiness June 16
Sharyl Kato was pictured and quoted in Brava Magazine’s “Go+Do Catalyst” column: “Healing
Hope – The Rainbow Project Restores Troubled Families’ Lives.” June 16
Congratulations to Greg Mickells and the Madison Public Library which was named one of 10
recipients of the 2016 National Medal for Museum and Library Service, our nation’s highest
honor given to museums and libraries for service to the community. WSJ 6/1
Mark Greene and John Sims were pictured and quoted in InBusiness Magazine’s column
“Street Smarts: What Would You Say Was Your Favorite Concert of All Time and Why?” June
16
Congratulations to Jeff Tews and BrightStar Care which was recently chosen as one of the top
franchises in the US by CNBC. 5/11
Cheryl Wittke was quoted in an article titled, “Meriter, Dane County group aim to eliminate
suicides.” WSJ 6/6
Gary Wolter was quoted in a cover story article titled, “Prepping for a Parade o’ Horribles:
Securing the Grid – A Cyber Attack Could Do Much More Than Turn Out the Lights.”
InBusiness June 16
Happy Birthday Wishes to…
 June 13 -- Rachel Krinsky -- Adm. Date: 11/07/2012 Community Services. YWCA Madison
Director 2015-17
 June 14 -- Lee Ecklund -- Adm. Date: 08/17/1966 Physician-Retired. Dr. LeRoy A. Ecklund
PHF (2)
 June 14 -- Peggy Robbins -- Adm. Date: 06/01/2005 Architecture. Flad & Associates
Formerly Rotarian at Madison West 1998-99 PHF
Rotary Club of Madison, 22 N. Carroll St., Ste. 202, Madison, WI 53703, 608-255-9164, rotaryoffice@rotarymadison.org
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June 14 -- Dave Scher -- Adm. Date: 11/07/2012 Insurance. D. Webster-Scher Agency, Inc.
June 15 -- Martha Casey -- Adm. Date: 10/11/1995 Colleges & Universities-Administration &
Support-Retired.
PHF (3)
June 15 -- David Worzala -- Adm. Date: 06/02/2004 Consulting. Worzala Partners PHF (2)
June 16 -- Kathy Poi -- Adm. Date: 06/05/1991 Colleges & Universities-Administration &
Support-Retired.
PHF
June 16 -- Jessica Schock -- Adm. Date: 11/07/2012 Brokerage & Investments. Northwestern
Mutual
June 17 -- Linda Baldwin O'Hern -- Adm. Date: 06/03/1992 Printing & Publishing-Retired.
Director 2008-10 PHF (2)
June 17 -- Dick Goldberg -- Adm. Date: 06/04/1997 Communications. ArGee Productions
PHF (3)
June 18 -- Rick Bourne -- Adm. Date: 12/05/2007 Health Services. Home Health United
Formerly Rotarian at Great Falls, MT 2000-03 PHF
June 18 -- Dick Larson -- Adm. Date: 10/22/2003 Financial Institutions-Retired. Formerly
Rotarian at West Bend PHF
Weekly Statistics
Make-Up Artists
Bonsett-Veal, John at Oregon 6/7; Franzen, Mike at West 6/3; Harned, Lew at La Crosse 5/25
Guest List – June 8, 2016
Joe Parisi, Scott Adrian, Robert Matthew, Nancy Hagen, Corinda Rainey-Moore, Ursula Whiteside & Anne Hahn of Program
Committee; Alex Lee (Levy Family Scholar) of Scholarship Committee; Matt Brink & Sam Strauss of Joanna Burish; Tobi
Canthra & Pam Wetzel of Marilyn Rhodes; Beth Lonergan & Teresa Neely of Juli Aulik; Jean Baxter of Ned Baxter;
Charlotte de Monceau of RYE Committee
Attendance Record
Date
06/10/2015
06/08/2016
Total Members
508
510
Total Active
393
393
Active Attending (incl. make-ups)
375 (141)
324 (112)
Rotary Club of Madison, 22 N. Carroll St., Ste. 202, Madison, WI 53703, 608-255-9164, rotaryoffice@rotarymadison.org
Percentage
95.42%
82.44%
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