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www.cmaa.org/conf
You’ve Got to GO!
There are plenty of reasons why
attending World Conference is a must
for club management professionals –
whether it’s the top-notch education,
the access to thousands of your peers’
ideas and best practices, the fabulous
events or the non-stop networking,
a week at World Conference isn’t one
to be missed. This year is no different,
with more than 70 sessions, 40
percent new speakers and 4 featured
speakers, you’ve got to GO!
Dear CMAA Friends:
The Club Managers Association of America (CMAA) is excited to present our 89th
World Conference on Club Management and Club Business Expo in San Diego,
CA. I can’t think of a better setting for this annual gathering of club management
professionals. While our annual Conference has a long history, you will find the
2016 event enhanced with a variety of new opportunities and offerings, designed
specifically for your individual and professional growth. This year we are launching
more educational options with four featured general education speakers, unique
alternative formats for learning and more one hour options, based on your feedback.
Doug Smith will kick off the general education at our Opening Business Session on
Monday, February 22, with “The Skill of Happiness.” Doug, a former CEO of Kraft Foods
Canada, Borden Foods Corporation and Best Brands Corporation, is relishing the second
half of his life as a teacher, writer and adviser and he benefits from the experiences of
others and learns from his own foibles. His specific areas of interest are leadership and
organizational effectiveness, happiness and well-being, and the skill of dealing with
setbacks in life.
On Tuesday, February 23, the top-ranked adaptive snowboarder in the US, a three-time
World Cup Para-Snowboard winner, the 2014 Paralympic bronze medalist and the
author of New York Times best-seller On My Own Two Feet, Amy Purdy will open the
day. Hear about how Amy triumphed over a two percent chance of surviving spinal
meningitis at the age of 19 to winning a Bronze Medal in the first-ever Paralympic
Snowboard Cross Competition in 2014. The obstacles you may face in your clubs may
be different from her journey, but the underlying truths are the same.
On Wednesday, February 24, Jason Dorsey, Chief Strategy Officer at The Center for
Generational Kinetics, noted generations expert and author of Y-Size Your Business,
will set the stage for multiple sessions focusing on millennials and how to manage
employees across the generational divide. Our employees are a significant resource for
our clubs, and this education is designed to address this management challenge.
Our Closing Business Session on Thursday, February 25, will spotlight Josh Linkner,
a four-time tech entrepreneur, hyper-growth CEO, NY Times bestselling author and
venture capitalist. He began his career as a jazz guitarist and personifies creativity,
entrepreneurship and disruptive innovation. He is on a mission to drive creativity,
innovation and reinvention – all skills necessary for sustainable success in our field.
These four speakers are just a sampling of what will be available to you in San Diego.
With more than 70 sessions, you will find answers for your tough questions and
connect with your greatest allies, your colleagues in the club industry.
Thanks, as always, for your awesome support and I look forward to seeing you in
San Diego, CA.
Tony D’Errico, CCM, CCE
CMAA President
www.cmaa.org/conf 1
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CMAA 89th World Conference on Club Management and Club Business Expo
Table of Contents
Conference Schedule ................................................... 5
What the Event Offers.................................................. 6
Pre-Conference Workshops......................................... 7
Featured Conference Speakers ................................... 9
Manager Education Programs................................... 13
Yacht and City Club Manager Education������������������������������������������ 24
Conference Events...................................................... 26
First-Time Conference Attendee Orientation.................................. 26
The Club Foundation Run With the Presidents.............................. 26
Opening Business Session.................................................................... 26
Awards at Conference........................................................................... 26
Networking Event at Sea World.......................................................... 26
Career Opportunities and Mentoring Showcase........................... 27
The Club Foundation Event ................................................................ 27
Emerging Leader Mixer......................................................................... 27
Closing Business Session ..................................................................... 27
Opportunities ............................................................ 28
Member Services Pavilion ................................................................... 28
Career Services Center ......................................................................... 28
Elections and On-Site Voting............................................................... 28
Idea Fair..................................................................................................... 28
ClubSolutions and The Club Resource Center................................ 28
CMAA International Wine Society Auctions.................................... 28
Helpful Hints for the 89th World Conference
on Club Management and Club Business Expo......... 29
Conference Information........................................................................ 29
Follow #CMAAConf................................................................................ 29
Maximizing Your Credits....................................................................... 29
Proceedings Manual and On Site Guide........................................... 29
Dress Code................................................................................................ 29
Club Business Expo.................................................... 30
Registration and Housing ......................................... 31
www.cmaa.org/conf 3
4
CMAA 89th World Conference on Club Management and Club Business Expo
Conference Schedule
2016 World Conference on Club Management & Club Business Expo
Schedule, San Diego, CA
Sat., 2/20
Sun., 2/21 (Day 1)
6:00 a.m.
Mon., 2/22 (Day 2)
Tue., 2/23 (Day 3)
Wed., 2/24 (Day 4)
Thu., 2/25 (Day 5)
Fri., 2/26
Club Foundation Run
with the Presidents
6:30 a.m.
7:00 a.m.
Pre-Conference
Registration
7:00 – 8:00 a.m.
Pre-Conference
Workshops
7:30 a.m. – 3:30 p.m.
8:00 a.m.
Conference
Registration,
Member Services
Pavilion,
Wine Auction
7:00 a.m. – 6:00 p.m.
Conference Registration,
Member Services Pavilion
7:00 a.m. – 4:00 p.m.
General Education
Session With Featured
Speaker Amy Purdy
Student Achievement
8:00 – 9:00 a.m.
Breakfast
8:00 – 9:30 a.m.
General Education
Session/Awards With
Featured Speaker
Jason Dorsey
8:00 – 9:30 a.m.
Manager Education
8:00 – 9:30 a.m.
Manager Education
9:45 – 11:15 a.m.
CMAA Exposition
9:00 a.m. – 3:00 p.m.
CMAA Exposition
9:30 a.m. – 1:00 p.m.
Manager Education
9:45 – 11:15 a.m.
Student Session
9:45 – 11:15 a.m.
Voting
9:00 a.m. – 3:00 p.m.
Voting
9:30 a.m. – 1:30 p.m.
Conference
Registration, Member
Services Pavilion
7:00 a.m. – 4:00 p.m.
Conference
Registration,
Member Services
Pavilion,
Wine Auction
7:00 a.m. – 6:00 p.m.
Manager Education
8:00 – 9:30 a.m.
9:00 a.m.
Voting
7:00 – 11:00 a.m.
International
Breakfast/ Symposium
8:00 – 11:00 a.m.
Student Mentor
Workshop/ Luncheon
9:00 a.m. – 12:00 noon
10:00 a.m.
Global Certification
Meeting
10:00 – 11:00 a.m.
11:00 a.m.
1st Timers Gathering
11:30 a.m. – 12:00 noon
12:00 noon
Member Services
Manager Education
Pavilion
12:30 – 2:00 p.m.
12:00 noon – 5:30 p.m.
Student Sessions
Conference
12:30 – 2:00 p.m.
Registration
12:00 noon – 5:30 p.m.
Career Opportunities
and Mentoring
Showcase
12:30 – 2:30 p.m.
1:00 p.m.
Safe travels
home...
See you next year in
Orlando!
Manager Education
1:15 – 2:15 p.m.
2:00 p.m.
Manager Education
2:00 – 3:00 p.m.
Manager Education
2:15 – 3:15 p.m.
3:00 p.m.
Manager Education
3:15 – 4:15 p.m.
Opening Business
Session With Featured
Speaker Doug Smith
3:30 – 5:30 p.m.
4:00 p.m.
Manager Education
2:30 – 3:30 p.m.
Wine Society
Business Meeting
3:00 – 5:00 p.m.
Pre-Conference Student
Registration
Networking Event
6:00 – 8:00 p.m. 6:00 – 8:00 p.m.
Manager Education
2:15 – 3:45 p.m.
Manager Education
3:45 – 4:45 p.m.
Manager Education
3:15 – 4:45 p.m.
Manager Education
4:30 – 5:30 p.m.
Closing Business Session
With Featured Speaker
Josh Linkner
4:00 – 5:30 p.m.
5:00 p.m.
6:00 p.m.
Manager Education
12:30 – 2:00 p.m.
Networking Event
at SeaWorld
6:30 – 9:30 p.m.
Manager Education
5:00 – 6:00 p.m.
Manager Education
5:00 – 6:00 p.m.
Live Wine Auction
7:00 – 7:30 p.m.
Emerging Leader
Mixer (35 Years Old
and Under; No Students)
6:30 – 8:00 p.m.
Club Foundation
Event & Live Auction
7:00 – 10:30 p.m.
Wine Society Dinner
7:00 p.m.
As of November 4, 2015
This event is a ticketed event and requires separate registration.
Please see the CMAA Registration website in advance or the Registration desk on site for more information.
This event is for Wine Society members only.
www.cmaa.org/conf 5
What the Event Offers
CMAA’s 89th World Conference on Club Management
and Club Business Expo offers a wide variety of professional development opportunities. More than 50 percent
of the 70 education sessions this year are presented by
new speakers, and all education is member-driven and
approved. These sessions have been carefully selected
to meet the current needs and interests of club management professionals across the 10 competency areas
needed for success in the profession:
■■
■■
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Club Governance
Food & Beverage Management
■■
Accounting & Financial Management
■■
Human & Professional Resources
■■
Leadership
■■
Membership & Marketing
■■
Golf, Sports & Recreation Management
■■
External & Governmental Influences
■■
Facilities Management
■■
Interpersonal Skills
CMAA 89th World Conference on Club Management and Club Business Expo
Pre-Conference Workshops
Pre-Conference Workshops offer the opportunity for participants to earn six CMI Education Credits for full
attendance and successful completion of a CMI-sponsored workshop.
Registration fees include workbook materials and continental breakfast. Registration for Pre-Conference Workshops
is separate from World Conference registration but may be done simultaneously.
Each workshop has its own fee. Class space is limited. Registrations will be processed in the order in which they are
received and only with full payment. Early registrations will be confirmed by mail. Workshop registrations will be
available on site, if space permits. All persons registering on site must pay for the workshop prior to entering the
class. Unless otherwise noted, these sessions will take place in the Marriott Marquis San Diego Marina.
Pre-Conference Workshops
Friday, February 19-Sunday, February 21, 2016
The Bicycle Chautauqua “Does”
San Diego—Riding, Reflecting and
Pursuing the CCM Mission
Gregg Patterson, The Beach Club
In this fast-paced day and age, club managers are
hard-pressed to find time for substantive, casual
conversation with fellow club managers. These stressed
out professionals need the Chautauqua Experience.
During the three days of bicycling, there will be
three, two-hour debriefs focusing on issues raised
during the day’s ride. Each debrief will be followed
by hours of discussion during breaks, maintenance
periods and dinner.
Bicycles can be rented at a pre-approved bicycle shop
near the Chautauqua hotel if rentals are needed. All
dinners and accommodations will be paid for separately by each rider. The seminars and debriefs will be
free. The ride is limited to 30 managers. All riders must
be registered through CMAA.
Sunday, February 21, 2016
Private Club Executive Leadership at a
Higher Level
Moderators: Dick Kopplin and Kurt Kuebler,
CCM, Kopplin & Kuebler, LLC
This program will look at best practices not only in the
club business but also in other business disciplines,
and most importantly how managers and board
members need to work collaboratively in the best
interests of their clubs. During this interactive session,
all participants will be encouraged to share their
thoughts, ideas and questions; we’ll address many of
those issues, as well as identifying key success strategies to take back to your club for implementation.
What have the most successful leaders done in
their respective business environments to insure
their company’s success in a challenging economic
environment? And what are the observable leadership
characteristics in these executives that have application in the private club industry?
This all-day session will include presentations by Kurt
Kuebler, CCM, and Dick Kopplin, other guest speakers
and round-table problem solving exercises. Please
note, it is highly recommended that attendees bring
their club president or another director to this workshop.
Strategic Planning That Matters…
Interactive and Hands-On Case Studies
Henry DeLozier and Steve Johnston, Global
Golf Advisors (GGA)
This valuable workshop will utilize real-life problem-solving tools, data resources and collaborative
discernment to analyze actual club case studies and
develop actionable and scalable solutions for strategic
planning. This workshop will put club managers in
the shoes of a GGA advisor through realistic case
studies using the core competencies that are required
for proper strategic planning. The curriculum of case
studies will require participants to rise to a strategic
level of thinking; apart from their customary tactical
viewpoint. It will require participants to work in a
collaborative environment to review and evaluate
market conditions, facility and financial limitations,
www.cmaa.org/conf 7
organization of management and governance practices for three specific clubs. Key takeaways should
include an updated understanding of market research
and communication methods, organization of highlevel financial data and current best management
practices in strategic planning.
The three case studies will be:
1. A large private club with multiple courses, limited
non-golf amenities, expansive demand for dining
and socialization within an over-supplied metropolitan market area.
2. A medium-sized, highly seasonal private club within
a gated mandatory-membership community with
18-hole golf course, limited non-golf recreation
and inefficient clubhouse plan that limits food and
beverage growth because of poor structural design.
3. A small historic golf club (golf only) with an
aging golf course, limited food and beverage and
declining membership located within a major
metropolitan market area.
All Things Wine and Beyond
Steve Poe, Master
Sommelier; Randall Bertao,
CCM, Master Sommelier;
Danielle Gillespie, C.E.O. and
Founder Cork Guru
This year we are pleased to
welcome two Master Sommeliers
–and fellow club managers – in
Steve Poe of Big Canyon Country
Club and Randall Bertao, CCM, of
Los Altos Golf and Country Club,
as co-hosts of this year’s food and
wine education.
The session will feature a variety
of topics, including:
■■
the latest technology advances in maintaining
wine lists,
■■
how to build a diversified wine by the glass program,
■■
conducting a wine dinner,
■■
effective use of a wine committee, and
■■
an in depth wine tasting from the perspective of a
Master Sommelier.
8
Lunch with a three-course wine tasting, along with an
in-depth presentation from the Santa Barbara Vintners,
will be served at the Marriott.
Our two co-hosts each achieved the highest recognition from the Court of Master Sommeliers through a
lifelong dedication and commitment to the trade. Randall achieved his Master Sommelier (MS) certification in
2005, and not too long after reaching his certification,
accepted the General Manager position at Los Altos
Golf and Country Club. In his current capacity, Randall
manages the beverage program and participates in all
levels of the Court of Master Sommelier examinations
as well as educational seminars.
Steve Poe obtained his MS certification in 2008 and
soon after began the task of building one of the best
club wine programs and wine cellars in the country,
while undergoing the development of a new clubhouse at Big Canyon Country Club in 2009. Steve Poe
has successfully elevated the beverage program and
wine list, while continuing to mentor many aspiring
Sommeliers. Currently, the beverage program at Big
Canyon Country Club generates more than $1M in
wine sales accounting for 16 percent of every dollar in
food and beverage sales.
Navigating Organizational Change
Moderator: Kevin Carroll, CCM, CCE
Change is never easy. When it comes to a leadership
change in a club, there are challenges for everyone
involved. Join CMAA Chief Executive Officer, Jeff
Morgan as well as current club general managers and
chief operating officers as they take you through their
stories of enacting, reacting to and creating powerful
organizational change. Kevin Carroll, CCM, CCE, from
the Atlanta Athletic Club will serve as the moderator
for the workshop. Learn how to quickly assess your
organization, how to engage your new teammates
and members as well as how to stay balanced and
motivated in tough times. Also hear how to follow a
strong leader, how to build team chemistry, how to
build processes and accountability. In short, how to
build all-star team. Whether you are starting or restarting your tenure at your club, this workshop will help
you prepare for and successfully deal with leadership
changes throughout your career.
CMAA 89th World Conference on Club Management and Club Business Expo
Featured Conference Speakers
Douglas A. Smith
Amy Purdy
Doug, a former business leader, is
relishing the second half of his life
as a teacher, writer and adviser
and he benefits from the experiences of others and learns from
his own foibles. In his previous life
he served as CEO of Kraft Foods
Canada, Chairman/CEO of Borden
Foods Corporation and Chairman/CEO of Best Brands
Corporation.
His specific areas of interest are leadership and organizational effectiveness, happiness and well-being, and
the skill of dealing with setbacks in life. He works with
organizations and individuals, focusing on emerging
companies and with CEOs who are eager to learn and
enhance their leadership skills and live with greater joy
and abundance.
Doug’s interest in positive psychology led him to
author a book entitled Happiness: The Art of Living
with Peace, Confidence and Joy. He teaches an
undergraduate course at DePauw University and leads
sessions at Canyon Ranch on “The Science and Skill
of Happiness.” Doug speaks on both leadership and
happiness at conferences and organizations across the
country and consults with numerous CEOs. He does
not charge for his services, but requires a meaningful
contribution to cancer research in return for his work.
Likewise, the profits from his book are donated to
cancer research. To date, his work and writing has
raised more than $1.5 million for this cause.
Doug has a BA and an honorary doctorate from
DePauw University and an MBA from Dartmouth
College. He and his wife Phyllis have two grown sons
and live happily in Columbus, OH.
Be sure to catch Doug’s presentation at the Opening
Business Session on Monday, February 22, at 3:30 p.m.
Amy Purdy lost her legs to bacterial meningitis when she was only
19. Originally given less than a 2
percent chance of survival, she
beat her odds, battled depression
and rose to accept her new reality
– but not any limitations. Today,
she is the top-ranked adaptive
snowboarder in the US, a three-time World Cup
Para-Snowboard winner, the 2014 Paralympic bronze
medalist and the author of New York Times best-seller
On My Own Two Feet. Amy has evolved into a powerful
inspirational and motivational speaker who has shared
her story with millions of people around the world. She
has been a featured presenter at both TEDx and POP
Tech. Her TED talk is distributed to new, incoming TED
speakers as the number one recommended sample
presentation. It has been viewed millions of times and
translated into multiple languages. Through poignant
and powerful stories, she shows audiences how to use
our challenges to push past our limits and live a life
without barriers.
Top-Ranked Snowboarder. After going through
her life-altering experience, Amy challenged herself
to attain goals that even those with both legs would
struggle to achieve. After being unable to find prosthetics that would allow her to snowboard, she built
her own and began snowboarding just seven months
later. Three months after a kidney transplant, she
entered the USASA National Snowboarding Championship where she won medals in three events. She is
the only double-leg amputee competing at the elite
world-class level, and she is considered one of the most
commercially successful Paralympic/adaptive athletes
in the world, having partnered with major brands like
Toyota, Pfizer, Coca-Cola, the Hartford, P&G, Duracell,
Kelloggs and Element.
Losing Her Legs and Living Life With No Borders.
After experiencing flu-like symptoms, Amy was
rushed to the hospital in a state of septic shock. She
www.cmaa.org/conf 9
experienced respiratory and multiple organ failure
which caused her to lose circulation to her extremities. She was put on life support and placed into
a coma. She needed multiple blood transfusions,
lost both kidneys, and had to remove her ruptured
spleen. Doctors had to amputate her legs below
the knee, and she later received a donated kidney
from her father. In 2005, Purdy co-founded Adaptive
Action Sports, a non-profit dedicated to introducing
people with physical challenges to action sports.
AAS was instrumental in getting adaptive snowboarding added to the 2014 Paralympic Games.
Dancer, Model, Actress and Designer Extraordinaire. Amy’s creativity, positive outlook, and nevergive-up attitude have opened countless doors. She
competed on ABC’s Dancing With The Stars and was
the show’s first double amputee contestant. She
finished second and joined the short list of contestants to never receive any score lower than an
8. She and husband Daniel Gale also raced around
the world on CBS’s The Amazing Race, and she was
featured in a national Super Bowl ad for Toyota in
2015. Amy shared her remarkable story alongside
Oprah Winfrey, as part of Oprah’s The Life You Want
Tour, and she has been featured in a Madonna music video, creative projects for musician Nikki Sixx,
10
and countless magazines including the 2014 ESPN
Body Issue and People magazine. She was also a lead
actress in the award-winning independent film,
“What’s Bugging Seth,” and named one of ESPNW’s
“Impact 25” in 2014. Next up on her list is a clothing
and cosmetics line.
Want to hear Amy’s story? Join her on Tuesday, February 23, at 8:00 a.m. to start your day off inspirationally.
Jason Dorsey
Jason Dorsey is The Gen Y Guy. He
has been featured on 60 Minutes,
20/20, The Today Show and dozens
more. His gift is solving tough
generational challenges for
companies and leaders.
Jason has received more than
1,000 standing ovations from as
large as 16,000 – all without PowerPoint. He delivers
a new take on generations based on his cutting-edge
research and ready-to-use actions. He’s funny, too.
CMAA 89th World Conference on Club Management and Club Business Expo
Josh Linkner
A key takeaway: Generations are not a box, but powerful clues that drive measurable results. More sales.
Better leaders. Faster innovation.
Josh Linkner – who started his
career as a jazz guitarist – personifies creativity, entrepreneurship
and disruptive innovation. He has
been the founder and CEO of four
tech companies, which sold for
a combined value of more than
$200 million.
Jason wrote his first bestselling book at age 18 (slight
overachiever). His newest bestseller is Y-Size Your
Business. He also recorded the acclaimed training
programs Managing Across Generations and Insider
Secrets for Selling to Millennials.
Jason is Chief Strategy Officer at The Center for Generational Kinetics. In this role, he goes behind the scenes
with companies – and their data – around the world.
These insights enable him to identify emerging trends
early, so you can too.
Jason won the Austin Under 40 Entrepreneur of the
Year Award at age 25 – one of the youngest winners
ever. He now serves as a board member for venture-backed and emerging technology companies.
And yes, he text messages his mom every day.
Watch Jason explain why Gen Y and Millennials are not
tech-savvy: www.jasondorsey.com
Join Jason and learn more about the Millennial generation on Wednesday, February 24, at 8:00 a.m.
Josh is the author of two New York Times Bestsellers:
Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, and The Road to Reinvention: How
to Drive Disruption and Accelerate Transformation. He is
also the Founding Partner of Detroit Venture Partners,
investing in and mentoring more than 100 startups.
Josh has twice been named the Ernst & Young Entrepreneur of the Year and is a President Barack Obama
Champion of Change award recipient. He is a regular
columnist for Forbes, The Detroit Press, and Inc. Magazine. His work on innovation has been featured in The
Wall Street Journal, Harvard Business Review, CNN and
The New York Times. And yes, he still plays a mean jazz
guitar. Learn more about Josh at joshlinkner.com.
Don’t miss Josh’s presentation – he’ll be speaking at the
Closing Business Session on Thursday, February 25, at
4:00 p.m.
www.cmaa.org/conf 11
12
CMAA 89th World Conference on Club Management and Club Business Expo
Manager Education Programs
Our 90-minute manager education sessions allow participants to earn 1.5 Club Management Institute (CMI)
Education Credits per session. Our 60-minute manager education sessions allow participants to earn 1.0 CMI
credits. By attending a session in each available time slot, managers can earn as many as 22.5 CMI Education Credits
over the course of the week. For full descriptions, visit www.cmaa.org/conf.
Unless otherwise noted, all sessions will take place in the San Diego Convention Center. All programs subject to change.
Look for speaker names in orange – these educators are new to World Conference.
Sunday, February 21, 2016
The Championships – Tennis in an English
Garden
2:00 p.m.
Martin Guntrip, The All
England Lawn Tennis Club
Competency Area: Golf, Sports
& Recreation Management
So You’ve Been at This For a While…
Relevance, Transformation and a Breath
of Fresh Air
Cynthia Mills, The Leader’s Haven LLC
Competency Area: Leadership
How are you tooling up to be a relevant leader who
can take your club into the future? Is what you’ve been
doing enough to be successful? Are you a change management master? Do you know the difference between
change management and transformation? Where are
your board, members and staff in the process?
Have you embraced the transition to millennials as
the majority of the workforce and soon-to-be board
members? As Xers and millennials become your new
market, how will you keep them engaged? Are you
differentiating your leadership and therefore retaining
your employees and members? Have you instilled a
coaching culture in your workplace?
Has all of this left you gasping for fresh air? Come explore
what’s coming at us, assess your leadership capacity, and
acquire some tools to assist in leveraging your style and
transforming your staff, board, and club for a new era.
Facilities: Bane or Gain? Driving Value
to the Bottom Line Through a Robust
Maintenance Program
John Rimer CFM, FM360, LLC
Competency Area: Facilities Management
An Overview of Financial Statements
Mick Nissen, CCM, Sharon Heights Golf &
Country Club and Phil Newman, CPA, RSM
Competency Area: Accounting & Financial
Management
3:15 p.m.
If You Can’t Say Something Nice, What Do
You Say? Practical Strategies for Positive
Staff and Club Member Interaction
Sarita Maybin
Competency Area: Interpersonal Skills
We’ve all been told “If you can’t say something nice,
don’t say anything at all.” This high energy presentation
based on Sarita’s book provides practical approaches
and positive phrases for those times when you
need to say something NOT so nice. Learn how to
constructively clue in a club member, deflect the
negative comment of a well-meaning manager, or let a
colleague know that what he or she is doing drives you
crazy, without destroying the relationship.
www.cmaa.org/conf 13
Fast and Furious: The Government
Relations Update
Melissa Low, CMAA, and Brad Steele, National
Club Association
Competency Area: External & Governmental Influences
Why Your Club Needs an Unmanned Aerial
Vehicle (Drone) and What You Should
Know Before You Buy One
Joel Roberson, Holland &
Knight and Jim Moore, United
States Golf Association
Competency Area: Golf, Sports & Recreation
The Cost of Not Communicating With
Your Latino Staff: Five Steps to Instantly
Improve Your Club’s Productivity
Ed Rosheim, Workplace Languages
Competency Areas: Human & Professional Resources,
Interpersonal Skills
4:00 p.m.
Board Dynamics
Dick Kopplin and Kurt Kuebler, CCM, Kopplin &
Kuebler, LLC
Competency Area: Club Governance
In this two-hour session, Dick Kopplin and Kurt
Kuebler, CCM, will focus on how to foster a positive
and effective dynamic for board and manager relation.
This session will be geared towards both managers and
their board members. Those attending the Pre-Conference Workshop with a board member are strongly
encouraged to attend this program as well.
4:30 p.m.
Tis The Season: Special Immigration Law
Considerations for Club Managers With a
Special Update to the new H-2B Seasonal
Visa Regulations
Keith Pabian, Pabian Law
Competency Area: External & Governmental
Influences
What is the H-2B visa? Who is eligible for the H-2B
visa? How does the government define seasonality in
the H-2B visa context? How long does the H-2B visa
petition process take? Find out the answers to all of
your H-2B visa questions at this session. Keith Pabian
is an expert in H-2B visas and will be discussing the
nuances of the Seasonal Visa program. He will pay
special attention to the new regulations that the
government has put in place for the visa program.
A Predictive Financial Model of Food and
Beverage in Clubs
Ray Cronin, Club Benchmarking; Clayton
Barrows, Ph.D.; Peter Paul College; and Ed
Viera, Simmons College
Competency Area: Food &
Beverage Management
Club Manager Benefit and Retirement
Options
Allen Haney, The Haney Company
Competency Area: Human & Professional Resources
What’s New With the CMAA Education
Department?
CMAA Education Department Staff
Competency Area: All
14
CMAA 89th World Conference on Club Management and Club Business Expo
Monday, February 22, 2016
Marketing for Clubs That Don’t Want to
Market
8:00 a.m.
Develop a Junior Golf Program, Create
Membership Value and Impact Your
Community Through Events
Jason Ross, American Junior
Golf Association
Competency Area: Golf, Sports &
Recreation Management
The focus of this presentation is
to educate clubs on how they can
use events to build junior golf
programs, create unique membership experiences and impact the local community.
Session attendees will walk away with several real
world examples on how to enhance their junior golf
program and increase participation. Learn new ideas
to engage membership which often leads to higher
member satisfaction. Attendees will learn how events
can impact the local community through fundraising,
the impact events have on the local economy and how
to engage the community and build relationships.
Each club faces different and unique challenges, by
learning best practices from an experienced event
manager and from piers, managers can expand their
knowledge to help achieve goals.
Adapt Your Club’s Leadership
Communication: Increase Your Influence
When Interacting With the Four
Personality Styles
Vincent Ivan Phipps, Communication VIP
Competency Areas: Interpersonal Skills, Leadership
Shannon Herschbach, Pipeline Golf Marketing
Competency Area: Membership & Marketing
The View
Christine Pooler, CCM, Merion Golf Club and
Marcie Mills, CCM, LedgeRock Golf Club
Competency Area: All
9:45 a.m.
Connecting to Her
Suzy Whaley, PGA, Suzy
Whaley Golf
Competency Area: Golf, Sports
& Recreation Management,
Membership & Marketing
Join renowned golf professional
Suzy Whaley as she makes a
compelling case for why women
represent such a significant opportunity for the golf
industry. In this session, you will gain a better understanding of the female perspective in regards to the
game of golf. Suzy will help you identify the barriers
that limit female participation in the game. Learn how
to create programs women value, how to implement
strategies that can be used to tap into this increasingly
powerful consumer segment and to own the power of
the invite.
Ingredients, Ingredients, Ingredients
Matthew J. Allnatt, Jonathan Club
Competency Area: Food & Beverage Management
Boosting Your “I.Q.”: Making Your
“Interesting Quotient” A Powerful Plus
Gregg Patterson, The Beach Club
Competency Area: Interpersonal Skills
www.cmaa.org/conf 15
First Class Facility Maintenance “They
Didn’t Teach Me That in School”
Kevin Carroll, CCM, CCE, and Jimmy Cole,
Atlanta Athletic Club
Competency Area: Facilities Management
Club Activities Panel
Moderator: Jeff Morgan, FASAE, CAE, CMAA
Competency Area: Golf, Sports & Recreation
Management
Club Legal and Financial Roundtable
Trends and Best Practices for Financing
Capital Projects
Stephen R. J. Robinson, RSM, and Jerry McCoy,
MCM, Clubwise LLC
Competency Area: Accounting & Financial Management
Moving Off Successfully Stagnant
Eric Affeldt, ClubCorp
Competency Area: Leadership
Robyn Stowell, Sherman and Howard, LLC, and
Kevin Reilly, CPA, PBMares, LLP
Competency Areas: Accounting & Financial
Management, External & Governmental Influences
Performance Measurement &
Management
Phil Newman, CIA, CPA, RSM, and Henry DeLozier,
Global Golf Advisors
Competency Area: Human & Professional Resources
2:15 p.m.
12:30 p.m.
Mixology: Food, Beer & Wine Is Not Enough
Matthew J. Allnatt,
Jonathan Club
Competency Area: Food &
Beverage Management
Many Successful restaurants
focus as much attention on
their cocktail programs as they
do to their food programs. Old
Fashioneds are now “top shelf” and Millennials and
Baby Boomers alike want it done right. Jonathan Club’s
mixologist and beverage and chief operating officer
will present an interactive program showcasing ideas
to enhance your club’s food and beverage programs,
enhance events and give your members what they
want at a great price.
Retain Key Staff and Keep Members
Happy. Show Appreciation That Doesn’t
Cost a Dime to Avoid the High Cost of
Turnovers.
Vincent Ivan Phipps, Communication VIP
Competency Area: Human & Professional Resources
Culture of Service – The Zappos Story
Erica Javellana, Zappos
Competency Areas: Leadership,
Human & Professional Resources
By developing a company culture
and committing to it, you can
make a positive change within
your organization. Zappos.com
has grown their business because
of their unique culture and the service they provide to
their customers. Zappos Insights’ Speaker of The House,
Erica Javellana, will share the Zappos core values system,
their approach to customer service and engagement,
and how this Culture of Service can be applied to any
industry. Key takeaways from this session include:
■■
Insights on defining what your company culture is
and committing to it
■■
Incorporate your culture into your daily operations
■■
How empowering employees increases customer
satisfaction
■■
Building stronger connections with customers
A CMAA Platinum Partner
16
CMAA 89th World Conference on Club Management and Club Business Expo
2016 OSHA Regulations
Multi-Campus Club Roundtable
Alan Achatz, CCM, CHE, Club Safety Solutions, LLC
Competency Areas: External & Governmental
Influences, Facilities Management
Moderator: Jim Repeta, CCM, CEC, Abilene
Country Club
Competency Area: All
Generating “Heat”: Creating Social
“Hubs” That Have The Buzz
These 501(c)(7) Club Tax Laws; They Are
Confusing
Gregg Patterson, The Beach Club
Competency Area: Membership & Marketing
Mitchell Stump, CPA, Club Book Series
Competency Area: Accounting & Financial Management
Tuesday, February 23, 2016
Sustainability - Greening Your Clubhouse,
Golf Course and Everything In-Between
3:15 p.m.
Business Financial Intelligence
Paul Butler, Newleaf
Training & Development
Competency Area: Accounting &
Financial Management
Imagine a club where everyone
on the management team
fully understood the income
statement, the balance sheet and
the statement of cash flows. Imagine a business where
everyone acts as if they own the business. What would
that do to profits?
Investing in the financial intelligence of your employees will help significantly and sustainably improve
business results. This highly practical workshop has
proved to be tremendously valuable to senior management, sales and operational staff at all levels. In fact,
if you think about it, every employee has an effect on
business results!
Completely tailored to the club industry, this program
helps people to better understand the language of
business, and how their daily activities impact the
club’s money-making model and what they can do
to improve results. Leading companies know that
business financial intelligence helps build a positive
culture of a business within a business. Communicate
everything you can to your employees. Once they care,
there’s no stopping them.
Henry DeLozier, Global Golf Advisors; Rob
Fogg, John Deere Golf; David Hamilton, entegra
Procurement Services; Mike Jenkins, Landscapes
Unlimited; Ryan Yakel, Chambers; Matt Zaremba,
E-Z-GO
Competency Area: All
Club of the Future Award Session
Moderator: Jeffrey McFadden, CCM, CCE, Union
League of Philadelphia
Competency Area: All
Member Discipline: Due Process and the
Fair Hearing
Robyn Stowell, Sherman & Howard LLC, and
Gregg Patterson, The Beach Club
Competency Area: Leadership
The Write Stuff: Does Your Career Have It?
Jeffrey Kreafle, Congressional Country Club
Competency Area: Interpersonal Skills
www.cmaa.org/conf 17
What? Me Worry? Relief From Retirement
Plan Fiduciary Anxiety
5:00 p.m.
The Why, What, and Who of Social Media
for Private Clubs
Shanna Bright, Private Clubs Online
Competency Area: Membership & Marketing
Your members are online, on social media every day. If
your club is not present, you are missing opportunities
to connect and engage with your members. You
are also missing opportunities to drive revenue and
achieve financial targets. Attendees will understand
why it is essential for private clubs to communicate
with members online, what content is engaging, yet
maintains exclusivity, and who in the club should
be responsible for managing the content plan. We’ll
reference current examples, develop sample content
in small groups and establish the framework for social
media strategy, which can be immediately implemented in your club.
Dennis Pearlman, Case Pearlman Corporate
Benefits
Competency Areas: Accounting & Financial
Management, External & Governmental Influences,
Human & Professional Resources
Idea Fair Best Practices
Moderator: TBD
Competency Area: All
Developing Club Influence With Integrity
Moderator & Panelists: TBD
Competency Area: Leadership
Hire for Attitude, Train for Skills
Arte Nathan, The Center for Professional and
Leadership Studies at the University of Nevada
Las Vegas
Competency Area: Human & Professional Resources
Wednesday, February 24, 2016
1:15 p.m.
Naked Statistics Meets Big Data: Stripping
the Dread From the Data
Charles Wheelan, Ph.D.,
Rockefeller Center,
Dartmouth College
Competency Areas: Accounting
& Professional Resources,
Leadership
“Data are to statistics what a good
offensive line is to a star quarterback.” Everyone’s talking about big data. But what
we should focus on, instead, is statistics. Data is like a
resource—a raw fuel that is abundant, but formless.
It’s just there. Statistics are what allow us to turn data
18
into intelligence, into pragmatic action in government,
the corporate world, science, innovation, education.
Without this interpretive filter, we are left asking bad
questions, which leads to bigger bad answers. In this
talk, Charles Wheelan turns data on its head, makes
it comprehensible, and—with humor and real world
examples—shows you how to turn this suddenly “sexy”
concept into something actually, and endlessly, useful.
His case studies are relatable and resonant: How does
Netflix know which movies you’ll like? Why is autism on
the rise? How can we catch schools that cheat on standardized testing? How can we become more effective
marketers? These are just a handful of examples. He
also customizes for various industries, pulling out the
newest and most illuminating intelligence. In the end,
you’ll come to see how you can exploit the valuable
data all around you to solve your thorniest problems.
CMAA 89th World Conference on Club Management and Club Business Expo
Employee or Independent Contractor?
Choose Carefully
Saving Dollars by Understanding Your
Greens Structure
David Whitlock, Whitlock Law, LLC
Competency Areas: External & Governmental
Influences, Human & Professional Resources
David Doherty, International
Sports Turf Research Center,
Inc.
Competency Area: Golf, Sports &
Recreation Management
The Art of Hiring Smart
Jennifer Leake, Assessment Pros LLC
Competency Area: Human & Professional Resources
Capital Reserves
Paul Mueller, Club Capital Planners; Mark Bado,
MCM, CCE, The Kansas City Country Club; Eric
Dietz, CCM, Interlachen Country Club
Competency Area: Accounting & Financial
Management
Millennials Best Practices
Ask CMAA Leadership
Jeff Morgan, FASAE, CMAA; Tony D’Errico, CCM,
CCE, Westwood Country Club; Jill Philmon, CCM,
CCE, Ballantyne Country Club; Robert James,
CCM, CCE, CHE, Westchester Country Club
Competency Area: All
The Callaway Story
Moderator: Sarah Bal, CMAA
Competency Area: All
Chip Brewer, Callaway Golf
Competency Area: Golf, Sports & Recreation
Management
2:30 p.m.
Creating a Positive Work Environment
Through Authentic Appreciation
Paul White Ph.D.,
Appreciation at Work
Competency Area: Human &
Professional Resources
Transforming Dysfunctional Boards and
Winning the Game of Governance
Jeffrey McFadden, CCM, CCE, Union League of
Philadelphia; Philip Kiester, Country Club of
Virginia and Kevin Vitale; CCM, Baltusrol
Golf Club
Competency Area: Club Governance
Funds continue to be tight in all
sectors; as a result, the stress level
in workplaces is still extremely
high. In spite of the growing
numbers of employee recognition programs, employees report reacting negatively to “going through the
motions” recognition. Supervisors are frustrated, not
knowing what to do to support their staff. Learn the
core conditions for individuals to truly feel appreciated,
how to empower your staff by giving them thanks in
the ways that are meaningful to each individual, and
practical ways to overcome the common challenges
encountered.
www.cmaa.org/conf 19
Micro-Learning
3:45 p.m.
Delivering World-Class Service
Bryan Williams,
B.W. Enterprises
Competency Area: Membership
& Marketing
This session will provide attendees with the knowledge and skills
needed to effectively serve their
members in a world-class manner.
The main focus will be to highlight various tips and
techniques to emotionally engage their members. This
course focuses on proven concepts and techniques to
provide consistently exceptional service that is truly
memorable. The goal is for everyone to take away
applicable and relevant concepts to apply at their jobs
immediately.
Topics addressed in this session include:
■■
Customer Service vs. Customer Engagement
■■
Apply the universal service rules
■■
Master the key steps of service
■■
Identifying and enhancing service touch points
The Golden Rules for Business Leadership
and Personal Fulfillment
Damon DiOrio, CCM, CCE, Charlotte Country Club
Competency Areas: Human & Professional Resources,
Leadership
Non-Traditional Sports Panel
Moderator: Larry Marx, CCM, Bellerive
Country Club; Panelists: Larry Marx, CCM,
Bellerive Country Club; Andy Crowe, Forest
Hills Country Club; and Justin Maloof, USA
Pickleball Association
Competency Area: Golf, Sports & Recreation
Management
20
Sarah Bal, CMAA
Competency Area: All
The Power of the Question
Daniel M. Denehy, CCM; Christian W. Coulter,
CCM; and Kirk Reese, CCM, DENEHY – Club
Thinking Partners
Competency Area: Human & Professional Resources
5:00 p.m.
Your Growth and Opportunities – Political,
Economic, and Technological Trends That
Will Dominate Your Business Through 2018
Gene Marks,
The Marks Group P.C.
Competency Area: Leadership
The recession is over. Unemployment is down. You know
this. Your employees know this.
Over the next two years, as your
club grows, the issue won’t be
about just keeping your costs under control. It will be
about watching what’s going on in Washington, taking
advantage of new opportunities and being smart
about your investments. It will be about capitalizing on
the latest trends in technology, cash flow and how to
find and motivate the very best people.
Gene Marks owns the Marks Group P.C., a highly
successful ten-person firm that provides technology
and consulting services to small and medium sized
businesses based outside of Philadelphia. The Marks
Group currently serves more than 600 businesses across
the country. Gene is a small business columnist and
writes every day on business, politics and public policy
for the Washington Post and weekly for Forbes, Inc.
Magazine, Entrepreneur and the Huffington Post. Gene
also contributes monthly to Philadelphia Magazine.
CMAA 89th World Conference on Club Management and Club Business Expo
Innovation in Member Recognition –
Because Every Member Is a VIP
New Overtime Rules Have Dire
Consequences for Clubs
Jeffrey McFadden, CCM, CCE, Union League of
Philadelphia and George Stravos, Pacesetter
Technologies
Competency Area: Membership & Marketing
David Whitlock, Whitlock Law, LLC
Competency Areas: External & Governmental
Influences, Human & Professional Resources
The Art of Hiring Smart (Repeat of earlier
session)
Jennifer Leake, Assessment Pros LLC
Competency Area: Human & Professional Resources
“Heavy Lies the Crown” – Club
Management in the Non-Equity/For-Profit
World
Christopher Barron, CCM, Vermont National
Country Club
Competency Areas: Club Governance, Leadership
Thursday, February 25, 2016
How to Win Labor Employment Cases:
A Simple Program
8:00 a.m.
Arch Stokes, Shea Stokes Roberts & Wagner ALC
Competency Area: Human & Professional Resources
Change Your Day, Not Your Life
Andy Core, Core Wellness
Competency Area: Leadership
Today’s club environment can have you constantly
running 90mph, hair on fire. Tomorrow is going to get
faster. The good news is that what you yearn for – more
balance in your life – is actually the solution to your
“more with less” dilemmas. In this program, you will
learn how to better fit work-life balance, health, connection and sustained motivation into your daily life.
Andy Core has a master’s degree in the science of
human performance and has spent the last 17 years
mastering what it takes to become energized, healthy,
motivated and better equipped to thrive in today’s
hectic society. Core has contributed to improving the
overall health of some of America’s most successful
companies as well as some of our most unhealthy
communities. He is a high-energy, humorous individual
who tackles a serious topic and gets results.
Hope Is not a Financial Strategy
Ruth Engle, Chris Terjesen and Bill O’Brien,
Troon Golf
Competency Area: Accounting & Financial
Management
Improving Club Governance With
Exceptional Board Practices
Michael Bruni, HUB International, and David
Chag, CCM, The Country Club
Competency Area: Club Governance
www.cmaa.org/conf 21
Water Conservation and Sustainability;
Planning for Success in an Uncertain
Future
Larry Marx, CCM, Bellerive
Country Club
Competency Area: Facilities
Management
An Affinity for Affinity Groups
Moderator: Thomas Wallace, Kopplin & Kuebler, LLC
Competency Area: Membership & Marketing
Effective Golf Course Management
Strategies: An Insider’s Guide to
the Politics of Green Committees,
Superintendents and Members
Brad Klein, Golfweek
Competency Area: Golf, Sports
& Recreation Management
9:45 a.m.
An Entrepreneurs Perspective on Country
Club Innovation and Development
James B. “Brad” Bradbeer,
Lilly Pulitzer
Competency Area: Leadership
Brad Bradbeer, co-CEO and founder
of Lilly Pulitzer, the iconic fashion
brand will share his perspectives
as an entrepreneur and business
leader. He will discuss the opportunities for clubs to leverage the innovation strategies and
tactics utilized by branded consumer service and product
companies to improve overall club operating performance, member satisfaction and boost employee morale.
Board and Committee Orientations
Moderator: Kurt Kuebler, CCM, Kopplin &
Kuebler, LLC
Competency Area: Club Governance
Cyber Security Concerns for Private Clubs
Frederick Santarsiere, CINO
Security Solutions
Competency Area: Facilities
Management
22
An Affinity for Affinity Groups
Moderator: Thomas Wallace, CCM, Kopplin &
Kuebler, LLC
Competency Area: Membership & Marketing
12:30 p.m.
Fitting the Team to the Club Strategy
John Young, Former Executive
Vice President, Four Seasons
Hotels & Resorts
Competency Areas: Leadership,
Human & Professional Resources
A club is like a business with a
limited number of “shareholders”,
each heavily invested both
financially and emotionally. Members’ expectations
for personal service and recognition are typically high.
The club board and general manager set the strategy
to maintain and evolve the resources, operating
standards and policies to assure that the “brand,” the
service experience and the value attract and retain a
strong membership base.
In this session, Mr. Young will discuss at how senior
club leadership can and should go about pulling
together the organization structure, the qualified,
motivated team and the “culture” to match the planned
development of the club.
CMAA 89th World Conference on Club Management and Club Business Expo
The Future of Member Wellness
Food & Beverage Leadership Without Walls
Jeffrey Kohl, Spa & Club Ideations, LLC
Competency Area: Golf, Sports & Recreation
Management
Moderator: Thomas Wallace,
CCM, Kopplin & Kuebler, CCM
Competency Area: Food & Beverage Management
Building Your Brand by Driving Excellence
Jim G. James, CCM, Augusta National Golf Club
Competency Area: Membership & Marketing
Strategic Board Development
Daniel M. Denehy, CCM; Christian W. Coulter,
CCM; and Kirk Reese, CCM, DENEHY Club
Thinking Partners
Competency Area: Club Governance
The Top Ten Methods of Membership
Retention
Steve Graves, Creative Golf Marketing and
Management
Competency Area: Membership & Marketing
360 View of Best Practices: Staff Training,
Club Retirement Plans, and Facility
Maintenance
Moderator: Jeff Morgan, FASAE, CAE, CMAA
Competency Area: All
2:15 p.m.
Outrunning the Tsunami of Change: Seven
Rules of Leadership in a World of Unknowns
Rex Miller
Competency Area: Leadership
How did the 2008 financial crash
change your world? Are you
prepared for the next surprise? In
today’s presentation you will learn
the insights that futurists and a
few savvy investors saw in 2002
anticipating the 2008 crash. You will also learn a new
leadership mindset necessary in a volatile, uncertain,
complex and ambiguous world. You will be challenged,
awakened and motivated to take on and create your
own future.
Rex Miller earned undergraduate and master’s degrees
as a futurist. He entered consulting after 35 years as
a corporate manager and executive. Rex is trained in
improv comedy and uses these techniques to enhance
his presentations. He is also a certified tennis professional who has coached a hall of fame tennis player, hall
of fame golfer, and the US Olympic pole vault team.
www.cmaa.org/conf 23
24
CMAA 89th World Conference on Club Management and Club Business Expo
Yacht and City Club Manager Education
CMAA will once again offer a day with programs specifically tailored towards yacht and city club managers.
Yacht Club Concentration
City Club Concentration
On Wednesday, February 24, sessions developed
specifically for managers of yacht clubs will be held
at the San Diego Yacht Club. Bus transportation will
be provided from the San Diego Convention Center
(following the General Education Session) and the
club. There is a $75 registration fee for the yacht club
program, and includes lunch.
The city club specific sessions will take place at the San
Diego Convention Center on Thursday, February 25.
The sessions will include:
The yacht club sessions will include:
Pamela Ross, Human Resource Advisors LLC
Competency Area: Human & Professional Resources
Leveraging the Power of Video
Tucker Thompson, America’s Cup TV Host
Competency Area: Membership & Marketing
In today’s world video is prolific, and there are many
varieties of production and distribution that can be
utilized. America’s Cup TV Host, Tucker Thompson,
has been involved in all forms of video including
live TV broadcast, news reporting, event coverage,
promotional and instructional videos, and communication, and yacht clubs can utilize each in different
and valuable ways. Thompson co-founded T2PTV, a
sailing focused video production company, and for
the past 15 years he has serviced yacht clubs, major
sailing regattas, and event sponsors in over 1,400
online shows and hundreds of productions ranging
from promotional videos to America’s Cup TV coverage.
Currently a member of six yacht clubs, he has extensive
knowledge in the field and can help navigate the
sea of options to fit specific needs and budgets with
the ultimate goal of delivering targeted and tailored
content for club members, managers, event directors,
and even sponsors.
Navigating the Maze of Employment
Regulations in 2016 from the Human
Resource Perspective
Changes to white collar exemption, overtime rules
and minimum wage, paid sick time and a myriad of
local employment regulations related to background
and criminal checks will become effective in 2016.
This session will review strategic considerations for
maintaining exempt status vs. reclassifying employees.
This session will be an up to the minute status report of
these regulatory changes and strategies to implement
the new rules in your club
Guest Rooms – A City Club’s Golf Course
J. G. Ted Gillary, CCM, CCE, and Sean Brown,
Detroit Athletic Club
Competency Area: Membership & Marketing
City Club Trends
Frank Vain, McMahon Group
Competency Area: All
City Club Roundtable
Moderator: TBD
Competency Area: All
Yacht Club Roundtable
Moderator: Jack Sullivan, CCM,
Competency Area: All
Sailing Directors Panel
Panelists: TBD
Competency Area: All
www.cmaa.org/conf 25
Conference Events
First-Time Conference Attendee
Orientation
Whether you’re a new member or have been with the
Association for a while and this is your first chance to
get to a World Conference, come and hear what the
week is all about, ask questions and network with your
peers. Professional and Alumnus members and CMAA’s
international and allied guests who are attending their
first World Conference are encouraged to join the CMAA
staff and National Board for an orientation session. This
30 minute briefing will provide a Conference “show and
tell” highlighting everything you need to know about
and can expect from your time with CMAA in San Diego.
The Club Foundation Run With
the Presidents
Join CMAA President Tony D’Errico, CCM, CCE, on a
sunrise 5K along the waterfront. Encourage your family,
friends and colleagues to join you in this charity event
for a morning of exercise, fresh air and fun. Proceeds
from the event will benefit Tee It Up For the Troops and
The Club Foundation.
All participants will receive a tech t-shirt and refreshments will be served at the finish line. The registration
fee is $30 per person. Grab your sneakers – this is an
excellent way to get your day started and benefit two
great causes.
A CMAA Bronze Partner
Opening Business Session
Attend the Opening Business Session to participate in
the business of your Association. Candidates for the
CMAA Board of Directors will address attendees in the
Candidates’ Forum. Chief Executive Officer Jeff Morgan,
FASAE, CAE, will highlight key developments in CMAA’s
professional development, membership benefits and
club resources.
26
Awards at Conference
This year, the Association’s annual awards and
recognitions will be handed out throughout the week
at Conference. Beginning with the Opening Business
Session on Monday afternoon and continuing with
the second General Session and the Closing Business
Session, achievements, and winners will be recognized
in smaller, more distinguished groups. For a full breakdown of the awards and recognitions announced at
Conference, please visit cmaa.org/conf.
Networking Event at Sea World
SeaWorld® is the world’s most premier marine-life park,
located on beautiful Mission Bay. Imagine seeing killer
whales gracefully swim by or watching an energetic
penguin waddle along – all while you network with
other club industry professionals and dine on delicious
cuisine. You will enter the park under a massive
wave sculpture and encounter a beautiful, underwater-themed realm. Featuring four different touch
pools, Explorer’s Reef gives guests the opportunity to
interact with a variety of fish, including 400 brownbanded and white-spotted bamboo sharks, and more
than 4,000 cleaner fish. At Manta and the Shipwreck
Reef Café, dine where tropical fish and sea turtles are
on display and the lush tropical background creates
the perfect setting for any dinner. For those seeking
a high-flying adventure, take a ride on Manta or the
Skytower Ride. End the evening with a private Shamu
Show, with stunning visual effects and dynamic killer
whale choreography! Exhilarating adventures, up-close
animal encounters, incredible culinary creations and
club manager camaraderie will combine to make this
Networking Event a memory that will last a lifetime.
A CMAA Gold Partner
CMAA 89th World Conference on Club Management and Club Business Expo
Career Opportunities and
Mentoring Showcase
Emerging Leader Mixer
This job-fair and networking forum is the place where
students and managers can gather together to discuss
employment and internship opportunities as well as
network and discuss goals and mentorship. Even if
you do not have a current job opening at your club,
managers looking to make an impact on the future
leaders in the industry should plan to attend this event
(Association Activity credit offered).
Register at www.cmaa.org/clubcareers/showcaseapplication.aspx.
A CMAA Platinum Partner
The Club Foundation Event
Join The Club Foundation at the beach for some amazing live music, delicious food and drinks, dancing and
entertainment with your friends! We’ll be transforming
the ballroom of the Marriott into a tropical getaway.
Whether you want to break
it down on the dance floor to
you favorite tunes or you’re
looking for a more relaxing,
low-key experience, you are
sure to have a fantastic time!
Throughout the fun, there will
be some unique opportunities
to support your Foundation, as
well. See you at the beach!
Designed for Professional and Alumnus attendees 35
and under, this event encourages participants to forge
connections with other emerging leaders in the club
industry. Meet and mingle with other professionals in
an informal setting.
Closing Business Session
Join your colleagues for the Closing Business Session
featuring Keynote Speaker Josh Linkner as well as
the Association awards presentations. Other session
highlights will include:
■■
2016 Board of Director Election and Bylaw
Proposition Results
■■
Recognition of the Who’s Who of CMAA including
the Chapter of the Year and Excellence in
Education award-winning chapters
■■
Farewell address from the 2015-2016 CMAA
President, Tony D’Errico, CCM, CCE
■■
Preview of the 90th World Conference and Club
Business Expo in Orlando, FL.
www.cmaa.org/conf 27
Opportunities
Member Services Pavilion
Idea Fair
The Member Services Pavilion (MSP) is your go-to
source for member information at Conference. Staffed
by CMAA National Team members, the MSP is where
you go to find information on job postings, internships,
résumé critiques, coaching sessions, the Idea Fair, and
much more. The staff from National Headquarters are
on-hand to answer your questions about your Association – and they will work with you to ensure your time
at Conference is successful.
The purpose of the Idea Fair is to share your club’s
best ideas with other managers through a visual
medium (i.e., display board). Entries are accepted in 21
operational categories from club events to cost-saving
concepts. So start thinking and share your biggest
ideas in San Diego. Entry information is available at
www.cmaa.org/ideafair/.
Career Services Center
Housed in the Member Services Pavilion, the Career
Services Center is where job posters and seekers will
post and view club employment opportunities; benefit
from on-site coaching sessions with CMAA Coaches
Kevin MacDonald and Shelley MacDougall; and consult
with CMAA’s résumé writer, Michelle Riklan, Riklan
Resources, LLC.
Elections and On-Site Voting
While online voting will begin in December, there
will be time set aside at the World Conference in San
Antonio to vote for your 2016 CMAA National Directors
and bylaws amendments. Be sure to read Outlook and
visit cmaa.org to learn about your candidates before
heading to the polls!
ClubSolutions and The Club
Resource Center
Stop by to learn about the many ways ClubSolutions
can help your club operate smoother and more
efficiently. You may also view a short demonstration
of the Club Resource Center to see how it can be a
valuable training tool for your employees and board.
CMAA International Wine
Society Auctions
Each year, the Wine Auctions raise funds
for the Wine Society to reinvest in managers education. Individuals can bid and
set max bids using their smartphone regardless of their
location at the Conference. Don’t have a smartphone?
On-site mobile kiosks will be set up for your convenience or you can bid by texting.
Stay tuned for updates on this Conference favorite!
28
CMAA 89th World Conference on Club Management and Club Business Expo
Helpful Hints for the 89th World Conference on
Club Management and Club Business Expo
Conference Information
All advance communications including confirmations
and reminders will be distributed via e-mail. Make sure
importantinfo@member.cmaa.org is on your e-mail
safe senders list. If you have not been receiving current
announcements from CMAA or if you have opted out
of any e-mails in the past, please visit the Get Mail page
at www.cmaa.org/getmail.aspx to make sure CMAA
has your current information.
Follow #CMAAConf
Be sure that you’re following CMAA on Facebook,
Twitter (@cmaa) and Instagram (@clubmanagers) –
we’ll be posting important updates, interesting facts,
and fun photos in the weeks and months leading up to
Conference. Share your Conference excitement with us,
too! Just tag CMAA and use the hashtag #CMAAConf –
we love to see what you’re up to!
Maximizing Your Credits
Want to make sure you earn as many CMI credits
as possible at Conference? Use these tips:
■■
Attend all sessions. By attending all scheduled
sessions of education, you can earn up to 22.5 Club
Management Institute (CMI) Education Credits.
■■
Extend your trip and add a Pre-Conference
Workshop and earn six CMI credits.
■■
Proceedings Manual and
On-Site Guide
Session materials for the more than 70 education
sessions will be available via the new mobile app
designed specifically for World Conference. In addition
to speaker materials, you’ll be able to access speaker
information; browse maps of San Diego as well as the
hotel and convention center; message other Conference attendees; share your Conference experience on
social media; and browse the list of exhibitors at the
2016 Club Business Expo.
Most importantly, the Conference app will replace
the Education Cards filled out after every Education
session. In order to earn credit for attending, you must
download the application and complete the electronic,
in-app survey accompanying the corresponding
session. Don’t worry – more information about this
process will be available as Conference gets closer, so
be on the lookout for learning opportunities in the
coming months. We are looking forward to bringing
CMAA into the future and making the transition as
seamless as possible.
Instructions for downloading and using the application will be available online at www.cmaa.org/conf in
January.
Dress Code
All Education Sessions: Business Casual
Register for a Full Member Registration. This
registration category earns 12 Association Activity
Credits, the most of any category.
Opening and Closing Sessions: Jacket Required
Networking Event: Casual, Dress for Outdoor
Temperatures
www.cmaa.org/conf 29
Club Business Expo
San Diego Convention Center,
Sails Pavilion
The Club Business Expo spotlights products and
services of interest to the entire club and hospitality industry.
Tuesday, February 23, 2016,
9:00 a.m. – 3:00 p.m.
This event provides a cost effective way for you to:
Wednesday, February 24, 2016,
9:30 a.m. – 1:00 p.m.
■■
Find new products and services to improve
performance;
■■
Learn about new trends and innovations that will
benefit your bottom line;
■■
Find current information to guide and validate
your future purchasing decisions; and
■■
Meet face to face to discuss a potential purchase.
Start planning your Expo experience in advance.
Learn more at www.cmaa.org/conf.
30
CMAA 89th World Conference on Club Management and Club Business Expo
Registration and Housing
Registration
There are three convenient registration options:
CMAA has multiple registration options to meet our
attendees’ needs.
1. Online via Credit Card: Visit www.cmaa.org/conf.
Full Registration: Entitles attendee access to all
business and education sessions, the Club Business
Expo and CMAA Networking Event.
Education-Only: Entitles attendee access to all
business and education sessions and the Club
Business Expo. Social event tickets must be purchased
separately.
Express Education: Entitles attendee access to one
full day of education sessions on Monday, February 22,
Wednesday, February 24, or Thursday, February 25 only.
Business Access: Entitles attendee access to the Club
Business Expo, Opening Business Session and Closing
Business Session only.
Significant Other: CMAA has revamped the former
spouse registration category for the 2016 World
Conference. Specifically designed for spouses/companions of attending club professionals, registrants
will have access to the Opening and Closing Business
sessions, the general education speaker sessions, the
Club Business Expo and all daily Conference education
sessions (on a space-available basis; priority seating for
CMAA members). CMAA members/club professionals
are not eligible to register in this category.
This registration category includes a ticket to the
Networking Event at SeaWorld on Monday evening.
Please note: a separate ticket to attend the Live at the
Beach! Club Foundation event on Tuesday evening
must be purchased separately. Significant others can
now do their own networking! Meet new friends or
connect with familiar faces at the brunch and education program on Tuesday morning. Kevin MacDonald,
CMAA’s success coach and founder of Clarity Success
Coaching, will present a powerful program about living
your life with passion and balance.
Confirmation notices are e-mailed to registrants
instantly when using this fast, easy method.
2. By Check via Mail: Individuals registering by mail
should use the forms beginning on page 34. Registration must be received by February 10, 2016.
3. On-site: Attendees registering on site may pay by
cash, check, American Express, Discover, Visa or
MasterCard for registrations and/or additional/individual tickets.
Housing
Marriott Marquis San Diego Marina
Rates:
$268 Standard
$290 Bay View
$318 City View Concierge
$340 Bay View Concierge
Suites vary
Housing Reservations: Online at www.cmaa.org/hotel
or call (888) 789-3090 (24 hrs a day). Room reservations
will be handled by the Marriott Passkey reservation
system. The hotel will not take reservations directly.
Deadline: February 3, 2016. After this date, requests
for changes and new reservations will be accepted on
a space-available basis only with no guarantee that the
Conference rates will apply.
www.cmaa.org/conf 31
Registration Categories
Registration Categories
Registration
categories
have
beendeveloped
developed to
to meet
scheduling
needs.
Be sure
taketoadvantage
of the discounted
Registration categories
have
been
meetattendees’
attendees’
scheduling
needs.
Be to
sure
take
fees applied to all registration categories prior to January 20, 2016.
advantage of the discounted fees applied to all registration categories prior to January 20, 2016.
Association
Activity
Credits
Education Session **
(Availability of up
to 22.5 CMI
Education Credits)
Proceedings
Manual
Access
Education
Sessions
Audio
Recordings
Opening
Business
Session
(2) General
Education
Sessions
Full Member
12
3
3
3
3
3
Full Member
Without CF event
12
3
3
3
3
3
Full Non-Member
12
3
3
3
3
3
Full Non-Member
Without CF event
12
3
3
3
3
3
Significant Other
of Member
n/a
3
3
3
Significant Other
of Non-Member
n/a
3
3
3
Education-Only*
8
3
3
3
3
Express Education
Monday, February 22
Wednesday, February 24
Thursday, February 25
n/a
3
on days
indicated
3
3
Retired Member
n/a
3
3
3
3
Significant Other
of Retired Member
n/a
3
3
3
Student Member
2
3
3
3
3
Student Chapter
Faculty Advisor
n/a
3
3
3
3
Faculty Registration
n/a
3
3
3
3
Business Access
4
Chapter Managing Director
n/a
Expo Only
n/a
Children Under 16
ID Badge
n/a
Category
32
3
3
3
3
CMAA 89th World Conference on Club Management and Club Business Expo
3
3
Tax Deduction
Tax Deduction
Education expenses incurred to maintain or improve skills required by an individual in his or her employment are tax deductible.
Education
expenses
incurred
to maintain
or improveand
skills
required
individual
his or
herhome
employment
Education
expenses
include tuition,
books,
local transportation
travel,
meals by
andan
lodging
whileinaway
from
when the are tax
Education
expenses
include
tuition,1.135-5).
books, local transportation and travel, meals and lodging while away
trip isdeductible.
primarily to obtain
education
(Treasury
Regulation
from home when the trip is primarily to obtain education (Treasury Regulation 1.135-5).
Club
Business
Expo
Networking
Event
The Club
Foundation
Event
Closing
Business
Session
Discounted
Registration
Fee Before
January 20
Registration
Fee After
January 20
3
3
3
3
$1,165
$1,265
3
3
3
$990
$1,090
3
$1,415
$1,515
3
3
$1,240
$1,340
3
3
$400
$500
3
3
3
3
3
3
3
3
3
$500
$600
3
$850*
$950*
$425
$475
Express Education – Designed
for time-constrained attendees,
Express Education offers a full day
Express
Education – Designed
of education for attendees. The
for
time-constrained
attendees,
Express Education Badge
also
Express
Education
one full
grants you
access to offers
the Club
Business
Expo and for
the attendees.
Closing
day
of education
Business Session.
The Express Education Badge
also
grants you
the Club
*Discounted
rate access
of $650to
(before
Business
Expo
and
the Closing
January 20,
2016)
or $750
(after
January 20,
2016) applies for third
Business
Session.
registered member from the
same
club facility.
*Discounted
rate of $625
(before
January 22,
2016) or
**Pre-Conference
Workshops
$725
(after
January
22, 2016)
are not
included
in any
registration
category.
applies for third registered member from the same club facility.
**Does not include Pre-Conference
Workshops
3
3
3
$250
$275
3
3
$125
$150
3
3
$195
$245
3
3
$0
$0
3
3
$150
$200
3
3
$100
$100
3
3
$250
$350
3
$25
$25
3
$0
$0
www.cmaa.org/conf 33
a
World Conference on Club Management
nd
usiness Exp
Club B
o
Club Managers Association of America 89th World Conference on Club Management
and Club Business Expo Registration
February 21-25, 2016 • San Diego, CA
Please photocopy this form for your records. You will receive an acknowledgement of your registration within two weeks after receipt at the
CMAA Headquarters. Registrations must be received by the CMAA Headquarters by February 10, 2016. After this date, you must register on site.
PLEASE PRINT OR TYPE
Date: ____________________________ Membership ID: ________________________________________________
CCM
CCE
MCM
Non-Member
Name: _________________________________ Nickname (for badge): __________________________ Club or Business: ___________________________________
Address: _________________________________________________ City/State/ZIP: _________________________________________________________________
Phone: _____________________________ E-mail: _____________________________________________ Twitter Handle: @ _______________________________
Please check here if this is your first CMAA Conference.
Please check here if you will require assistance due to a disability.
REGISTRATION CATEGORIES
Discount Before 1/20/16
Full Member
LUE
$1,165 BEST VA
With Club Foundation Event
W/O Club Foundation Event
$990
FULL REGISTRATION:
Entitles manager access to all
business and education sessions,
the Club Business Expo and
CMAA Networking Event
at SeaWorld.
After 1/20/16
With Club Foundation Event
W/O Club Foundation Event
SIGNIFICANT OTHER REGISTRATION:
Entitles individual access to specially
arranged brunch with speaker,
Discount Before 1/20/16
CMAA Networking Event at SeaWorld,
After 1/20/16
Club Business Expo and all business
and general sessions.
c
c
$1,265
$1,090
Significant Other
of Member*
$400
$500
Full Non-Member
$1,415
$1,240
Amount
$ _______________
$ _______________
$1,515
$1,340
Significant Other
of Non-Member*
$500
$600
$ _______________
$ _______________
Amount
SUBTOTAL
$ _____________
$ _______________
$ _______________
*CMAA members/club professionals are not eligible
to register in this category.
Significant Other Full Name: ________________________________________________________________________________
Significant Other Nickname (for badge): ______________________________________________________________________
OTHER REGISTRATION CATEGORIES: (Social functions are not included in any of the following registration categories.)
Discount Before 1/20/16
Education-Only
Third or More Member Attendee from Same Club Education-Only
After 1/20/16
$850
$950
$ _______________
$650
$750
$ _______________
Express Education. Please check one:
Monday, February 22 OR
Wednesday, February 24 OR
$425
$475
$ _______________
Retired Member
$250
$275
$ _______________
Significant Other of Retired Member
$125
$150
$ _______________
Student Member
$195
$245
$ _______________
Student Chapter Faculty Advisor (one per student chapter)
$0
$0
Faculty Registration
$150
$200
$ _______________
Business Access (Allows access to Expo and Business Sessions Only)
$100
$100
$ _______________
Expo Only
$25
$25
Chapter Managing Director
$250
$350
$ _______________
Children Under 16 ID Badge (will not permit access into education sessions)
$0
$0
$ _______________
Thursday, February 25
Child’s Name: __________________________________________________________
SUBTOTAL
$ _______________
TICKETS TOTAL
(from next page)
$ _______________
GRAND TOTAL
$ _______________
Nickname: _______________________________________________ Age: _________
All cancellations must be in writing and received at CMAA National Headquarters
by February 10, 2016. Submit at www.cmaa.org/cancelevent.aspx
METHOD OF PAYMENT:
•
MAIL Check Payments (payable to CMAA) to: Club Managers Association of America, PO Box 1918, Merrifield, VA, 22116-1918
•
ONLINE via Credit Card: visit www.cmaa.org/conf.
Please note: credit cards can only be accepted online; credit cards will not be accepted by telephone, fax, mail or e-mail for security reasons.
CONF 16
World Conference on Club Management
a
nd
usiness Exp
Club B
o
Additional/Individual Ticket Order Form
(Please refer to previous page for reference of events already included in registration.)
• Additional/Individualticketsaleswillenablemember/non-membermanagersandspouses/gueststoattendactivitiesatConferencewhenpurchasing a registration category other than FULL REGISTRATION. You may find it desirable to purchase individual tickets for spouses, children or guests.
• Youarestronglyencouragedtopurchaseadditional/individualticketsin advance of your arrival at the Conference to avoid late charges and ensure
attendance at the social functions. To order tickets now, mark the appropriate space(s) on the form below and indicate the number of tickets you wish
to purchase. If you plan to purchase tickets at Conference, please see the on-site purchase deadline noted under each event below.
• Additional/Individualticketpricesmayincludethecostofthefollowingitems:foodandbeverageforreceptionsandmeals;themedecorationsand
special effects; musicians and/or other entertainment; audio/visual equipment including lighting and amplification for special staging; speaker fees;
table decorations/florals; photography; special table/event programs; mandatory taxes and service charges; and transportation to and from certain
events.
• Ticket orders must be postmarked no later than January 20, 2016, to take advantage of discounts. After February 10, 2016, tickets must be
purchased on site.
• Tickets may be purchased on site using cash, checks, American Express, Visa, MasterCard or Discover.
• NO REFUNDS WILL BE GIVEN FOR TICKETS PURCHASED INDIVIDUALLY TO ANY CONFERENCE SOCIAL EVENT, EXCEPT UNDER
EXTENUATING CIRCUMSTANCES.
Cost of Tickets
Each Adult
Before 1/20/16
Cost of Tickets
Each Adult
After 1/20/16
Cost of Tickets
Cost of Tickets
Each Child Aged 3-9 Each Child Aged 3-9
Before 1/20/16
After 1/20/16
1. Networking Event – SeaWorld
Monday, February 22, 2016
(Purchase by 12:00 noon,
Monday, February 22, 2016)
_____@$210
_____@$235
_____@$160
2. The Club Foundation —
“Run With the Presidents”
Monday, February 22, 2016, 6:30 a.m.
(Purchase by morning of event)
Check one of each:
_____@$30
_____@$30
1. Male
2. 5K Run
3. T-shirt Size:
Female
1.5 mile walk
Small
Medium
Large
3. The Club Foundation Event
Tuesday, February 23, 2016
(Purchase by 12:00 noon,
Tuesday, February 23, 2016)
_____@$175
_____@$175
4. Emerging Leader Mixer
(35 Years and Younger; No Students)
Wednesday, February 24, 2016
6:30 p.m. – 8:00 p.m
_____@$75
_____@$75
______ @ $______
______ @ $______
Total Number and Amount of Tickets Purchased
Extra Large
_____@$185
Extra Extra Large
_____@$75
(under 16)
_____@$75
(under 16)
______ @ $______
______ @ $______
Cancellations/Refunds
Cancellation of full registration categories will be accepted until January 20, 2016, with no penalty.
A refund of the full conference fee – minus a 25 percent penalty – will be given for cancellations
received by February 10, 2016. No refunds will be granted for requests received after February
10, 2016. All registration cancellations and refund requests must be made in writing. To be valid,
submit all requests to CMAA Registration at www.cmaa.org/cancelevent.aspx. CMAA reserves the
right to assess a $50 penalty fee if requests are made to change to a lesser registration category.
No refunds will be issued for the following registration categories: Business Access, Expo-Only
or Faculty, at any time. CMAA regrets that refunds will not be given for no-shows. Substitutions
are gladly accepted; substitutions of registrations are permitted prior to the Conference and
on site. Only one substitution is permitted per original registrant. The individual submitting the
substitution request is responsible for all financial obligations (any balance due) associated with
the substitution. Badge sharing, splitting and reprints are strictly prohibited.
TOTAL TICKETS CHARGE
$ _____________
Please include this total for individual
tickets on the Conference registration form.
CONF 16
Pre- and At-Conference Workshop Registration
February 19-21, 2016 • San Diego, CA
Registrations will be processed as received and only with full payment. Please note: Registration for
Pre-Conference Workshops is separate from Conference registration. Participants are limited to one workshop per day.
PLEASE PRINT OR TYPE
Date: ____________________________ Membership ID: ________________________________________________
CCM
CCE
MCM
Non-Member
Name: _________________________________ Nickname (for badge): __________________________ Club or Business: ___________________________________
Address: _________________________________________________ City/State/ZIP: _________________________________________________________________
Phone: _____________________________ E-mail: _____________________________________________ Twitter Handle: @ _______________________________
Please check here if you will require assistance due to a disability.
SELECT ONLY ONE CLASS PER DAY
Friday, February 19 – Sunday, February 21, 2016
The Bicycle Chautauqua “Does”
San Diego: Riding, Reflecting and
Pursuing the CCM Mission
Member/Non-Member
(Received by 1/20/16)
Member/Non-Member
(Received after 1/20/16)
_____@$150/$250
_____@$200/$300
Executive Leadership at a Higher Level
_____@$400/$500
To participate in this workshop, the attendance of
a president or board member from your club is required.
_____@$450/$550
Sunday, February 21, 2016, 7:30 a.m. – 3:30 p.m.
Name of Attending Club President or Board Member: ______________________________________________
Strategic Planning That Matters... Interactive
and Hands-On Case Studies
_____@$300/$400
_____@$350/$450
Navigating Organizational Change
_____@$300/$400
_____@$350/$500
Wine Society Workshop
_____@$350/$450
_____@$400/$500
_____@$75
_____@$75
Wednesday, February 24, 2016, 10:00 a.m. – 5:00 p.m.
Yacht Club Managers Education Day
This is not an official CMI Workshop.
Further Workshops to be announced.
GRAND TOTAL
$ _______________________
No workshop cancellations will be honored
after February 10, 2016.
Cancellations/Refunds
Pre-Conference Workshop Cancellation/Refunds: Cancellation of workshop registrations will be accepted until January 20, 2016, with no penalty.
A refund of the workshop fee – minus a 25 percent penalty – will be given for cancellations received by February 10, 2016. No refunds will be
granted for requests received after February 10, 2016. All workshop cancellations and refund requests must be made in writing. To be valid, submit
all requests to CMAA Registration at www.cmaa.org/cancelevent.aspx. CMAA regrets that refunds will not be given for no-shows. Substitutions of
workshop registrations are permitted until February 20, 2016. The individual submitting the substitution request is responsible for all financial
obligations (any balance due) associated with the substitution.
METHOD OF PAYMENT:
•
MAIL Check Payments (payable to CMAA) to: Club Managers Association of America, PO Box 1918, Merrifield, VA, 22116-1918
•
ONLINE via Credit Card: visit www.cmaa.org/conf.
Please note: credit cards can only be accepted online; credit cards will not be accepted by telephone, fax, mail or e-mail for security reasons.
CONF 16
Partners
PLATINUM PARTNERS
Enrich Professional
Development
CMAA’s Corporate Alliance Partners
GOLD PARTNERS
enrich the quality programming
available to members at the World
Conference on Club Management;
Leadership/Legislative Conference;
Mid-Management Conference; and
Business Management Institutes
and more. Since 2007, our
partners’ pledges have resulted in:
• $108,000inChapterWorkshop
SILVER PARTNERS
Grants
• $270,000incareercoaching
services
• $360,000incertification
assistance
By supporting our partners,
we continue to advance and
strengthen our profession and
BRONZE PARTNERS
industry. Learn more at
www.cmaa.org/partnerships.
www.clubfoundation.org/partners
1733 King Street
Alexandria, VA 22314
(703) 739-9500
cmaa@cmaa.org
www.cmaa.org/conf • www.facebook.com/mycmaa
www.twitter.com/cmaa • #cmaaconf