CUTTINGS
&
CLIPPINGS
THE LATEST
NEWS FROM
EMAK UK
Efco Multimate - a
genuine innovation!
“TEAM TALK”
Stepping up to the challenge
It’s not often that a genuinely different and innovative garden tool
comes to market. But with Multimate, Efco is breaking new ground.
Multi-use powered garden tools are usually based on a brushcutter with a range
of accessories that are frequently none-too-easy to attach or operate and involve
the use of spanners, Allen keys and similar in order to attach and remove them.
Not so with Multimate.
The designers went back to basics and addressed the complete concept. As a
consequence Multimate adopts a modular approach based on a powerful but
lightweight 30cc Euro II compliant 2-stroke power pack onto which any one of
five accessories can be easily attached. The ingenious aspect here is the unique
lock/release mechanism which offers accessory
changing - simply by pressing a button - in just five seconds.
Not only is it fast but totally safe and easy to operate.
Five accessories are available, a brushcutter, lawn trimmer,
blower, hedgetrimmer and pruner and all can be
purchased separately depending on the task in hand.
And as detailed in the panel, Efco has put together some very
attractive ‘packages’ that dealers will be able to entice customers’ with.
Even storage has been addressed – a purpose designed wall mounted hanger
unit enables the complete six part kit to be stored neatly and out of the way.
Multimate Total: The complete six piece Multimate for only £499 inc. VAT.
Multimate Tidy: A power unit plus lawn trimmer and blower for £299 inc. VAT.
Multimate Trim: A power unit plus lawn trimmer and hedge trimmer for £299 inc. VAT.
Newsletter March 2009 .indd 1
You would think we have all had enough
of expressions like ‘challenging times’ but
there can be little doubt that this coming
season is likely to put some of the problems
of recent years into a different perspective.
So are there are reasons for a least some
optimism? At Efco we believe so.
Efco continues to innovate, not just
with the Multimate but in continuing to
develop tools and machines that offer
excellent quality coupled with value for
money. Purchasers across all sectors
are increasingly looking for such a
combination and with its vast range of
equipment to suit all tasks and all budgets,
there are few (if any) manufacturer’s who
can offer such a comprehensive range.
And as an existing or potential dealer,
there is an opportunity with Efco to
improve your profitability.
Look through the 2009 products catalogue
and ask yourself, “couldn’t I benefit from
sourcing more products from one supplier?”
More purchasing equates to better terms
and because the vast majority of Efco
products are held in our UK warehouse,
overnight delivery can be turned to your
advantage with customers.
Food for thought? We think so. Explore the
possibilities with your Area Sales Manager.
Wishing you a very successful season.
Harry Siggs Managing Director Emak UK Ltd
30/3/09 14:00:38
DS brushcutters - all new for 2009
Multimate
MARKETING SUPPORT
Designed for both the home user and
professional with heavy duty brush and
weed clearance demands, the new Efco range
of DS brushcutters combine high performance
with easy and comfortable use over sustained periods.
With Euro 2, high efficiency Emak ‘Burn Right’ two stroke engines they offer
maximum economy with 40% reduced fuel use and exhaust emissions reduced
by 83%. There are eight models in the DS range offering engine capacity
options of 1.3, 1.5, 1.9 and 2.2 HP outputs.
All machines offer excellent anti-vibration ratings, essential on such heavy
use machines. The rating of 3.2m/² is well below the 5.0m/² rating that is
widely accepted as being the minimum acceptable level for prolonged use.
The ergonomic handles offer a secure and comfortable grip and a professional
harness creates even weight distribution with 4 fixing points.
For Multimate there is a range of
promotional material to support
the sales effort.
‘Storm’ and ‘Kommand’ garden tractors
For in store use there are posters,
a merchandiser and two levels of
literature.
In 8 different models, Efco ‘Storm’ and ‘Kommand’ garden tractors cater for every
garden or professional user, offering the choice of rear or side grass discharge, the
facility to collect cuttings or not and easy
to use controls.
The Storm range is suited to the home
gardener with a large or demanding grass
cutting requirement offering cutting widths
of 96 or 107cm without grass collection.
Three of the five models feature the Efco
‘Transmatic’ manual gearbox with the other
two featuring a hydrostatic transmission
which offers progressive speed adjustment
via the accelerator. Engines across the Storm range are Briggs and Stratton – 11.5
to 20hp - fitted with the AVS system to guarantee quiet, vibration-free operation.
Kommand tractors offer 76cm and 92cm cutting widths and rear grass collection
with bags of 200 or 240 litre capacity. Two of the three tractors offer Transmatic
transmission with the top of the range 92/15.5 AM model featuring a fully
automatic transmission. All Kommand vehicles are fitted with mulching blades as
standard (the mulch plug is optional) and have tow bars.
CO M PE TI TI O N WI NNE R
Congratulations to agriculture student
Arwyn Morris who was the winner of the
Efco MT7200 chainsaw offered as a prize
at last autumn’s APF exhibition.
Arwyn (centre) was presented with the
saw by Harry Siggs and John Williams at
the premises of J.T.Williams in Ruthin,
near Wrexham.
Furthermore, in the late Spring/
early Summer there is a nationwide
promotional campaign planned that
will see a colour leaflet distributed
to nearly half a million readers of
magazines identified as being read
by potential Multimate readers.
The titles are ‘Period Living’, ‘Country
Living’, ‘Country Homes and Interiors’,
‘Homes and Gardens’ and ‘Country Life’.
Finally – there is the dedicated
Multimate website on
www.multimate-efco.co.uk
which features a powerful video
presentation and details of
the concept and its individual
components.
FEEDBACK!
‘Cuttings & Clippings’ is available
by conventional mail or e-mail.
We would welcome your commentssimply e-mail info@emak.co.uk
with any observations on the content
or subject you would like covered.
Emak UK Ltd Unit 8 Zone 4 Burntwood Business Park Burntwood Staffs WS7 3XD Tel 01543 687 660 Fax 01543 670 721 Email efco@emak.co.uk
Newsletter March 2009 .indd 2
30/3/09 14:00:49