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From the Editors of
SANYO |
SHARP |
LG |
PANASONIC |
Flat
Panel
Innovations
2008
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2 High-Def And High-Impact
DISPLAY INNOVATIONS FOR HIGH-TRAFFIC ENVIRONMENTS
FLAT PANEL INNOVATIONS 2008
(above) LG Stretch Screens
(left) Panasonic’s Flat Screen
New data from iSuppli forecasts a
promising future for digital signage;
the U.S. signage industry will hit the
$13 billion mark by 2010. Part of the
growth is due to the increasing
demand in new environments and
vertical markets. As more contractors
bid for bread-and-butter systems and
unconventional projects, displays
must engage customers yet have
enhanced flexibility. LG Electronics,
Panasonic, Sanyo, and Sharp are
offering LCD and flat-panel innovations that promise pin-sharp 1080p
with the reliability of a Land Rover.
TREND SPOTTING
Trends point to broader digital signage adoption; displays continue to
diversify in size, and costs continue to
decrease, which means that clients
can now use digital signage as the
heart of advertising channels that
would previously have been too
expensive. Digital interactive elements also guarantee that the customer experience will continue
beyond the point-of-sale.
No matter what the system, an
integrator’s livelihood depends the
quality of the product they spec.
There are many displays in the market that will provide high initial image
quality right out of the box. But what
about down the line?
When put to the test of being used
continuously (and in something other
than a home TV setting), how many
displays will stand up to the high
demands of the modern commercial
application? According to Sharp’s
Bruce Pollack, Sharp’s range of professional LCD monitors are designed for
continuous use, including 24/7 applications. “These models are supported
by an on-site warranty that covers the
entire unit for three years, and
includes parts, labor, and backlight,”
he explained. Recognizing many signage applications require “portrait”
mode orientation (versus a standard
“landscape” orientation), Sharp offers
models specifically designed and warranted for unique portrait mode use,
Pollack elaborated.
CHANGING THE GAME
Retail establishments and commercial spaces, including movie theaters,
sporting stadiums, concert halls, universities, and banks, want to install
the state-of-the-art equipment that
really engages and attracts attention.
The idea is to drive traffic towards
centers of infotainment with the
images and sound that will adjust to
meet the needs of the location and
time yet maintain corporate branding.
Enter the CE52SR1 from Sanyo.
This new product is Sanyo’s first 52inch outdoor high-definition LCD
waterproof monitor incorporating a
“sun-readable” LCD panel. Its
marine-grade, rugged construction is
suited for any outdoor installation. A
strong aluminum frame and antireflection tamper-resistant glass
Retail establishments and commercial spaces
want to install the state-of-the-art equipment
that really engages and attracts attention.
The commercial LCDs in Sharp’s
portfolio include 1920 x 1080 HD resolution, from analog RGB, digital RGB
and HD video sources. Pollack added
that while other displays may claim
1080p compatibility, “very few actually
offer full compatibility from analog
and digital RGB as well as HD video.”
Versions of these Sharp displays likewise are available with a protective
acrylic overlay integrated in the monitor. This even further enhances reliability—especially in high traffic areas.
make it five times tougher than the
usual flat glass. Jim Noyd of Noyd
Communications, on behalf of Sanyo
Presentation Products, said the new
waterproof monitor isn’t just another
new product: “it is a real gamechanger for the industry because of
its ‘sun-readable’ feature. It’s waterproof with ultra-high brightness in
the sun. Install it anywhere outdoors—if it’s warm or cold, or there
are atmospheric conditions, it can
withstand them.”
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by margot douaihy
3
Contents
Sanyo
4
Sharp
6
LG
8
Panasonic
10
Kirsten Nelson
Editor
Mary Bakija
Managing Editor
Ryan Abeling
Associate Editor
Phil Holtberg
Group Publisher
Eileen Gaske
Associate Publisher
Gene Kinsella
Midwest Sales
Zahra Majma
Classified Advertising Sales
Deborah Rosenthal
Specialty Sales
Steve Palm
President
Adam Goldstein
VVP, Group Publishing Director
Nicole Cobban
Senior Art Director
Fred Vega
Production Manager
Aaron Stone
Assistant Production Manager
As for revenue opportunities,
“Theme parks, bus stops, airports,
shopping malls, casinos, golf courses,
hotels with signs near pools,” Noyd
continued, “it’s high brightness in any
outdoor environment.” With a 1500:1
contrast ratio, Sanyo wants to make
the right impression, the first time,
every time, in any weather.
On the importance of an impression, Pollack agrees. “You only have
one chance to make a first impression,” he said. “And, if your livelihood depends upon it, you definitely
want to closely evaluate the quality,
features, performance, and long-term
reliability benefits Sharp PN and LB
series professional LCD monitors
offer in comparison to other brands
and technologies of displays.”
LG Electronics knows that integrators demand attractive signage solutions that help capture customers’
attention but also work within the
space they have. The new LG Stretch
Screen monitor was designed with
these needs in mind; it is approximately half the height of most 16:9
displays. Space-conscious rooms now
have all the install potential of larger
rooms and the screens can communicate multiple messages at once without “seeming obtrusive,” LG believes.
And you don’t need a Ph.D. to install
it. There is no need for separate video
cards, and instead, they send a sense
signal of a traditional 16:9 monitor,
registering as 1360 x 768.
Published by
NewBay Media L.L.C.
810 Seventh Avenue, 27th Floor
New York, NY 10019
Tel: 212.378.0400
www.nbmedia.com
All names, trademarks, or brand names used
herein are the property of their respective
owners.
Sharp professional LCD monitors
FUTURE-PROOFING
Interactivity, high-resolution, and
weatherproofing are the new customer requests. And, as nearly everyone in the business agrees, IP control
and videoconferencing systems are
growing in popularity. For the design
minded, Panasonic has built a thin
103-inch model that gives the technological and aesthetic edge to the contemporary conference room.
Besides wowing clients, Panasonic’s
new 103-inch plasma is a centerpiece
of an office. In a videoconference system it allows colleagues across the
world to not only see each other and
talk to each other, but they can all
view data-heavy images like CAD
designs. We’ve moved beyond talking
on the phone and visiting the same
website. Now it is about a sophisticated, shared experience for real-time
collaboration. Also worth noting is
Panasonic’s life span. The company
offers a 100,000-hour service life for
reduced maintenance costs, a hotline
and on-site service options. Now
that’s reliability long into the future.
Margot Douaihy is a contributing editor for Residential Systems magazine
in New York City.
FLAT PANEL INNOVATIONS 2008
Michelle Henning
Graphic Artist
Sanyo’s CE52SR1
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4 SANYO’s
Page 4
LCD OFFERINGS
FLAT PANEL INNOVATIONS 2008
Systems integrators will find the
CE52SR1 is adaptable for most
outdoor applications in venues such
as public places like theme parks,
sporting events, bus stops, and
railway stations, even highway
tollbooths.
Everything is digital nowadays. Venue
communication has exploded in the
form of digital signage. There’s no
end in sight, and the product performance demands keep getting
stronger for indoor and outdoor
applications. In recent years, the overall market has grown in all segments
including amusement/entertainment,
transportation, advertising, outdoor
signage, retail, boardrooms, educational facilities, trade show/conference messaging, hotel, restaurant and
all sorts of public areas. The days of
static posters and menu boards are
gone. The digital signage industry is
looking for monitors that they can
depend upon — inside or outside.
SANYO has the LCD monitor
answer, the CE52SR1, SANYO’s first
52-inch outdoor High Definition LCD
Waterproof monitor. Integrating
Contact
SANYO’s revolutionary sunreadable LCD panel and
marine grade construction, the
CE52SR1 is designed for virtually any outdoor installation.
SANYO uses a lightweight
strong aluminum frame with
anti-reflection tamper-resistant
glass that is five times tougher
than the usual flat glass, which
makes the monitor highly suitable for use in well-trafficked
public areas as well as in
almost any kind of unprotected outdoor location.
The CE52SR1 surprisingly makes
no compromises on image quality
with Full HD resolution (1920 by 1080
pixels) and a stunning 1500:1 contrast
ratio. Combined with the CE52SR1’s
sun-readable feature, it is also ideal
for viewing under sunlight with 1500
cd/m2 on-screen brightness.
The CE52SR1’s frame and cabinet
are constructed from marine grade
anodized aluminum and designed
with a “no holes” ventilation system
which allows the LCD monitor to stay
cool while being protected from dust
and various weather conditions.
The CE52SR1 also offers the ability
to combine up to 25 units (maximum
5x5 configuration) from a single input
signal, making it even more suitable
for public displays. Having this type
of flexibility offers more opportunities
in a variety of settings.
The CE52SR1 comes equipped
with a wide variety of input/output
terminals (including DVI-D instead of
HDMI) so that you can make full use
of the LCD monitor’s colorful, blurfree, high-speed 6.5 ms response
time while watching a wide range of
real time video signals. In addition to
all the above features, like other
SANYO display products, the
CE52SR1 can be fitted with their PJNet Organizer (POA-LN01) so that
this large, outdoor monitor can be
controlled via a web browser.
Systems integrators will find the
CE52SR1 is adaptable for most outdoor applications in venues such as
public places like theme parks, sporting events, bus stops, and railway stations, even highway tollbooths. It can
be used in shop windows with sunlight streaming in, restaurant
entrances and brightly lit shopping
malls. Designers and decorators can
use the CE52SR1 onboard a yacht or
in a crowded public garden where
weather and light are most commonly problematic.
Trust SANYO to meet the challenges of needed technology in a
dynamic digital signage marketplace.
Other Specifications
Resolution: 1920 x 1080
Aspect Ratio: 16:9
Viewing Angle: 176 degrees (vertical/horizontal)
Video Input: DVI-D (HDCP), D-Sub 15, Component (Y,Pb,Pr) / RGBHV
(BNC x 5), Video (BNC x1)
Video Output: Component (Y,Pb,Pr) / RGBHV (BNC x 5), Video (BNC x1)
Audio: Stereo mini-jack and analog (RCA x2) input; analog (RCA x2) output
Control: RS-232 Serial D-Sub 9
www.us.sanyo.com/entertainment/televisions/lcd/
Dimensions: 51.34 (W) x 31.5 (H) x 9.23 (D) inches
(1304 x 800 x 234.5 mm)
Weight: 188lbs. (83.5 kg)
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6 Sharp
THE QUALITY STANDARD IN PROFESSIONAL LCD
MONITORS
Sharp professional LCD monitors are now available
in screen sizes up to a 108" Class
(107 37/64" Diagonal).
the world’s highest contrast ratio and
the ultimate in fast-motion image
processing with 120Hz frame rate
conversion and an incredible pixel
response time of 4ms.
ENVIRONMENTAL PRODUCT
INNOVATIONS.
Sharp continues to expand its award
winning lineup of full 1080p professional LCD monitors. Now available in
screen sizes up to a staggering 108”
Class (107-37/64” Diagonal), these
models are ideal for teleconferencing,
digital signage, CAD/simulation, corporate, government/education, sports
arenas, and houses of worship.
If you have an upcoming high-reliability industrial application, before
selecting another brand of commercial monitor or consumer LCD-TV,
consider the many advantages of
Sharp Professional LCD Monitors.
fan-less design minimizes noise and
intake of dust from outside air to further improve its level of technical
sophistication as a commercial display.
In addition to leading the movement toward larger screen sizes,
Sharp has met the demand for superior image quality by achieving such
“firsts” as a resolution that is four
times higher than that of current HD,
Sharp’s goal is to minimize the
environmental impact of our products by continually implementing and
improving product technologies,
designs and programs aimed at environmental conservation, from the
materials used in the manufacture
and packaging of our products, to
their transportation, use and safe disposal at the end of their product life.
Sharp offers models with the following:
■ Screen sizes from 46" Class (45 63/64" Diagonal) up to 108" Class (107 37/64"
Diagonal)
■ Full 1920 x 1080 HD resolution, from analog RGB, digital RGB, and HD video
sources
FLAT PANEL INNOVATIONS 2008
108” CLASS (107-37/64”
DIAGONAL) LB-1085 FOR
COMMERCIAL APPLICATIONS
Now available from Sharp, is the
world’s largest commercially available
LCD Monitor. The LB-1085, a 108”
Class (107-37/64” Diagonal) full HD
1080p LCD Monitor, features an
Advanced Super View LCD panel that
is manufactured at Sharp’s Kameyama
Plant No. 2, the first plant in the world
to use 8th generation glass substrates.
The LB-1085 features 6.21 million
pixel elements and a TFT active-matrix
drive system. It offers an array of inputs,
including HDMI and DVI-I connectors,
for greater connectivity with a wide
variety of equipment and devices. A
■ Three-year on-site limited warranty, covering parts, labor, and backlight
■ Designed for 24/7 applications in both portrait and landscape modes
■ Commercial design and components for enhanced reliability
■ Built in an ISO 14000 approved environmentally friendly factory
■ Full HD “ASV” Advanced Super View Normally Black TFT LCD—for crisp
text, virtually no image retention or burn-in, and exceptional longevity and
reliability
■ Built-in enlargement function to create video walls up to 5x5
■ Available with integrated protective acrylic overlay, for use in high traffic
areas
■ Compatible with third-party interactive touchscreens
■ Lockable key panel, power-in delay function, and extensive color adjustments
■ RJ-45 LAN and RS-232C ports for monitoring, diagnostics, and control
■ Status log and scheduling function
■ Detachable front bezel
■ Daisy chain connection
■ VESA DPMS, DVI DMPM power management
■ Image reversal, flip, and mirror functions
Contact
■ U.S. Government trade compliant and available on GSA contract
www.SharpUSA.com/monitors
©2008 Sharp Electronics Corporation. Sharp is a registered trademark of Sharp Corporation.
Screen images simulated.
■ Recipient of Systems Contractor News’ 2008 Installation Product Award for the
Most Innovative Video Display Product
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WHETHER YOU’RE DESIGNING A RESTAURANT
OR DISPLAYING THE MENU, WE CAN HELP.
Desserts
Key Lime Pie and a
warm Huckleberry
Compote
Chocolate-Caramel
Tart with Raspberry
Coulis
Meyer Lemon Pudding
and Crème Fraiche
Crème Brulee with a
Fig Glaze
Special: Mango Gelato with Almond Meringue & Wild Berries
Now there’s a Sharp Professional Monitor for every business.
When choosing a large-format display for your industrial application, consider Sharp Professional LCD Monitors. Available in screen class sizes up to
65" (65-17/32" diagonal), these displays are our highest commercial design for extended use (24/7) applications. Ideal for teleconferencing, digital
signage, CAD/simulation, corporate, government and education, sports arenas and houses of worship, Sharp Professional LCD Monitors offer full
1920 x 1080 (2-megapixel) resolution from analog RGB, digital RGB and HD Video sources. Plus, they are supported by a three-year on-site warranty
and are compatible with SDSS™ Sharp Digital Signage Software. To learn more, please call 1-866-4-VISUAL or visit sharpusa.com/monitors
©2008 Sharp Electronics Corporation. Sharp is a registered trademark of Sharp Corporation. All rights reserved. Screen images simulated.
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8 LG
FLAT PANEL INNOVATIONS 2008
FLAT PANEL INNOVATIONS THAT STRETCH DIGITAL
SIGNAGE OPTIONS
In today’s world of advanced digital
marketing techniques, creative
advertising to communicate core
messages across a broad audience is
experiencing explosive growth. From
conference rooms to retail, digital
advertising is a way of educating and
engaging consumers through unique
content applications on a variety of
products, services and messages.
According to iSuppli, the U.S. digital signage industry is also expected
to grow to $13 billion by 2010.
Understanding the market’s desire for
Contact
www.LGcommercial.com/stretch
Fall has arrived.
From a programming perspective, LG Stretch Screens do not require
separate video cards.
products that engage customers yet
have diverse installation options, LG
Electronics created the Stretch Screen.
This unique digital signage monitor is
approximately half the height of
traditional 16:9 display. Stretch screens
were designed for the space conscious and can communicate multiple
messages at once without seeming
obtrusive. These innovative displays
also provide the opportunity for nontraditional and innovative installations
and bring versatile signage options to
environments where they might not
otherwise be easily integrated.
From a dynamic welcome sign in a
business or hotel lobby, to a new
product demonstration in a retail
store to imaginative signage in a
museum setting, the stretch screen
has the capability to fit seamlessly
into any environment. With a 178
degree viewing angle, content is
viewable from almost every angle.
To help create unique content for
LG stretch screens—and to illustrate
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9
Know Before You Go
From a design aspect, the Stretch
Screen can be easily integrated
anywhere. Here are some tips to
1. Know the layout of the environment and understand that the
Stretch Screen does not have to
be the focal point of the room.
2. When mounting the signage, keep
in mind your target audience.
3. Engage your customers with
distinctive content.
how these new screens will impact the
business world at large—LG Electronics
worked closely with digital content
expert Agency Harmonic. With such
diverse applications as business-tobusiness environments, retail, health-
mat offers a huge opportunity to create an immediate impression and
engage audiences. Given the optimal
size of the stretch screens, in both 29and 38-inch Class sizes, these products are portable and allow integrators to easily transport these displays
to adapt to the design and layout of
their venue.
“Integrators demand creative signage solutions that not only help
attract and engage customers but
work within the space they have,”
said Ron Snaidauf, vice president,
commercial products, LG Electronics
USA. “LG’s Stretch Screens not only
meet this demand, but also provide
new interactive elements that
engage your senses, extending the
customer experience beyond the
point-of-sale.”
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FLAT PANEL INNOVATIONS 2008
help integrators get started:
care, lodging, and hospitality, the
Stretch Screen modernizes spaces in a
way traditional signage could never
attempt to do, according to Agency
Harmonic principal Alan Hughes.
With the LG Stretch Screen, content immediately takes on a cinematic quality on the screen simply
by utilizing the entire width of the
screen and breaking out of the traditional 16:9 aspect ratio. The
extreme width of the screen allows
for easily accommodated ‘dynamic’
content areas and ‘static’ content
areas, making it much easier to
present information to the viewer in
a way that isn’t too ‘busy’ and frenetically paced.
The Stretch Screen allows for a
variety of innovative installation
options. In retail spaces, this new for-
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FLAT PANEL INNOVATIONS 2008
10 Panasonic Pro Plasma Success Stories —
The Friedmutter Group BUILDING ON THE WOW FACTOR.
Friedmutter Group Architecture and
Design studios is an award-winning
design, architectural, and master
planning firm specializing in hospitality, casino, and entertainment projects. With six offices internationally,
Friedmutterhas a need not only to
impress clients with impactful presentations, but connect between offices
in an engaging way that encourages
and supports communication and
interaction between associates.
“We’re in the casino and entertainment business,” says CEO Brad
Friedmutter. “And for this reason, a
big part of what we do must incorporate the ‘wow’ factor. We purchased
the 103-inch plasma for our Las Vegas
office to create a high impact way to
present new projects to clients and
potential clients. Having a screen as
large as the 103-inch plasma helps
reinforce the technological advantage we bring as consultants and
supports the knowledge we have in
this area. It would be difficult to talk
to clients about cutting edge design
and leading technologies using outdated technology. And an added
benefit of using the 103-inch plasma
over projection technology is that we
can walk in front of the screen without worrying about casting shadows,
which we couldn’t do otherwise.”
Friedmutter’s client list includes a
number of highly acclaimed resorts
and casinos, including Las Vegas
properties such as Red Rock Resort
Casino & Spa in Las Vegas, Texas
Station Gambling Hall & Hotel and
Contact
Ph: 1.800.528.8601
www.panasonic.com/
proplasma
Friedmutter Group corporate boardroom, Las Vegas, Nevada
the Ritz Carlton at Lake Las Vegas.
Additional clients include Imperial
Palace Casino Resort & Spa in Biloxi,
MS, Green Valley Ranch Resort
Casino & Spa in Henderson, NV, and
Harrah’s Atlantic City.
The 103-inch plasma installed in
the firm’s Las Vegas offices serves an
additional purpose besides wowing
clients. It’s also the centerpiece of a
sophisticated videoconferencing
setup that enables associates in the
company’s satellite offices to see one
another and view CAD designs and
plans together. The firm recently
installed a second plasma in their
New York office.
Additionally, the company incorporates 65-inch Panasonic plasmas in
its smaller conference rooms and
satellite office locations, also for presentation and teleconferencing.
Success Factors
■ 71/2 ft. by 4 ft. (30 square ft.) of viewing space lets you command
attention likenever before.
■ Panasonic plasmas have a 100,000-hour service life for reduced
maintenance costs over projection technology.
■ Large flat screen technology provides more flexibility for installation in
the most locations.
■ Plasma image quality remains consistent under extended use, while
projected content becomes less crisp and dims as bulbs wear out.
■ Sharp and clear fast-motion video supports up to 1080p resolution, which
can be viewed from nearly anywhere in the room thanks to a wide viewing
angle.
■ The 103-inch plasma’s 3-year warranty underscores Panasonic’s
commitment to dependability and reliability.
■ Improved phosphor technology and circuitry provide extended service
life and resistance to ghosted images on a level akin to the “Static Image
Retention” of LCDs.
■ Backed by Panasonic’s world-Class Plasma Concierge program that
includes a toll-free hotline and priority scheduling for on-site service.
For more information or a demonstration, call 1.800.528.8601, or visit
www.panasonic.com/proplasma Panasonic recommends proper installation of the
103-inch plasma by a professional. (c) 2008 Panasonic Professional Display Company
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