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Market Characteristic
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#$
Lighting Products
Drivers:
Available Channels
•
• More than 1300 Electrified villages
– Wide network for Sales &
Service of Solar products
• More than 250 Villages un-electrified
• Increase in rural Customers
– Pumps
– HLS
– Lanterns
– Street Lights
DEALERS
Lantern
20,000 +
Home Lighting
10,000 +
Street
Lighting
–
•
1500 +
Challenges:
• Wide geographic spread
• Un-organised servicing channels
•
SERVICE CENTRES
–
Focus on servicing
–
14 nos to 25 Nos in
one year
–
15 in Chattisgarh
CONTRACTORS
–
•
Power Plants
1600 +
10 outlets to 20
Involved in I&C of
various products
installed till now
OPERATORS
–
Operation of Existing
Power plants
Need to Develop
New Model for
Accessing Rural Homes
61
,
• “Differentiated Service”
?????
• “Serve” & “Earn” Model
( Develop Local
Expertise )
– Routine Maintenance
– Break down service ?
– Spares ?
• Innovative Service
Channels
– Service on Wheels
7
Cluster Based Service Delivery
…..The “GOLD” Model
V
V
V
V
V
V
H
V
V
V
V
V
V
Village Cluster
-15 Villages
- 50 Customers / Village
H : Service Hub
( Base station )
-Technician / Helper
- Spares / Consumables
63
V : Villages in the Cluster
!
!
"
# $ %
"
AMC for CREDA Power plants
CLUSTER based Service delivery
Total Number of villages covered
150
Revenue / month
No. of Villages / cluster
No. of Customers / Village
Total No. of Customers / cluster
Collection per Customer
- Through CREDA
- Direct
15
50
750
25
20
5
Total collection / cluster / month
Total AMC collection / cluster
No of clusters
Total collection under CBSD
Expenses / Month / cluster
18750
225000
Technician
Helper
Conveyance
Others
operators
Expenses / month / cluster
Nos
1
1
1
1
15
Rate Rate
4000
4000
2000
2000
2000
2000
1000
1000
500
7500
16500
Expenses / year
198000
Expenses / year
1980000
10
2250000
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