outlet
centres
around
Europe
4-13
INTRODUCTION
14-73
OUTLET CENTRES
12-15 FACTORY Madrid Las Rozas
48-49
FACTORY Warsaw Annopol
20-23 FACTORY Madrid San Sebastián de los Reyes
54-55
Algarve The Style Outlets
60-63
Castel Guelfo The Style Outlets
68-71
Roppenheim The Style Outlets
16-19 FACTORY Madrid Getafe
24-27 Sevilla The Style Outlets
28-31 Coruña The Style Outlets
32-35 FACTORY Warsaw Ursus
36-39 FACTORY Wroclaw
40-43 FACTORY Poznan
44-47 FACTORY Krakow
50-53
Vila do Conde The Style Outlets
56-59
Vicolungo The Style Outlets
64-67
Zweibrücken The Style Outlets
72-73
Honfleur The Style Outlets
SUMMARY OF KEY DATA
PORTFOLIO PERFORMANCE
INDEX
74-75
3
Index
NEINVER, A MARKET LEADER
More than 40 years’ experience has made us a benchmark in the industry, valued
greatly by the clients, partners, investors, suppliers and institutions we work with.
NEINVER is a leading international property company that focuses its business on property
development, asset management and fund management. With more than 40 years of
experience, NEINVER has reinforced its position in the European market by managing 14
outlet centres with a total of 293,000 m2 of GLA, under the FACTORY and The Style Outlets
brands.
4
INTRODUCTION
NEINVER is now the second-largest operator of outlet centres in Europe (2012 ICSC
ranking) and the largest manager of outlet centres in Spain and Poland. The company was
the pioneer in introducing the outlet concept to Spain and Poland.
NEINVER manages 427,000 m2 of retail space, 1,600 shops and more than 800 of the
finest brands in Spain, France, Italy, Germany, Portugal and Poland. NEINVER´s strategy
goes through specialization and geographical distribution.
NEINVER manages the IRUS European Retail Property Fund, one of the largest privatecapital pan-European retail property funds.
Also, its experience in developing, leasing and managing outlet centres is why the company
is recognised as a strategic partner in carrying out property-related projects. This is what is
now allowing NEINVER to enter new markets.
Financing
Sales options
in the market
Design
Leadership
Experience
Commitment
Innovation
Flexibility
Management
Leasing
Development
Customer-centered
approach and strategic
partner
NEINVER is a person-centred company with a long-term strategy
focused on establishing lasting, profitable connections with clients,
suppliers and financial partners.
Our human capital is our main asset. Our highly experienced teams
work to guarantee the success of our business and of the more than
800 brands who continually work with us.
Our extensive experience developing, marketing and managing retail
and outlet centres is also appreciated by international investors,
who see NEINVER as a strategic partner for creating or acquiring
new properties. This, lets us enter new markets quickly and effectively,
strengthening our internationalisation strategy and our position as
a market leader.
Zweibrücken The Style Outlets
NEINVER, Outlet Specialist
We are committed to directly managing our projects, which shows our commitment
to the sustainability of the business and the profitability of our shop operators.
NEINVER specialises in outlet centre management.
We are Europe’s second-largest developer and operator of outlet centres, with 14 properties currently open and more than 293,000 sq.m.
of GLA. We manage more than 1,600 shop locations and over 800 retail operators in our network of FACTORY and The Style Outlets
centres. We are the leader in total sq.m. managed in the Spanish and Polish markets.
Centres tailored to brands and shoppers needs
At NEINVER we develop and manage our outlet centres using principles of economic and environmental sustainability, in response to the
needs of the brands and shoppers.
•
•
6
INTRODUCTION
•
•
We ensure our projects’ proper integration into the surrounding environment and make sure they are tailored to specific local characteristics.
We are committed to a quality shopping experience with choices that are functional and efficient while remaining attractive to shop
operators and visitors.
We have made our property management more efficient and improved our already excellent retail property management, achieving
more than 98% occupancy at all our centres.
We have developed marketing strategies that ensure successful results, reflected in the 7.6% increase in annual foot traffic and 12%
rise in annual sales from 2010 to 2011.
NEINVER was honoured with a MAGDUS “Manager of the Year” award in 2010, as one of the best management teams
in the European outlet sector.
NEINVER Outlet Centres
The reason for success
Outlet centres are a successful retail concept. A business with great potential that lets brands develop groundbreaking retail strategies to enter new segments and markets.
Beyond being a channel for clearance items, NEINVER’s outlet centres offer our clients a high-quality retail channel that gives them
direct control over their product and image, where they can increase their sales thanks to specialised management.
NEINVER has chosen to develop a unique outlet platform that brings together all the company’s centres under a unified brand:
The Style Outlets. In the coming years, the FACTORY centres will be incorporated into this new platform, which is already operating
successfully in Italy, Germany, France, Portugal and Spain.
11
The Style Outlets: A best-in-class platform
INTRODUCTION
Our retail positioning means there’s room for a wide range of top international brands while also ensuring high-volume foot traffic
and sales for the mass-market segment.
PORTFOLIO
FACTORY
Madrid Las Rozas
Madrid, Spain
The centre is easily accessible by car. Just a 20 minute drive from Madrid’s city centre, it features
access from the A6 motorway and the M503 ring road and is served by commuter trains and a number of bus lines.
PORTFOLIO OUTLET CENTRES
It is located in the northwest part of the Greater Madrid Region, an area with more purchasing power
than almost any other part of the region. Its potential market includes 5.7 million people. To meet
its clients’ demands, it was enlarged and refurbished in 2006 to provide a comfortable atmosphere
brimming with sunlight. This brought in the Inditex Group and its two widespread brands: Zara and
Massimo Dutti.
13
The outlet boom in Spain started at FACTORY Madrid Las Rozas in 1996. NEINVER launched a previously unknown concept in the Spanish market, and it prospered quickly. The centre’s success has
been honoured twice for “Best Launching of a Shopping Centre” and for “Best Development of a New
Integrated Retail Concept”, by the AECC (Spanish Association of Shopping Centres).
FACTORY MADRID LAS ROZAS
Spain
PORTFOLIO
FACTORY
Madrid Getafe
Madrid, Spain
The centre is located at the intersection of the A4 with the M45 and the M50, and serves a catchment area
exceeding 5.7 million people.
Other strong points: The centre has excellent public transport links. It is part of the NASSICA Retail and Leisure Park, which features a wide range of shopping and leisure options (twenty-screen multiplex cinema, more
than 20 restaurants, bowling centre, Carrefour hypermarket and Leroy Merlin DIY centre).
PORTFOLIO OUTLET CENTRES
FACTORY Madrid Getafe has the region’s widest offering of outlets. The figures are spectacular: 21,300
sq.m. and 66 shops featuring the brands most sought after by young consumers.
Its success is indisputable and it has been expanded three times. Some 6,000 sq.m. are occupied by the
shop El Corte Inglés Centro de Oportunidades.
17
Getafe is notable as the fastest-growing area in the southern part of the Greater Madrid Region, and is known
for the successful, distinguished companies that do business there.
FACTORY MADRID GETAFE
Spain
PORTFOLIO
Ever since it opened in 2006, its top fashion brands have attracted millions of shoppers. This is why in 2008
it was awarded the MAGDUS prize (European Factory Outlet Observatory) and the AECC award (Spanish
Association of Shopping Centres) for “Best Development of a New Integrated Retail Concept”.
In addition, the centre is part of the large ALEGRA shopping and leisure complex, featuring the second biggest
Decathlon in Europe (10,600 sq.m.), over 20 restaurants, a bowling centre and a huge range of options for
children and teenagers. This is the most significant factor to create synergies.
Road infrastructures are another competitive advantage. The centre has good public transport links by tube
and via buses from Madrid. It is also located at the intersection of the A1 with the M50 and the R2.
FACTORY MADRID SAN SEBASTIÁN DE LOS REYES
FACTORY Madrid San Sebastián de los Reyes is the market leader and features the largest commercial mix
in Spain, with more than 100 shops.
PORTFOLIO OUTLET CENTRES
Spain
Madrid, Spain
21
FACTORY Madrid San
Sebastián De Los Reyes
PORTFOLIO
Sevilla The Style Outlets
Seville, Spain
The centre is located in a major business district that is undergoing significant urban growth, guaranteeing a
steady flow of shoppers. It is just a five minute drive from the city of Seville. Regular bus service provides links
to the city centre. This outlet centre is extremely easy to reach and is close to the airport.
PORTFOLIO OUTLET CENTRES
From September 2012, FACTORY Sevilla is known as Sevilla The Style Outlets and it´s integrated into the
international outlet centre platform The Style Outlets. These upgrades include expanding the retail space by
1,171 sq.m. and giving the centre a new 469 sq.m. entry plaza.
25
Seville is the largest, most populous city in Andalusia. Sevilla The Style Outlets is an outstanding retail centre
for the city, the largest such centre in the region, offering the best selection of fashion brands.
SEVILLA THE STYLE OUTLETS
Spain
PORTFOLIO
Coruña
The Style Outlets
Coruña, Spain
Coruña The Style Outlets is located just 9 km from A Coruña and 2 km from the airport. The centre is also
very simple to reach thanks to its visibility and excellent location between the region’s principal motorways,
including the A6, AP9 and N550. It offers access from roads such as the Tercera Ronda, a quick, direct route
to the city of A Coruña.
PORTFOLIO OUTLET CENTRES
The centre received the prestigious Breeam Europe Retail 2008 certification for environmental sustainability,
recognising how the building’s design and architecture are respectful and sustainable towards the environment, the surroundings, and the people who use the centre. Coruña The Style Outlets was the first shopping
centre in Spain to be granted this international certification.
29
At Coruña The Style Outlets, more than a million inhabitants and four million tourists, who visit this region
every year, can enjoy an attractive, comfortable and dynamic environment. They will find top brands and the
latest fashion trends, and additional services that add value to their visit.
The centre offers a complete shopping experience, with products of proven quality from prestigious brands.
CORUÑA THE STYLE OUTLETS
Spain
PORTFOLIO
FACTORY Warsaw Ursus
Warsaw, Poland
Just 10 minutes’ drive from the city centre, with 13,500 sq.m. of shop space, it benefits from excellent access
to and from the heart of Warsaw. Its catchment area exceeds two million people. Due to its success, the centre was expanded in 2006, increasing the number of shops to 80.
PORTFOLIO OUTLET CENTRES
FACTORY Warsaw Ursus is an essential fashion destination in itself for several reasons: it was the first outlet
centre in Poland, it has always relied on the newest European fashion brands, and from the very first day it
became a can’t-miss venue for all fashion consumers in Warsaw.
33
Besides being Poland’s capital, Warsaw is the most economically active and most densely populated city in
the country. This is a city for young, ambitious people, who have been creating their own fashion tours in recent years. FACTORY Warsaw Ursus is the place for them to find the latest up-to-date trends.
FACTORY WARSAW URSUS
Poland
PORTFOLIO
FACTORY Wroclaw
Wroclaw, Poland
FACTORY Wroclaw is an absolutely first-rate centre. Just expanded to 13,800 sq.m., it comprises 107 shops
and boasts a catchment area of 2.5 million people. The centre is outstandingly laid out and generously lit by
sunlight. In addition, it is part Wroclaw FUTURA PARK, a retail park whose appeal complements that of the
outlet centre.
PORTFOLIO OUTLET CENTRES
Since 2006 everyone has a new reason to visit the city: to shop at FACTORY Wroclaw and spend the day discovering a wide range of iconic brands.
37
Wroclaw is one of the country’s most beautiful and ancient cities, known as the “Venice of Poland”. The Oder
river flows all around it, and its beauty and rich historic and cultural heritage make it the destination for millions
of tourists every year.
FACTORY WROCLAW
Poland
PORTFOLIO
FACTORY Poznan
Poznan, Poland
FACTORY Poznan is situated near the motorway linking Poznan to Warsaw. This strategic location makes it
highly visible. Therefore we can say confidently that for most of the 1.2 million people in its catchment area, the
centre has become both a commercial and geographical landmark.
41
Poland is one of the most thriving countries of Eastern Europe, and Poznan is the administrative centre of one
of the richest region of the country. This prosperity has led the city dwellers to develop an interest in fashion.
That accounts for the number of shoppers who visit FACTORY Poznan. Just ten minutes’ drive from the city
centre, the centre comprises 14,800 sq.m. including 98 fashion outlets featuring top international and Polish
brands.
PORTFOLIO OUTLET CENTRES
FACTORY POZNAN
Poland
PORTFOLIO
FACTORY Krakow
Krakow, Poland
The centre takes part of the FUTURA PARK Retail Park, which serves a catchment area of 2.8 million people.
It is located in an area that draws millions of visitors.
PORTFOLIO OUTLET CENTRES
Sixty percent of the population is under 45.To meet their needs, FACTORY opened in October 2011 a new outlet
centre in Krakow, just 10 minutes’ drive from the city centre. To satisfy their passion for fashion, they can find
120 shops featuring cutting-edge Polish brands and top international name brands in fashion.
45
Krakow is Poland’s third largest city. Traditionally it has been one of the country’s main art and cultural centres.
This means that most people there love elegance, design and good taste. It is also one of the youngest cities
in Poland.
FACTORY KRAKOW
Poland
PORTFOLIO
Vila Do Conde
The Style Outlets
Porto, Portugal
In December 2009 the centre became Vila Do Conde The Style Outlets, the most important fashion stronghold in the north of Portugal, commanding a catchment area of more than 3 million people. In addition, Vila
do Conde The Style Outlets is part of NASSICA, a large retail park complex.
PORTFOLIO OUTLET CENTRES
The centre is situated in one of Portugal’s fastest growing regions, with a per capita income twice that of the
rest of the country. That is why this FACTORY outlet centre was set up in 2004, intended as a benchmark
centre. Two years later it was honoured by the ICSC as the “Best European Outlet Centre”. Today its outright
success has prompted the second expansion phase, doubling the sales space to 28,750 sq.m. and 140
shops, and positioning the centre as the leader in the northern part of the country.
51
Vila do Conde is an auspicious location surrounded by the Atlantic Ocean. Its beaches and rich history lure
millions of tourists every year.
VILA DO CONDE THE STYLE OUTLETS
Portugal
PORTFOLIO
Vicolungo
The Style Outlets
Vicolungo, Italy
Seventeen modern buildings built in two expansions boast more than 150 top brand shops, including
an exclusive “Diffusione Tessile” outlet.
A glamorous commercial mix suits the demanding tastes of a catchment area comprising 13 million
people.
Due to its overwhelming success, a third expansion with more than 3,000 sq.m. of floor space was
finished in autumn 2010. At that time, the centre was renamed Vicolungo The Style Outlets.
PORTFOLIO OUTLET CENTRES
It is just 30 minutes’ drive from Milan and slightly further from Turin, at the intersection of the A26 and
the A4. It was named the Best European Outlet Centre by the ICSC (2009). A small and charming shopping town layout serves as an extension of the urban centre’s main street.
57
Milan needs no introduction within the fashion world. Its population has outstanding taste in clothes,
and Vicolungo The Style Outlets meets their demands.
VICOLUNGO THE STYLE OUTLETS
Italy
PORTFOLIO
Castel Guelfo
The Style Outlets
Castel Guelfo, Italy
The centre benefits from a catchment area of 3.4 million people, and has excellent access via the A14 motorway adjacent to the most important hub in Italy.
PORTFOLIO OUTLET CENTRES
For this reason Castel Guelfo Outlet, recently renamed Castel Guelfo The Style Outlets, has increased customer turnout since 2004.
The centre shows a complete and wide fashion range with over 100 cutting-edge shops. The outlets are strategically located just 20 minutes’ drive from the city of Bologna and have recently been expanded.
61
Fashion has the raw power to draw attention, and the experienced Italian shopper demands design, quality
and top brand names in fashion.
CASTEL GUELFO THE STYLE OUTLETS
Italy
PORTFOLIO
Zweibrücken
The Style Outlets
Zweibrücken, Germany
For all these reasons, this is the largest, most established outlet centre in Germany. The centre is completely
finished and the fourth phase opened in October 2010, bringing the total to 125 shops and 2,358 parking
spaces spread over 30,300 sq.m.
PORTFOLIO OUTLET CENTRES
Zweibrücken The Style Outlets is meant to meet the demands of all of them. Highly prestigious brands form
an unbeatable commercial mix. Top fashion designers’ names get mixed with casual leading brands and with
the latest trends from the international fashion market.
65
Zweibrücken means two bridges. This makes sense since this German town is situated between the borders of
Luxembourg, France and Germany. The centre benefits from this privileged location: on one hand, its catchment
area comprises 15 million people, and on the other, its tourist appeal draws millions of visitors every year.
ZWEIBRÜCKEN THE STYLE OUTLETS
Germany
PORTFOLIO
Roppenheim
The Style Outlets
Roppenheim
The project has 400 m of frontage along the RD4, so Roppenheim The Style Outlets benefits from an outstanding
visibility and excellent access. The RD4 links to the French A35 and the German A5 highways, all of them
frequented by 37 million cars per year, giving the project an important international flow.
PORTFOLIO OUTLET CENTRES
Its architecture evokes a traditional Alsatian town, divided into three different areas: baroque, Renaissance and
medieval. The experience is rounded out with surroundings designed to pleasantly surprise shoppers who are
used to the best.
69
Style comes to the heart of Europe: located in Alsace -the second wealthiest region in France, after Paris- and
near the German border. The surrounding cities are the region’s most flourishing tourist spots: Strasbourg,
Karlsruhe, Stuttgart and Baden-Baden. 27 million affluent potential customers pass through this area each year,
in addition to the catchment area of more than 8.4 million residents.
ROPPENHEIM THE STYLE OUTLETS
France
SUMMARY OF KEY DATA
CENTRE
COUNTRY
GLA
sq.m.
UNITS
PARKING
FOOTFALL OCCUPANCYVISITORS* SALES* EXPECTED
INCLUDED
OPENING
2011
2011
IN RETAIL PARK
DATE
PORTFOLIO OUTLET CENTRES
FACTORY MADRID LAS ROZAS
SPAIN
FACTORY MADRID GETAFE
FACTORY MADRID SS.RR.
SEVILLA THE STYLE OUTLETS
SPAIN 16,500
591,200 1.700.000
CORUÑA THE STYLE OUTLETS
SPAIN12,800
76 859 550.000
9,700
36 1,250
1.800.000
97%
SPAIN 21,300
66 4,500
3.700.000
99%
-2.2%10.2%
NASSICA
SPAIN 23,800
100 2,700
3.800.000
99%
9.7%11.8%
ALEGRA
100%
9,7%13.1%
8.3%1.1%
65%
FACTORY WARSAW URSUS
POLAND
13,500
80
1,000
2.200.000 100%
1%
FACTORY WROCLAW
POLAND
13,800
107
1,200
2.500.000
97%
15.5%
FACTORY POZNAN
POLAND 14,800
FACTORY KRAKOW
POLAND
22,000
981,200 2.100.000
120
1,200
420.000
99%
-3.0%
12.1%
FUTURA PARK
5%7.8%
75%
FUTURA PARK
74
SUMMARY OF KEY DATA
VILA DO CONDE THE STYLE OUTLETS
PORTUGAL 28,750
1402,600 3.600.000
98%
2.2%8.6%
VICOLUNGO THE STYLE OUTLETS
ITALY 34,132
150 3,400
CASTEL GUELFO THE STYLE OUTLETS
ITALY 24,600
1001,971 2.500.000
99%
GERMANY 30,300
1252,358 3.300.000
97% 24.5% 20%
ZWEIBRÜCKEN THE STYLE OUTLETS
ROPPENHEIM THE STYLE OUTLETS
FRANCE
27,200
3.900.000
100%
NASSICA
7.3%17.2%
3.1%6.8%
1071,700
PIPELINE OUTLET CENTRES
FACTORY WARSAW ANNOPOL
POLAND
19,300 122895 2013
HONFLEUR THE STYLE OUTLETS
FRANCE
18,000
1001,500 2013
PORTUGAL
23,000
1201,600 2014
ALGARVE THE STYLE OUTLETS
* 2011 vs 2010
NEINVER OUTLET CENTRES
SPAIN
FACTORY MADRID LAS ROZAS (PO)
FACTORY MADRID GETAFE (PO)
FACTORY MADRID SAN SEBASTIÁN DE LOS REYES (PO)
SEVILLA THE STYLE OUTLETS (PO)
CORUÑA THE STYLE OUTLETS (PO)
PORTUGAL
VILA DO CONDE THE STYLE OUTLETS (PORTO) (PO)
ALGARVE THE STYLE OUTLETS (PI)
POLAND
FACTORY WARSAW URSUS (PO)
FACTORY WROCLAW (PO)
FACTORY POZNAN (PO)
FACTORY KRAKOW (PO)
FACTORY WARSAW ANNOPOL (PI)
ITALY
VICOLUNGO THE STYLE OUTLETS (MILANO) (PO)
CASTEL GUELFO THE STYLE OUTLETS (BOLOGNA) (PO)
GERMANY
ZWEIBRÜCKEN THE STYLE OUTLETS (PO)
FRANCE
ROPPENHEIM THE STYLE OUTLETS (PO)
HONFLEUR THE STYLE OUTLETS (PI)
(PO) PORTFOLIO
(PI) PIPELINE
neinver.com