LUNA CONTROL CENTER: PRODUCT BRIEF Adaptive Alerting A smart insight into business trends Nowadays, it is not only important to create great experiences when designing web pages and applications, and to make these experiences fast, reliable and secure. But it is also essential to understand the engagement and use of these applications. It becomes critical to detect any variation in the audience metrics in real time, so that new business opportunities may be addressed quickly and potential issues may be resolved faster. Many organizations monitor the audience metrics and establish web alerts to detect deviations from the average audience levels. Tools based on fixed thresholds are the most common approach. However, setting fixed limits may be insufficient if the audience of a given application or site experiences organic growth over time or responds to cyclic or periodic patterns. For example, patterns occur between day and night or weekend to weekday, and levels that could be considered as ‘regular’ during peak daytime may be abnormally high during night time, or even abnormally low when compared year over year, if the normalized traffic has grown. Adaptive Alerting Adaptive Alerting, part of Luna Control Center, is a monitoring tool that analyzes historical audience metrics and, through intelligent algorithms, projects the expected traffic and compares this with actual traffic in real time. Adaptive Alerting can be set up to trigger adaptive web alerts when current audience metrics goes above or below projected traffic, taking into consideration accurate traffic patterns modeled based on historical data rather than static and fixed thresholds that in some cases may not be relevant. How it Works BENEFITS TO YOUR BUSINESS • Smart insight into unexpected business trends by detecting any traffic level out of expected pattern • Adaptive to unique individual conditions by allowing to customize sensibility and forgiveness • Control of published assets by notifying in real time any potential anomaly LUNA CONTROL CENTER: PRODUCT BRIEF Adaptive Alerting Capabilities • Fully Automated: Adaptive Alerting can be configured to monitor part or all of the traffic of a customer in an easy 3-step process. Automatically, the predictive algorithms become active and will report anomalies based on the comparison between actual traffic and patterns modeled based on historical traffic. • Self-adaptive Monitoring System: Adaptive Alerting can be customized so the sensitivity and the forgiveness can match each individual traffic conditions. The tool can also learn and be instructed by the user to incorporate new events as part of the pattern. • Integrated monitoring: As part of Luna Control Center, and mostly in combination with Static Alerts, customers can scope every potential scenario and maintain high control and visibility over web assets. The Akamai Ecosystem Akamai makes the Internet fast, reliable and secure. Our comprehensive solutions are built on the globally distributed Akamai Intelligent Platform™, managed through the unified, customizable Luna Control Center for visibility and control, and supported by Professional Services experts who get you up and running easily and inspire innovation as your strategies evolve. Akamai® is a leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter. Akamai is headquartered in Cambridge, Massachusetts in the United States with operations in more than 40 offices around the world. Our services and renowned customer care enable businesses to provide an unparalleled Internet experience for their customers worldwide. Addresses, phone numbers and contact information for all locations are listed on www.akamai.com/locations. ©2014 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice. Published 06/14.